Accomplished Business Director with 20+ years' experience in media sales & marketing
St Albans, United Kingdom
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Ongoing relation / part-time
Full time contractor
Led a sales team of five with overall budget responsibility of £4m across a portfolio of parenting, beauty,
retail, grocer and lifestyle clients managing key accounts and brand partnerships.
HEAD OF CLIENT SALES (May 2017 to November 2019)
Managed revenue generation streams including digital advertising media sales, partner sponsorship,
content and creative solutions, influencer marketing, consumer insight and data analytics.
♦ Headed the team in the formulation of the sales and marketing strategy, identifying new revenue
streams and budget forecasting including detailed quarterly sales plans, capability building and KPI setting.
♦ Effectively devised an overall business strategy, implementing new processes and strategic
business growth plans whilst contributing to the maintenance of GDPR compliance.
♦ Secured several long term brand partnerships and new business revenues with key consumer
brands including a major UK supermarket also generating the highest value single new business
booking to date valued at £65K for a major online retailer.
♦ Worked with the CCO to re-launch 'Your Baby Club' from an offers and promotions site to a full
content-led site launching influencer marketing and other new brand sponsorship opportunities to take to market.
Provided executive-level leadership with full P&L accountability for all sales activities, selling multi-channel
media solutions including data (direct mail & email) for customer acquisition, loyalty and retention, digital and social media, print, inserts, product sampling and consumer insight.
PARTNERSHIPS DIRECTOR (March 2010 to May 2017)
Led a sales team of 3 with budget management of £3m across a wide portfolio of SMEs and FTSE 100
companies, key accounts and brand partnerships within the grocer, retail, FMCG, finance, telecoms,
utilities, and charity sectors.
♦ Spearheaded high revenue long term partnership agreements, developing existing business
whilst identifying new business opportunities with a total personal revenue achievement of £8m.
♦ Successfully delivered and exceeded sales revenue targets, leading the highest revenue
generating team within the business year on year consistently.
♦ Formulated effective sales plans, capability/KPI setting, delivering accurate revenue forecast
reporting and contributing at senior level to the overall business strategy working with key
stakeholders across the business
♦ Secured highest value new business booking valued at £250K from the UK's largest discount
supermarket and the highest value three-year contract worth £1.6m with Europe's market
leading photo printing service.
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