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Communications Consultant
Katya Escala
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a communications professional with fifteen years' experience and a strong international background in journalism, marketing and PR, to include executive management, strategy, copywriting and stakeholder engagement across commercial and third (non-for-profit) sectors.
With extensive international commercially focused public relations, brand, media, advertising and marketing experience, I have a proven background in creating, implementing and managing internal and external communications strategies on both a global and local scale.
With extensive international commercially focused public relations, brand, media, advertising and marketing experience, I have a proven background in creating, implementing and managing internal and external communications strategies on both a global and local scale.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
Director of Communications
McCann London.
Helped to turn McCann London into a top-tier creative lighthouse for the McCann Worldgroup network. I work closely with UK, EMEA and New York Headquarters creating, implementing and managing internal and external communications strategies growing the agency's reputation, brand and identity, defining areas of leadership, growth and expertise and promoting the network's best creative work and its people.
Responsibilities / Achievements
• Creating and overseeing the all internal and external marketing and communications strategies
• Strategic and tactical PR delivery and line management for Communications Team
• Crisis Management communications strategy and consultation
• Press and media relations management
• Creating thought leadership and brand content across the organisation
• Close collaboration with HR team to devise and implement effective employee engagement strategies
• Social Media strategy and touchpoints - website / social / newsletters / trade press
• Consultation and alignment of New Business and Marketing strategies to meet growth targets
• Collaboration with internal and external stakeholders to maximise strategic and tactical brand awareness
• Advising senior leadership on Comms strategies and best practice
• Budget and contract management
• Event and Award Show management
• Running marketing/industry events (i.e. MWC, Advertising Week Europe, Cannes Lions, etc)
• Raising McCann's profile through thought-leadership, ghost writing, placement and exposure
◦ BBC Radio 4 and BBC World Business Report interviewed the CSO (x4 FY2017/18)
Responsibilities / Achievements
• Creating and overseeing the all internal and external marketing and communications strategies
• Strategic and tactical PR delivery and line management for Communications Team
• Crisis Management communications strategy and consultation
• Press and media relations management
• Creating thought leadership and brand content across the organisation
• Close collaboration with HR team to devise and implement effective employee engagement strategies
• Social Media strategy and touchpoints - website / social / newsletters / trade press
• Consultation and alignment of New Business and Marketing strategies to meet growth targets
• Collaboration with internal and external stakeholders to maximise strategic and tactical brand awareness
• Advising senior leadership on Comms strategies and best practice
• Budget and contract management
• Event and Award Show management
• Running marketing/industry events (i.e. MWC, Advertising Week Europe, Cannes Lions, etc)
• Raising McCann's profile through thought-leadership, ghost writing, placement and exposure
◦ BBC Radio 4 and BBC World Business Report interviewed the CSO (x4 FY2017/18)
Management, Social, Organization, Growth, Crisis management, Network, Website, Radio, Content, Contract management, Social Media, Employee Engagement, Pr, Leadership, Event, Budget, Writing, Advertising, Marketing
2015 - 2017
job
Account Director
Simpatico PR [Agency].
Driving strategic and tactical leadership of client PR and marketing programmes and activities at this independent B2B / B2C PR agency, across branding, design, retail and tech for top-tier clients such as Wunderman UK, Landor, Fjord, FITCH and Independents United.
Responsibilities and Key Achievements
• Development, implementation and oversight of strategy and scalable creative projects for clients
• Market monitoring and intelligence reporting (trend analysis and executive briefing reports)
• Crisis management consultation
• Media coaching: responsive safeguarding of public and commercial (brand) profiles
• Copywriting, ghost-writing and though leadership drafting
• Quality assurance linked to all written content drafted for clients for publication
• Budget management: client and project budgets (£5k-£50k pcm)
◦ Maintaining accurate financial records / contract compliance
◦ Maintain awareness of commercial value
• Cost / benefit analysis - demonstrate and translate investment to measurable success
• Line management (5 - 15 staff including Account Managers, Executives and Agency Juniors)
• Client profile promotion and business development (broadcast and print exposure)
◦ i.e. FITCH promoted as go-to company for industry commentary linked to Black Friday 2015 securing exposure on Reuters, Sky News, BBC The Today Programme and The Times, The Telegraph and BBC News. This served to raise the company's profile and deliver new client prospects.
Responsibilities and Key Achievements
• Development, implementation and oversight of strategy and scalable creative projects for clients
• Market monitoring and intelligence reporting (trend analysis and executive briefing reports)
• Crisis management consultation
• Media coaching: responsive safeguarding of public and commercial (brand) profiles
• Copywriting, ghost-writing and though leadership drafting
• Quality assurance linked to all written content drafted for clients for publication
• Budget management: client and project budgets (£5k-£50k pcm)
◦ Maintaining accurate financial records / contract compliance
◦ Maintain awareness of commercial value
• Cost / benefit analysis - demonstrate and translate investment to measurable success
• Line management (5 - 15 staff including Account Managers, Executives and Agency Juniors)
• Client profile promotion and business development (broadcast and print exposure)
◦ i.e. FITCH promoted as go-to company for industry commentary linked to Black Friday 2015 securing exposure on Reuters, Sky News, BBC The Today Programme and The Times, The Telegraph and BBC News. This served to raise the company's profile and deliver new client prospects.
Leadership, Go, Responsive, Development, Monitoring, Quality Assurance, Implementation, Crisis management, Compliance, Content, Management, Pr, Marketing, Print, B2C, Budget, B2B, Retail, Writing, Coaching, Branding, Copywriting, Business development, Design
2014 - 2015
freelance
Consultant
Independent Agency.
• PR and Communications Lead for targeted NHS engagement project in association with Collaboration for Leadership in Applied Health Research and Care (CLAHRC) South London, helping give patients a voice on how they better want to connect with their GPs.
• Concept development and delivery of multiple PR, communications and stakeholder engagement events across South London Boroughs.
• Concept development and delivery of multiple PR, communications and stakeholder engagement events across South London Boroughs.
Concept Development, Research, Leadership, Pr, GPS, Development, Health
2006 - 2014
job
Account Manager & Media Analyst
Action Global Communications.
(Global Independent Communications and PR Agency)
• Exclusively retained by international communications consultancy AGC to work on accounts for the European Commission (EC) and the United Nations Development Programme (UNDP).
• Exclusively retained by international communications consultancy AGC to work on accounts for the European Commission (EC) and the United Nations Development Programme (UNDP).
Account Manager, Pr, Analyst, Development, International, Manager
2003 - 2006
job
Journalist
Cyprus Mail.
Cyprus Mail (leading English language daily newspaper) Journalist on the newsdesk specialising in popular/current affairs and political issues, including education and health.
Journalist, Health
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