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jobs
Kerry Solomon
,
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
Ready for
My experience
2019 - ?
freelance
CRM CONSULTANT
THE MUSEUM OF LONDON.
A key role designed to take the Museum of London to the next stage of its CRM strategy. Following a detailed audit, including systems structure, segmentation, the customer journey and existing communications I developed a CRM playbook with recommendations to improve the quality of data collection in line with the GDPR and visitor engagement.
Key achievement(s)
Facilitated a full data cleanse and the addition of customer segments to customer records. Produced a dashboard to provide a comprehensive view of visitor and communications KPIs which enabled optimisation of existing communications; increased open rate of welcome communications from 55% to 67% and submission of communications preferences from 37% to 46%
HEAD OF CUSTOMER ENGAGEMENT (CONTRACT)
THE ECONOMIST NEWSPAPER LIMTED
JAN 2019 TO MAY 2019
This role held responsibility for the growth and development of the global subscription base, focusing on lifecycle marketing, customer journey experiences and loyalty programming to drive engagement, referrals and upsell behaviour. Key focus was on moving away from a 'one-size fits all approach' to the development of a data-driven, segment-focused contact strategy that helps subscribers find greater value in the interactions, relationships with the brand.
Key achievement(s)
Development of a series of triggered communications using Salesforce Marketing Cloud, designed to increase engagement and retention.
CRM CONSULTANT (CONTRACT)
VASHI DIAMOND MANUFACTURERS LTD
Key achievement(s)
Facilitated a full data cleanse and the addition of customer segments to customer records. Produced a dashboard to provide a comprehensive view of visitor and communications KPIs which enabled optimisation of existing communications; increased open rate of welcome communications from 55% to 67% and submission of communications preferences from 37% to 46%
HEAD OF CUSTOMER ENGAGEMENT (CONTRACT)
THE ECONOMIST NEWSPAPER LIMTED
JAN 2019 TO MAY 2019
This role held responsibility for the growth and development of the global subscription base, focusing on lifecycle marketing, customer journey experiences and loyalty programming to drive engagement, referrals and upsell behaviour. Key focus was on moving away from a 'one-size fits all approach' to the development of a data-driven, segment-focused contact strategy that helps subscribers find greater value in the interactions, relationships with the brand.
Key achievement(s)
Development of a series of triggered communications using Salesforce Marketing Cloud, designed to increase engagement and retention.
CRM CONSULTANT (CONTRACT)
VASHI DIAMOND MANUFACTURERS LTD
Marketing, CRM, Audit, Cloud, Salesforce, GDpr, Optimization, Growth, Salesforce marketing cloud, Development, Retention, Data collection, Audit
2018 - 2018
job
specialist diamond retailer based
unknown.
The project included an audit of the current data infrastructure, systems (CRM, UI and ESP), customer comms, segmentation and reporting. Recommendations were then shared with stakeholders across the business via a series of meetings and workshops.
Key achievement(s)
Delivery of the strategy was out of scope for this project. Feedback from senior stakeholders was overwhelmingly positive and the recommendations are due to be implemented later in the year, once the required resource and funding is in place.
Key achievement(s)
Delivery of the strategy was out of scope for this project. Feedback from senior stakeholders was overwhelmingly positive and the recommendations are due to be implemented later in the year, once the required resource and funding is in place.
CRM, UI, Audit, Workshops, Infrastructure, Audit
2017 - 2018
temp
HEAD OF CRM & LOYALTY
THE BODY SHOP.
A pivotal role in the business leading the CRM team in the UK, with responsibility for driving a significant change in the way TBS communicated with their customers; transitioning from a 'one size fits all', to a segmented, insight driven approach.
Key achievement(s)
Worked with the CRM agency to develop a data driven segmentation strategy which lead to an increase in engagement with customer communications and increased e-mail open rates, from an average of 18% to 24.5%. Managed a complete review of the loyalty scheme
Key achievement(s)
Worked with the CRM agency to develop a data driven segmentation strategy which lead to an increase in engagement with customer communications and increased e-mail open rates, from an average of 18% to 24.5%. Managed a complete review of the loyalty scheme
CRM
2016 - 2017
temp
HEAD OF eCRM
THE GYM GROUP LTD.
This role focused on integrating and operationalising the newly implemented CRM platform (Salesforce Marketing Cloud) within the existing (distributed) business model. Included planning and delivery of automated customer contact strategies to improve member retention, cross-sell/up-sell and win back and championing a data driven CRM approach across all areas of the business.
Key achievement(s)
Development of an automated multi-channel win back highly personalised contact strategy which delivered a 300% improvement on previous conversion rates and a 25% reduction on opt out rates.
Key achievement(s)
Development of an automated multi-channel win back highly personalised contact strategy which delivered a 300% improvement on previous conversion rates and a 25% reduction on opt out rates.
Marketing, CRM, Cloud, Salesforce, Salesforce marketing cloud, Development, Retention, UP
2014 - 2016
temp
HEAD OF DIRECT MARKETING
NUTRICENTRE.
A critical position in the business; responsible for managing all stages of the customer lifecycle. Key focus was the creation and development of their customer growth strategy. Included responsibility for a team of analysts to help gain a deep understanding of the customer, help define the segmentation strategy and drive increased effectiveness of marketing campaigns.
Key achievement(s)
Set up the marketing function from conception, defining marketing objectives and strategy and successfully delivered the first targeted campaign which achieved an 11% conversion rate vs. a target of 4%.
Key achievement(s)
Set up the marketing function from conception, defining marketing objectives and strategy and successfully delivered the first targeted campaign which achieved an 11% conversion rate vs. a target of 4%.
Marketing, Growth strategy, Direct marketing, Growth, Development, Campaign, UP
2013 - 2014
temp
MARKETING CONTROLLER (CONTRACT)
BSKYB.
This role sat within the Sky+ and On Demand product marketing team; with responsibility for growing the connected customer base and increasing engagement with On Demand services. A key part of the role involved working with external agencies and brand teams to develop through-the-line campaigns across direct channels: A highly commercial role which also involved using insight and analysis to improve net growth forecasting and mitigation planning.
Line management responsibility for a team of 2 Marketing Managers.
Key achievement(s)
Achieved target of getting 3m customers using On Demand services by the end of the financial year.
Line management responsibility for a team of 2 Marketing Managers.
Key achievement(s)
Achieved target of getting 3m customers using On Demand services by the end of the financial year.
Marketing, Forecasting, Management, Net, Growth
2013 - 2013
job
MARKETING MANAGER - REAL TIME DECISIONING
BRITISH GAS.
Managed the implementation of real time decisioning campaigns (next best action) within the digital channel, working closely with the analysts and senior business stakeholders to define relevant propositions and targeting, refining targeting/messaging to optimise results.
Key achievement(s)
Implementation of multiple real time digital marketing campaigns
Key achievement(s)
Implementation of multiple real time digital marketing campaigns
Digital Marketing, Marketing, Implementation, Manager
2012 - 2012
temp
SENIOR MARKETING MANAGER - CRM
INTUIT LIMITED.
Responsibility for heading up the CRM function at Intuit Limited, a financial management software company. A large part of this role involved creation and execution of the annual marketing plan to deliver on ARPC (average revenue per customer) and churn reduction targets through a series of highly targeted data dr ivenmulti-channel campaigns. Managed a team of two.
Key achievement(s)
Developed a CRM strategy, including recruitment of a CRM agency to create a single customer view with the objective of delivering incremental revenue of £600k.
Key achievement(s)
Developed a CRM strategy, including recruitment of a CRM agency to create a single customer view with the objective of delivering incremental revenue of £600k.
Marketing, CRM, Management, Recruitment, Software, Manager, UP
2010 - 2012
job
HEAD OF MARKETING
BID SHOPPING.
Headed up the marketing department at Sit-up TV; managing campaigns across multiple channels including TV, web/e-mail, social media, direct mail and PR using insight to drive an increase in performance and ROI and formulation and delivery of the marketing plan against agreed objectives. This included setting and management of the £2m annual marketing budget and line management responsibility for a team of six as well as third parties and agencies as well as senior stakeholders.
Key achievement(s)
Introduction of a CRM strategy, which achieved an average ROI of £1.26 for every £1 of marketing spend and a 38% open rate of new customer welcome emails vs. a previous average rate of 10%.
Key achievement(s)
Introduction of a CRM strategy, which achieved an average ROI of £1.26 for every £1 of marketing spend and a 38% open rate of new customer welcome emails vs. a previous average rate of 10%.
Social Media, Marketing, CRM, Budget, ROI, Pr, Management, TV, Web, Formulation, UP, Social
2007 - 2010
job
LOYALTY MARKETING MANAGER
ORANGE UK.
Responsible for reducing churn on the Orange broadband base. This included delivery of proactive/reactive retention and revenue generating offers for both B2B and B2C customers, through targeted offers within a robust test and learn framework.
Key achievement(s)
Development and management of a 'winback' campaign to re-engage lapsed customer which achieved a 3.2% response rate vs a target of 1%.
Management of a CRM project (on the Chordiant platform) which used real-time decisioning (Next Best Action) at point of contact to retain and increase the value of existing customers. This included on-going training and briefing sessions with telephony agents and continual optimisation of customer offers to improve results.
Key achievement(s)
Development and management of a 'winback' campaign to re-engage lapsed customer which achieved a 3.2% response rate vs a target of 1%.
Management of a CRM project (on the Chordiant platform) which used real-time decisioning (Next Best Action) at point of contact to retain and increase the value of existing customers. This included on-going training and briefing sessions with telephony agents and continual optimisation of customer offers to improve results.
Marketing, CRM, B2B, Training, B2C, Optimization, Management, Test, Development, Retention, Campaign, Framework, Manager
2006 - 2008
job
MARKETING MANAGER
G E MONEY.
Managed the Debenhams store and credit card portfolios to drive an increase in acquisition, spend, borrowing and customer loyalty. Responsibility for the development and execution of the annual marketing plan, including a significant degree of client stakeholder management (Debenhams) to gain buy in for the development and execution of direct mail tests.
Key achievement(s)
Development and management of a propensity model to reduce customer attrition, driving down marketing investment whilst increasing engagement with customer communications.
Key achievement(s)
Development and management of a propensity model to reduce customer attrition, driving down marketing investment whilst increasing engagement with customer communications.
Marketing, Stakeholder Management, Management, Development, Manager
2004 - 2006
job
DIRECT MARKETING MANAGER
MORGAN STANLEY.
Responsible for the development and execution of online and offline strategic planning for the existing credit card base, with the objective of delivering on KPIs within agreed budget, and timings. This included the preparation of campaign reporting
Key achievement(s)
Worked with analysts to implement personal loan propensity model to help reduce the cost of acquiring new accounts and improving accept rate. In 2005 CPA was reduced from £242 at the beginning of the year to £93 by September by using propensity modelling to identify and target more responsive applicants.
Key achievement(s)
Worked with analysts to implement personal loan propensity model to help reduce the cost of acquiring new accounts and improving accept rate. In 2005 CPA was reduced from £242 at the beginning of the year to £93 by September by using propensity modelling to identify and target more responsive applicants.
Marketing, Budget, Strategic Planning, Direct marketing, Development, Campaign, Responsive, Online, Manager
2001 - 2004
job
CUSTOMER MARKETING MANAGER ROYAL
BANK OF SCOTLAND.
A customer focused marketing management role with responsibility for driving value from the existing credit card base as well as reactivating lapsed customers. Responsibilities also included working with the team responsible for the development of the website, to ensure seamless integration with offline customer communications. Delivered a new account strategy across all RSBG credit card brands. Responsibility for a team of 3 Marketing Executives.
Key achievement(s)
Developed and managed a campaign with the objective of re-engaging marketing suppressed customers, which successfully increased the marketable base by 2% (versus an expected response rate of 1%).
Successfully project managed new Upgrade initiative across 3 core RSBG brands to deliver over £16m in new credit card balances.
Key achievement(s)
Developed and managed a campaign with the objective of re-engaging marketing suppressed customers, which successfully increased the marketable base by 2% (versus an expected response rate of 1%).
Successfully project managed new Upgrade initiative across 3 core RSBG brands to deliver over £16m in new credit card balances.
Marketing, Management, Integration, Website, Marketing Management, Development, Campaign, Manager
1999 - 2001
job
MARKETING MANAGER
TARIFICA.
Planning and execution of all marketing activity for The Phillips Group; a company specialising in the provision of insight and conferences for telecommunications professionals. Specific responsibility for increasing the circulation of the company newsletters through effective targeting and working with external agencies to deliver creative from conception to execution.
Marketing, Manager
My education
Southbank University
Bachelors, Marketing
Bachelors, Marketing
Hendon College Of Further Education
Secondary, N/a
Secondary, N/a
John Kelly Girls High School
HighSchoolOrEquivalent, N/a
HighSchoolOrEquivalent, N/a
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