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jobs
Biddable Media Buyer
Emanuele De Patta
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Facebook, Google, Bing and Snapchat Media Buyer with experience profitably scaling direct response and brand campaigns past £5000 per day. Fluent Italian-speaker with experience translating ad copy and communicating with people from diverse backgrounds and markets.
Markets
United Kingdom
Language
English
Fluently
Italian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Paid Ads Specialist (Lead)
Curve.
United Kingdom
• Responsible for creatively driving the digital advertising of the company's app
• Control over all the digital marketing channels: Facebook, Instagram, Google (UAC)
and Snapchat
• Responsible for the day to day running of campaigns and creatives
• Managed cold acquisition and retargeting across multiple channels
• Profitably managed campaign ad spend above £5000 per day
• Generated over 800 app install per day by leveraging customer data and self-made
ad creatives
• Managed to launch large-scale campaigns for special events and promotions working
with the Growth team
• Managed to lower the target CPA on Facebook from £35 to £7.5 in less than a month,
by leveraging campaign creation strategy and strong creatives/ad copies
• Trained the Growth team about digital marketing strategies and best practices
• Designed creatives through the use of Photoshop and After Effect
• Responsible for creatively driving the digital advertising of the company's app
• Control over all the digital marketing channels: Facebook, Instagram, Google (UAC)
and Snapchat
• Responsible for the day to day running of campaigns and creatives
• Managed cold acquisition and retargeting across multiple channels
• Profitably managed campaign ad spend above £5000 per day
• Generated over 800 app install per day by leveraging customer data and self-made
ad creatives
• Managed to launch large-scale campaigns for special events and promotions working
with the Growth team
• Managed to lower the target CPA on Facebook from £35 to £7.5 in less than a month,
by leveraging campaign creation strategy and strong creatives/ad copies
• Trained the Growth team about digital marketing strategies and best practices
• Designed creatives through the use of Photoshop and After Effect
Digital Marketing, Marketing, Advertising, Instagram, Facebook, Less, ADS, Growth, Snapchat, Google retargeting, App, Google, Campaign
2018 - 2019
job
Biddable Media Buyer
Altitude Ads (Agency Start-up).
United Kingdom
• Responsible for the day to day running of campaigns, with focus on activating,
reporting and optimisation
• Worked across both paid social media channels such as Facebook and Instagram as
well as PPC search channels like Google
• Developed video ads storyboards and coordinated the production with the video
editing team
• Managed cold acquisition and retargeting for e-commerce brands across multiple
channels
• Profitably managed Facebook ad spend above £2000 per day
• Generated over £30k in monthly revenue by leveraging customer data and self-made
ad creatives
• Used cold traffic to rank products on Amazon
• Wrote high converting sales copies for presell and landing pages
• Responsible for the day to day running of campaigns, with focus on activating,
reporting and optimisation
• Worked across both paid social media channels such as Facebook and Instagram as
well as PPC search channels like Google
• Developed video ads storyboards and coordinated the production with the video
editing team
• Managed cold acquisition and retargeting for e-commerce brands across multiple
channels
• Profitably managed Facebook ad spend above £2000 per day
• Generated over £30k in monthly revenue by leveraging customer data and self-made
ad creatives
• Used cold traffic to rank products on Amazon
• Wrote high converting sales copies for presell and landing pages
Storyboards, Social, Production, Search, Google, Google retargeting, Amazon, Landing pages, ADS, Social Media, Sales, Optimization, E-commerce, Facebook, PPC, Instagram, Video
2018 - 2018
internship
Digital Marketing Executive
Mosconi Group (Agency Start-up).
United Kingdom
• Designed innovative advertisements and analysed consumer behaviour patterns on
social media
• Managed and optimised several client Adwords accounts through keyword research
and A/B split testing - reduced CPC, implemented proper account structure and increased relevant traffic
• Conducted competitive keyword research, identified long-tail keywords and optimised
meta tags - developed many SEO optimised WordPress sites
• Assessed visitor behaviour using analytics and made changes to paid campaigns
and organic search strategies
• Designed innovative advertisements and analysed consumer behaviour patterns on
social media
• Managed and optimised several client Adwords accounts through keyword research
and A/B split testing - reduced CPC, implemented proper account structure and increased relevant traffic
• Conducted competitive keyword research, identified long-tail keywords and optimised
meta tags - developed many SEO optimised WordPress sites
• Assessed visitor behaviour using analytics and made changes to paid campaigns
and organic search strategies
Digital Marketing, Wordpress, Social Media, Marketing, Seo, Research, Adwords, Analytics, Consumer behaviour, KEYWORD RESEARCH, Testing, Search, Patterns, Social
2017 - 2018
job
Purchase Ledger Accountant
innocent drinks (Coca-Cola).
United Kingdom
• Reviewed and processed invoices for multiple business areas
• Generated accurate financial forecast and elaborated raw data to enable decision-
making for the management
• Managed positive supplier relationships to ensure material supply within defined cost,
quality and timelines
• Reviewed and processed invoices for multiple business areas
• Generated accurate financial forecast and elaborated raw data to enable decision-
making for the management
• Managed positive supplier relationships to ensure material supply within defined cost,
quality and timelines
Management, Accountant, Forecast
2015 - 2015
internship
Marketing Assistant
MHG Systems.
Finland
• Translated company software for expansion into the Italian market
• Conducted training sessions to assist customers in integrating new technology in their business
• Demonstrated high level of communication and negotiation skills during calls/
meetings with clients
• Translated company software for expansion into the Italian market
• Conducted training sessions to assist customers in integrating new technology in their business
• Demonstrated high level of communication and negotiation skills during calls/
meetings with clients
Marketing, Training, Technology, Software
My education
The University of Turin SAA School of Business Administration
BSc, Information and Business Communication Management
BSc, Information and Business Communication Management
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