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Freelance Copywriter, Content Marketer & Content Writer
Charlotte Hudson
,
Wirral, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a creative and passionate copywriter and editor who enjoys new challenges. NCTJ-qualified, I have a variety of experience including working in busy news rooms and creating offline and digital content for a variety of clients and campaigns.
Personal skills:
• Keen eye for detail and accuracy, and ensuring that work is to the highest standard for clients.
• Excellent proofreader and quality control.
• Digital content expert, with a focus on SEO.
• Understand the importance of brand style and tone of voice for clients.
• Always meet deadlines.
• Content management experience within the following B2B and B2C industries: medical and dental, medicolegal, pharmaceutical, hard landscaping and gardening, retail, motoring/leasing, online print services, finance and travel.
Personal skills:
• Keen eye for detail and accuracy, and ensuring that work is to the highest standard for clients.
• Excellent proofreader and quality control.
• Digital content expert, with a focus on SEO.
• Understand the importance of brand style and tone of voice for clients.
• Always meet deadlines.
• Content management experience within the following B2B and B2C industries: medical and dental, medicolegal, pharmaceutical, hard landscaping and gardening, retail, motoring/leasing, online print services, finance and travel.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Freelance Copywriter
unknown.
I am a creative and passionate freelance copywriter, editor and content specialist. NCTJ-qualified, my experience spans from working in busy news rooms to creating digital content for a variety of clients and campaigns, in marketing and communications environments. I am experienced in content marketing within the following B2B and B2C industries: medical and dental, medicolegal, pharmaceutical/healthcare, hard landscaping and gardening, retail, motoring/leasing, online print services, finance and travel.
Freelance Copywriter
January 2019 - Present
Meeting the needs of client briefs, I provide a copywriting and content marketing service, which involves everything from editing existing website copy, completely re-writing web copy, social media management, SEO copywriting for websites, product descriptions, brochure copy, direct mails, blog writing, PR material, copy editing, proofreading and e-newsletter content. My most recent project has been completely re-writing two luxury travel websites for my client Luxury Worldwide Collection.
Freelance Copywriter
January 2019 - Present
Meeting the needs of client briefs, I provide a copywriting and content marketing service, which involves everything from editing existing website copy, completely re-writing web copy, social media management, SEO copywriting for websites, product descriptions, brochure copy, direct mails, blog writing, PR material, copy editing, proofreading and e-newsletter content. My most recent project has been completely re-writing two luxury travel websites for my client Luxury Worldwide Collection.
Website copy, Social, Online, Web, Blog, Website, Service, Content, Brochure, Finance, Management, Proofreading, Pr, Social Media, Print, B2C, Copywriter, Social media management, Copy editing, B2B, Websites, Retail, Writing, Copywriting, Seo, Marketing, Digital Marketing, Content marketing
2016 - 2018
job
Creative Content Executive
Headwater Holidays.
Part of the Marketing team, I created, distributed and managed all online and offline content and marketing material for the business - e-newsletters, website, brochures, direct mails, social media, customer correspondence, blogs, advertorial copy - ensuring that it was engaging, SEO-maximised and relevant. I uploaded content using CMS systems and reviewed content performance on a weekly basis. As well as providing a proofreading and copywriting service for the company, I managed external bloggers and PR outreach campaigns.
Social Media, Marketing, Seo, Copywriting, CMS, Creative content, Pr, Proofreading, Content, Service, Website, Blogs, It, Online, Social
2015 - 2016
job
Content Campaign Manager
Stickyeyes, digital marketing agency.
Based in the Creative Communications team I led content campaign delivery on a number of client accounts across a range of industries. I managed creative campaigns for clients from the idea stage through to implementation and results; this included leading on the creation of content to be used in various formats, creating, proofreading and editing content, channelling content through owned, earned and paid channels, creating press releases and liaising with journalists and bloggers, utilising social media and ensuring SEO was maximised to generate the best results for the clients.
Other responsibilities:
• Working closely with Content Team Manager to ensure all content activity was best of breed and multi-channel considered.
• Reviewing, overseeing and proof-reading copy to ensure output met quality requirements.
• Regularly auditing and assessing content marketing campaigns to highlight opportunities and areas for improvement.
• Planning budget and resource requirements for all client campaigns.
• Mentoring and supporting more junior content team members to develop their content skills and expertise.
• Producing robust campaign reports to demonstrate clear ROI and supporting the team to improve their reporting technique.
• Monitoring content trends and relevant industry news to ensure approach was up-to-date.
• Actively contributing to the marketing of the department's services internally and externally.
Key achievements include: Leading on a number of successful client content/PR campaigns that generated links, drove traffic to the site, increased time on site and overall engagement with the brand.
Other responsibilities:
• Working closely with Content Team Manager to ensure all content activity was best of breed and multi-channel considered.
• Reviewing, overseeing and proof-reading copy to ensure output met quality requirements.
• Regularly auditing and assessing content marketing campaigns to highlight opportunities and areas for improvement.
• Planning budget and resource requirements for all client campaigns.
• Mentoring and supporting more junior content team members to develop their content skills and expertise.
• Producing robust campaign reports to demonstrate clear ROI and supporting the team to improve their reporting technique.
• Monitoring content trends and relevant industry news to ensure approach was up-to-date.
• Actively contributing to the marketing of the department's services internally and externally.
Key achievements include: Leading on a number of successful client content/PR campaigns that generated links, drove traffic to the site, increased time on site and overall engagement with the brand.
Proofreading, Social, Manager, LED, UP, Planning, Campaign, Monitoring, Implementation, Content, Pr, Mentoring, ROI, Budget, Seo, Marketing, Social Media, Digital Marketing, Content marketing
2012 - 2015
job
Content Editor
Medical Protection Society.
Based within the Member Engagement Division I worked on communications and marketing projects, writing, sourcing and editing digital content across a variety of channels for members and staff - from e-newsletters, blogs and features to more creative content. I also provided a copywriting and proofreading service across the organisation for both online and offline content, including social media. As well as external communications, I assisted with the delivery and implementation of the internal communications strategy: managing various projects, editing publications, and creating content for the intranet.
Key achievements include: Re-writing website content and letter correspondence to members to coincide with new brand identity, vision and strategic objectives; ensuring that all member correspondence was created/signed off by Communications team; managing the communication of change across the organisation and to members; ensuring all content had consistent, clear messaging; producing new e-bulletins for members that improved open rates and click-throughs, increasing traffic to website.
Key achievements include: Re-writing website content and letter correspondence to members to coincide with new brand identity, vision and strategic objectives; ensuring that all member correspondence was created/signed off by Communications team; managing the communication of change across the organisation and to members; ensuring all content had consistent, clear messaging; producing new e-bulletins for members that improved open rates and click-throughs, increasing traffic to website.
Social Media, Marketing, Copywriting, Writing, Creative content, Proofreading, Content, Service, Sourcing, Website, Blogs, Implementation, Organization, Online, Social
2011 - 2012
job
Internal News Assistant
Cheshire Constabulary HQ.
Based in a busy Corporate Communications department I was responsible for sourcing, writing and publishing all internal news through the intranet, internal newspaper and broadcast messaging, using a content management system to upload stories to the intranet. The role also involved creating press releases and providing a copywriting service to the Marketing department.
Key achievements include: Monitoring and communicating about the London riots to staff and the public via the intranet, website, and Twitter; assisting with marketing campaigns, including writing copy for posters and appearing in videos and posters.
Other notable experience
Key achievements include: Monitoring and communicating about the London riots to staff and the public via the intranet, website, and Twitter; assisting with marketing campaigns, including writing copy for posters and appearing in videos and posters.
Other notable experience
Marketing, Copywriting, Writing, Content Management, Management, Content, Service, Sourcing, Website, Twitter, Monitoring
2011 - 2011
job
Reporter
Wirral Globe.
Sourcing and writing stories for the newspaper and website. Built up portfolio and press office and journalist contacts.
Writing, Journalist, Website, Sourcing, Office, UP
2010 - 2010
job
Proofreader
InOut Magazine.
I worked as a proofreader, ensuring all the magazine copy was accurate and in the house style before print deadline, editing and re-writing where needed.
Writing, Print
2010 - 2010
freelance
Clatterbridge Radio Station (Volunteer at hospital radio station)
Liverpool Echo.
Dec 2010
I wrote and submitted an article after spotting a minor celebrity; this was self-motivated and was published.
Clatterbridge Radio Station (Volunteer at hospital radio station) Sept 2010
I learnt all aspects of radio production, and helped present the show, sourcing news to broadcast to wards. I regularly worked alongside Andy Bonner of ITV Granada Reports.
I wrote and submitted an article after spotting a minor celebrity; this was self-motivated and was published.
Clatterbridge Radio Station (Volunteer at hospital radio station) Sept 2010
I learnt all aspects of radio production, and helped present the show, sourcing news to broadcast to wards. I regularly worked alongside Andy Bonner of ITV Granada Reports.
Radio, Sourcing, Production
My education
2003
-
2005
Birkenhead Sixth Form College
Secondary, English Lang
Secondary, English Lang
1998
-
2003
Park High School
GCSEs, English Literature
GCSEs, English Literature
Liverpool Community College
Unspecified, Journalism
Unspecified, Journalism
University of Chester
Bachelors, Journalism
Bachelors, Journalism
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