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jobs
Image consultant . Interior design .
Lama Baba
,
Experience
Other titles
Skills
I'm offering
Art direction
Image consultant
Retail design
Interior design
Set design
Image consultant
Retail design
Interior design
Set design
Markets
United Kingdom
Language
Arabic
Good
English
Fluently
French
Good
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
FREELANCE INTERIOR DESIGN CONSULTANT
SECRET STUDIO.
- Founder & creator of secret studio, a studio merging fashion and interior design projects in the middle east. --
- Recreating the shopping experience in the retail industry with strong brand image focus and know how
- Design & develop projects taking into account the expenses & clients budget with all necessary follow up from brief, to furniture production and creation, to MEP & ciivil works & final follow ups with FF&E works and necessary site visits.
- Recreating the shopping experience in the retail industry with strong brand image focus and know how
- Design & develop projects taking into account the expenses & clients budget with all necessary follow up from brief, to furniture production and creation, to MEP & ciivil works & final follow ups with FF&E works and necessary site visits.
Design, Retail, Budget, Fashion, Interior, Production, UP, Founder
2014 - 2018
job
REGIONAL ARCHITECTURE AND VM MANAGER
L'OREAL LUXURY DIVISION.
Responsible for the creation design & development of Lancome on animation projects & Giorgio Armani, Ralph Lauren, Diesel, Viktor and Rolf, Maison
Margiela, and Urban Decay on permanent projects, in the GCC market.
- Apply and adapt global architecture guidelines from the international Merchandising headquarters in Paris to fit regional requirements by ensuring
excellence in quality control and on site store deliveries which have been identified as best practices in the region.
- Monitor the roll out of all new design, in existing and new point of sales, in CAPEX taking in to account the yearly forecast budget.
- Contribute & train the internal team by validating local authorized suppliers, to ensure excellence in quality standards dedicated to the local markets
by respecting the retailers vendor packs with all necessary, civil and MEP works.
- Provide all visual merchandising for all POS openings, highlighting respective planograms, visuals, local productions, generic POSM orders, installation
follow ups with site visits with our VM international books and updates.
- Create and monitor a POS data base with all necessary merchandizing elements by brand to be identified and organized for the monthly roll out.
Margiela, and Urban Decay on permanent projects, in the GCC market.
- Apply and adapt global architecture guidelines from the international Merchandising headquarters in Paris to fit regional requirements by ensuring
excellence in quality control and on site store deliveries which have been identified as best practices in the region.
- Monitor the roll out of all new design, in existing and new point of sales, in CAPEX taking in to account the yearly forecast budget.
- Contribute & train the internal team by validating local authorized suppliers, to ensure excellence in quality standards dedicated to the local markets
by respecting the retailers vendor packs with all necessary, civil and MEP works.
- Provide all visual merchandising for all POS openings, highlighting respective planograms, visuals, local productions, generic POSM orders, installation
follow ups with site visits with our VM international books and updates.
- Create and monitor a POS data base with all necessary merchandizing elements by brand to be identified and organized for the monthly roll out.
Design, Animation, Budget, Visual Merchandising, Sales, Architecture, Pos, Development, International, Forecast, GCC, Manager
2012 - 2013
job
EVENT & COMMUNICATION MANAGER WITH CORSO COMO
FASHION.
-Planning for the 10 Corso Como opening store in Shanghai, China. Elaborating synthetic research and analysis of the Shanghai market touching
different aspects in terms of fashion, food and art in order to develop a communication strategy consistent both to 10 Corso Como brand/concept with artists/photographers/buying/event planning/services/trade/press release/VIP & PR.
FASHION BUYER WITH JO NO FUI
-Fashion buyer in selecting the outfits for FW13/14 in collaboration with Jo No Fui and make up artists for Milan fashion week. Assisting 35 models and dressers and managing the fashion backstage.
FASHION BUYER WITH CAMERA ITALIANA BUYER MODA
-For the SS13, creating a concept store for a ground selection of italian and international designers along with emerging designers.
-Building new ideas for retail, visual merchandising, concept stores, buying programs and services, presenting new communication tools and programs.
RETAIL MANAGER WITH CARTIER
-For the launch of Cartier's trinity new Eyewear in the Italian market, creating an ATL strategy in stores and out
-Developing a creative new approach for the merchandising management, branding and re-engineering of their marketing strategy for a younger
generation.
PRODUCT MANAGER WITH CALVIN KLEIN COLLECTION-
-For the launch of a capsule collection for AW2013, designing a series of bags and accessories, window displays, with the selection of materials and fabrics & presenting a marketing strategy for the launch of the capsule.
BRAND MANAGER WITH ISSEY MIYAKE
-For the launch of the Pleats Please fragrance in the Italian market, identifying the fashion brand's dynamics to further develop marketing strategies
skills with presentation to trade and press, shop assistants' training, launch, visibility and support in the perfumeries & activities below the line.
different aspects in terms of fashion, food and art in order to develop a communication strategy consistent both to 10 Corso Como brand/concept with artists/photographers/buying/event planning/services/trade/press release/VIP & PR.
FASHION BUYER WITH JO NO FUI
-Fashion buyer in selecting the outfits for FW13/14 in collaboration with Jo No Fui and make up artists for Milan fashion week. Assisting 35 models and dressers and managing the fashion backstage.
FASHION BUYER WITH CAMERA ITALIANA BUYER MODA
-For the SS13, creating a concept store for a ground selection of italian and international designers along with emerging designers.
-Building new ideas for retail, visual merchandising, concept stores, buying programs and services, presenting new communication tools and programs.
RETAIL MANAGER WITH CARTIER
-For the launch of Cartier's trinity new Eyewear in the Italian market, creating an ATL strategy in stores and out
-Developing a creative new approach for the merchandising management, branding and re-engineering of their marketing strategy for a younger
generation.
PRODUCT MANAGER WITH CALVIN KLEIN COLLECTION-
-For the launch of a capsule collection for AW2013, designing a series of bags and accessories, window displays, with the selection of materials and fabrics & presenting a marketing strategy for the launch of the capsule.
BRAND MANAGER WITH ISSEY MIYAKE
-For the launch of the Pleats Please fragrance in the Italian market, identifying the fashion brand's dynamics to further develop marketing strategies
skills with presentation to trade and press, shop assistants' training, launch, visibility and support in the perfumeries & activities below the line.
Management, Manager, UP, That you, Accessories, China, International, Presenting, Support, Engineering, Visual Merchandising, Marketing, Pr, Product Manager, Event, Fashion, Training, Event planning, Research, Retail, MArketing Strategy, Branding
2010 - 2012
job
DESIGN MANAGER
unknown.
-First hand client consultation of residential and retail projects locally and abroad, providing the ground selection of materials fabrics and the execution
works throughout the lifecycle of a project with all the necessary civil works and site visits required.
-Providing the necessary drawings to support the development of interior design works as an expression of cultural, material, and aesthetic conditions
maintaining comfort and balance with clients' wishes.
works throughout the lifecycle of a project with all the necessary civil works and site visits required.
-Providing the necessary drawings to support the development of interior design works as an expression of cultural, material, and aesthetic conditions
maintaining comfort and balance with clients' wishes.
Design, Retail, Support, Development, Interior, Manager
2010 - 2010
job
PRODUCT DESIGNER
PSLAB BEIRUT.
-Established in the lighting design process, locally and abroad with the application of necessary products to support the design development
throughout the lifecycle of a project as a lighting designer.
-Developing skills for understanding, forming and articulating a design problem and it's solution specifically in relation to the manufactured
components of lighting as a product executive designer.
throughout the lifecycle of a project as a lighting designer.
-Developing skills for understanding, forming and articulating a design problem and it's solution specifically in relation to the manufactured
components of lighting as a product executive designer.
Design, It, Support, Design process, Development, Lighting Design
2009 - 2010
job
INTERIOR ARCHITECT
TARABAY ARCHITECTS.
-Contributed in the design process of various projects, locally and abroad, with supervised construction site visits from beach resorts to residences and retail stores.
-The application and integration of materials, building systems and sustainable technologies through the conceptual dimension of design into the construction design work.
-The application and integration of materials, building systems and sustainable technologies through the conceptual dimension of design into the construction design work.
Design, Retail, Integration, Design process, Interior
2008 - 2008
internship
DESIGN INTERN
BERNARD KHOURY.
-Established the basic tools and principles required for exercising the impact of engineering and architectural solutions during the lifecycle of a project.
-Meeting the topographical maps and environmental approach of a site, and exploring the changes of technical details in the construction.
-Meeting the topographical maps and environmental approach of a site, and exploring the changes of technical details in the construction.
Design, Engineering, Internal, Basic
My education
2012
-
2013
Domus academy
Masters, Fashion Luxury Management
Masters, Fashion Luxury Management
2004
-
2009
Lebanese American University
Bachelors, Interior Architecture & Design
Bachelors, Interior Architecture & Design
1995
-
2004
n/a
HighSchoolOrEquivalent, Grand Lycee Franco Libanais
HighSchoolOrEquivalent, Grand Lycee Franco Libanais
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