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1 jobs

Digital Marketing Manager - strong PPC background

Jarred Pitout , London, United Kingdom


Experience

5 - 9 years

Other titles

Paid Search Manager Account Manager digital marketing strategist digital marketing manager

Skills

PPC Google ads Seo Google analytics Digital Strategy + 8 more

I'm offering


Markets

United Kingdom

Links for more

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Language

English
Fluently

Ready for

  Smaller project
  Larger project
  Ongoing relation / part-time

Available

Typically available right away

My experience

2018 - 2020   job
Digital Marketing Manager Queensway Group.
- Strategy & Budget planning - head up the digital marketing strategy which involves planning & executing the yearly budget of £1.2m which carries yearly & monthly KPI's that have to be met.
- SEM: In charge of managing relevant agencies for both PPC & SEO and ensuring all KPI's are hit each month.
- CRO & Website Development: Work with both CRO & development agencies on various A/B tests & site changes. My role is to prioritise tests & changes and ensure both agencies are most effective in achieving steps towards our conversion rate goal.
- Meta: Run the meta strategy alongside our technology partner Triptease, in ensuring we maximise our ROAS and continue to grow it as a channel. Affiliates: Successfully introduced as a new channel which now generates an additional £35k in revenue each month.
- Referral: Another new channel which is set up via Mention Me software, generates over £50k in revenue p/a.
- Directed paid social strategy, set up and implemented various campaigns across a number of different social networks.
- Currently in charge of a Digital Marketing Executive & an Intern.
PPC, Seo, Digital Marketing strategi, Hjemmesideoptimering, Annoncering på sociale medier, Facebook ads, Google analytics, Google Ads, Bing ads

2016 - 2018   job
Digital Marketing Manager Chic Retreats.
- Planning & implementation of CRO strategy: website enhancements using conversion funnel analysis, price parity fixing & reservations optimisation.
- SEM: Setup, implement & optimised the PPC account (search, display & dynamic remarketing). Implement tech & content-based SEO suggestions provided by the external consultant with the help of the development & content team.
- Oversaw meta search marketing, driving high quality traffic via websites such as Google Hotel Ads, Tripadvisor, Trivago, Kayak & Skyscanner.
- Data Analysis: created an automatic reporting dashboard using Google Analytics & Google Data Studio which was used for making key decisions.
- Plan & executed email automation process via our ESP. Grew the email database by over 150% in 12 months predominantly via strategic partnerships & email capture techniques on the website.
PPC, Seo, Digital Marketing strategi, Digital Strategy, Annoncering på sociale medier, Hjemmesideoptimering, Google analytics

2016 - 2017   freelance
Digital Marketing Consultant Primewood Worktops.
Seo, PPC, Hjemmesideoptimering


My education

University of Queensland
Masters, BUSINESS

2009 - 2012
Loughborough University
BSc, BUSINESS ECONOMICS & FINANCE


My resume

  Download resume





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