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Senior
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Senior marketer with experience across retail, travel, consumer electronics and financial services.
Gaynor Cooper
,
St Albans, United Kingdom
Experience
Other titles
Skills
I'm offering
A customer focused Senior Retail Marketer with strong commercial and brand marketing skills. Proven track record in Multi-Site Retail, Travel, Technology, Drinks sector and Luxury goods as well as Financial Services.
Successful in shaping brand strategy, delivering brand building and promotional campaigns, and combining creativity with commercial acumen to drive customer demand, sales and profitability.
Achievement-orientated and organised with excellent interpersonal skills enabling effective communication at all levels and proven leadership skills in motivating teams to achieve brand and business objectives.
Successful in shaping brand strategy, delivering brand building and promotional campaigns, and combining creativity with commercial acumen to drive customer demand, sales and profitability.
Achievement-orientated and organised with excellent interpersonal skills enabling effective communication at all levels and proven leadership skills in motivating teams to achieve brand and business objectives.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
Head of Retail Marketing, Brand
TUI UK&I.
Led a high performing, multi-disciplinary team delivering brand and tactical marketing plans for TUI UK & I. Worked cross functionally with stakeholders around the business to produce engaging marketing campaigns that deliver footfall and sales KPIs through audience relevant brand communications.
Key Achievements:
• Brand Marketing - Delivered brand strategy and marketing plans via targeted campaigns which drove increased footfall, loyalty and sales across multiple categories for a complex business, working across territories for larger campaigns.
• TUI Comms Strategy Forum - Key member of monthly forum which sets priorities for Campaign Planning annually and reviews monthly.
• TUI Rebrand - Delivered a full rebrand in 600+ stores, from Thomson to TUI, to establish TUI as a new brand in the UK as part of Global Marketing Strategy.
• ATL Campaigns - Instrumental in the development of the 'cross the Ts, dot the Is' TUI ATL campaign that launched TUI into the UK market taking it from 3% unprompted brand awareness to 38% in 12 months.
• Campaign Planning - develop and execute the annual promotional calendar, including agency management, content development and communications plans
• Customer Insight - Briefed and utilised customer insight to make strategic recommendations to improve customer experience as well as defining the most effective messaging and marketing communications to drive commercial success.
• Partnerships - Worked collaboratively with 3rd party partners to deliver commercial agreements while maintaining the TUI brand principles.
• Regional Marketing - Supported local marketing opportunities, fostering key relationships with malls such as Bluewater and Intu to unlock marketing opportunities at a local level.
• Supplier Management - Undertook a review of print and digital suppliers, awarding the contract to a new supplier, saving around 10% budget, and onboarding the new supplier successfully.
• Communication - Known for excellent collaboration with key internal and external stakeholders.
• Budgets - Planned, managed and reported marketing budgets, identifying opportunities for efficiencies and saving over £100k this year through new processes.
• Team - Led, coached and developed a team of 6 direct reports.
Key Achievements:
• Brand Marketing - Delivered brand strategy and marketing plans via targeted campaigns which drove increased footfall, loyalty and sales across multiple categories for a complex business, working across territories for larger campaigns.
• TUI Comms Strategy Forum - Key member of monthly forum which sets priorities for Campaign Planning annually and reviews monthly.
• TUI Rebrand - Delivered a full rebrand in 600+ stores, from Thomson to TUI, to establish TUI as a new brand in the UK as part of Global Marketing Strategy.
• ATL Campaigns - Instrumental in the development of the 'cross the Ts, dot the Is' TUI ATL campaign that launched TUI into the UK market taking it from 3% unprompted brand awareness to 38% in 12 months.
• Campaign Planning - develop and execute the annual promotional calendar, including agency management, content development and communications plans
• Customer Insight - Briefed and utilised customer insight to make strategic recommendations to improve customer experience as well as defining the most effective messaging and marketing communications to drive commercial success.
• Partnerships - Worked collaboratively with 3rd party partners to deliver commercial agreements while maintaining the TUI brand principles.
• Regional Marketing - Supported local marketing opportunities, fostering key relationships with malls such as Bluewater and Intu to unlock marketing opportunities at a local level.
• Supplier Management - Undertook a review of print and digital suppliers, awarding the contract to a new supplier, saving around 10% budget, and onboarding the new supplier successfully.
• Communication - Known for excellent collaboration with key internal and external stakeholders.
• Budgets - Planned, managed and reported marketing budgets, identifying opportunities for efficiencies and saving over £100k this year through new processes.
• Team - Led, coached and developed a team of 6 direct reports.
Onboarding, LED, That you, Processes, Performing, Planning, Campaign, Development, Global Marketing, It, Content, Marketing, Sales, Content Development, Management, Print, Customer experience, Budget, Retail, Brand identity, MArketing Strategy
2014 - 2017
job
Senior Brand Marketing Manager
DIXONS CARPHONE.
Responsible for brand strategy across Currys PC World in a highly commercial retail environment. Led the Currys brand team with responsibility for successful implementation and evaluation of all messaging, propositions and brand communications. Worked collaboratively with key stakeholders in customer insight, category teams, store design, and operations as well as external agencies to ensure that marketing activity delivered commercial and brand objectives.
Key Achievements
• Oxford Street store launch - Instrumental in planning and launching the new Oxford Street store (launched June 16). Post implementation, briefed customer insight that confirmed the shopping experience is much improved which is also reflected in increased sales 12% ahead of target.
• Customer Journey Mapping - developed end to end customer journey maps for numerous categories providing strategy and recommendations for 'pain points' identified as well as highlighting 'moments of truth' and building on them.
• Eyetracking - briefed in-store eyetracking study to assess effectiveness of customer communications. Provided key stakeholders (commercial teams and POS teams) with recommendations on new approach for customer comms in store which saved at least £500k POS budget each year.
Key Achievements
• Oxford Street store launch - Instrumental in planning and launching the new Oxford Street store (launched June 16). Post implementation, briefed customer insight that confirmed the shopping experience is much improved which is also reflected in increased sales 12% ahead of target.
• Customer Journey Mapping - developed end to end customer journey maps for numerous categories providing strategy and recommendations for 'pain points' identified as well as highlighting 'moments of truth' and building on them.
• Eyetracking - briefed in-store eyetracking study to assess effectiveness of customer communications. Provided key stakeholders (commercial teams and POS teams) with recommendations on new approach for customer comms in store which saved at least £500k POS budget each year.
Marketing, Design, Retail, Operations, Budget, Sales, Implementation, Pos, PC, LED, Manager, Brand identity
2014 - 2014
freelance
Freelance Marketing Consultant
LIMEWASH MEDIA LTD.
Senior consultant in a strategic marketing. Projects included brand development, customer proposition development leading to full marketing plan including new website, advertising and events planning.
Marketing, Advertising, Strategic Marketing, Website, Development
2006 - 2009
job
Head of Marketing
FIRST QUENCH RETAIL LTD.
Led the marketing team for the UK's leading independent specialist drinks retailer delivering strategic direction across 4 retail brands, implementing marketing initiatives to drive LFL sales and footfall across 2000+ stores while managing a multi-million-pound budget and leading a multi-disciplinary team and external agencies.
Marketing, Retail, Budget, Sales, Direction, LED
My education
1992
-
1996
University of Stirling
BA (Hons), Economics and Social Policy
BA (Hons), Economics and Social Policy
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