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Marketing, communications and copywriting specialist
Eve MacDonald
,
Reading, United Kingdom
Experience
Other titles
Skills
I'm offering
Creative, strategic storyteller and ideas person able to bring a brand, concept or product to life and plan how, where and when to communicate about it to ensure maximum engagement.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
job
Marketing and Communications Manager
ESP Global Services Ltd.
➢ Internal: Set up new channels where none existed to engage global workforce of 600+ - developed and launched both intranet and Yammer platforms
➢ Internal: Proposed, developed, branded and launched their first ever global internal initiatives - Ambassadors programme and Suggestions Scheme, and set
up new forums to encourage global 2-way communication opportunities
➢ External: Enhanced company branding, developed new key messages and company messaging and wrote and launched their first integrated set of materials
including their brochure, service sheets, company video, service videos, creds presentation and proposal templates for new business pitches
➢ External: Developed compelling awards submissions as part of a PR campaign resulting in their first ever win of the Thames Valley 'Tech Company of the Year' award, and a shortlisted finalist for the Thames Valley 'Business of the Year' award
➢ Internal & External: Wrote content pieces and press releases in order to secure coverage, for the first time, in key industry publications and also maintained
a constant flow of news and updates for internal and external audiences
➢ External: Secured keynote speaker engagements, for the first time, for their senior leaders at the three most significant events in the industry calendar
➢ External: Analysed and revitalised their business social media content flow, increasing engagement by over 40%
➢ Internal: Proposed, developed, branded and launched their first ever global internal initiatives - Ambassadors programme and Suggestions Scheme, and set
up new forums to encourage global 2-way communication opportunities
➢ External: Enhanced company branding, developed new key messages and company messaging and wrote and launched their first integrated set of materials
including their brochure, service sheets, company video, service videos, creds presentation and proposal templates for new business pitches
➢ External: Developed compelling awards submissions as part of a PR campaign resulting in their first ever win of the Thames Valley 'Tech Company of the Year' award, and a shortlisted finalist for the Thames Valley 'Business of the Year' award
➢ Internal & External: Wrote content pieces and press releases in order to secure coverage, for the first time, in key industry publications and also maintained
a constant flow of news and updates for internal and external audiences
➢ External: Secured keynote speaker engagements, for the first time, for their senior leaders at the three most significant events in the industry calendar
➢ External: Analysed and revitalised their business social media content flow, increasing engagement by over 40%
Social Media, Marketing, Branding, Video, Pr, Brochure, Content, Service, Keynote, Speaker, Campaign, UP, Manager, Social
2018 - 2019
job
Account Director, FCB Health Hampshire
Healthcare Marketing & Comms.
➢ Efficient delivery of strategic marketing objectives for a portfolio of accounts worth approx. £3m - £4m annually - all work delivered on time or ahead of time with maximised profit margins
➢ Effective and respected line manager of 3 direct reports and day-to-day workflow manager of a much larger team of accounts and creative personnel
➢ Excellent client relationships with senior leaders from companies including Astellas, BMS, Boehringer Ingelheim, Bayer, Galen and Novartis
➢ Broad-ranging project types from medical education, to promotional materials, to digital and creative innovation, to internal change management
➢ High level strategic involvement including the development, from scratch, of the full-scale strategic plan for a new account from initial scoping, to stakeholder analysis, to messaging development right through to the concept, branding and implementation - singlehandedly agreeing additional work that
doubled the initial budget agreed within 3 months of taking on the account through effective delivery and strong client engagement (£1.2m)
➢ In-demand pitch team contributor helping to win new business with existing clients and a number of new clients
➢ Effective and respected line manager of 3 direct reports and day-to-day workflow manager of a much larger team of accounts and creative personnel
➢ Excellent client relationships with senior leaders from companies including Astellas, BMS, Boehringer Ingelheim, Bayer, Galen and Novartis
➢ Broad-ranging project types from medical education, to promotional materials, to digital and creative innovation, to internal change management
➢ High level strategic involvement including the development, from scratch, of the full-scale strategic plan for a new account from initial scoping, to stakeholder analysis, to messaging development right through to the concept, branding and implementation - singlehandedly agreeing additional work that
doubled the initial budget agreed within 3 months of taking on the account through effective delivery and strong client engagement (£1.2m)
➢ In-demand pitch team contributor helping to win new business with existing clients and a number of new clients
Marketing, Change management, Branding, Innovation, Budget, Management, Strategic Marketing, Workflow, Implementation, Development, Health, Manager
2015 - 2016
job
Account Director, Enigma Marketing Services
SAM.
(B2B Technology Marketing)
➢ Developed end-to-end strategic marketing campaigns, predominantly for my key client - Symantec, including innovative lead generation and ABM
campaigns, creating everything in 13 languages
➢ Managed one direct report and oversaw creative and development teams to deliver the work day-to-day
➢ Grew the EMEA Symantec business significantly through development and fostering of excellent client relationships and within 3 months pitched for and won significant business with Symantec US
➢ Grew the existing Symantec channel business and pitched for and won the opportunity to develop and maintain a new partner portal
➢ Acted as copywriter on Symantec's key offering to conceptualise, write and work with the creative team to develop their new marketing materials
➢ Revitalised and streamlined Symantec's content approach by proposing and implementing ways to utilise the same content in different formats for different
audiences, particularly through the use of infographics and video content - and in turn secured the budget saved for new projects
➢ Supported other accounts and new business pitches as needed and also contributed to company (Enigma) communications
➢ Developed end-to-end strategic marketing campaigns, predominantly for my key client - Symantec, including innovative lead generation and ABM
campaigns, creating everything in 13 languages
➢ Managed one direct report and oversaw creative and development teams to deliver the work day-to-day
➢ Grew the EMEA Symantec business significantly through development and fostering of excellent client relationships and within 3 months pitched for and won significant business with Symantec US
➢ Grew the existing Symantec channel business and pitched for and won the opportunity to develop and maintain a new partner portal
➢ Acted as copywriter on Symantec's key offering to conceptualise, write and work with the creative team to develop their new marketing materials
➢ Revitalised and streamlined Symantec's content approach by proposing and implementing ways to utilise the same content in different formats for different
audiences, particularly through the use of infographics and video content - and in turn secured the budget saved for new projects
➢ Supported other accounts and new business pitches as needed and also contributed to company (Enigma) communications
Marketing, Video content, Video, B2B, Budget, Copywriter, Content, Strategic Marketing, Technology, Development, Portal
2014 - 2015
job
Multichannel Copywriter
Ashfield Healthcare.
➢ Worked with teams across the business, on multiple accounts, to shape and structure content according to audience and platform
➢ As a high science agency, I worked hard to make their content accessible and engaging and to demonstrate how to tailor it for digital and patient platforms
➢ Mentored and trained colleagues in how to develop content for digital use, and how to write for the web
➢ The opportunity was short-lived as my manager who recruited me initially, the VP based in Maidenhead, left the company and they subsequently wanted
me to move to their central office in Macclesfield - but I wasn't keen to relocate
➢ As a high science agency, I worked hard to make their content accessible and engaging and to demonstrate how to tailor it for digital and patient platforms
➢ Mentored and trained colleagues in how to develop content for digital use, and how to write for the web
➢ The opportunity was short-lived as my manager who recruited me initially, the VP based in Maidenhead, left the company and they subsequently wanted
me to move to their central office in Macclesfield - but I wasn't keen to relocate
Copywriter, Content, It, Office, Web, Science, ME, Manager
2012 - 2014
job
Senior Account Manager
Havas Life Medicom.
Managed all aspect of client contact and account administration for key accounts including Sanofi Corporate and Sanofi Diabetes, and also abbvie after
pitching for and winning the business - working with senior leaders across all organisations
➢ Acted as copywriter for the majority of my accounts, writing all the internal communications for the 110,000+ strong workforce at Sanofi, and the full
communications plan for the external launch and all internal communications for a new diabetes drug
➢ Worked with creative teams to develop new digital communication and training tools that could then be re-sold for maximised profit
➢ Trained myself in using creative artworking and development packages to enable fast turnaround of minor amends and hosting of client materials
pitching for and winning the business - working with senior leaders across all organisations
➢ Acted as copywriter for the majority of my accounts, writing all the internal communications for the 110,000+ strong workforce at Sanofi, and the full
communications plan for the external launch and all internal communications for a new diabetes drug
➢ Worked with creative teams to develop new digital communication and training tools that could then be re-sold for maximised profit
➢ Trained myself in using creative artworking and development packages to enable fast turnaround of minor amends and hosting of client materials
Administration, Writing, Training, Copywriter, Account Manager, Hosting, Turnaround, Development, Creative artworking, Pitching, Artworking, Winning, Manager
2011 - 2012
job
Marketing and Merchandising Manager
Propermusic.com.
➢ Head-hunted to launch their new retail site and blog having worked with the team whilst at Amazon.co.uk
➢ Wrote and programmed all site merchandising and cross-linked blog, feature and promotional content and managed all SEO and traffic-driving activity
➢ Set-up all communication and marketing channels from scratch including e-marketing and social media, and utilised partners and relevant news sites to maximise reach
➢ Created targeted and enticing editorial and PR campaigns and targeted labels to obtain exclusives and competitions in order to build and maintain a buzz
through a content-marketing focus
➢ Wrote and programmed all site merchandising and cross-linked blog, feature and promotional content and managed all SEO and traffic-driving activity
➢ Set-up all communication and marketing channels from scratch including e-marketing and social media, and utilised partners and relevant news sites to maximise reach
➢ Created targeted and enticing editorial and PR campaigns and targeted labels to obtain exclusives and competitions in order to build and maintain a buzz
through a content-marketing focus
Social Media, Marketing, Seo, Retail, Pr, Content, Blog, Amazon, Feature, UP, Manager, Social
2011 - 2011
job
Creative Copywriter, Nitrogen, Huntsworth Health
Healthcare Advertising.
Worked in partnership with an Art Director on a cross-section of UK, European and global marketing and advertising campaigns for a number of large
pharmaceutical companies
➢ Developed concepts and copy for every type of audience and campaign type, from global launches to eDetailing, to videos and augmented reality
➢ Projects spanned from highly conceptual creative to scientific content for therapy areas including MS, RA, HIV, haemophilia and oncology
pharmaceutical companies
➢ Developed concepts and copy for every type of audience and campaign type, from global launches to eDetailing, to videos and augmented reality
➢ Projects spanned from highly conceptual creative to scientific content for therapy areas including MS, RA, HIV, haemophilia and oncology
Marketing, Advertising, Copywriter, Augmented Reality, Content, Pharmaceutical, Art director, Global Marketing, Health, Campaign, RAW
2008 - 2011
job
Music Site Merchandiser
Amazon.co.uk.
Responsible for creating the Amazon.co.uk music homepage content, all music promotional content and additional music content throughout the store,
based on strategic priorities, customer preferences, label requirements, traffic analysis and seasonal variations
➢ Also managed email marketing, detailed sales analysis and reporting, and vendor liaison and relationship-building
➢ Voluntarily took on additional responsibilities including the Associates (affiliate) marketing scheme for the music dept., cross-site marketing opportunities,
data quality and integrity projects and various catalogue projects
➢ Developed excellent relationships with all my labels and worked with most of the major music labels in my time with the company to produce compelling
on-site content, as well as bringing on board new affiliates such as NME - generating over £1.1m revenue in under 6 months
based on strategic priorities, customer preferences, label requirements, traffic analysis and seasonal variations
➢ Also managed email marketing, detailed sales analysis and reporting, and vendor liaison and relationship-building
➢ Voluntarily took on additional responsibilities including the Associates (affiliate) marketing scheme for the music dept., cross-site marketing opportunities,
data quality and integrity projects and various catalogue projects
➢ Developed excellent relationships with all my labels and worked with most of the major music labels in my time with the company to produce compelling
on-site content, as well as bringing on board new affiliates such as NME - generating over £1.1m revenue in under 6 months
Marketing, Email marketing, Sales, Content, Data quality, Affiliate, Amazon, Music
2005 - 2008
job
Communications Assistant
Sanofi Pasteur MSD.
Oversaw the creation of all national press releases, dealt with media enquiries, analysed and disseminated any media coverage relating to our products or
the industry as a whole, helped co-ordinate media events, maintained and developed the intranet and internet sites, liaised with the shareholders in regards to our progress, produced corporate communications materials, maintained the corporate communications budget and assisted with any other
tasks that fell under the communications remit
➢ In my time with the company I launched a new company website and passed the ABPI exam
➢ Supported the medical education team, organising study days for nurses, congresses, webcasts and various other events
the industry as a whole, helped co-ordinate media events, maintained and developed the intranet and internet sites, liaised with the shareholders in regards to our progress, produced corporate communications materials, maintained the corporate communications budget and assisted with any other
tasks that fell under the communications remit
➢ In my time with the company I launched a new company website and passed the ABPI exam
➢ Supported the medical education team, organising study days for nurses, congresses, webcasts and various other events
Budget, Website, Internet
2004 - 2005
job
Marketing Manager
Wycombe Swan Theatre and Town Hall.
January 2004 - July 2004: Various temporary roles (on moving back to the Berkshire area)
Marketing, Manager
2003 - 2004
job
Education Officer
St David's Hall and the New Theatre.
2003 - 2003
job
Marketing Manager (Maternity Cover)
Diversions Dance Company (Arts Industry Marketing).
Marketing, Manager
2002 - 2003
temp
Marketing and Administration Assistant (Short-term contract)
Gwent Theatre (Arts Industry Marketing).
Marketing, Administration
My education
Birmingham University
Somepostgraduate, BMus Music
Somepostgraduate, BMus Music
Newlands School
Secondary, Music
Secondary, Music
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