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2
jobs
Strategic Researcher - culture, category, consumer
Amy Daroukakis
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I provide brands and agencies with global insights (cultural, category, consumer) and emergent trends that inform product/market direction for the following sectors: Luxury, Retail, Wellness, Hospitality, Tourism, Automotive, Beauty/Fashion, Non-Profits & FMCG.
I inspire teams, keep brands culturally relevant and re-imagine products, communication and design. I have travelled to over sixty countries, lived in six and worked across six continents including North America, the EMEA and APAC.
I inspire teams, keep brands culturally relevant and re-imagine products, communication and design. I have travelled to over sixty countries, lived in six and worked across six continents including North America, the EMEA and APAC.
Markets
United States
(Remote
only)
United Kingdom
Germany
Denmark
Sweden
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2022 - ?
freelance
Creative Strategist
Across the Pond.
Uncovered insights to broaden Google Pixel’s brand resonance + redefined
the Smartphone’s product proposition and messing for the UK & German market
the Smartphone’s product proposition and messing for the UK & German market
Google
2019 - ?
freelance
Freelance Strategic Researcher
AKQA (innovation agency).
Working with the Visa Innovation Center to develop products and services to connect and support today and tomorrow's modern travellers
Innovation, Researcher, Support
2019 - 2019
freelance
Freelance Design Researcher
Treehouse Innovation (innovation agency).
Advised one of the world's largest B2B retail providers, ITAB on the future of retail and aided in redesigning their business strategy to meet current & future customer needs
Design, Business strategy, Retail, B2B, Researcher
2018 - 2019
job
Director of Cultural Insights and Trends
Adjust Your Set.
As the agency’s “Culture Concierge” I provided teams with strategic recommendations from pitch stage through to client-facing strategy, so brands and their content remains culturally current
• Generated insights to inform the strategic direction of brands, their products and communication strategies. Clients include Facebook, Barclaycard, Nando's, VisitBritain, Hertz and Diageo
• Generated insights to inform the strategic direction of brands, their products and communication strategies. Clients include Facebook, Barclaycard, Nando's, VisitBritain, Hertz and Diageo
Analyst
2018 - 2018
job
agency's "Culture Concierge"
Adjust Your Set.
I provided teams with strategic recommendations from pitch
stage through to client-facing strategy, so brands and their content remains culturally current
• Generated insights to inform the strategic direction of brands, their products and communication
strategies. Clients include Facebook, Barclaycard, Nando's, VisitBritain, Hertz and Diageo
stage through to client-facing strategy, so brands and their content remains culturally current
• Generated insights to inform the strategic direction of brands, their products and communication
strategies. Clients include Facebook, Barclaycard, Nando's, VisitBritain, Hertz and Diageo
Facebook, Content, Direction
2017 - 2017
freelance
Freelance Researcher
METRO Accelerator for Hospitality.
Worked on behalf of the German retailer to identify key industry insights that would guide future
startup investments. In addition, mentored the programs next wave of food & hospitality innovators
startup investments. In addition, mentored the programs next wave of food & hospitality innovators
Researcher, Guide
2017 - 2017
freelance
Freelance Strategic Consultant
PSFK.
Conducted consumer, competitor and cultural analysis on the future of the automotive industry
for Volkswagen
for Volkswagen
2015 - 2017
freelance
Innovation Consultant
Brand Genetics.
• Compiled and wrote a weekly roundup of noteworthy trends & innovation to internally inspire and inform Unilever's global teams
• Led expert interviews, in-depth research, consumer and cultural immersions for a broad range of clients including Müller, EE, Anheuser-Busch InBev, Reckitt Benckiser and Kenwood
• Led expert interviews, in-depth research, consumer and cultural immersions for a broad range of clients including Müller, EE, Anheuser-Busch InBev, Reckitt Benckiser and Kenwood
Research, Innovation, LED
2014 - 2015
job
Strategic Client Services Manager - EMEA and APAC
Stylus (trend agency).
• Managed a large global portfolio comprised of 25 accounts across a broad range of industries
• Provided clients with bespoke innovative solutions to their marketing and design challenges
• Provided clients with bespoke innovative solutions to their marketing and design challenges
Marketing, Design, Manager
2010 - 2014
freelance
Strategic Consultant
The Better View LLC.
Advised companies on brand positioning, product innovation, industry trends and digital strategies
Clients Included:
Clients Included:
Innovation
2008 - 2010
job
Tech Startup Co-Founder
Blushing Bloomer (e-commerce), Toronto.
• Identified an untapped market opportunity, eco and body-friendly sensual products
• Undertook a market audit of the sector prior to launch and guided the design of the website,
brand identity and selected all products. Creation of the business led to a 4-year US working visa
• Undertook a market audit of the sector prior to launch and guided the design of the website,
brand identity and selected all products. Creation of the business led to a 4-year US working visa
Design, Audit, Website, Audit, LED, Founder
2005 - 2009
freelance
Trend and Retail Brand Consultant
Target (retailer), New York and Toronto.
Member of Target's elite "creative cabinet". Identified and photographed products, stores
and aspects of culture in North America, Europe, Asia and Australia
• Presented findings directly to Target's senior management team to highlight new designers,
key lifestyle trends and untapped opportunities in the home, garden, stationery, automotive,
food and beverage sectors
and aspects of culture in North America, Europe, Asia and Australia
• Presented findings directly to Target's senior management team to highlight new designers,
key lifestyle trends and untapped opportunities in the home, garden, stationery, automotive,
food and beverage sectors
Retail, Management, Asia
My education
2000
-
?
Fashion Institute of Technology
BSc, International Trade and Marketing
BSc, International Trade and Marketing
University of Pittsburgh
N/a, N/a
N/a, N/a
University of New York
N/a, N/a
N/a, N/a
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