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DIGITAL MEDIA SPECIALIST
Jeremy Conrad
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
19 years experience in the digital marketplace with particular expertise in: Client Sales / Agency Sales / Media Planning / Media Buying / Digital Strategy / Digital Marketing and Creative Solutions.
My deep understanding of online marketing grows audiences, increases trust and develops brand authority for clients. Using data insights I create and implement digital strategies, custom content schedules and ‘social’ initiatives. My sales, creative solutions and media agency experience have shaped my perspective and commercial approach.
Recent clients include:
Wilbur Smith: The godfather of the adventure writing genre and a globally celebrated best selling author (120m+ books sold). I am shaping the transformation of the brand using a ‘digital first’ approach to increase appeal among a younger generation. This includes a website overhaul, brand partnerships, new platforms (podcast & social) and instilling digital best practice across fragmented teams.
Completed projects:
Bright Medica (branding), Victoria Windsor Gifts Elliot Rhodes Luxury Belts Iris & Cole Cosmetics Westways Estate Agents CRIS Cancer Charity (all social & digital engagement strategy) & The Royal Marsden (brand partnership strategy).
My deep understanding of online marketing grows audiences, increases trust and develops brand authority for clients. Using data insights I create and implement digital strategies, custom content schedules and ‘social’ initiatives. My sales, creative solutions and media agency experience have shaped my perspective and commercial approach.
Recent clients include:
Wilbur Smith: The godfather of the adventure writing genre and a globally celebrated best selling author (120m+ books sold). I am shaping the transformation of the brand using a ‘digital first’ approach to increase appeal among a younger generation. This includes a website overhaul, brand partnerships, new platforms (podcast & social) and instilling digital best practice across fragmented teams.
Completed projects:
Bright Medica (branding), Victoria Windsor Gifts Elliot Rhodes Luxury Belts Iris & Cole Cosmetics Westways Estate Agents CRIS Cancer Charity (all social & digital engagement strategy) & The Royal Marsden (brand partnership strategy).
Markets
United Kingdom
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Freelance Digital Media Specialist
unknown.
My deep understanding of online marketing grows audiences, increases trust and develops brand authority for clients. Using
data insights I create and implement digital strategies, custom content schedules and 'social' initiatives. My sales, creative
solutions and media agency experience have shaped my perspective and commercial approach. Clients include:
- Wilbur Smith: The godfather of the adventure writing genre and a globally celebrated best selling author (120m+ books sold). I am
shaping the transformation of the brand using a 'digital first' approach to increase appeal among a younger generation. This includes
a website overhaul, brand partnerships, new platforms (podcast & social) and instilling digital best practice across fragmented teams.
- Completed projects: Bright Medica (branding), Victoria Windsor Gifts Elliot Rhodes Luxury Belts Iris & Cole Cosmetics Westways
Estate Agents CRIS Cancer Charity (all social & digital engagement strategy) & The Royal Marsden (brand partnership strategy).
data insights I create and implement digital strategies, custom content schedules and 'social' initiatives. My sales, creative
solutions and media agency experience have shaped my perspective and commercial approach. Clients include:
- Wilbur Smith: The godfather of the adventure writing genre and a globally celebrated best selling author (120m+ books sold). I am
shaping the transformation of the brand using a 'digital first' approach to increase appeal among a younger generation. This includes
a website overhaul, brand partnerships, new platforms (podcast & social) and instilling digital best practice across fragmented teams.
- Completed projects: Bright Medica (branding), Victoria Windsor Gifts Elliot Rhodes Luxury Belts Iris & Cole Cosmetics Westways
Estate Agents CRIS Cancer Charity (all social & digital engagement strategy) & The Royal Marsden (brand partnership strategy).
Marketing, Branding, Online Marketing, Writing, Podcast, Sales, Content, Website, Transformation, Online, Social
2016 - 2018
job
Group Head
Spark.
SPARK are The Telegraph's branded content division and I drove revenue growth for Mediacom by developing, pitching and delivering 'native' digital and branded content partnerships across all Telegraph platforms. Partnerships include:
- Direct Line Insurance: 'Landlord Guide' 14 month campaign £220k+ A definitive guide for the issues and problems faced by
landlords of all levels. The campaign let Direct Line establish authority and thought leadership by demonstrating a total
understanding of a landlord's world using a mix of seasonal, evergreen and reactive content across print, and digital platforms.
- Nikon: 'See Things Different' 5 months £300k+ By celebrating the unique perspective every photographer brings to their
pictures, this campaign used a mix of custom video, interactive content and articles to showcase the versatility of Nikon's new
product range and deliver interesting, inspiring and informative content for photographers looking to up their game.
- Voltarol: 'The Joy of Movement' 4 months £180k+ A campaign that provided hope to osteoarthritis sufferers by dispelling
negative connotations of the disease with targeted content and advice based on pre-campaign insight of sufferers 'search behaviour.
- Other notable campaigns include: School of Rock (£100k+), Atomic Blonde, Split, The Darkest Hour and The Snowman (all £30k+).
Industry Lead: Film & Ents (Dec 2012 - Aug 2016)
The 'Industry Leader' team drives all conversations with The Guardian's top tier advertisers. I led strategic, long term (3+ months) partnership discussions and oversaw short term (0-3 months) media opportunities. Detailed knowledge of my
category was crucial to understanding any issues my clients face and enabled monetisation of the film category.
- Primary point of contact for a client portfolio spanning Film, TV, Streaming & Gaming that delivered annual bookings over £2.3m.
- Devised The Guardian's 'go to market' strategy for Film and Gaming clients that included new products, ad formats and content led
opportunities developed in conjunction with Guardian Labs, Guardian Membership and the editorial team.
- As Ents category specialist I provided regular updates to the sales team on industry developments as well as commissioned and presented research to help construct vertical specific sales arguments to agencies and clients.
- Direct Line Insurance: 'Landlord Guide' 14 month campaign £220k+ A definitive guide for the issues and problems faced by
landlords of all levels. The campaign let Direct Line establish authority and thought leadership by demonstrating a total
understanding of a landlord's world using a mix of seasonal, evergreen and reactive content across print, and digital platforms.
- Nikon: 'See Things Different' 5 months £300k+ By celebrating the unique perspective every photographer brings to their
pictures, this campaign used a mix of custom video, interactive content and articles to showcase the versatility of Nikon's new
product range and deliver interesting, inspiring and informative content for photographers looking to up their game.
- Voltarol: 'The Joy of Movement' 4 months £180k+ A campaign that provided hope to osteoarthritis sufferers by dispelling
negative connotations of the disease with targeted content and advice based on pre-campaign insight of sufferers 'search behaviour.
- Other notable campaigns include: School of Rock (£100k+), Atomic Blonde, Split, The Darkest Hour and The Snowman (all £30k+).
Industry Lead: Film & Ents (Dec 2012 - Aug 2016)
The 'Industry Leader' team drives all conversations with The Guardian's top tier advertisers. I led strategic, long term (3+ months) partnership discussions and oversaw short term (0-3 months) media opportunities. Detailed knowledge of my
category was crucial to understanding any issues my clients face and enabled monetisation of the film category.
- Primary point of contact for a client portfolio spanning Film, TV, Streaming & Gaming that delivered annual bookings over £2.3m.
- Devised The Guardian's 'go to market' strategy for Film and Gaming clients that included new products, ad formats and content led
opportunities developed in conjunction with Guardian Labs, Guardian Membership and the editorial team.
- As Ents category specialist I provided regular updates to the sales team on industry developments as well as commissioned and presented research to help construct vertical specific sales arguments to agencies and clients.
Insurance, UP, LED, Go, Native, Guide, Pitching, Campaign, Search, Streaming, Video, Growth, TV, Spark, Content, Sales, Movie, Leadership, Print, Research
2010 - 2012
job
Studio Strategic Planner
Yahoo.
The Yahoo! Studio team is the creative hub of the UK Yahoo! Agency Sales team and handles all requests for integrated or
high budget proposals. They are very "ideas focused" and lead the responses to client briefs as well as the various teams
that bring the ideas to fruition (editorial, creative, programmers and project management).
- Owned the Automotive, Finance & Retail verticals and led all responses to briefs for these categories (£10m+ in 2010)
- £1.5m+ from successful pitches and 'halo' budget including single largest Y! Studio deal (£512k British Gas year long partnership)
- Weekly meetings with editorial team to drive editorial direction and ensure site content is relevant for advertising projects
- 'Mazda Mums' nominated for BEST CAMPAIGN CONTRIBUTION BY A MEDIA OWNER at 2011 Montreux Festival of Media
- British Gas year long deal (£512k), Hotpoint Aqualitis campaign (£125k), Tetley Seasonal Health (£215k) & Mazda Mums (£80k)
high budget proposals. They are very "ideas focused" and lead the responses to client briefs as well as the various teams
that bring the ideas to fruition (editorial, creative, programmers and project management).
- Owned the Automotive, Finance & Retail verticals and led all responses to briefs for these categories (£10m+ in 2010)
- £1.5m+ from successful pitches and 'halo' budget including single largest Y! Studio deal (£512k British Gas year long partnership)
- Weekly meetings with editorial team to drive editorial direction and ensure site content is relevant for advertising projects
- 'Mazda Mums' nominated for BEST CAMPAIGN CONTRIBUTION BY A MEDIA OWNER at 2011 Montreux Festival of Media
- British Gas year long deal (£512k), Hotpoint Aqualitis campaign (£125k), Tetley Seasonal Health (£215k) & Mazda Mums (£80k)
Project Management, Advertising, Retail, Budget, Management, Finance, Sales, Content, Festival, Health, Campaign, Direction, LED
2006 - 2007
job
Senior Client Services Manager
eBay.
I managed the relationship with eBay, LastFm, Expedia and UK LIVING. In managed quarterly targets by creating systems to ensure transparency and information flow between sales teams and the client. By combining market insights with client data I
led the sales team in creating advertising opportunities to take to market.
led the sales team in creating advertising opportunities to take to market.
Advertising, Sales, Ebay, Manager, LED
2004 - 2006
job
Account Manager
Microsoft, Transport for London (TfL).
My responsibilities include winning new business as well as strategic planning and buying of digital media space, campaign
management and optimization. Accounts managed include: Direct Line Group, Microsoft, Transport for London (TfL), VISA,
SAGA, Illinois Tourist Board and Witch Skin Care.
management and optimization. Accounts managed include: Direct Line Group, Microsoft, Transport for London (TfL), VISA,
SAGA, Illinois Tourist Board and Witch Skin Care.
Account Manager, Strategic Planning, Management, Campaign, Manager, Winning
2002 - 2003
job
Advertising Sales Executive
MultexInvestor.co.uk.
Expanded commercial proposition for MultexInvestor.co.uk by working in conjunction with the editorial team. Accounts won
were from financial (E*Trade, Fisher Investments, Deal4free, ComDirect, Accucard & Halifax) and luxury (Hiscox and HP)
sectors.
were from financial (E*Trade, Fisher Investments, Deal4free, ComDirect, Accucard & Halifax) and luxury (Hiscox and HP)
sectors.
Advertising, Sales, Advertising sales
2000 - 2002
job
European Web Traffic Manager
Bloomberg.com.
Supervised the successful de-centralisation of the Bloomberg.com ad management system to the European headquarters. I
acted as the central point of contact between my sales team, the client and the creative agency thus simplifying the ad sales/
delivery process.
Other work experience/internships:
- i-vu: (Nov'04 - Feb'05) Product development for a start-up digital advertising network. Wide range of responsibilities including
managing content schedules, developing product capabilities and creating advertising packages.
acted as the central point of contact between my sales team, the client and the creative agency thus simplifying the ad sales/
delivery process.
Other work experience/internships:
- i-vu: (Nov'04 - Feb'05) Product development for a start-up digital advertising network. Wide range of responsibilities including
managing content schedules, developing product capabilities and creating advertising packages.
Advertising, Product development, Management, Sales, Content, Network, Development, Web, Manager, UP
My education
University of Southampton
BSc, Economics and Politics
BSc, Economics and Politics
St Pauls School
Secondary, Economics, French, English Language and English Literature
Secondary, Economics, French, English Language and English Literature
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