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UX Designer
Kelly Heard
,
Windsor, United Kingdom
Experience
Other titles
Skills
I'm offering
A passionate User Experience Designer with 15 years experience working for big brands in the financial and publishing industry. A strong background in improving online customer presence for retail products through user experience design and information architecture. Proven experience of project management, online customer journey enhancement, website and mobile screen design. User of a variety of industry-standard design tools and experienced in sketching, wireframing and prototyping from ideation to chosen idea. An advanced user of Adobe Cloud, Adobe analytics, Clicktale, Userzoom and Screaming Frog to collate and analyse customer data.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Founder and Lead UX Designer
The Experience Design Hub.
Founder and Lead UX Designer of The Experience Design Hub. Currently working on freelance projects.
Design, UX, Founder, UI Design, Digital design, Web design, Visual identity, Adobe Indesign, User Experience, Wireframing
2012 - 2019
job
Digital Retail Customer Experience Manager
Royal Bank of Scotland.
Leading agile working groups to improve sales performance and delivery of BAU and project work. 80% user experience led role.
- Data analysis to monitor and improve journeys across the groups main sites
- Understanding customer needs through research to enhance delivery of Sales and product development
- Cross-channel promotions both on in house platforms and offsite, customer facing website,
secure banking website and mobile banking delivering personalised experiences
- Delivery of seasonal campaigns such as ISA season for Savings and Investments
- Leading trading for Digital - Reporting and analysis to help drive performance
- Work with our creative agencies to design journeys that work for our customers
- Strong familiarity with digital marketing capabilities and technologies in the digital, social and mobile arenas
- Influence senior stakeholders to gain buy in to new designs and innovations
- Data analysis to monitor and improve journeys across the groups main sites
- Understanding customer needs through research to enhance delivery of Sales and product development
- Cross-channel promotions both on in house platforms and offsite, customer facing website,
secure banking website and mobile banking delivering personalised experiences
- Delivery of seasonal campaigns such as ISA season for Savings and Investments
- Leading trading for Digital - Reporting and analysis to help drive performance
- Work with our creative agencies to design journeys that work for our customers
- Strong familiarity with digital marketing capabilities and technologies in the digital, social and mobile arenas
- Influence senior stakeholders to gain buy in to new designs and innovations
Customer experience, Social, LED, Manager, Development, Banking, Website, Sales, Agile, Digital Marketing, Research, Retail, Product development, User Experience, Data Analysis, Design, Marketing
2008 - 2010
job
Digital Marketing Manager
Barclays.
A key member of the groups centre of excellence for screen design and online customer experience.
- Devise, develop and execute digital marketing strategy to agreed targets
- Drive online fulfilment into offline marketing
- Integrate online marketing activity with offline campaigns (TV, branch)
- Ensure effective cost management and control of budget
- Focus on driving traffic to the site, increasing web activity and stickiness, retaining customers, generating sales and delivering warm 'leads' to the telephony teams
- Management of email campaigns for new and existing customers
- Planning and executing SEM and SEO activity to drive traffic to the site
- Data planning, segmentation, targeting, tracking, analysis and post campaign evaluation
- Manage media agencies, research, design, advertising and search agencies
- Devise, develop and execute digital marketing strategy to agreed targets
- Drive online fulfilment into offline marketing
- Integrate online marketing activity with offline campaigns (TV, branch)
- Ensure effective cost management and control of budget
- Focus on driving traffic to the site, increasing web activity and stickiness, retaining customers, generating sales and delivering warm 'leads' to the telephony teams
- Management of email campaigns for new and existing customers
- Planning and executing SEM and SEO activity to drive traffic to the site
- Data planning, segmentation, targeting, tracking, analysis and post campaign evaluation
- Manage media agencies, research, design, advertising and search agencies
Management, Manager, Online, Planning, Campaign, Search, Web, Digital Marketing Strategy, TV, Sales, Digital Marketing, SEM, Customer experience, Budget, Research, Online marketing, Advertising, MArketing Strategy, Seo, Design, Marketing
2008 - 2008
job
Account Manager
Blac Advertising Agency.
Key Account Manager for two of the largest clients within the agency, i3 (Pharmaceutical) and Jones Lang LaSalle (Property).
Account Manager, Pharmaceutical, Manager
2005 - 2008
job
Marketing Manager
Reed Business Information.
Responsible for online and offline marketing activity for the Estates Gazette Group.
- Planning, drafting and implementing full marketing plans, developing proposals and advising product managers on the marketing strategy
- Customer acquisition through email, online banners, targeted direct mail, press ad's, offline advertising, PR events, promotions and sponsorships
- Retention of subscribers through CRM programme
- Management of targeted PR and journalist events and global conference activity
- Planning and executing SEO and SEM campaigns
- Planning, drafting and implementing full marketing plans, developing proposals and advising product managers on the marketing strategy
- Customer acquisition through email, online banners, targeted direct mail, press ad's, offline advertising, PR events, promotions and sponsorships
- Retention of subscribers through CRM programme
- Management of targeted PR and journalist events and global conference activity
- Planning and executing SEO and SEM campaigns
Marketing, Seo, MArketing Strategy, Advertising, CRM, SEM, Pr, Management, Journalist, Retention, Online, Manager, SEM
2005 - 2005
temp
Advertising Agency Temp
Lawson Levan.
Temp for top agencies such as Ogilvy and JWT in both creative and account management teams.
Advertising, Account management, Management
2002 - 2005
job
Agency Account Executive
Euro RSCG Skybridge.
September 2000 - June 2002
Channel marketing to influence and inspire internal (employee) and external (trade channel) audiences to drive brand, business and corporate goals.
Channel marketing to influence and inspire internal (employee) and external (trade channel) audiences to drive brand, business and corporate goals.
Marketing
My education
2002
-
2005
Oxford Brookes University
BSc, Marketing Management with Anthropology
BSc, Marketing Management with Anthropology
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