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Senior
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0
jobs
Product manager, data engineer, data analyst, test engineer, full stack developer
Lee Cassingham
,
Kent, United Kingdom
Experience
Other titles
Skills
I'm offering
A background in testing advertising and marketing technology, documenting results, designing tests to meet strategic goals and client needs for a variety of new technologies. I possess excellent knowledge of ad-tech, mar-tech, debugging, team, and, project management. Solution oriented and skilled troubleshooter having an eye for detail. Adept at API, functionality, exploratory, compatibility, ad-hoc, smoke, regression, system integration (SIT), User Acceptance (UAT), Usability, Multivariate (MVT) and User testing.
Requirement analysis, test planning, monitoring, debugging, data integration, analytics, bench-marking, automated multivariate optimisation, API testing, scripting, documentation. Previously served as head of programmatic partnerships, head of advertising operations, interim CRO for a top news website. I'm building marketing analytics product as a side project.
I will work with you on projects as Quality Assurance, Product Manager, Business Analyst and other related interim roles.
Requirement analysis, test planning, monitoring, debugging, data integration, analytics, bench-marking, automated multivariate optimisation, API testing, scripting, documentation. Previously served as head of programmatic partnerships, head of advertising operations, interim CRO for a top news website. I'm building marketing analytics product as a side project.
I will work with you on projects as Quality Assurance, Product Manager, Business Analyst and other related interim roles.
Markets
United States
(Remote
only)
United Kingdom
(Remote
only)
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2014 - ?
project
QA Manager - Led planning/testing for four data analytics platforms for leading news sites and advertising agencies
Viewex.
1. Facebook/Twitter arbitrage analytics platform for news publishers.
2. Programmatic advertising analytics platform.
3. Unified digital advertising revenue reports for publishers.
4. Video engagement analytics platform for advertising agencies.
Exploratory investigations of technologies, APIs, platforms to assess areas of harmonisation. Coordinated with developers, planned and managed testing of 40 adtech APIs/schemas. Identified bugs in adtech platforms and implemented QA features to automate detection.
Conducted stress testing, UAT, SIT, smoke, regression testing of UX, data tools, ui, reporting, visualisations collaborating
Key achievements:
- We achieved the milestone of £20k MRR and enabled client to generate consistent profits 7 months.
- Integrated websites Newsthump, Londonist, Pitchfork, Complex Media, PopJustice, Spin Media, Drowned in Sound, The Daily Mash, Complex Media, The Poke, Pigeons and Planes, What Culture, Hey U Guys, Resident Advisor, Prometheus Global Media, Adweek, Backstage, Billboard, Film Journal International, The Hollywood Reporter, HelloU 1.0, HelloU 2.0, TheHook. Campaigns included Universal Pictures, Apple Music, Dr Martens, Audi, Bacardi, AirBnB. New Balance, Youtube, Google Nexus, G-star Raw, and Calvin Klein, Red Bull Music Academy, Rag N Bone Man, and many more.
2. Programmatic advertising analytics platform.
3. Unified digital advertising revenue reports for publishers.
4. Video engagement analytics platform for advertising agencies.
Exploratory investigations of technologies, APIs, platforms to assess areas of harmonisation. Coordinated with developers, planned and managed testing of 40 adtech APIs/schemas. Identified bugs in adtech platforms and implemented QA features to automate detection.
Conducted stress testing, UAT, SIT, smoke, regression testing of UX, data tools, ui, reporting, visualisations collaborating
Key achievements:
- We achieved the milestone of £20k MRR and enabled client to generate consistent profits 7 months.
- Integrated websites Newsthump, Londonist, Pitchfork, Complex Media, PopJustice, Spin Media, Drowned in Sound, The Daily Mash, Complex Media, The Poke, Pigeons and Planes, What Culture, Hey U Guys, Resident Advisor, Prometheus Global Media, Adweek, Backstage, Billboard, Film Journal International, The Hollywood Reporter, HelloU 1.0, HelloU 2.0, TheHook. Campaigns included Universal Pictures, Apple Music, Dr Martens, Audi, Bacardi, AirBnB. New Balance, Youtube, Google Nexus, G-star Raw, and Calvin Klein, Red Bull Music Academy, Rag N Bone Man, and many more.
Integration, Analytics, QA, Testing, Manager, Qa testing, Automation test, Project Management, Business Intelligence, Microsoft business intelligence, Microsoft SQL, Microsoft SQL Server, HTML/CSS/Javascript, Facebook advertising, Twitter insights, DFP, Software development, Project coordination, It project management, Digital Marketing, Attribution modeling, Test planning, UI / UX designer, UX Design, Agile development, Scrum master, Scrum, Product development, Product owner, Product Management, Advertising on social media, Online marketing, Advertising, Native advertising, Native, User testing, User Experience, Jira, Trello, Saas, Customer experience, Customer Activation Service SaaS, Linux, Javascript, JSON, Node.js, MongoDB, Mysql, Sql, Microsoft sql server integration services (ssis, Blaze.js, React.js, Google analytics, Google ad manager, Google dfp, Google AdX, Xandr Ad Server, Xandr Exchange, Switch Ad Hub, Adtech by AOL, Google AdSense, AOL One Creative, AOL Vidible, Ad You Like, Yavli, LoopMe, JustPremium, Undertone, Criteo, Rubicon Project, Mobfox, Matomy Media, AdRevive, AdZerk, Sharethrough, Nativo, RevContent, Taboola, Outbrain, Venatus Media, Pubmatic, MOAT, Triple Lift, Celtra, Sublime Skins, ReactX, Numbate, ContentClick, Teads, Yahoo Flurry, OpenTop, Mobsta, Twitter advertisement, Snapchat, Social media ads, Instagram Marketing, Website monetisation, Facebook arbitrage, Salesforce, Wordpress, AWS, IBM bluemix, Rackspace, Virtualbox, Emulation software, Wireframing, Linux server, Android, IOS, Debugging, Bitbucket, Github, Slack, Skype for business, Zoom, Viewability analytics, Video advertising, Video engagement, Header bidding, Mobile video, IOS video, Viewability, PowerBI, Reporting, Excel, Advertising operations, Adops, Programmatic, Programmatic advertising, Advertising exchanges, API Testing, Test plan, Quality control, Quality assurance, Data quality, DATA ANALYSIS AND VISUALIZATION, Data Analysis, Data Science, Machine learning, NLP, User Acceptance Testing, User Test, Software testing, Functional testing, Software test, Manual testing, Mobile testing, Regression testing, Software tester, Web testing, Test Management, Agile project management, Data Visualisation
2018 - 2018
freelance
Interim CRO, Head of Yield and Arbitrage and QA consultant
The Hook Mag - UK largest social news site for youth.
Viewex Consultancy
Various consultancy positions for market leading website publishers.
- UX Consultant to web blogging site (2018)
- Interim CRO and Analyst at TheHook.com - UK leading social news site (2017)
- Advertising Operations Consultant at HelloU.com UK largest news site for youth (2015)
- Head of Partnerships Consultant at HelloU.com UK largest news site for youth (2015)
- Advertising Operations Consultant Stereomood.com music player (2015)
- Advertising Operations Consultant Ahfunny.com social news website (2013)
Various consultancy positions for market leading website publishers.
- UX Consultant to web blogging site (2018)
- Interim CRO and Analyst at TheHook.com - UK leading social news site (2017)
- Advertising Operations Consultant at HelloU.com UK largest news site for youth (2015)
- Head of Partnerships Consultant at HelloU.com UK largest news site for youth (2015)
- Advertising Operations Consultant Stereomood.com music player (2015)
- Advertising Operations Consultant Ahfunny.com social news website (2013)
Consulting, Cro, Ssis, SSRS, SQL Server, Facebook arbitrage, Advertising arbitrage, Excel modeling, Arbitrage modelling, Financial Management, Financial analyst, Business Analysis, Business Analyst, Strategic Partnering, Systems integration testing, Advertising, Marketing, User interface, Business Intelligence, Product Manager, Operations, Contracts, Metrics, Analytics platform, Machine learning, Quality assurance, Qa testing, Functional testing, Regression testing, User testing, User Experience, UX, Product Management, Product marketing, Integration testing, API, User Test, Data Analysis, ETL, Project Management, Agile development, Scrum, Jira, Trello, Bash, Saas, Facebook content, Linux, Javascript, Css, JSON, XML, Html, Node.js, MongoDB, Mongo, Mysql, Sql, Microsoft sql server integration services (ssis, Blaze.js, ReactJs, Google analytics, Google ad manager, Google AdX, Xandr Ad Server, Xandr Exchange, Switch Ad Hub, Adtech by AOL, Google AdSense, AOL One Creative, AOL Vidible, Ad You Like, Yavli, LoopMe, JustPremium, Undertone, Criteo, Rubicon Project, Mobfox, Matomy Media, AdRevive, AdZerk, Sharethrough, Nativo, RevContent, Taboola, Outbrain, Venatus Media, Pubmatic, MOAT, Triple Lift, Celtra, Sublime Skins, ReactX, Numbate, ContentClick, Teads, Yahoo Flurry, OpenTop, Mobsta, Twitter advertisement, Twitter insights, Snapchat, Instagram Marketing, Website monetisation, Salesforce, Wordpress, AWS, IBM bluemix, Rackspace, Virtualbox, Emulation software, Wireframing, Linux server, Andriod, IOS, Github, Bitbucket, Slack, Skype for business, Zoom, Viewability analytics, Header bidding, Mobile video, IOS video, Viewability, Power BI, Reporting, Excel, Advertising operations, Programming, UAT, Test plan, Quality control, Software development, Project Manager, Product owner, Agile project management
2015 - 2016
project
QA Manager - Led strategy and testing of machine learning optimisation for Google AdSense
- Planned exploratory testing and collated data on trends which expressed positive correlation.
- Instantiated and tested algorithms to be trained on a programmable distribution of load, tracking over 21 KPIs using a quasi ML temporal signal sequencing technology with a bayesian optimisation layer.
- Conducted interoperability testing and created a self service UX via Google DFP, Mads, Adtech by AOL, Ad Revive, Improve Digital AdServer, Smart Ad Server, Switch Ad Hub and integrated websites.
- Coordinated QA to ensure continuity across customer communications, contracts, workflow communications, tutorials, promotional videos, rich client support plan and account management protocols to meet strategic goals.
Key Achievements:
- Delivered ML driven optimisation uplift of 144%-300% triggering further funding.
- Integrated a range of websites including those owned by Google.
- Instantiated and tested algorithms to be trained on a programmable distribution of load, tracking over 21 KPIs using a quasi ML temporal signal sequencing technology with a bayesian optimisation layer.
- Conducted interoperability testing and created a self service UX via Google DFP, Mads, Adtech by AOL, Ad Revive, Improve Digital AdServer, Smart Ad Server, Switch Ad Hub and integrated websites.
- Coordinated QA to ensure continuity across customer communications, contracts, workflow communications, tutorials, promotional videos, rich client support plan and account management protocols to meet strategic goals.
Key Achievements:
- Delivered ML driven optimisation uplift of 144%-300% triggering further funding.
- Integrated a range of websites including those owned by Google.
Algorithms, Analytics, Project coordination, Attribution modeling, Test planning, UX Design, Scrum master, Product development, Yahoo, User Acceptance Testing, System Integration, System integration testing, Smoke Testing, Sanity Testing, Strategic Partnering, Business strategy, Interoperability testing, Mobile testing, Web testing, Automation test, Load testing, Load balancing, Product Design, Stress testing, Performance testing, User acceptance, Test cases, Test engineer, QA, Quality Assurance Lead, Qa Manager, Advertising & Marketing, Digital Marketing, Amazon Web Services, Advertising, Marketing, User interface, Product Manager, Analytics platform, Quality assurance, Qa testing, Functional testing, Regression testing, User testing, User Experience, UX, Product Management, Product marketing, Integration testing, API, User Test, ETL, Agile development, Scrum, Jira, Trello, Bash, Saas, Css, JSON, XML, Html, Mysql, Sql, Microsoft sql server integration services (ssis, Google analytics, Google ad manager, Google AdX, Switch Ad Hub, Google AdSense, AdRevive, AdZerk, MOAT, Website monetisation, Salesforce, Wordpress, AWS, IBM bluemix, Rackspace, Virtualbox, Emulation software, Wireframing, Linux server, Andriod, IOS, Github, Bitbucket, Slack, Skype for business, Zoom, Viewability analytics, Header bidding, Mobile video, IOS video, Viewability, Power BI, Reporting, Advertising operations, Programming, UAT, Test plan, Quality control, Software development, Project Manager, Product owner, Agile project management, Debugging, Machine learning, DATA ANALYSIS AND VISUALIZATION, Data Analysis, Business Intelligence, Data Science, Data mining, Excel, Project Management
2014 - 2015
project
QA Manager - Led QA and R&D of advertising format to double the size of video ad market
- Spotted interoperability issued preventing video rendering in the browser on iPhones and implemented a fix circumventing iOS native media player and doubled inventory for the client and the global market.
- Researched media players, call sequences, browsers, iOS versions and produced a specification.
- Coordinated SIT and UAT of prototypes and integrations with Matomy Media, AOL Vidible and Matomy Native Player.
- Designed events to meet latency and business goals.
- Implemented system benchmarking reports and automation support scale.
Key Achievements:
- Increased client video inventory and video revenue by 98% across 60 million ad impressions.
- Demoed technology to Matomy Media and LoopMe (video advertising companies).
- Researched media players, call sequences, browsers, iOS versions and produced a specification.
- Coordinated SIT and UAT of prototypes and integrations with Matomy Media, AOL Vidible and Matomy Native Player.
- Designed events to meet latency and business goals.
- Implemented system benchmarking reports and automation support scale.
Key Achievements:
- Increased client video inventory and video revenue by 98% across 60 million ad impressions.
- Demoed technology to Matomy Media and LoopMe (video advertising companies).
Video, Automation, R, Rendering, Technology, Native, LED, Algorithms, DFP, Support, Websites, Software, Testing, Analytics, Test, Budget, Project coordination, Attribution modeling, Test planning, UX Design, Scrum master, Product development, Yahoo, User Acceptance Testing, System Integration, System integration testing, Smoke Testing, Sanity Testing, Strategic Partnering, Business strategy, Interoperability testing, Mobile testing, Web testing, Automation test, Load testing, Load balancing, Product Design, Stress testing, Performance testing, User acceptance, Test cases, Test engineer, QA, Quality Assurance Lead, Qa Manager, Advertising & Marketing, Digital Marketing, Amazon Web Services, Advertising, Marketing, User interface, Product Manager, Analytics platform, Quality assurance, Qa testing, Functional testing, Regression testing, User testing, User Experience, UX, Product Management, Product marketing, Integration testing, API, User Test, ETL, Agile development, Scrum, Jira, Trello, Bash, Saas, Css, JSON, XML, Html, Node.js, Mysql, Sql, Microsoft sql server integration services (ssis, Google analytics, Google ad manager, Google AdX, Switch Ad Hub, Google AdSense, AdRevive, AdZerk, MOAT, Website monetisation, Salesforce, Wordpress, AWS, IBM bluemix, Rackspace, Virtualbox, Emulation software, Wireframing, Linux server, Andriod, IOS, Github, Bitbucket, Slack, Skype for business, Zoom, Viewability analytics, Header bidding, Mobile video, IOS video, Viewability, Power BI, Reporting, Advertising operations, Programming, UAT, Test plan, Quality control, Software development, Project Manager, Product owner, Agile project management, Debugging, Machine learning, DATA ANALYSIS AND VISUALIZATION, Data Analysis, Business Intelligence, Data Science, Data mining, Excel, Project Management
2013 - 2015
project
QA Manager - Led planning and testing of R&D for advertising viewability tracking project & data analytics tool to improve how advertising engagement is tracked
Led R&D of advertising viewability tracking project to improve how engagement is tracked
- Collaborated with stakeholders to agree a better set of ad-tech industry standards.
- Coordinated testing for new permeations of browser advert tracking technologies and to re-architect measurability penetration, across-browser, device, formats, creative without inhibiting third party scripts.
- Conducted UAC of data analytics, implemented self service UX, tutorials, rendered KPIs with NLP.
- Planned interoperability, systems integration tests with vendor platforms Google DFP, Switch AdHub, Mads, Adtech by AOL, Ad Revive, Improve Digital, Smart Ad Server, Switch Ad Hub, IBM Bluemix, AWS and website clients: Conde Nast, Readers Digest, HelloU, Haymarket Publishing, TheHook, Stereomood, AdQuota and a network of 350 website today known as Opera Mediaworks.
Key achievements:
- Spotted critical view-rate measurability issue and coodinated R&D resulting in new standard and measurability increase from 76%- 98%.
- Spotted an opportunity to standardise methods and filed a patent for viewability detection in combination with other technologies.
- Coordinated testing for 356 website client integrations including FTSE 500 websites.
- Collaborated with stakeholders to agree a better set of ad-tech industry standards.
- Coordinated testing for new permeations of browser advert tracking technologies and to re-architect measurability penetration, across-browser, device, formats, creative without inhibiting third party scripts.
- Conducted UAC of data analytics, implemented self service UX, tutorials, rendered KPIs with NLP.
- Planned interoperability, systems integration tests with vendor platforms Google DFP, Switch AdHub, Mads, Adtech by AOL, Ad Revive, Improve Digital, Smart Ad Server, Switch Ad Hub, IBM Bluemix, AWS and website clients: Conde Nast, Readers Digest, HelloU, Haymarket Publishing, TheHook, Stereomood, AdQuota and a network of 350 website today known as Opera Mediaworks.
Key achievements:
- Spotted critical view-rate measurability issue and coodinated R&D resulting in new standard and measurability increase from 76%- 98%.
- Spotted an opportunity to standardise methods and filed a patent for viewability detection in combination with other technologies.
- Coordinated testing for 356 website client integrations including FTSE 500 websites.
Website, LED, Patent, Server, Google, NLP, Network, Service, Integration, R, Test Management, Manual testing, Desktop testing, Browser testing, HTML/CSS/Javascript, Web design, Terminal, Data quality, Data mapping, Digital advertising, Online marketing, Algorithms, DFP, Support, Websites, Software, Testing, Analytics, Test, Budget, Project coordination, Attribution modeling, Test planning, UX Design, Scrum master, Product development, Yahoo, User Acceptance Testing, System Integration, System integration testing, Smoke Testing, Sanity Testing, Strategic Partnering, Business strategy, Interoperability testing, Mobile testing, Web testing, Automation test, Load testing, Load balancing, Product Design, Stress testing, Performance testing, User acceptance, Test cases, Test engineer, QA, Quality Assurance Lead, Qa Manager, Advertising & Marketing, Digital Marketing, Amazon Web Services, Advertising, Marketing, User interface, Product Manager, Analytics platform, Quality assurance, Qa testing, Functional testing, Regression testing, User testing, User Experience, UX, Product Management, Product marketing, Integration testing, API, User Test, ETL, Agile development, Scrum, Jira, Trello, Bash, Saas, Css, JSON, XML, Html, Node.js, Mysql, Sql, Microsoft sql server integration services (ssis, Google analytics, Google ad manager, Google AdX, Switch Ad Hub, Google AdSense, AdRevive, AdZerk, MOAT, Website monetisation, Salesforce, Wordpress, AWS, IBM bluemix, Rackspace, Virtualbox, Emulation software, Wireframing, Linux server, Andriod, IOS, Github, Bitbucket, Slack, Skype for business, Zoom, Viewability analytics, Header bidding, Mobile video, IOS video, Viewability, Power BI, Reporting, Advertising operations, Programming, UAT, Test plan, Quality control, Software development, Project Manager, Product owner, Agile project management, Debugging, Machine learning, DATA ANALYSIS AND VISUALIZATION, Data Analysis, Business Intelligence, Data Science, Data mining, Excel, Project Management
2013 - 2015
project
Led QA for header bidding (HB) wrapper project to redesign how adverts load.
- Documented client/stakeholder/operations/commercial and technical UAT requirements.
- Championed customer requirements in scrum, daily stand ups and through software development cycles.
- Researched prior art, apparatus, device, platform, web technologies, formats, placements, creative, browser technologies, third party technologies, script interactions, DOM, JS, and advert rendering.
- Planned and coordinated stress testing, customer, interoperability, regression testing.
- Conducted testing of data analytics, visualisations, system ops, predictive analytics, NLP, events, and developed custom ML driven algorithms to meet strategic aims.
Key achievements:
- Identified an opportunity to register a patent providing a monopoly on online advertising performance.
- Identified edge cases leading to a fault free audit and successful activation on 356 websites.
- Defined and implemented QA procedures, sysops monitoring web app/android app and enabled the safe scale to 5.2BN write requests
- Publishers around the world reported a 300% uplift in revenue when our technology was open sourced.
- Planned implementation of market-first risk mitigation features to protect digital revenues.
- Retrofitted integrations with 40 leading ad-tech platforms
- Championed customer requirements in scrum, daily stand ups and through software development cycles.
- Researched prior art, apparatus, device, platform, web technologies, formats, placements, creative, browser technologies, third party technologies, script interactions, DOM, JS, and advert rendering.
- Planned and coordinated stress testing, customer, interoperability, regression testing.
- Conducted testing of data analytics, visualisations, system ops, predictive analytics, NLP, events, and developed custom ML driven algorithms to meet strategic aims.
Key achievements:
- Identified an opportunity to register a patent providing a monopoly on online advertising performance.
- Identified edge cases leading to a fault free audit and successful activation on 356 websites.
- Defined and implemented QA procedures, sysops monitoring web app/android app and enabled the safe scale to 5.2BN write requests
- Publishers around the world reported a 300% uplift in revenue when our technology was open sourced.
- Planned implementation of market-first risk mitigation features to protect digital revenues.
- Retrofitted integrations with 40 leading ad-tech platforms
Predictive Analytics, Patent, Algorithms, DFP, Project coordination, Test planning, UX Design, Scrum master, Product development, User Acceptance Testing, System Integration, System integration testing, Smoke Testing, Sanity Testing, Strategic Partnering, Business strategy, Interoperability testing, Mobile testing, Web testing, Automation test, Load testing, Load balancing, Product Design, Stress testing, Performance testing, User acceptance, Test cases, Test engineer, QA, Quality Assurance Lead, Qa Manager, Advertising & Marketing, Digital Marketing, Amazon Web Services, Android app, NLP, Debugging, DATA ANALYSIS AND VISUALIZATION, Data Science, Data mining, Advertising, Marketing, User interface, Business Intelligence, Product Manager, Operations, Contracts, Metrics, Analytics platform, Machine learning, Quality assurance, Qa testing, Functional testing, Regression testing, User testing, User Experience, UX, Product Management, Product marketing, Integration testing, API, User Test, Data Analysis, ETL, Project Management, Agile development, Scrum, Jira, Trello, Bash, Saas, Facebook content, Linux, Javascript, Css, JSON, XML, Html, Node.js, MongoDB, Mongo, Mysql, Sql, Microsoft sql server integration services (ssis, Blaze.js, ReactJs, Google analytics, Google ad manager, Google AdX, Xandr Ad Server, Xandr Exchange, Switch Ad Hub, Adtech by AOL, Google AdSense, AOL One Creative, AOL Vidible, Ad You Like, Yavli, LoopMe, JustPremium, Undertone, Criteo, Rubicon Project, Mobfox, Matomy Media, AdRevive, AdZerk, Sharethrough, Nativo, RevContent, Taboola, Outbrain, Venatus Media, Pubmatic, MOAT, Triple Lift, Celtra, Sublime Skins, ReactX, Numbate, ContentClick, Teads, Yahoo Flurry, OpenTop, Mobsta, Twitter advertisement, Twitter insights, Snapchat, Instagram Marketing, Website monetisation, Salesforce, Wordpress, AWS, IBM bluemix, Rackspace, Virtualbox, Emulation software, Wireframing, Linux server, Andriod, IOS, Github, Bitbucket, Slack, Skype for business, Zoom, Viewability analytics, Header bidding, Mobile video, IOS video, Viewability, Power BI, Reporting, Excel, Advertising operations, Programming, UAT, Test plan, Quality control, Software development, Project Manager, Product owner, Agile project management
2015 - 2015
freelance
Advertising Operations, Quality Assurance consultant
HelloU.com (Social news site with 20m monthly uniques).
Cro, Social, Consulting, Quality assurance, QA, Qa testing, Advertising, Advertising operations, Adops
2015 - 2015
freelance
Head of Programmatic Partnerships, Yield and Arbitrage
HelloU.com (Social news site with 20m monthly uniques).
Programmatic
2013 - 2015
project
Viewex - QA Lead - Led development of HB ad server to fault test & facilitate activation of HB campaigns.
Led development of HB ad server to fault test & facilitate activation of HB campaigns. Developed testing strategy for market-first tools, and UX to meet activation, integration goals. Planned tests for queuing, scaling, reporting leading to fault free audit and scaled to 36.4BN events. Managed interoperability, SIT, sanity tests per formats/browsers/devices across over 40 RTB partners. Facilitated machine learning optimisation of mediation process for partners without RTB APIs. Tested forecasting algorithm to predict price fluctuations, meet latency and pricing goals. Planned testing of market-first system, events, reporting and A/B optimisation technology.
Key achievements:
- Successfully launched market-first HB ad server comfortably processing 119k events per minute.
- SIT 356 website integrations and scaled to over 5.2BN server events per month.
Key achievements:
- Successfully launched market-first HB ad server comfortably processing 119k events per minute.
- SIT 356 website integrations and scaled to over 5.2BN server events per month.
Website, LED, Processing, Rtb, Audit, Server, Development, Testing, Technology, Machine learning, QA, Test, Integration, Optimization, Audit, Forecasting, UX
2013 - 2014
project
QA Manager - Led planning & testing of attribution analytics platform for Yahoo UK
Overseeing QA testing of attribution analytics platform for Yahoo UK
- Performed SIT, UAT, regression, interoperability, smoke, stress testing, identified bugs, feature enhancements, recommended fixes and automated stress testing to maintain SLAs on 3.6BN monthly ads.
- Planned test strategies, schedules for the team and mapped out UAT requirements in Jira and implemented tools used in software development cycles for effective project communication.
- Documented software defects using bug tracking systems and reported content to developers.
- Delivered reports that determined product readiness and successfully launched the product on budget.
- Met Yahoo UK and European UAT requirements resulting in Europe wide product launch.
- Collaborated with international stakeholders via docs and collaboration tools. Comic Relief, Sport Relief, United Against Malaria, Bill and Melinda Gates Foundation, John Hopkins Bloomberg, Malaria No More, Oxfam, ONE, Path, United Nations Foundation, Malaria No More, PSI, Unicef, Hill and Knowlton, Action Aid, Macmillan Cancer Support, CAF, Samuel L Jackson Foundation, Prizeo (YC alum), Give Me Tap, NewsUK, Spotify, Associated News, The Telegraph, MTV, Rotten Tomatoes, Sky Sports, The Sun, Fox News, Northern & Shell, eBay, AOL and Yahoo.
- Performed SIT, UAT, regression, interoperability, smoke, stress testing, identified bugs, feature enhancements, recommended fixes and automated stress testing to maintain SLAs on 3.6BN monthly ads.
- Planned test strategies, schedules for the team and mapped out UAT requirements in Jira and implemented tools used in software development cycles for effective project communication.
- Documented software defects using bug tracking systems and reported content to developers.
- Delivered reports that determined product readiness and successfully launched the product on budget.
- Met Yahoo UK and European UAT requirements resulting in Europe wide product launch.
- Collaborated with international stakeholders via docs and collaboration tools. Comic Relief, Sport Relief, United Against Malaria, Bill and Melinda Gates Foundation, John Hopkins Bloomberg, Malaria No More, Oxfam, ONE, Path, United Nations Foundation, Malaria No More, PSI, Unicef, Hill and Knowlton, Action Aid, Macmillan Cancer Support, CAF, Samuel L Jackson Foundation, Prizeo (YC alum), Give Me Tap, NewsUK, Spotify, Associated News, The Telegraph, MTV, Rotten Tomatoes, Sky Sports, The Sun, Fox News, Northern & Shell, eBay, AOL and Yahoo.
Ebay, Software, Qa testing, Testing, Jira, Analytics, Test, Software development, Budget, Project coordination, Project Management, Digital Marketing, Attribution modeling, Test planning, UX Design, Agile development, Scrum master, Scrum, Product development, Yahoo, User Acceptance Testing, User testing, System Integration, System integration testing, Smoke Testing, Sanity Testing, Strategic Partnering, Business strategy, Reporting, Interoperability testing, Regression testing, Functional testing, Mobile testing, Web testing, Automation test, Load testing, Load balancing, Product Management, Product Manager, Product Design, User Experience, Stress testing, Performance testing, User acceptance, Test cases, Test engineer, Quality assurance, QA, UI / UX designer
2009 - 2011
job
Founder - The Wedia
AOL.
Built an advertising network/agency for charities, planned media cam-
paigns, managed partnerships, advertising server operations, and reported on performance. Worked with Spotify, News UK, Yahoo, AOL, Bill and Melinda Gates Foundation, Action Aid, Macmillan Cancer Support, and Comic Relief.
paigns, managed partnerships, advertising server operations, and reported on performance. Worked with Spotify, News UK, Yahoo, AOL, Bill and Melinda Gates Foundation, Action Aid, Macmillan Cancer Support, and Comic Relief.
Advertising, Operations, Network, Support, Server, Founder
2003 - 2009
job
Various Roles - Everywhere
British Army.
assistant manager, media sales, media recruit-
ment consultant, head of sales for a recruitment software business, business development consultant for
employee benefits products.
ment consultant, head of sales for a recruitment software business, business development consultant for
employee benefits products.
Business development, Sales, Recruitment, Development, Software, Manager
2008 - 2008
job
Founder
Crew Magazine.
Built a lifestyle magazine for the airline industry, clients included British
Airways, Virgin Atlantic, BMI, EasyJet, Flybe, Ryan Air. Hired a sales team, built a website and a basic adver-
tising server.
Airways, Virgin Atlantic, BMI, EasyJet, Flybe, Ryan Air. Hired a sales team, built a website and a basic adver-
tising server.
Sales, Website, Server, Basic, Founder
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