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Digital / Creative Account Director
Raj Singh
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A commercially and strategically driven Account Director/Consultant with over 6 years of experience. Managing several accounts autonomously, providing consultative services, leading internal teams and ensuring the delivery of technical and strategic digital projects as well as TTL campaigns.
Through my experience with clients such as Ziggo, Barratt Developments, British Telecom, Unilever, Twinings, Mercedes Benz and Richemont, I have been fortunate to develop the ability to navigate large corporations, connect with senior & junior stakeholders and to really understand their needs to achieve our shared objectives. Using my results-oriented and analytical focus, I have always been able to add value to both the brands and agencies I have worked with.
Expertise: Account and Project Management, Digital and Web Projects, Campaign and Content Management, Digital Content Production, Digital Strategy, eCRM
Through my experience with clients such as Ziggo, Barratt Developments, British Telecom, Unilever, Twinings, Mercedes Benz and Richemont, I have been fortunate to develop the ability to navigate large corporations, connect with senior & junior stakeholders and to really understand their needs to achieve our shared objectives. Using my results-oriented and analytical focus, I have always been able to add value to both the brands and agencies I have worked with.
Expertise: Account and Project Management, Digital and Web Projects, Campaign and Content Management, Digital Content Production, Digital Strategy, eCRM
Markets
United Kingdom
Language
English
Fluently
Dutch
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
temp
Account Director / Project Manager
Superunion.
* Clients: Richemont, WPP, Pfizer, FIFA, Legal & General and LetterOne
* Reporting to the Executive Director - Digital and Managing Partner
* Responsible for delivery of B2B focused digital build projects & BAU initiatives and managing the day-to-day client relationship & communication
* Managing and working closely with cross-functional teams such as Creative Designers, Digital and UX Designers, Front- and Back-end Developers and 3rd party content/creative/media agencies
* Projects include - but not limited to - redesign and build of Richemont.com, redesign and build of IT.wpp.com, technical and CMS changes to Football-Technology.FIFA.com and content updates to LetterOne.com & LegalandGeneralGroup.com - with hands-on experience on Umbraco, Sitecore and Google Analytics.
* Reporting to the Executive Director - Digital and Managing Partner
* Responsible for delivery of B2B focused digital build projects & BAU initiatives and managing the day-to-day client relationship & communication
* Managing and working closely with cross-functional teams such as Creative Designers, Digital and UX Designers, Front- and Back-end Developers and 3rd party content/creative/media agencies
* Projects include - but not limited to - redesign and build of Richemont.com, redesign and build of IT.wpp.com, technical and CMS changes to Football-Technology.FIFA.com and content updates to LetterOne.com & LegalandGeneralGroup.com - with hands-on experience on Umbraco, Sitecore and Google Analytics.
Google analytics, Project Manager, UX, CMS, B2B, Umbraco, Analytics, Content, Sitecore, Technology, It, Google, Redesign, Manager
2018 - 2019
job
Account Director (Mat. Cover)
Your Favourite Story.
* Clients: Mercedes Benz Vans/Trucks/Passenger Cars/Financial Services UK and Australia / New Zealand
* Reporting to the Client Services Director
* Responsible for steering the team to develop and maintain excellent client relationships - ensuring that the client feels well serviced and maximising the opportunities for account development
* Leading a team of 4 SAMs, AMs and AEs whom are responsible for delivering across several Mercedes Benz digital properties such MB homepages and POS tools - from minor content updates to the site to large-scale site and CMS builds - whilst managing & motivating the team and setting out clear individual objectives.
* Working closely with cross-functional teams such as Creative, Content, Tech, Analytics and project managers and 3rd party CRM/creative/media agencies to ensure a smooth delivery of business-as-usual tickets and projects within scope and budgets
* Reporting to the Client Services Director
* Responsible for steering the team to develop and maintain excellent client relationships - ensuring that the client feels well serviced and maximising the opportunities for account development
* Leading a team of 4 SAMs, AMs and AEs whom are responsible for delivering across several Mercedes Benz digital properties such MB homepages and POS tools - from minor content updates to the site to large-scale site and CMS builds - whilst managing & motivating the team and setting out clear individual objectives.
* Working closely with cross-functional teams such as Creative, Content, Tech, Analytics and project managers and 3rd party CRM/creative/media agencies to ensure a smooth delivery of business-as-usual tickets and projects within scope and budgets
CRM, CMS, Analytics, Content, Pos, Development
2018 - 2018
temp
Account Director
Coolr.
* Clients: Twinings (FMCG) and Burger King UK
* Reporting to the CEO/Founder
* Responsible for the delivery of social and digital -first campaigns, projects and digital transformation initiatives
* Leading the social, creative and community management team for Burger King UK
* Projects range from social -first campaigns, community management, digital product launches and content production
* Reporting to the CEO/Founder
* Responsible for the delivery of social and digital -first campaigns, projects and digital transformation initiatives
* Leading the social, creative and community management team for Burger King UK
* Projects range from social -first campaigns, community management, digital product launches and content production
Digital transformation, Content Production, Management, Content, Transformation, FMCG, Community, Ceo, Production, Social, Founder
2017 - 2018
temp
Assistant Content Team Leader
unknown.
* Clients: Unilever - Homecare via U-Studio
* Reporting to the Account Director
* Responsible for managing medium to large scale integrated digital -first advertising campaigns and content production initiatives, across the Home Care range. Products include, Sunlight, Surf, Lysoform and the Dirt is Good initiative.
* Projects range from brand and strategy development, creative concepting and digital asset production, which include photography, videography, copy, eCommerce & Social Media assets, and newsletters according to pre-defined media plans.
* Leading the e2e account and project management process from briefing & scoping to final delivery, including managing the client relationship.
* Working closely with/and managing brand managers, 3rd party agencies & studio's and stakeholders across the globe (Netherlands, South Africa and Indonesia) and ensuring timely and effective delivery of deliverables.
* Reporting to the Account Director
* Responsible for managing medium to large scale integrated digital -first advertising campaigns and content production initiatives, across the Home Care range. Products include, Sunlight, Surf, Lysoform and the Dirt is Good initiative.
* Projects range from brand and strategy development, creative concepting and digital asset production, which include photography, videography, copy, eCommerce & Social Media assets, and newsletters according to pre-defined media plans.
* Leading the e2e account and project management process from briefing & scoping to final delivery, including managing the client relationship.
* Working closely with/and managing brand managers, 3rd party agencies & studio's and stakeholders across the globe (Netherlands, South Africa and Indonesia) and ensuring timely and effective delivery of deliverables.
Social Media, Project Management, Advertising, Ecommerce, Content Production, Photography, Management, Content, Development, Strategy development, Concepting, Production, Social
2017 - 2017
job
Account Director Underscore
Property and TV Media.
* Clients: several across Financial, Luxury, Property and TV Media
* Reporting to the MD/Founder
* Responsible for all digital activity and delivery across strategy, marketing, brand and communications.
* Developing cross-channel digital marketing strategies covering social, web, email and search supporting the brand creation and development at Underscore.
* Leading developers and technologists to unlock the digital potential of Underscore, cementing the digital offering and improving internal processes to ensure a smoother and more efficient delivery.
* Reporting to the MD/Founder
* Responsible for all digital activity and delivery across strategy, marketing, brand and communications.
* Developing cross-channel digital marketing strategies covering social, web, email and search supporting the brand creation and development at Underscore.
* Leading developers and technologists to unlock the digital potential of Underscore, cementing the digital offering and improving internal processes to ensure a smoother and more efficient delivery.
Digital Marketing, Marketing, TV, Development, Web, Search, Processes, Social, Founder
2017 - 2017
temp
Senior Account Manager (CONTRACT)
Wunderman.
* Client: BT / EE
* Reporting to the Account Director for BT Consumer and Account Director for BT Mobile
* Responsible for Communications and Experience initiatives, such as customer lifecycle campaigns, customer experience improvement projects and churn reduction plans.
* Project include:
• TV Churn: initiative to analyze current BT TV churn data, reviewing the complete customer journey (pre-subscription, purchasing and installation, usage) and competitors and providing effective methods and solutions to reduce BT TV Churn.
• BT Valuables: initiative to improve customer NPS, reduce negative impact of price-rise and overall churn by providing customers with a BT Valuable service. The project include pre-analysis, content and campaign production and post-analysis.
* Working closely working with project managers, data planners, strategists and creative teams to deliver projects and campaigns, whilst being responsible for the financials and overall client relationship.
* Reporting to the Account Director for BT Consumer and Account Director for BT Mobile
* Responsible for Communications and Experience initiatives, such as customer lifecycle campaigns, customer experience improvement projects and churn reduction plans.
* Project include:
• TV Churn: initiative to analyze current BT TV churn data, reviewing the complete customer journey (pre-subscription, purchasing and installation, usage) and competitors and providing effective methods and solutions to reduce BT TV Churn.
• BT Valuables: initiative to improve customer NPS, reduce negative impact of price-rise and overall churn by providing customers with a BT Valuable service. The project include pre-analysis, content and campaign production and post-analysis.
* Working closely working with project managers, data planners, strategists and creative teams to deliver projects and campaigns, whilst being responsible for the financials and overall client relationship.
Customer experience, Account Manager, Content, Service, TV, Campaign, Production, Manager
2016 - 2017
job
Senior Account/Project Manager Zone Digital
Barratt Developments plc.
largest homebuilder in the UK
* Reporting to the Senior Account Director and Group Account Director
* Responsible for the Digital & Content work stream in terms of FY17 roadmap planning, commercial success and delivery.
* Continuous business development through consultation, identifying up-sell opportunities within existing projects and client portfolio
* Consult and provide strategic and technical support to the client, whilst ensuring marketing & sales objectives are achieved through a continuous 'test-and-learn' approach
* Ensuring delivery of Digital projects and campaigns, Adobe Campaign Improvement projects and Data analysis work
* Working closely with the client to identify new conversion and cost-reduction opportunities through optimizing the websites and CRM automation, taking their 3rd party suppliers in consideration.
* Example project: Digital Customer Service Experience improvement project, aiming to reduce call traffic, introduce efficiencies and improve overall CX. Lead the project to recreate the complete digital Customer Service experience, spanning from a complete redevelopment of the Customer Service micro site, to establishing a new CRM and content strategy, across the web, email, SMS and their contact centre.
* Reporting to the Senior Account Director and Group Account Director
* Responsible for the Digital & Content work stream in terms of FY17 roadmap planning, commercial success and delivery.
* Continuous business development through consultation, identifying up-sell opportunities within existing projects and client portfolio
* Consult and provide strategic and technical support to the client, whilst ensuring marketing & sales objectives are achieved through a continuous 'test-and-learn' approach
* Ensuring delivery of Digital projects and campaigns, Adobe Campaign Improvement projects and Data analysis work
* Working closely with the client to identify new conversion and cost-reduction opportunities through optimizing the websites and CRM automation, taking their 3rd party suppliers in consideration.
* Example project: Digital Customer Service Experience improvement project, aiming to reduce call traffic, introduce efficiencies and improve overall CX. Lead the project to recreate the complete digital Customer Service experience, spanning from a complete redevelopment of the Customer Service micro site, to establishing a new CRM and content strategy, across the web, email, SMS and their contact centre.
Content, UP, Manager, CX, Campaign, Web, Content strategy, Development, Adobe, Support, Service, Marketing, Sales, Test, Customer service, Automation, Websites, CRM, Project Manager, Data Analysis, Business development
2015 - 2016
job
Senior Account Manager ITG Creator
unknown.
* Client: Ziggo, largest Dutch telecoms/cable provider in the Netherlands, subsidiary of Virgin Media UK.
* Reporting to the NL/AT/CH/IE Account Director.
* Leading a team of an Account Manager and Account Executive, who are responsible for ensuring the delivery of day-to-day digital asset output, ad-hoc and automated email marketing programs, providing support and ensuring their career/personal development
* Provide consultative services to the wider business on Digital Products, eCRM & Data Strategy and Marketing & Engagement Strategy
* Responsible for the commercial, delivery and technical aspect of the NL (Ziggo) account.
* Management of various small & medium direct marketing projects from a PM and client servicing perspective from initiation (pre-sales process) and final delivery.
• Previous projects include: Digital strategy for The Ziggo Experience shop-in-shops, including development of a webApp, CRM data enrichment initiatives and delivery of digital communications
• Event Based Email API integration with a customer portal
* Furthermore, delivery of full end2end marketing programs, including pre-analysis, setup, briefing, content creation, execution and post-analysis. Campaigns include:
• 4G Mobile Launch: strategic guidance and execution. Strategic guidance, content production for different platforms and cross-channel delivery (web, email, SMS, social).
* Increased available budget by 20% YoY through business development, further upstream stakeholder involvement and increasing agency exposure to the overall business
* Reporting to the NL/AT/CH/IE Account Director.
* Leading a team of an Account Manager and Account Executive, who are responsible for ensuring the delivery of day-to-day digital asset output, ad-hoc and automated email marketing programs, providing support and ensuring their career/personal development
* Provide consultative services to the wider business on Digital Products, eCRM & Data Strategy and Marketing & Engagement Strategy
* Responsible for the commercial, delivery and technical aspect of the NL (Ziggo) account.
* Management of various small & medium direct marketing projects from a PM and client servicing perspective from initiation (pre-sales process) and final delivery.
• Previous projects include: Digital strategy for The Ziggo Experience shop-in-shops, including development of a webApp, CRM data enrichment initiatives and delivery of digital communications
• Event Based Email API integration with a customer portal
* Furthermore, delivery of full end2end marketing programs, including pre-analysis, setup, briefing, content creation, execution and post-analysis. Campaigns include:
• 4G Mobile Launch: strategic guidance and execution. Strategic guidance, content production for different platforms and cross-channel delivery (web, email, SMS, social).
* Increased available budget by 20% YoY through business development, further upstream stakeholder involvement and increasing agency exposure to the overall business
Management, Social, Manager, Portal, Production, Web, Development, Support, Content, Sales, Direct marketing, Integration, Marketing, Event, Account Manager, Content Production, Budget, Email marketing, CRM, Content creation, API, Digital Strategy, Business development
2015 - 2015
job
Account Manager
ITG Creator.
* Advising on marketing strategy for several email marketing and lifecycle programs, design of email templates and forming the data selection & segmentation process.
* Advising on eCRM campaign strategy to achieve different KPI's (email engagement, sales, etc.). Increased the email engagement above Industry Avg. through email template optimization & constant testing and smart data selections
* Using campaign analysis & reporting to optimize and create new campaigns
* Liaising with the internal design and development teams to achieve the best results - within client spec and budget
* Highlight: Successfully delivered a front-end corporate rebranding project within 2 months.
* Advising on eCRM campaign strategy to achieve different KPI's (email engagement, sales, etc.). Increased the email engagement above Industry Avg. through email template optimization & constant testing and smart data selections
* Using campaign analysis & reporting to optimize and create new campaigns
* Liaising with the internal design and development teams to achieve the best results - within client spec and budget
* Highlight: Successfully delivered a front-end corporate rebranding project within 2 months.
Marketing, Design, MArketing Strategy, Email marketing, Budget, Account Manager, Sales, Email templates, Testing, Development, KPI, Campaign, Manager
2011 - 2012
freelance
Owner/Freelancer
MIIDEA.
* Founder of a Digital Marketing & Design agency, with a team of 3,
* Services includes web builds, digital and offline asset creation and social media channel setup and management for SME's in the Amsterdam.
* Responsible for developing new clients, thus pitching & presenting to senior managers, establishing profitable relationships, manage all current clients and achieve maximum customer satisfaction & revenue target.
* Developed Miidea to a turnover of 36000EUR within 10 months, whilst full-time employed elsewhere.
* Services includes web builds, digital and offline asset creation and social media channel setup and management for SME's in the Amsterdam.
* Responsible for developing new clients, thus pitching & presenting to senior managers, establishing profitable relationships, manage all current clients and achieve maximum customer satisfaction & revenue target.
* Developed Miidea to a turnover of 36000EUR within 10 months, whilst full-time employed elsewhere.
Digital Marketing, Social Media, Marketing, Design, Management, Presenting, Web, Pitching, Social, Founder
My education
2012
-
2013
n/a
Bachelors, Business Enterprise
Bachelors, Business Enterprise
2006
-
2008
n/a
Bachelors, Entertainment Management
Bachelors, Entertainment Management
2002
-
2004
ICT Academy
Vocational, IT and Network Administrator level 3
Vocational, IT and Network Administrator level 3
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