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Nirmal Reddy
Nirmal Reddy
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Having 7+ years of Experience in Web analytics, Data analysis, Market Research and Business Intelligence entice in seeking impending opportunities where my industry exposure of professional and education skills can be applied in the field of research and development of wide arena of organization. Detailed-Oriented individual who exemplifies professionalism and ability to manage multiple projects and tasks with project management skills. Innate talent of team player and networking within and out of Business and professional expertise. Experience in working on leading tools such as Adobe Experience Cloud, Addynamix, CheetahMail, TeamSite (CMS), Google analytics, Google AdWords and conducting surveys, CRM Systems, Oracle Hyperion Data Base.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
freelance
Web Analytics Consultant
Analytics Intelligence.
Tools: Adobe Experience Cloud -Adobe Analytics, Google Analytics, Google Tag Manager, Google Studio, Tableau.
Responsibilities and tasks performed:
* Create, maintain, and deliver meaningful Key Performance Indicators (KPI's) and business dashboards at all levels, including executive summaries and detailed channel performance reports.
* Analyze and interpret online and offline data to identify opportunities and trends and provide actionable recommendations to support site optimization and customer experience improvements.
* Defining project goals, set project timelines based on resources and priorities and Monitor projects to ensure that analytics deadlines and quality assurance standards are met.
* Design and implement Omniture site catalyst defining VISTA rules, Segmentation, Processing Rules for Parcelforce to attribute the correct data to specific attributed channel.
* Building and managing product road map that communicates digital strategy and presented to key stake holders of the Business.
* Writing requirements documents for new projects detailing what tracking tags are needed in order to provided reporting when launched.
* Working with cross discipline team members to validate project assumptions and review individual project plans with senior leadership.
* Defined and prepared the SDR Document, Data Layer document and BRD document with Project deadlines of Google Analytics and Google Tag manager implementation.
* Implemented the GTM tags on Mccabes Pharmacy website to understand behavior of IGS platform performance and provided the insight to the client.
* Created Dashboards in Tableau, Google Studio and presented in the insights to optimize the website.
Responsibilities and tasks performed:
* Create, maintain, and deliver meaningful Key Performance Indicators (KPI's) and business dashboards at all levels, including executive summaries and detailed channel performance reports.
* Analyze and interpret online and offline data to identify opportunities and trends and provide actionable recommendations to support site optimization and customer experience improvements.
* Defining project goals, set project timelines based on resources and priorities and Monitor projects to ensure that analytics deadlines and quality assurance standards are met.
* Design and implement Omniture site catalyst defining VISTA rules, Segmentation, Processing Rules for Parcelforce to attribute the correct data to specific attributed channel.
* Building and managing product road map that communicates digital strategy and presented to key stake holders of the Business.
* Writing requirements documents for new projects detailing what tracking tags are needed in order to provided reporting when launched.
* Working with cross discipline team members to validate project assumptions and review individual project plans with senior leadership.
* Defined and prepared the SDR Document, Data Layer document and BRD document with Project deadlines of Google Analytics and Google Tag manager implementation.
* Implemented the GTM tags on Mccabes Pharmacy website to understand behavior of IGS platform performance and provided the insight to the client.
* Created Dashboards in Tableau, Google Studio and presented in the insights to optimize the website.
Implementation, Manager, Processing, Online, Google, Adobe analytics, Web, KPI, Adobe, Support, Quality Assurance, Design, Website, Analytics, Leadership, Tableau, Google tag manager, Cloud, Customer experience, Writing, Google analytics, Digital Strategy
2015 - 2019
temp
Web Analyst (Contract)
AvisBudgetGroup.
Tools: Adobe Workbench, SiteCatalyst (Omniture), Ad-hoc Analysis (Discover, Omniture), Report Builder(Omniture SiteCatalyst), Google Analytics, Oracle Hyperion Data warehouse, Tealium (Audience stream), Hootsuite, Qilksense,
Tableau.
Responsibilities and tasks performed:
* Agile Web Analytics' task - Create, maintain, and deliver meaningful Key Performance Indicators (KPI's) and business dashboards at all levels, including executive summaries and detailed channel performance reports, using industry best practices.
* Analyzing customer journeys/interactions through each website and provide recommendations to improve the customer experience. Present findings and insights to the wider team and business stakeholders to optimize the customer journey.
* Define and document measurement specifications and implementation requirements for web, mobile, social media and other emerging platforms. Prepared SDR (Solution Design Reference).
* Understanding the marketing channels and campaigns performance. Provide the road map to Digital Strategy.
* Analyzing the conversion rate across cross channel platforms that desktop, mobile and app and deliver recommendations.
* New proposition of messaging with on Avis Websites to increase the conversion rate increased the conversion rate by 15% and presented to trading team.
* Prepared the document of Business questions and answers to key stake holders and higher management aligned with business performance, needs and developments.
* Led Data workbench implementation aligned with data architect mapping with data from different sources and syndicating data visualization techniques and data models. Increased the propensity of consumers buying the products (Car Hires and ancillaries).
* Analyze and interpret online and offline data sets identified opportunities and trends and provide actionable recommendations to support site optimization and customer experience improvements.
* Liaised with IT and Merchandising to identify the impacts of the changes to the platforms/pages on tagging.
* Experience in analyzing performance of different marketing channels like email, affiliate PPC, Display (banner ads), social media, mobile sites etc., Aggregate findings, structure into report, and present findings to cross-functional team members
* Worked closely with business analysts and technical teams. Experience in Business Analysis, Requirement gathering, System Analysis, Design, Development, Implementation and testing.
* Develop and maintain Omniture implementation processes and guidelines documentation. Create deployment guides to instruct web page developers to properly include appropriate calls to these tracking systems.
* Work closely with User Experience specialist courtship quantitative and qualitative analysis for a holistic understanding of user behavior.
* Work closely with web analytics vendor and coordinate support issues, monitor response rates and communicate back to internal team.
* Develop and deliver daily, weekly and monthly reports on conversion. Monitor projects to ensure that analytics deadlines and quality assurance standards are met.
* Implementation of Qliksense across the Business operation and developed data analyzing applications and reports with insights.
Tableau.
Responsibilities and tasks performed:
* Agile Web Analytics' task - Create, maintain, and deliver meaningful Key Performance Indicators (KPI's) and business dashboards at all levels, including executive summaries and detailed channel performance reports, using industry best practices.
* Analyzing customer journeys/interactions through each website and provide recommendations to improve the customer experience. Present findings and insights to the wider team and business stakeholders to optimize the customer journey.
* Define and document measurement specifications and implementation requirements for web, mobile, social media and other emerging platforms. Prepared SDR (Solution Design Reference).
* Understanding the marketing channels and campaigns performance. Provide the road map to Digital Strategy.
* Analyzing the conversion rate across cross channel platforms that desktop, mobile and app and deliver recommendations.
* New proposition of messaging with on Avis Websites to increase the conversion rate increased the conversion rate by 15% and presented to trading team.
* Prepared the document of Business questions and answers to key stake holders and higher management aligned with business performance, needs and developments.
* Led Data workbench implementation aligned with data architect mapping with data from different sources and syndicating data visualization techniques and data models. Increased the propensity of consumers buying the products (Car Hires and ancillaries).
* Analyze and interpret online and offline data sets identified opportunities and trends and provide actionable recommendations to support site optimization and customer experience improvements.
* Liaised with IT and Merchandising to identify the impacts of the changes to the platforms/pages on tagging.
* Experience in analyzing performance of different marketing channels like email, affiliate PPC, Display (banner ads), social media, mobile sites etc., Aggregate findings, structure into report, and present findings to cross-functional team members
* Worked closely with business analysts and technical teams. Experience in Business Analysis, Requirement gathering, System Analysis, Design, Development, Implementation and testing.
* Develop and maintain Omniture implementation processes and guidelines documentation. Create deployment guides to instruct web page developers to properly include appropriate calls to these tracking systems.
* Work closely with User Experience specialist courtship quantitative and qualitative analysis for a holistic understanding of user behavior.
* Work closely with web analytics vendor and coordinate support issues, monitor response rates and communicate back to internal team.
* Develop and deliver daily, weekly and monthly reports on conversion. Monitor projects to ensure that analytics deadlines and quality assurance standards are met.
* Implementation of Qliksense across the Business operation and developed data analyzing applications and reports with insights.
Web, Quality Assurance, Support, Analyst, Affiliate, Adobe, Testing, Development, KPI, Banner, Implementation, App, Google, Visualization, Hootsuite, Online, Processes, LED, Social, Sitecatalyst, PPC, Marketing, Design, Digital Strategy, Google analytics, User Experience, Business Analysis, Oracle, Websites, Customer experience, Social Media, Agile, Deployment, Data Warehouse, Tableau, Management, Analytics, ADS, Website, It
2013 - 2015
job
Web Analyst
Shiva Shakthi Aqua Process.
Tools: Google Analytics, Excel, Access, SEOMOZ, Alexa, Ispionage, Survey Monkey, Wordle, Mail Chimp, Google AdWords,
Google Blog, WordPress. AdWords Editor, Compete, Bitrix24.
Responsibilities and tasks performed:
* Analyzed and interpret online and offline data to identify opportunities and trends, and provide actionable recommendations to support site optimization and improvements
* Lead Generation: PPC, SEO, Email Marketing, Social Media, Slideshare, Infographics.
* Project Management - Tasks assigned to Design and Technical teams. Timely renewal of SEO/SEM programs to reduce the interruption in services provided to the client.
* Monitored site trends and synthesizing the online marketing recommendations.
* Performed A/B testing to increase the conversion rates by using Google AdWords.
* Campaign Structuring: Structured the Campaigns, ad groups, Keywords, Ad copies with tightly to Business Goals and achieved high click though rates and Optimized the Keywords using the search query report resulted in increase of 40% CTR. Campaign Analysis and developed and Managed the PPC Campaigns and ensured with high optimal quality score for Google AdWords. Administered all PPC Campaigns align with estimated budget allocation to attain the maximum ROI.
And ensure that campaigns are delivered on time, are optimized to a high standard and are on budget.
* Created the ad-hoc dashboard and analyzed the website performance insights helped in targeting the users based on the time and day.
Google Blog, WordPress. AdWords Editor, Compete, Bitrix24.
Responsibilities and tasks performed:
* Analyzed and interpret online and offline data to identify opportunities and trends, and provide actionable recommendations to support site optimization and improvements
* Lead Generation: PPC, SEO, Email Marketing, Social Media, Slideshare, Infographics.
* Project Management - Tasks assigned to Design and Technical teams. Timely renewal of SEO/SEM programs to reduce the interruption in services provided to the client.
* Monitored site trends and synthesizing the online marketing recommendations.
* Performed A/B testing to increase the conversion rates by using Google AdWords.
* Campaign Structuring: Structured the Campaigns, ad groups, Keywords, Ad copies with tightly to Business Goals and achieved high click though rates and Optimized the Keywords using the search query report resulted in increase of 40% CTR. Campaign Analysis and developed and Managed the PPC Campaigns and ensured with high optimal quality score for Google AdWords. Administered all PPC Campaigns align with estimated budget allocation to attain the maximum ROI.
And ensure that campaigns are delivered on time, are optimized to a high standard and are on budget.
* Created the ad-hoc dashboard and analyzed the website performance insights helped in targeting the users based on the time and day.
SEM, SEM, Social, Alexa, Online, Campaign, Google, Search, Web, Testing, Analyst, Support, Blog, Website, Analytics, Management, Wordpress, ROI, Adwords, PPC, Budget, Email marketing, Online Marketing, Google adwords, Project Management, Google analytics, Excel, Seo, Design, Marketing, Social Media
2012 - 2013
job
Web Analyst
Experian (EMEA).
Tools: Cheetah Mail, Omniture, Site Catalyst, Google Analytics, SharePoint, TeamSite (CMS), Radar, CRM (Salesforce),
Google AdWords, LinkedIn, Twitter.
Responsibilities and tasks performed
Project Management Agile Methodology (Web Analytics'):
* Analyzed the User Journeys and identified the customer acquisition flow from different marketing channels and customer engagement flow. Syndicate the various data sources from Omniture, CRM, Leads Report (Teamsite CMS) ,Cheetah Mail (Email Campaign tool) and Radar, created the User journey funnel dashboard resulting user entry to lead gen, qualified leads, Potential Opportunities, sales, Revenue and ROI. Provided insights to the Manager and Stake Holders (Local Marketers) across Experian EMEA.
* Analyzed the brand terms and Non-brand terms that are driving the traffic to Experian EMEA websites, resulting insights helped to focus on Non-brand traffic. Applying the insights, I was responsible to increase the Non-brand traffic of 30% to Experian EMEA Website in FY13.
* Performed analysis on marketing multi-channels and identified the potential marketing channel driving the traffic and lead generation therefore the activity of ROI. Prepared and provided the insights to Manager and Stakeholders (Local Marketers) across the Experian EMEA countries.
* Analyzed the growth of mobile trends in EMEA Experian Website and provided the reports and insights. Resulting in potential opportunity to drive the more traffic by creating the mobile version websites.
* Analyzing, monitoring and provide the weekly insights of social media mentions Experian EMEA website by channels and sentiment analysis using tool Radar. Update the local marketers by social media mentions, traffic, tweets with analysis and insights by week on o week. Maintain and update the LinkedIn and twitter accounts of Experian EMEA.
* Deliverables include valuable insights from specific research projects, synthesis of online consumer behavior insights with internal sales data; syndicate the various data sources and competitive intelligence reports.
Inbound Marketing:
* Increased the traffic of 26% to Experian EMEA websites by creating the landing pages and publishing the pages live. Prepared the reports and insights of performance of the landing pages over the month on month.
* Analyzed the latest algorithm changes, best practices and created the SEO and SEM excel dashboards to increase the efficacy of the Online Marketing Strategy.
* Actively involved in sending the Email Campaigns and created an Email Marketing benchmark dashboard and analyzed the performance of EMEA campaigns. Identified the top 25 performing campaigns and Top 25 average performing campaigns, also performed analysis on campaigns split by categories
* Actively involved in creating, editing, modifying, importing EMEA web pages using content management system (CMS) TeamSite. Initiated, deployed. Developed forms and configuring the workflow from stage approvals to production and publishing using the TeamSite.
Stake Holder Management:
* Initiated and created Web portal using the tool SharePoint to transform previously archaic intranet into a dynamic site as central resource and improving communication flow for all internal EMEA team to access the reports, Updates, Performance, Trainings, support and guidelines. Information resulting in more consistent messaging and control over information disseminated internally.
* Prepared the Omniture Site Catalyst user manual, internal campaign tagging manual and trained colleagues up to 5 (Denmark, Germany, Italy, Spain, Turkey) and taking through the site catalyst interface.
* Communicated effectively with akin profession team in Asia Pacific (Australian team representatives) and US team representatives. Responsible and led the meeting plan and coordinated the EMEA team to share the knowledge and enhance the skills in the Market Research, Web Analytics and in Digital space. Established the strong relationship to support and effectively achieve results.
* Analyzed and provided the stats and insights of the target audience using LinkedIn for the new product penetration line - Sharper intelligence. Focusing on the target audience has curved the potential opportunity.
Google AdWords, LinkedIn, Twitter.
Responsibilities and tasks performed
Project Management Agile Methodology (Web Analytics'):
* Analyzed the User Journeys and identified the customer acquisition flow from different marketing channels and customer engagement flow. Syndicate the various data sources from Omniture, CRM, Leads Report (Teamsite CMS) ,Cheetah Mail (Email Campaign tool) and Radar, created the User journey funnel dashboard resulting user entry to lead gen, qualified leads, Potential Opportunities, sales, Revenue and ROI. Provided insights to the Manager and Stake Holders (Local Marketers) across Experian EMEA.
* Analyzed the brand terms and Non-brand terms that are driving the traffic to Experian EMEA websites, resulting insights helped to focus on Non-brand traffic. Applying the insights, I was responsible to increase the Non-brand traffic of 30% to Experian EMEA Website in FY13.
* Performed analysis on marketing multi-channels and identified the potential marketing channel driving the traffic and lead generation therefore the activity of ROI. Prepared and provided the insights to Manager and Stakeholders (Local Marketers) across the Experian EMEA countries.
* Analyzed the growth of mobile trends in EMEA Experian Website and provided the reports and insights. Resulting in potential opportunity to drive the more traffic by creating the mobile version websites.
* Analyzing, monitoring and provide the weekly insights of social media mentions Experian EMEA website by channels and sentiment analysis using tool Radar. Update the local marketers by social media mentions, traffic, tweets with analysis and insights by week on o week. Maintain and update the LinkedIn and twitter accounts of Experian EMEA.
* Deliverables include valuable insights from specific research projects, synthesis of online consumer behavior insights with internal sales data; syndicate the various data sources and competitive intelligence reports.
Inbound Marketing:
* Increased the traffic of 26% to Experian EMEA websites by creating the landing pages and publishing the pages live. Prepared the reports and insights of performance of the landing pages over the month on month.
* Analyzed the latest algorithm changes, best practices and created the SEO and SEM excel dashboards to increase the efficacy of the Online Marketing Strategy.
* Actively involved in sending the Email Campaigns and created an Email Marketing benchmark dashboard and analyzed the performance of EMEA campaigns. Identified the top 25 performing campaigns and Top 25 average performing campaigns, also performed analysis on campaigns split by categories
* Actively involved in creating, editing, modifying, importing EMEA web pages using content management system (CMS) TeamSite. Initiated, deployed. Developed forms and configuring the workflow from stage approvals to production and publishing using the TeamSite.
Stake Holder Management:
* Initiated and created Web portal using the tool SharePoint to transform previously archaic intranet into a dynamic site as central resource and improving communication flow for all internal EMEA team to access the reports, Updates, Performance, Trainings, support and guidelines. Information resulting in more consistent messaging and control over information disseminated internally.
* Prepared the Omniture Site Catalyst user manual, internal campaign tagging manual and trained colleagues up to 5 (Denmark, Germany, Italy, Spain, Turkey) and taking through the site catalyst interface.
* Communicated effectively with akin profession team in Asia Pacific (Australian team representatives) and US team representatives. Responsible and led the meeting plan and coordinated the EMEA team to share the knowledge and enhance the skills in the Market Research, Web Analytics and in Digital space. Established the strong relationship to support and effectively achieve results.
* Analyzed and provided the stats and insights of the target audience using LinkedIn for the new product penetration line - Sharper intelligence. Focusing on the target audience has curved the potential opportunity.
Google, Inbound Marketing, Content, Website, Landing pages, Twitter, Workflow, Growth, Support, Analyst, Monitoring, Competitive intelligence, Web, Sales, Campaign, Production, Online, Performing, Portal, Tweets, Manager, LED, Asia, UP, Social, SEM, Research, Marketing, Seo, Excel, Google analytics, Project Management, Google adwords, MArketing Strategy, Online Marketing, CRM, Email marketing, CMS, Websites, Social Media, Market research, SharePoint, Agile, Content Management, Adwords, ROI, Salesforce, SEM, Linkedin, Management, User journey, Analytics
2011 - 2012
job
Market Research and Web Analyst
Optiocmm Media.
Client: NFU Mutal, Chelsea, Channel 4, Waitrose, Matalan, Combat stress, bConstructive, VSO, Loyal Insurance.
Tools: Omniture SiteCatalyst, Google Analytics, Google AdWords, Mediaplex, Nielsen Addynamix, Office of National
Statics, Metoffice, data, Alexa, Ispionage, Survey Monkey, Wordle, TGI, MediaTel, Mediaplex, Advance Excel,
Word, PowerPoint, Google and Web Analytics API's.
Responsibilities and tasks performed:
* Conducted large-scale quantitative research projects based in customer satisfaction measurement and total quality implementation, including design, harmonization, statistical analysis, and report generation. Specialized in business-to-business services, E-commerce Retail, Insurance, Charity and Media Channel.
* Analyzed the Market trends, Business performance and Marketing efficacy and prepared strategic insights recommendations report to the Management and clients.
* Performed the competitor analysis and identified the potential opportunities, caveats to drive the sales result in commercial success and competitive advantage. Utilizing the results, prepared the executive summaries of research findings for the management and clients as a basis for the business planning and improvement.
* Initiated and designed the surveys and questionnaires to understand the user behavior and interests and sent to the panel of respondent. Analyzed the responses to survey results and provided the insights of the user interests / behavior and presenting to higher management and client (Chelsea TV).
* Analyzed website data in order to report on the performance of sites and campaigns and identified opportunities for optimization and conversion improvements. Prepared the insights and presented to the Management and Clients.
* Analyzed the customer base and extrapolation to identify marketing prospects. Provide expertise guidelines for marketing campaigns on targeting and message information to the clients.
* Analyzed the Marco-Economic factor influence the business, provided the insights coherent with marketing plans.
* Analyzed and conducted a research on target audience demographics and Regional Demographics, search traffic, click stream, site engagement and search query results. Prepared the insights based on the results and presented to higher management and clients.
* Performed analysis on marketing multi-channels and identified the potential marketing channel driving the traffic and lead generation therefore the activity of ROI. Prepared and provided the insights to higher management and clients respectively.
* Outlined and recommended to stimulate Web 2.0 and Social Media Optimization strategies to increase the brand presence, including RSS Feed, posting to Digg,
Tools: Omniture SiteCatalyst, Google Analytics, Google AdWords, Mediaplex, Nielsen Addynamix, Office of National
Statics, Metoffice, data, Alexa, Ispionage, Survey Monkey, Wordle, TGI, MediaTel, Mediaplex, Advance Excel,
Word, PowerPoint, Google and Web Analytics API's.
Responsibilities and tasks performed:
* Conducted large-scale quantitative research projects based in customer satisfaction measurement and total quality implementation, including design, harmonization, statistical analysis, and report generation. Specialized in business-to-business services, E-commerce Retail, Insurance, Charity and Media Channel.
* Analyzed the Market trends, Business performance and Marketing efficacy and prepared strategic insights recommendations report to the Management and clients.
* Performed the competitor analysis and identified the potential opportunities, caveats to drive the sales result in commercial success and competitive advantage. Utilizing the results, prepared the executive summaries of research findings for the management and clients as a basis for the business planning and improvement.
* Initiated and designed the surveys and questionnaires to understand the user behavior and interests and sent to the panel of respondent. Analyzed the responses to survey results and provided the insights of the user interests / behavior and presenting to higher management and client (Chelsea TV).
* Analyzed website data in order to report on the performance of sites and campaigns and identified opportunities for optimization and conversion improvements. Prepared the insights and presented to the Management and Clients.
* Analyzed the customer base and extrapolation to identify marketing prospects. Provide expertise guidelines for marketing campaigns on targeting and message information to the clients.
* Analyzed the Marco-Economic factor influence the business, provided the insights coherent with marketing plans.
* Analyzed and conducted a research on target audience demographics and Regional Demographics, search traffic, click stream, site engagement and search query results. Prepared the insights based on the results and presented to higher management and clients.
* Performed analysis on marketing multi-channels and identified the potential marketing channel driving the traffic and lead generation therefore the activity of ROI. Prepared and provided the insights to higher management and clients respectively.
* Outlined and recommended to stimulate Web 2.0 and Social Media Optimization strategies to increase the brand presence, including RSS Feed, posting to Digg,
Loyal, Sales, Website, TV, Implementation, Surveys, Analyst, Presenting, Office, Analytics, Insurance, Web, Search, Google, Alexa, Social, Sitecatalyst, Research, Marketing, Design, Excel, Google analytics, Google adwords, API, Powerpoint, Retail, Social Media, Market research, Adwords, E-commerce, ROI, Word, Management, Quantitative research
My education
Kensington College of Business University of Wales
Masters, Business
Masters, Business
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