Senior Digital Consultant; 10 years driving business success
Windsor, United Kingdom
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Ongoing relation / part-time
Full time contractor
• Generated millions in advertising revenue by creating and continually optimising advertising experiences across display, search, shopping, social, and retargeting.
• Acquired over 75,000 customers using strategic marketing activity across owned, earned, and paid media & marketing activity.
• Increased MRR +150% YOY by focusing on activating existing customers, building excellent product experiences, and optimising user journeys.
• Increased conversion rate +30% by optimising User Experience with excellent product design and extensive A/B and MV testing.
• Grew AOV +14% by segmenting the audience, integrating a content personalisation engine via API, and driving strategic promotional activity.
• Increased on-site search CVR +20% and Revenue +45% by introducing SOLR, instant search, and integrating a new on-site search engine.
• Acquired ‘Excellent’ customer rating by building first class digital products & solutions for; payments, subscriptions, loyalty, personalisation, automation, and more.
• Managed large multidisciplinary teams of 10+ developers, designers, marketers, project managers, and creatives to deliver great work.
• Gained nominations for multiple industry awards by producing excellent storytelling, content & media for a global ad and marketing campaign.
• Rolled out an international strategy initiative to EMEA, LATAM, USA using communication strategy, media production, event production, and regional rollout strategy.
• Created impactful communications & media by procuring and managing an international team of marketers, media producers, and creatives.
• Grew channel revenue +425% in 1 year with a custom reseller loyalty platform for an enterprise business, amongst other successful product management.
• Managed remote development team of 7 developers plus local design & marketing teams.
• Built innovative digital products, services, and solutions to brands including IKEA, STIHL/VIKING, and Telefonica.
• Generated significant annual profit & profit growth by effectively managing P&L, business & data analysis for the digital department of the agency.
Level 7 Advanced Professional Certificate, Digital Marketing
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