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jobs
Digital Brand Strategist
Shweta Pruthi
,
Woolwich, United Kingdom
Experience
Other titles
Skills
I'm offering
I’ve worked with startup digital agencies over the course of 6 years. Having worked in a non-linear environment has empowered me with diverse digital marketing experiences and the startup culture has strengthened my capabilities as a professional to work and collaborate with cross-functioning terms to plan, execute, deliver and measure the impact of brand building and marketing initiatives.
In my last role as a Senior Planner and Digital Strategist at YAAP DIGITAL http://********.***, a full service digital and branding agency, I was responsible for launching and building brands on digital. My key responsibilities included management of junior account executives, account management and client servicing, social media, strategy and planning, campaign ideation and execution, media planning and management, creative and content strategy, website development and maintenance and influencer marketing. My ability to identify consumer insights to develop communication & digital strategies gave me several opportunities to construct pitches to prospect businesses.
In my last role as a Senior Planner and Digital Strategist at YAAP DIGITAL http://********.***, a full service digital and branding agency, I was responsible for launching and building brands on digital. My key responsibilities included management of junior account executives, account management and client servicing, social media, strategy and planning, campaign ideation and execution, media planning and management, creative and content strategy, website development and maintenance and influencer marketing. My ability to identify consumer insights to develop communication & digital strategies gave me several opportunities to construct pitches to prospect businesses.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
job
SENIOR PLANNER AND BRAND STRATEGIST
YAAP DIGITAL.
+44 7503533161
Key Responsibility: Brand Planning, Brand Communications, Content Strategy, Digital and Social
Strategy, Influencer Marketing
Proven track record to acquire new business by presenting unique brand, digital & social
strategies
KEYSKILLS
Delivered strong strategic direction & recommendations to existing brands
Discovered and articulated unique inspiring insights with simple and to the point creative briefs to bridge the gap between strategy & creative
Experienced in project and account management.
Skilled in studying market and consumer insights to propose communication,
content & creative and 360
degree digital strategy for
brands across a wide range of industries
Proposed best usage of channels to express a creative idea and engage audiences across ATL,
digital, direct, activation & partnerships
Worked on ideation and execution of Indian domestic payments system- RuPay's digital
films promoting festive offers. Videos gained 10M+ views on YouTube alone
Created an integrated social media awareness strategy over the course of 3 months for RuPay
Cards by collaborating with category-specific celebrity influencers to promote high-end offers via
two online properties- RuPay Travel Tales and RuPay Foodie Files.The properties accumulated
15k+ tweets, 32M+ Impressions, 28M reach across platforms
Expertise in social media
marketing
Campaign planning and execution from the ground
up
Key Responsibility: Brand Planning, Brand Communications, Content Strategy, Digital and Social
Strategy, Influencer Marketing
Proven track record to acquire new business by presenting unique brand, digital & social
strategies
KEYSKILLS
Delivered strong strategic direction & recommendations to existing brands
Discovered and articulated unique inspiring insights with simple and to the point creative briefs to bridge the gap between strategy & creative
Experienced in project and account management.
Skilled in studying market and consumer insights to propose communication,
content & creative and 360
degree digital strategy for
brands across a wide range of industries
Proposed best usage of channels to express a creative idea and engage audiences across ATL,
digital, direct, activation & partnerships
Worked on ideation and execution of Indian domestic payments system- RuPay's digital
films promoting festive offers. Videos gained 10M+ views on YouTube alone
Created an integrated social media awareness strategy over the course of 3 months for RuPay
Cards by collaborating with category-specific celebrity influencers to promote high-end offers via
two online properties- RuPay Travel Tales and RuPay Foodie Files.The properties accumulated
15k+ tweets, 32M+ Impressions, 28M reach across platforms
Expertise in social media
marketing
Campaign planning and execution from the ground
up
Content strategy, Social, UP, Tweets, That you, Online, Direction, Campaign, Express, Social Media, Presenting, Youtube, Content, Management, Account management, Digital Strategy, Marketing
2017 - 2018
job
DIGITAL MARKETING MANAGER - YAAP DIGITAL
STARTUP INDIA.
Key Responsibility: Account Management. Launch brands on digital. Media Planning, Marketing
Strategy, Influencer Strategy, Content Strategy, Website Development, Monthly Reporting
Worked on Government of India projects including MentorOfChange for India's Planning
Strategy, Influencer Strategy, Content Strategy, Website Development, Monthly Reporting
Worked on Government of India projects including MentorOfChange for India's Planning
Digital Marketing, Marketing, Account management, Management, Content, Website, Media planning, Development, Content strategy, Manager
2016 - 2016
job
BRAND STRATEGY MANAGER - THE GLITCH
TEFAL.
Key Responsibility: Social Media Marketing, Content Strategy, Content Development, Campaign Planning and Execution, Influencer Strategy, Pitching for New Business Development
Devised engagement & content strategies across platforms keeping brand's voice & proposition in mind
Created 360 digital campaign roll out plans
Ideated digital amplification plan for Quaker India's campaign #BringYourTastiestBowl- an
audience-sourced recipe content that got us 1500+ original oat recipes
Conceptualized contests, social media post & design
Wrote copies for print & digital Landscape
Worked on pitches for new business. Converted TLC India account
Devised engagement & content strategies across platforms keeping brand's voice & proposition in mind
Created 360 digital campaign roll out plans
Ideated digital amplification plan for Quaker India's campaign #BringYourTastiestBowl- an
audience-sourced recipe content that got us 1500+ original oat recipes
Conceptualized contests, social media post & design
Wrote copies for print & digital Landscape
Worked on pitches for new business. Converted TLC India account
Social Media, Marketing, Design, Business development, Social Media Marketing, Print, Content Development, Content, Development, Content strategy, Campaign, Pitching, Manager, Social, Brand identity
2014 - 2016
job
SOCIAL MEDIA MANAGER
REVMINT SOLUTIONS.
Key Responsibility: Account Management, Website Development, Social Media Management, Content
Development, Monthly Performance Analysis & Reporting
Responsible for client communications, conflict resolution, and query handling
Worked on monthly account performance across channels and reporting
Analysed brand's competition and proposed competitive digital strategy
Strategized and executed digital campaigns
Created content for website, social media & blog
Built social media strategy across platforms
Built and executed blogger / influencer outreach programs
Development, Monthly Performance Analysis & Reporting
Responsible for client communications, conflict resolution, and query handling
Worked on monthly account performance across channels and reporting
Analysed brand's competition and proposed competitive digital strategy
Strategized and executed digital campaigns
Created content for website, social media & blog
Built social media strategy across platforms
Built and executed blogger / influencer outreach programs
Social Media, Digital Strategy, Account management, Social media management, Management, Blogger, Content, Website, Blog, Development, Manager, Social
2013 - 2014
job
SOCIAL MEDIA EXECUTIVE
STALKBUYLOVE.
Developed engaging social media content
Crafted themes for everyday e-mailers
Public Relations
Crafted themes for everyday e-mailers
Public Relations
Social Media, Public relations, Content, Social
My education
St Bedes College
Bachelors, English Literature
Bachelors, English Literature
Eicher School Faridabad
N/a, Advanced Digital Marketing
N/a, Advanced Digital Marketing
?
-
2012
Contributed articles to the college magazine
N/a, N/a
N/a, N/a
?
-
2012
College Fest
N/a, Dance (Minor in Hindi)
N/a, Dance (Minor in Hindi)
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