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jobs
Specialist in social media advertising, setting up online accounts and building brand loyalty
Kunal Singhal
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I really enjoy helping brands build loyal communities, as well as helping independent businesses make their advertising budgets go further.
The majority of my experience is as a:
1) Social Media Consultant, setting up all pages and social media accounts, identifying the best audience and approach online to help a brand get started
2) Social Media Advertiser, identifying, testing, refining and building Facebook, Instagram and Twitter Ads audiences for ongoing clients (with a few months of working experience with Google Ads)
3) Social Media Manager and Copywriter, creating ongoing copy and scheduling a steady stream of relevant, targeted content for the client on Facebook, Instagram, YouTube and Twitter. This sometimes entails frequent visits to the client's business to take photos and gather content.
If the client doesn't have their own branding and content, I can work with Photoshop, Lightbox and Premiere Pro to a basic level and, if the client doesn't have their preferred team, I work with a trusted network of graphic designers, photographers, filmmakers and illustrators for more professional content creation.
I have experience in promoting brands in the events, music, fitness, food, health, charity fashion and art sectors, working for high-end brands and independent businesses alike.
I am adaptable, able to research new businesses and industries very quickly and am adept at finding the appropriate tone and "voice" for each client's business that I'm representing. I effective manage advertising budgets, to ensure that the maximum number of people willing to spend money on a client's product will be reached.
The majority of my experience is as a:
1) Social Media Consultant, setting up all pages and social media accounts, identifying the best audience and approach online to help a brand get started
2) Social Media Advertiser, identifying, testing, refining and building Facebook, Instagram and Twitter Ads audiences for ongoing clients (with a few months of working experience with Google Ads)
3) Social Media Manager and Copywriter, creating ongoing copy and scheduling a steady stream of relevant, targeted content for the client on Facebook, Instagram, YouTube and Twitter. This sometimes entails frequent visits to the client's business to take photos and gather content.
If the client doesn't have their own branding and content, I can work with Photoshop, Lightbox and Premiere Pro to a basic level and, if the client doesn't have their preferred team, I work with a trusted network of graphic designers, photographers, filmmakers and illustrators for more professional content creation.
I have experience in promoting brands in the events, music, fitness, food, health, charity fashion and art sectors, working for high-end brands and independent businesses alike.
I am adaptable, able to research new businesses and industries very quickly and am adept at finding the appropriate tone and "voice" for each client's business that I'm representing. I effective manage advertising budgets, to ensure that the maximum number of people willing to spend money on a client's product will be reached.
Markets
United States
United Kingdom
France
Germany
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
French
Fluently
Available
My experience
2013 - ?
freelance
Social Media Advertiser/Social Brand Consultant
Various.
• Creating social media branding and marketing for a variety of clients, including Upstage Creative Ltd (corporate events and production), Chivaree Circus (creative events and production), London Speech Workshop (speech therapy for corporate
sector), Ankur For The World (Swiss education charity) and Puzzle Factory Sound Studios (high-end recording studios).
• Adept user of Wordpress, Facebook, Instagram, Mailchimp, YouTube, Twitter and LinkedIn, as well as publishing softwares such as Hootesuite, Tweetdeck and Tailwind.
• Created a national advertising campaign for Chivaree Circus show Becoming Shades and sold out all advance tickets (January 2018). I was contacted whilst abroad for Christmas and achieved this remotely with one month's notice.
• Managing continuous advertising campaigns for Chaos Theory Music
sector), Ankur For The World (Swiss education charity) and Puzzle Factory Sound Studios (high-end recording studios).
• Adept user of Wordpress, Facebook, Instagram, Mailchimp, YouTube, Twitter and LinkedIn, as well as publishing softwares such as Hootesuite, Tweetdeck and Tailwind.
• Created a national advertising campaign for Chivaree Circus show Becoming Shades and sold out all advance tickets (January 2018). I was contacted whilst abroad for Christmas and achieved this remotely with one month's notice.
• Managing continuous advertising campaigns for Chaos Theory Music
Mailchimp, Social, Workshop, Production, Campaign, Music, Twitter, Youtube, Linkedin, Facebook, Corporate events, Instagram, Advertising, Branding, Marketing, Wordpress, Social Media Marketing, Social media copywriting, Digital and social campaigns, Social Media, Advertising on social media, Facebook advertising, Social media ads, Tweets, Adobe Photoshop, Adobe Premiere Pro
2010 - ?
freelance
Event Curator, Promoter
Chaos Theory.
Promotions and marketing
• Creating a new brand of concerts of various genres and building a company of contractors around it
• Building up a large following for our events via all major forms of social media
• Regularly educating and updating myself on social media marketing techniques and enacting them for Chaos Theory and the various artists we are promoting
• Creating and scheduling lengthy targeted social media campaigns to effectively promote events and competitions online, and ultimately sell tickets
• Sending regular newsletters to promote the events (including setting up secret discount links for mailing list subscribers)
• Creating digital content including interviews, photography, live videos and promotional videos, sharing them via all of our social media outlets
• Putting tickets on sale via online outlets and managing stock
• Updating and developing the Wordpress website
• Building relationships with artists, booking agents, press, venues and international industry contacts
• Promoting events through social networking sites, print press and contacts in music media
• Creating press releases
• Developing long-standing relationships with agents, record labels, managers, press and artists
• Developing a loyal following through research, personal recognition and extensive international social media advertising campaigns
• Produced a special event for the British Embassy in Kuwait in 2014, using traditional local press to promote it and organising local and UK artists together
• Maintaining a high level of organisation for all event production and logistics
• Managing artists, designers and promoters to hit necessary deadlines
• Creating a new brand of concerts of various genres and building a company of contractors around it
• Building up a large following for our events via all major forms of social media
• Regularly educating and updating myself on social media marketing techniques and enacting them for Chaos Theory and the various artists we are promoting
• Creating and scheduling lengthy targeted social media campaigns to effectively promote events and competitions online, and ultimately sell tickets
• Sending regular newsletters to promote the events (including setting up secret discount links for mailing list subscribers)
• Creating digital content including interviews, photography, live videos and promotional videos, sharing them via all of our social media outlets
• Putting tickets on sale via online outlets and managing stock
• Updating and developing the Wordpress website
• Building relationships with artists, booking agents, press, venues and international industry contacts
• Promoting events through social networking sites, print press and contacts in music media
• Creating press releases
• Developing long-standing relationships with agents, record labels, managers, press and artists
• Developing a loyal following through research, personal recognition and extensive international social media advertising campaigns
• Produced a special event for the British Embassy in Kuwait in 2014, using traditional local press to promote it and organising local and UK artists together
• Maintaining a high level of organisation for all event production and logistics
• Managing artists, designers and promoters to hit necessary deadlines
Website, Social, UP, Online, Booking, Production, International, Organization, Loyal, Music, It, Wordpress, Content, Photography, Event, Print, Networking, Research, Advertising, Social Media Marketing, Marketing, Social Media
2019 - 2020
job
Social Media Manager/Content Creator/Strategist
Company Works.
Company Works.
I joined a tech company as it prepares to launch a new video game software to test in late 2019 and fully launch in late 2020. They have no idea of their needs so I have been developing the brand, community and role myself.
Main duties and accomplishments to date:
• Analysing the needs of the product and advertising strategy, to build initial core following in preparation for launch
• Creating Facebook, Instagram, Twitter, YouTube accounts
• Generating broad placeholder content to capture relevant core audience
• Researching target markets to generate relevant content
• Creating brand-specific content in preparation for launch
• Training myself in Adobe Creative Cloud software and generating branded photo and video content
• Creating Facebook group and MeetUp profile to generate customer feedback
• Analysing best audience response times and scheduling content on all platforms
• Creating and testing Ads audiences, in preparation for full-scale campaign
Main duties and accomplishments to date:
• Analysing the needs of the product and advertising strategy, to build initial core following in preparation for launch
• Creating Facebook, Instagram, Twitter, YouTube accounts
• Generating broad placeholder content to capture relevant core audience
• Researching target markets to generate relevant content
• Creating brand-specific content in preparation for launch
• Training myself in Adobe Creative Cloud software and generating branded photo and video content
• Creating Facebook group and MeetUp profile to generate customer feedback
• Analysing best audience response times and scheduling content on all platforms
• Creating and testing Ads audiences, in preparation for full-scale campaign
ADS, Social, Manager, Campaign, Software, Testing, Adobe, It, Twitter, Youtube, Content, Test, Cloud, Facebook, Training, Instagram, Video, Video content, Advertising, MArketing Strategy, Social Media, Adobe Photoshop
2017 - 2020
freelance
Social Media Manager/Content Creator/Strategist
Upstage Creative Ltd.
• Creating social media branding and marketing for new corporate events brand Upstage Creative Ltd
• Identifying brand image, creating content targeting unique but overlapping markets
• Creating national and international advertising campaigns targeting different potential clientbases
• Promoting recent events to generate future business
• Identifying brand image, creating content targeting unique but overlapping markets
• Creating national and international advertising campaigns targeting different potential clientbases
• Promoting recent events to generate future business
Linkedin, Social, Manager, Workshop, Production, Campaign, Music, Twitter, Youtube, Wordpress, Mailchimp, Facebook, Corporate events, Instagram, Advertising, Branding, Marketing, Social Media
2019 - 2019
freelance
Social Media Consultant
Number 10 London.
• Creating new social media accounts for venue rebrand
• Advertising new brand pages to relevant audiences to build following
• Creating targeted adverts for various aspects of the venue, including selling tickets to public events, advertising the production kitchen to the catering industry, the restaurant to generate more customer bookings, the event space to attract more event hires, the cocktail bar and the day-time record store
• Consulting weekly with staff from all teams to find out key items to promote and advertise
• Training in-house staff to continue promotion and build on audiences once my consultation period finishes
• Advertising new brand pages to relevant audiences to build following
• Creating targeted adverts for various aspects of the venue, including selling tickets to public events, advertising the production kitchen to the catering industry, the restaurant to generate more customer bookings, the event space to attract more event hires, the cocktail bar and the day-time record store
• Consulting weekly with staff from all teams to find out key items to promote and advertise
• Training in-house staff to continue promotion and build on audiences once my consultation period finishes
Facebook, Instagram, Instagram Marketing, Twitter, Twitter advertisement, Wordpress, Social media content, Photography, Adobe Photoshop, Social media ads
2018 - 2019
freelance
Social Media Consultant/Content Creator/Strategist
Crop Drop.
• Creating social media accounts and marketing strategy for organic farm and vegbox delivery scheme
• Advising client on useful content to generate
• Identifying brand image, creating content targeting unique but overlapping markets, to increase subscriptions
• Creating local advertising campaigns targeting different potential clientbases
• Promoting supper club events to generate ticket sales
• Advising client on useful content to generate
• Identifying brand image, creating content targeting unique but overlapping markets, to increase subscriptions
• Creating local advertising campaigns targeting different potential clientbases
• Promoting supper club events to generate ticket sales
Facebook content, Facebook advertising, Twitter, Twitter advertisement, Instagram, Social media ads, Adobe Photoshop, Photography, Social media content
2016 - 2017
project
Digital Marketer/Strategist for Becoming Shades at VAULT Festival
Various.
I promoted immersive multimedia show Becoming Shades at Vault Festival, which turned out to be a very successful project.
I was contacted by the organisers Chivaree Circus whilst holidaying over Christmas in Poland. By New Year's Day, I had set up an extensive promotional campaign for them from abroad, and continued to manage it and pool together various strategies, resulting in a sold out run by the time the event started at the end of January.
My work here led to collaborator Upstage Creative hiring me to set up and develop their social media strategy.
I was contacted by the organisers Chivaree Circus whilst holidaying over Christmas in Poland. By New Year's Day, I had set up an extensive promotional campaign for them from abroad, and continued to manage it and pool together various strategies, resulting in a sold out run by the time the event started at the end of January.
My work here led to collaborator Upstage Creative hiring me to set up and develop their social media strategy.
Digital Marketing, Social media ads, Twitter advertisement, Facebook content, Instagram, Twitter, Creative content, Content creation, Social media content, Editorial content, Creative Strategy
2007 - 2009
freelance
Direct Marketing Manager
Arcedia Direct.
I started as a field agent in Birmingham and was promoted to manage my own office in Leicester within 9 months:
• Promoting a range of international clients, including utilities and charities, to a very high level in all aspects of face-to-face direct sales
• Working on a full commission basis
• Maintaining standards by being the top selling agent in the entire country every week without fail for two years
• Managing a team of thirty agents
• Responsible for all aspects of recruitment
• Teaching and training new salespeople in the office and in the field
• Holding trainer's meetings to help people advance to the next level
• Was presented with a Leadership Award in the annual National Company Rally
• Promoting a range of international clients, including utilities and charities, to a very high level in all aspects of face-to-face direct sales
• Working on a full commission basis
• Maintaining standards by being the top selling agent in the entire country every week without fail for two years
• Managing a team of thirty agents
• Responsible for all aspects of recruitment
• Teaching and training new salespeople in the office and in the field
• Holding trainer's meetings to help people advance to the next level
• Was presented with a Leadership Award in the annual National Company Rally
Marketing, Training, Teaching, Leadership, Direct marketing, Sales, Recruitment, Office, International, Utilities, Manager, Agent
My education
Lancaster University
Bachelors, French and Philosophy
Bachelors, French and Philosophy
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