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Strategic and commercial senior marketer
Rachel Green
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a well versed and practised marketer, chiefly in customer experience, behaviour change and brand development. My 17-year experience is truly integrated across direct, digital and broadcast, and spans B2B and B2C including financial services, government, not for profit, education, alcohol, retail and automotive.
I demonstrate strategic and commercial vision, proactively ensuring that both evolve to reach their potential. I love getting under the skin of the audience, understanding the insight and data to determine what makes them tick, and how their behaviours can be swayed. I'm equally passionate about great creative ideas and the crucial role they play in any marketing relationship. I'm at my best when crafting and using communications to find and amplify solutions to business problems.
I demonstrate strategic and commercial vision, proactively ensuring that both evolve to reach their potential. I love getting under the skin of the audience, understanding the insight and data to determine what makes them tick, and how their behaviours can be swayed. I'm equally passionate about great creative ideas and the crucial role they play in any marketing relationship. I'm at my best when crafting and using communications to find and amplify solutions to business problems.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2020
job
Business Director
STACK.
Business lead for a diverse account portfolio across government, financial services and not for profit. Responsible for nurturing senior Client relationships, driving strategic and creative direction, proactively growing Client business, team management, delivering profitability and deputising for the agency leadership team. As part of the wider MSQ Partners group, accountable for seamless collaboration with media planning, digital and PR member agencies to offer Clients unified and complementary in-house solutions.
The Electoral Commission
Impartially encouraging voter registration for general, local and European parliamentary elections, driving behaviour change amongst the younger, more mobile population. Strategic and media optimisation to address the evolving, tumultuous political landscape, executed across TV, outdoor, digital display, social and internal comms.
2.6m new voter registrations for the 2019 snap General Election, 34% higher than the 1.9m target.
Urban Exposure
Launch of a revitalised brand into the property development finance market, justifying the premium price tag with a story of value and longevity. Commissioned the artist, Conrad Armstrong, to sculpt a concrete installation of the brand logo as the launch centrepiece. Assets including film, digital and print advertising, social, website and brochures are due to launch early 2020.
Solace Women's Aid
Creating awareness and generating donations for women and children who suffer domestic abuse with pro bono initiatives that stretched the parameters of standard, fee-paying campaigns. Used film, social, influencers, PR, and free cinema/print media to request funds to support women with nothing at Christmas. Won 2nd place and £50,000 of Twitter advertising in the Twitter Poweredbytweets competition.
Brewin Dolphin
Business development to support growth ambitions in the competitive asset finance market. Focusing on acquiring quality prospects and optimising the website user experience. Introduced, pitched and converted the MSQ Partners SEO agency to expand Client business.
Heathrow Community Engagement Board (HCEB)
Assisting HCEB in impartially guiding Heathrow on a fair consultation for the third runway. Utilised extensive data and media analysis to identify hard to reach audiences and created strategic proposals to influence the structure and content of Heathrow's consultations. Proactively proposed and delivered a key content solution, crucial in HCEB's guidance for Heathrow during the airspace phase of the consultation.
The Electoral Commission
Impartially encouraging voter registration for general, local and European parliamentary elections, driving behaviour change amongst the younger, more mobile population. Strategic and media optimisation to address the evolving, tumultuous political landscape, executed across TV, outdoor, digital display, social and internal comms.
2.6m new voter registrations for the 2019 snap General Election, 34% higher than the 1.9m target.
Urban Exposure
Launch of a revitalised brand into the property development finance market, justifying the premium price tag with a story of value and longevity. Commissioned the artist, Conrad Armstrong, to sculpt a concrete installation of the brand logo as the launch centrepiece. Assets including film, digital and print advertising, social, website and brochures are due to launch early 2020.
Solace Women's Aid
Creating awareness and generating donations for women and children who suffer domestic abuse with pro bono initiatives that stretched the parameters of standard, fee-paying campaigns. Used film, social, influencers, PR, and free cinema/print media to request funds to support women with nothing at Christmas. Won 2nd place and £50,000 of Twitter advertising in the Twitter Poweredbytweets competition.
Brewin Dolphin
Business development to support growth ambitions in the competitive asset finance market. Focusing on acquiring quality prospects and optimising the website user experience. Introduced, pitched and converted the MSQ Partners SEO agency to expand Client business.
Heathrow Community Engagement Board (HCEB)
Assisting HCEB in impartially guiding Heathrow on a fair consultation for the third runway. Utilised extensive data and media analysis to identify hard to reach audiences and created strategic proposals to influence the structure and content of Heathrow's consultations. Proactively proposed and delivered a key content solution, crucial in HCEB's guidance for Heathrow during the airspace phase of the consultation.
Finance, Social, Direction, Development, Team management, Community, Support, Growth, Media planning, Twitter, TV, Website, Content, Business development, Management, Optimization, Pr, Movie, Leadership, Print, Logo, Creative direction, Advertising, User Experience, Seo
2014 - 2017
job
Group Account Director
PSONA.
Client Service lead for three of the agency's most significant accounts across a portfolio of £1.3m with a team of four direct reports. Supported the Managing Director with the operations of the Client Services department and active involvement in new business.
NatWest/Royal Bank of Scotland
Planning and delivering all below the line business campaigns. Following rebrands for both banks, advising and motivating senior Clients to fulfil the promise of these rejuvenated brands during their roll out. Launch of the Boost service for small businesses providing tailored advice and insight beyond daily banking provision.
The Military Mutual
Selling home insurance with all profit used to benefit ex- or serving military. Working in close Client partnership to secure the viability of the business by rebranding and relaunching into the mass insurance market. Reduced cost per acquisition by 96%.
American Express
Acquisition and retention of B2B and B2C audiences across Corporate, Merchant, Foreign Exchange, Franchise and Consumer business divisions, in the UK, EMEA and globally. Guiding and supporting the business to retain marketing effectiveness during two significant restructures and continued incremental growth across all divisions. Conversion of new Client opportunity to reposition the corporate product suite, resulting in 12% account growth.
NatWest/Royal Bank of Scotland
Planning and delivering all below the line business campaigns. Following rebrands for both banks, advising and motivating senior Clients to fulfil the promise of these rejuvenated brands during their roll out. Launch of the Boost service for small businesses providing tailored advice and insight beyond daily banking provision.
The Military Mutual
Selling home insurance with all profit used to benefit ex- or serving military. Working in close Client partnership to secure the viability of the business by rebranding and relaunching into the mass insurance market. Reduced cost per acquisition by 96%.
American Express
Acquisition and retention of B2B and B2C audiences across Corporate, Merchant, Foreign Exchange, Franchise and Consumer business divisions, in the UK, EMEA and globally. Guiding and supporting the business to retain marketing effectiveness during two significant restructures and continued incremental growth across all divisions. Conversion of new Client opportunity to reposition the corporate product suite, resulting in 12% account growth.
Marketing, B2B, Operations, B2C, Exchange, Service, Banking, Growth, Retention, Insurance, Express, Planning
2007 - 2014
job
Senior Account Manager - Group Account Director
The Communications Agency.
Client Service lead for a broad portfolio of £1.1m, including the largest and longest-standing agency account, American Express, plus London Business School and William Grant & Sons, Balvenie Whisky. Achieved Silver for Direct Marketing at the IPM Awards 2011 for American Express ‘Top Treats’.
Account management, Account Manager, Management, Manager
2003 - 2007
job
Account Executive - Account Manager
Refinery Marketing Ltd.
Account management of integrated campaigns across a range of industries, channels and audiences. Clients comprised ICI Paints, ICI Dulux Decorator Centres, The Co-operative Group and Wm Morrison Supermarkets.
Marketing
My education
2018
Marketing Week with Mark Ritson
Mini MBA, Marketing
Mini MBA, Marketing
1998
-
2001
University of Liverpool
Bachelors, Modern History and Politics
Bachelors, Modern History and Politics
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