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Digital Marketing Manager - strong PPC background
Jarred Pitout
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Having recently decided to dive into freelancing full-time, I have over 7 years experience in the digital marketing industry, and have built up extensive knowledge on performance marketing (PPC, SEO , Meta Search, Email marketing, Social Media & Affiliate marketing), CRO & data analysis.
With a strong paid search background, I specialise in taking over under-performing paid media accounts & turn them profitable. I also enjoy planning strategy & executing any performance campaigns.
With a strong paid search background, I specialise in taking over under-performing paid media accounts & turn them profitable. I also enjoy planning strategy & executing any performance campaigns.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2020
job
Digital Marketing Manager
Queensway Group.
- Strategy & Budget planning - head up the digital marketing strategy which involves planning & executing the yearly budget of £1.2m which carries yearly & monthly KPI's that have to be met.
- SEM: In charge of managing relevant agencies for both PPC & SEO and ensuring all KPI's are hit each month.
- CRO & Website Development: Work with both CRO & development agencies on various A/B tests & site changes. My role is to prioritise tests & changes and ensure both agencies are most effective in achieving steps towards our conversion rate goal.
- Meta: Run the meta strategy alongside our technology partner Triptease, in ensuring we maximise our ROAS and continue to grow it as a channel. Affiliates: Successfully introduced as a new channel which now generates an additional £35k in revenue each month.
- Referral: Another new channel which is set up via Mention Me software, generates over £50k in revenue p/a.
- Directed paid social strategy, set up and implemented various campaigns across a number of different social networks.
- Currently in charge of a Digital Marketing Executive & an Intern.
- SEM: In charge of managing relevant agencies for both PPC & SEO and ensuring all KPI's are hit each month.
- CRO & Website Development: Work with both CRO & development agencies on various A/B tests & site changes. My role is to prioritise tests & changes and ensure both agencies are most effective in achieving steps towards our conversion rate goal.
- Meta: Run the meta strategy alongside our technology partner Triptease, in ensuring we maximise our ROAS and continue to grow it as a channel. Affiliates: Successfully introduced as a new channel which now generates an additional £35k in revenue each month.
- Referral: Another new channel which is set up via Mention Me software, generates over £50k in revenue p/a.
- Directed paid social strategy, set up and implemented various campaigns across a number of different social networks.
- Currently in charge of a Digital Marketing Executive & an Intern.
PPC, Seo, Digital Marketing Strategy, Website Optimization, Advertising on social media, Google analytics, Bing ads, Social media ads
2016 - 2018
job
Digital Marketing Manager
Chic Retreats.
- Planning & implementation of CRO strategy: website enhancements using conversion funnel analysis, price parity fixing & reservations optimisation.
- SEM: Setup, implement & optimised the PPC account (search, display & dynamic remarketing). Implement tech & content-based SEO suggestions provided by the external consultant with the help of the development & content team.
- Oversaw meta search marketing, driving high quality traffic via websites such as Google Hotel Ads, Tripadvisor, Trivago, Kayak & Skyscanner.
- Data Analysis: created an automatic reporting dashboard using Google Analytics & Google Data Studio which was used for making key decisions.
- Plan & executed email automation process via our ESP. Grew the email database by over 150% in 12 months predominantly via strategic partnerships & email capture techniques on the website.
- SEM: Setup, implement & optimised the PPC account (search, display & dynamic remarketing). Implement tech & content-based SEO suggestions provided by the external consultant with the help of the development & content team.
- Oversaw meta search marketing, driving high quality traffic via websites such as Google Hotel Ads, Tripadvisor, Trivago, Kayak & Skyscanner.
- Data Analysis: created an automatic reporting dashboard using Google Analytics & Google Data Studio which was used for making key decisions.
- Plan & executed email automation process via our ESP. Grew the email database by over 150% in 12 months predominantly via strategic partnerships & email capture techniques on the website.
PPC, Seo, Digital Marketing Strategy, Digital Strategy, Advertising on social media, Website Optimization, Google analytics
2016 - 2017
freelance
Digital Marketing Consultant
Primewood Worktops.
Seo, PPC, Website Optimization
My education
2009
-
2012
Loughborough University
BSc, BUSINESS ECONOMICS & FINANCE
BSc, BUSINESS ECONOMICS & FINANCE
University of Queensland
Masters, BUSINESS
Masters, BUSINESS
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