Digital Marketing Manager - strong PPC background
London, United Kingdom
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Ongoing relation / part-time
- SEM: In charge of managing relevant agencies for both PPC & SEO and ensuring all KPI's are hit each month.
- CRO & Website Development: Work with both CRO & development agencies on various A/B tests & site changes. My role is to prioritise tests & changes and ensure both agencies are most effective in achieving steps towards our conversion rate goal.
- Meta: Run the meta strategy alongside our technology partner Triptease, in ensuring we maximise our ROAS and continue to grow it as a channel. Affiliates: Successfully introduced as a new channel which now generates an additional £35k in revenue each month.
- Referral: Another new channel which is set up via Mention Me software, generates over £50k in revenue p/a.
- Directed paid social strategy, set up and implemented various campaigns across a number of different social networks.
- Currently in charge of a Digital Marketing Executive & an Intern.
- SEM: Setup, implement & optimised the PPC account (search, display & dynamic remarketing). Implement tech & content-based SEO suggestions provided by the external consultant with the help of the development & content team.
- Oversaw meta search marketing, driving high quality traffic via websites such as Google Hotel Ads, Tripadvisor, Trivago, Kayak & Skyscanner.
- Data Analysis: created an automatic reporting dashboard using Google Analytics & Google Data Studio which was used for making key decisions.
- Plan & executed email automation process via our ESP. Grew the email database by over 150% in 12 months predominantly via strategic partnerships & email capture techniques on the website.
BSc, BUSINESS ECONOMICS & FINANCE
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