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Freelance Graphic Designer and Photographer (BIPP member) | Professional, Ingenious, Personable, Inspiring
Magdalena Lopuszanska
,
Sheffield, United Kingdom
Experience
Other titles
Skills
I'm offering
Professional, Ingenious, Personable, Inspiring
I am a highly dedicated, creative graphic designer with many years of experience in both print media and digital publishing. As an open minded, optimistic, designer, I possess a deep passion in all areas of my work, and due to my gregarious character I am easily able to transmit this passion within my designs, to my clients. I am an experienced photographer, a successful and an intuitive branding and marketing specialist.
As a hands-on creator of designs, I successfully deliver instant positive results on demand and on schedule. I am a strong communicator with a high capability to pass on ideas clearly to any clients in any environment, and outsource efficiently to copywriters, printers and web developers.
Get in touch!
I work direct with small and corporate clients, as well as, cooperate with printing companies.
• Proficient in Adobe Creative Package - InDesign, Illustrator, Photoshop, Lightroom
• Profesional level in Graphic Design for Print and Digital Media with Pre-press understanding
• Professional Photographer - product/catalogue, people, event
• Highly experienced web content manager / various web platforms
• Practical knowledge of Digital Asset Management (DAM)
• Solid background in full Marketing Mix
- B2B, B2C, Direct Marketing, Social Media, Google Analitycs, Market Research
• Open-minded, self-motivated, passionate designer, logical thinker, optimist
I am a highly dedicated, creative graphic designer with many years of experience in both print media and digital publishing. As an open minded, optimistic, designer, I possess a deep passion in all areas of my work, and due to my gregarious character I am easily able to transmit this passion within my designs, to my clients. I am an experienced photographer, a successful and an intuitive branding and marketing specialist.
As a hands-on creator of designs, I successfully deliver instant positive results on demand and on schedule. I am a strong communicator with a high capability to pass on ideas clearly to any clients in any environment, and outsource efficiently to copywriters, printers and web developers.
Get in touch!
I work direct with small and corporate clients, as well as, cooperate with printing companies.
• Proficient in Adobe Creative Package - InDesign, Illustrator, Photoshop, Lightroom
• Profesional level in Graphic Design for Print and Digital Media with Pre-press understanding
• Professional Photographer - product/catalogue, people, event
• Highly experienced web content manager / various web platforms
• Practical knowledge of Digital Asset Management (DAM)
• Solid background in full Marketing Mix
- B2B, B2C, Direct Marketing, Social Media, Google Analitycs, Market Research
• Open-minded, self-motivated, passionate designer, logical thinker, optimist
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Polish
Fluently
Russian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2011 - ?
freelance
Freelance
mska.uk.
Provided photography and creative support to a range of clients on various projects for both, digital and printed media.
Commisioned work as a photographer of products for catalogues, press, advertising. Supported food sector in reportage
photography in restaurants. Food photoghraphy for digital blog. Worked with large construction company photographing
products in quarrys around Ireland and UK. Author of many portraits, event and travel photography.
Knowledge:
Digital photography in practice, usage of digital DSLR and compact cameras, mobile phone photography,. Wast knowledge of preparation the digital files/photos for various media i.e. digiotal publishing and for professional printing.
Graphic Designer and Photographer
Delta Academies Trust
Sole Photographer and Graphic Designer for UK largest Academies Trust. Supporting 50 Primary and Secondary
Academies on daily basis with photography and design services. Commisioned Polish speaking GCSE exams for the
Trust. Author of many beautiful photographs of the school life used in many pulications and Trust Branding. Creator of Trust Brand. Author of external and internal large and small signages. Creator of branded collaterals. Supporter of many
internal departmets and individual Academies acting as Project Manager, Photographer, Designer providing services from beggining to complition. I work independly.
Knowledge:
DBS checked photographer with knowledge of digital photography and digital and print design and pulishing techniques.
Knowledge of the DSLR and compact camera as well as moile phone photography.
Commisioned work as a photographer of products for catalogues, press, advertising. Supported food sector in reportage
photography in restaurants. Food photoghraphy for digital blog. Worked with large construction company photographing
products in quarrys around Ireland and UK. Author of many portraits, event and travel photography.
Knowledge:
Digital photography in practice, usage of digital DSLR and compact cameras, mobile phone photography,. Wast knowledge of preparation the digital files/photos for various media i.e. digiotal publishing and for professional printing.
Graphic Designer and Photographer
Delta Academies Trust
Sole Photographer and Graphic Designer for UK largest Academies Trust. Supporting 50 Primary and Secondary
Academies on daily basis with photography and design services. Commisioned Polish speaking GCSE exams for the
Trust. Author of many beautiful photographs of the school life used in many pulications and Trust Branding. Creator of Trust Brand. Author of external and internal large and small signages. Creator of branded collaterals. Supporter of many
internal departmets and individual Academies acting as Project Manager, Photographer, Designer providing services from beggining to complition. I work independly.
Knowledge:
DBS checked photographer with knowledge of digital photography and digital and print design and pulishing techniques.
Knowledge of the DSLR and compact camera as well as moile phone photography.
Design, Branding, Advertising, Project Manager, Print, Print design, Event, Photography, Blog, Support, Reportage, Manager
2015 - 2016
job
Designer
Sandvik Mining and Rock Technology.
Reporting to the Marketing Communication Manager worked as a sole Photographer and Graphic Designer within a small
marketing team for a global construction organisation. Provided creative input for campaigns, advertising and all-round
internal and external promotional materials to support Marketing, Training, Sales Team and Distributors in delivering
artworks for print and digital publications in line with strict Brand Directives.
• Assisted in the planning and implementation of the overall marketing strategy and its execution. Developed launch
campaigns for new products, services and communication to global distributors. Designed a range of marketing
collateral ranging from stationery and merchandising, through brochures, industry press and on-line advertisements to exhibition graphics, decals and various digital designs - animated web and e-newsletter banners.
• Organised photo-sessions and visited customer sites to photograph equipment and Engineers working in a live
environment. This activity supported product launches, website and internal Media Library.
• Implemented effective, branded marketing design communications via the company websites, distributor portal, social
media, digital advertising and direct marketing.
KEY ACHIEVEMENTS
• Sole Designer for magazine adverts, corporate stand exhibition graphics, promotional banners, product offering
brochures and press invitations for Hillhead 2016, the largest industry exhibition of its kind in the world, famous
for its live demonstrations. Supported the event with photographic evidence used in National Press Releases and illustrated on the event Programme cover. Positive feedback received from Customers, Visitors and Global Sandvik
Management.
• Created over 170 visuals and web banners to feature the Mobile Crusher and Screens Business Unit and incorporate it
into the global construction website. Managed the web content in accordance with Brand Directives. Incorporated
product brochures, technical publications and additional informative materials optimising all for maximum impact and usability.
• Designed and re-branded marketing collateral following a corporate initiative to raise Brand recognition and awareness
and to support internal departments in direct communication with Distributors.
Created effective communication tools for After-sales Team, Training and Warranty Departments as well as Global
Marketing Team. This collateral was used for initiating business development meetings and for the Distributors to present the offering to the customer/end user.
marketing team for a global construction organisation. Provided creative input for campaigns, advertising and all-round
internal and external promotional materials to support Marketing, Training, Sales Team and Distributors in delivering
artworks for print and digital publications in line with strict Brand Directives.
• Assisted in the planning and implementation of the overall marketing strategy and its execution. Developed launch
campaigns for new products, services and communication to global distributors. Designed a range of marketing
collateral ranging from stationery and merchandising, through brochures, industry press and on-line advertisements to exhibition graphics, decals and various digital designs - animated web and e-newsletter banners.
• Organised photo-sessions and visited customer sites to photograph equipment and Engineers working in a live
environment. This activity supported product launches, website and internal Media Library.
• Implemented effective, branded marketing design communications via the company websites, distributor portal, social
media, digital advertising and direct marketing.
KEY ACHIEVEMENTS
• Sole Designer for magazine adverts, corporate stand exhibition graphics, promotional banners, product offering
brochures and press invitations for Hillhead 2016, the largest industry exhibition of its kind in the world, famous
for its live demonstrations. Supported the event with photographic evidence used in National Press Releases and illustrated on the event Programme cover. Positive feedback received from Customers, Visitors and Global Sandvik
Management.
• Created over 170 visuals and web banners to feature the Mobile Crusher and Screens Business Unit and incorporate it
into the global construction website. Managed the web content in accordance with Brand Directives. Incorporated
product brochures, technical publications and additional informative materials optimising all for maximum impact and usability.
• Designed and re-branded marketing collateral following a corporate initiative to raise Brand recognition and awareness
and to support internal departments in direct communication with Distributors.
Created effective communication tools for After-sales Team, Training and Warranty Departments as well as Global
Marketing Team. This collateral was used for initiating business development meetings and for the Distributors to present the offering to the customer/end user.
Sales, Social, Manager, Portal, Feature, Organization, Web, Development, Usability & UX, Support, Implementation, It, Website, Content, Marketing, Direct marketing, Management, Event, Print, Usability, Training, Websites, Advertising, Web content, MArketing Strategy, Business development, Design
2013 - 2015
job
Designer
Denis Welch Motorsport.
Reporting to the company MD worked as a sole Photographer and Graphic Designer within a B2C prestigious Automotive
Business - Austin Healey and Jaguar E-Type restoration, race preparation and transportation, parts manufacturing sales and distribution.
• Implemented, managed and executed marketing strategy for the niche market products, offered globally to a specific
group of customers. Provided weekly Market Research on possible advertising boards and competitor activities.
Liaised with media partners and external suppliers achieving attractive advertising deals. Cooperated and supported
CAD Designers, Sales and Workshop Team.
• Developed artworks from concept through to completion for both, digital and print publications for a range of global
direct campaigns, publications and press advertising. Ensured consistency of designs in line with the company
branding. Attracted customers with "eye catching" designs and interesting content. Created flip e-catalogues and incorporated them into company website.
• Provided photographic evidence for extensive quantity of automotive parts within an in-house studio. Image post
processed, re-touched and optimised for web purposes.
• Managed company web content and YouTube channel with basic video editing.
KEY ACHIEVEMENTS
• Project managed the implementation and development of an e-commerce website with over 7000 automotive parts in cooperation with an external digital agency. Assisted in mapping a new website to achieve best customer experience
and ease product search. Photographed and optimised for on-line publication over 3000 parts offered for Austin
Healey's and Jaguars E-Type. Created and managed website content - images, text, e-catalogues / e-books.
• Designed successful Direct Marketing campaigns that consisted of e-newsletters and e-mail signatory banners.
"Eye catching" visuals and interesting content attracted over 8000 global customers twice weekly and resulted
in thousands of pounds sales value with instant delivery to the race circuit or any place in the world.
Business - Austin Healey and Jaguar E-Type restoration, race preparation and transportation, parts manufacturing sales and distribution.
• Implemented, managed and executed marketing strategy for the niche market products, offered globally to a specific
group of customers. Provided weekly Market Research on possible advertising boards and competitor activities.
Liaised with media partners and external suppliers achieving attractive advertising deals. Cooperated and supported
CAD Designers, Sales and Workshop Team.
• Developed artworks from concept through to completion for both, digital and print publications for a range of global
direct campaigns, publications and press advertising. Ensured consistency of designs in line with the company
branding. Attracted customers with "eye catching" designs and interesting content. Created flip e-catalogues and incorporated them into company website.
• Provided photographic evidence for extensive quantity of automotive parts within an in-house studio. Image post
processed, re-touched and optimised for web purposes.
• Managed company web content and YouTube channel with basic video editing.
KEY ACHIEVEMENTS
• Project managed the implementation and development of an e-commerce website with over 7000 automotive parts in cooperation with an external digital agency. Assisted in mapping a new website to achieve best customer experience
and ease product search. Photographed and optimised for on-line publication over 3000 parts offered for Austin
Healey's and Jaguars E-Type. Created and managed website content - images, text, e-catalogues / e-books.
• Designed successful Direct Marketing campaigns that consisted of e-newsletters and e-mail signatory banners.
"Eye catching" visuals and interesting content attracted over 8000 global customers twice weekly and resulted
in thousands of pounds sales value with instant delivery to the race circuit or any place in the world.
CAD, Basic, Workshop, Search, Web, Development, Implementation, Video editing, Youtube, Website, Content, Sales, Direct marketing, Marketing, Print, E-commerce, B2C, Customer experience, Market research, Research, Video, Advertising, Web content, MArketing Strategy, Branding
2007 - 2013
job
Designer
SMP Autobulbs Ltd.
Reporting to the company MD worked as a sole Photographer and Designer within B2B and B2C for a well established
family owned Automotive Lighting Business - supplier of automotive lighting products to large fleets and parts
distributors for example DAF Trucks, Royal Mail, National Express.
• Created a branding initiative to raise the profile of the company and awareness of the brand and consistently applied
it across print and digital media. Designed a company web layout, the first for SMP Autobulbs, and successfully
launched through social media channels for easier communication with B2B customers.
• Provided photographic evidence of business offerings. Image post processed, re-touched and optimised for web
and print purposes.
• Managed e-commerce and company web content. Opened eBay shop used to sell old stock.
• Supported key customers on a daily basis by collating key collateral for them as and when needed.
KEY ACHIEVEMENTS
• Created and implemented an e-commerce website dedicated to the retail customer. Established social media
channels on Facebook, YouTube, Twitter etc. to dynamically promote the company offering. This opened a new route
to the market for the company, generated increased sales and helped to replenish a unique product stock for the customer.
family owned Automotive Lighting Business - supplier of automotive lighting products to large fleets and parts
distributors for example DAF Trucks, Royal Mail, National Express.
• Created a branding initiative to raise the profile of the company and awareness of the brand and consistently applied
it across print and digital media. Designed a company web layout, the first for SMP Autobulbs, and successfully
launched through social media channels for easier communication with B2B customers.
• Provided photographic evidence of business offerings. Image post processed, re-touched and optimised for web
and print purposes.
• Managed e-commerce and company web content. Opened eBay shop used to sell old stock.
• Supported key customers on a daily basis by collating key collateral for them as and when needed.
KEY ACHIEVEMENTS
• Created and implemented an e-commerce website dedicated to the retail customer. Established social media
channels on Facebook, YouTube, Twitter etc. to dynamically promote the company offering. This opened a new route
to the market for the company, generated increased sales and helped to replenish a unique product stock for the customer.
Sales, Social, Express, Web, Ebay, It, Twitter, Youtube, Website, Content, Social Media, Print, E-commerce, Facebook, B2C, B2B, Retail, Web content, Branding, Layout
1996 - 2006
job
Designer
Creative.
Desktop Publisher | Journalist and Photographer
Publishing House "BRAMA" and Newspaper "Gazeta Prowinjonalna BRAMA" May 1996 - June 2006
• Self-managed role with vast experience in Pre-Press, Graphic Design, DTP, Illustrations
• All-round customer facing role - briefs, planning, design, presentation to project completion
• Portfolio ranging from Books through to Newspaper, Press Advertisement, Flyers, Catalogues and so on
• Sourcing informations, attending events, copy-writing
• Reportage and advertising photography
Publishing House "BRAMA" and Newspaper "Gazeta Prowinjonalna BRAMA" May 1996 - June 2006
• Self-managed role with vast experience in Pre-Press, Graphic Design, DTP, Illustrations
• All-round customer facing role - briefs, planning, design, presentation to project completion
• Portfolio ranging from Books through to Newspaper, Press Advertisement, Flyers, Catalogues and so on
• Sourcing informations, attending events, copy-writing
• Reportage and advertising photography
Design, Advertising, Writing, Graphic design, Photography, Journalist, Sourcing, Dtp, Reportage
1995 - 1995
job
Merchandiser
Coca Cola West Poland.
1993 - 1994
job
Artist
unknown.
My education
Burton College
ESOL, English Language
ESOL, English Language
Private School of Photography PHO
N/a, N/a
N/a, N/a
School of Visual Arts
Unspecified, Design and Art of Exhibitions
Unspecified, Design and Art of Exhibitions
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