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Experienced B2B/B2C Brand and Marketing Consultant specialising in Customer Engagement
Mel Stanley
,
Worth, United Kingdom
Experience
Other titles
Skills
I'm offering
Independent Brand & Marketing Consultant offering strategic and operational excellence in sales and marketing, brand development and customer engagement in both the B2C and B2B space. I specialise in CX as it is my belief that the voice of the customer should sit at the heart of all marketings and brand experiences.
My career spans more than 25 years over which time I have repositioned and repurposed some of the largest UK and Global brands but I also have more recent experience with a UK start up building a successful direct to consumer model on Facebook and Instagram.
I would describe myself as a modern marketer of the non-fluffy variety, with strong digital experience, a deep understanding of developing and interpreting Customer insight and an emphasis on effectiveness and efficiency.
Technical competencies -
Brand Strategy
B2C & B2B Marketing strategy, campaign development and management
Customer Experience Planning
- Persona Development, User Experience, Journey Visualisation
Developing actionable insights from qualitative & quantitative data and digital analytics
Customer Segmentation strategies
Effectiveness and measurement
Social Strategy and CRM
Paid Social advertising
Content strategy and development
Digital technologies and Martech
My career spans more than 25 years over which time I have repositioned and repurposed some of the largest UK and Global brands but I also have more recent experience with a UK start up building a successful direct to consumer model on Facebook and Instagram.
I would describe myself as a modern marketer of the non-fluffy variety, with strong digital experience, a deep understanding of developing and interpreting Customer insight and an emphasis on effectiveness and efficiency.
Technical competencies -
Brand Strategy
B2C & B2B Marketing strategy, campaign development and management
Customer Experience Planning
- Persona Development, User Experience, Journey Visualisation
Developing actionable insights from qualitative & quantitative data and digital analytics
Customer Segmentation strategies
Effectiveness and measurement
Social Strategy and CRM
Paid Social advertising
Content strategy and development
Digital technologies and Martech
Markets
United States
(Remote
only)
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Marketing Director
Logi Tech (Satisfied Snacks).
Supporting the founder in the development of a D2C paid Social model and developing the brand relaunch of the company.
Creating pitch decks for VC and Angel investors
Creating pitch decks for VC and Angel investors
Marketing, Development, Social, Founder
2016 - 2019
job
Head of Marketing & Brand
EDF Energy.
Led the marketing and Brand team to deliver a revitalised brand strategy executed across all internal and external brand touch points
Brand identity, Digital Marketing, Online marketing, MArketing Strategy, Marketing communication, Social Media, Seo, Digital communication, Content marketing
2010 - 2016
job
Managing Partner, Director of Customer Engagement
Ogilvy Group.
I joined Ogilvy in 2010 as Lead Strategist on British Gas and progressed to Director of Customer Engagement developing the Agencies new IP before becoming a Board Member and Managing Partner
CRM Consulting, Customer experience, Digital Marketing, Digital Strategy, Marketing, Online marketing, Communication, Content marketing, Digital communication, Social Media
My education
1983
-
1987
Bournemouth Univiersity
BA Hons, Business Studies & Marketing
BA Hons, Business Studies & Marketing
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