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Creator of compelling and engaging content
Mitchell Fraser-Jones
,
Cholsey, United Kingdom
Experience
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I am an experienced communications specialist, with more than twenty years’ experience working in the UK fund management industry. My passion for creating compelling content extends well beyond that industry, however. I have a transferrable skill that is helpful in establishing open and honest dialogue with clients and I have a particular specialism in tackling complex, challenging and often dry topics through the delivery of simple, understandable and engaging content.
A number of factors combined in 2019 to convince me that the time was right to go it alone as a freelancer.
As Head of Investment Communications for Woodford Investment Management Ltd from 2014 to 2019, I was fully responsible for investment content across all communication channels, with a focus on creating original and innovative content, primarily for the Woodford website and blog.
I am very proud of the work that I created for Woodford over the years – if the company is to be remembered for anything positive, I believe it should be for its bold and transparent communications with its investors.
From 2004, I worked as a Product Director at Invesco Perpetual for ten years, with responsibility for articulating the investment messages of the UK equities team to all intermediary clients. Prior to this, I worked as a senior marketing specialist for Invesco Perpetual and held a series of roles at Singer & Friedlander, culminating in the position of Assistant Portfolio Manager in 1999.
A number of factors combined in 2019 to convince me that the time was right to go it alone as a freelancer.
As Head of Investment Communications for Woodford Investment Management Ltd from 2014 to 2019, I was fully responsible for investment content across all communication channels, with a focus on creating original and innovative content, primarily for the Woodford website and blog.
I am very proud of the work that I created for Woodford over the years – if the company is to be remembered for anything positive, I believe it should be for its bold and transparent communications with its investors.
From 2004, I worked as a Product Director at Invesco Perpetual for ten years, with responsibility for articulating the investment messages of the UK equities team to all intermediary clients. Prior to this, I worked as a senior marketing specialist for Invesco Perpetual and held a series of roles at Singer & Friedlander, culminating in the position of Assistant Portfolio Manager in 1999.
Markets
United Kingdom
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Founder
Fraser-Jones Consulting Ltd.
Providing content, marketing and broader editorial consultancy services to a range of clients, with a focus on investment
Marketing, Content, Founder
2014 - 2019
job
Head of Investment Communications
Woodford Investment Management.
• Leading a team of three at peak, with a focus on original and innovative content creation
• Fully responsible for content on the www.woodfordfunds.com website, including blog articles, "Bigger picture" macroeconomic
content, monthly fund updates and stock specific investment case summary pages
• Fully responsible for investment content across all communication channels
• Creating investment content for social media channels
• Curating comments section of Woodford website, providing detailed responses to all investor inquiries
• Responsible for all investment messaging used by sales team with intermediary clients, including sales aids, presentations and distribution storyboard
• Member of senior management team at Woodford until July 2019, when I stepped down from management responsibilities to focus exclusively on investment messaging
• Fully responsible for content on the www.woodfordfunds.com website, including blog articles, "Bigger picture" macroeconomic
content, monthly fund updates and stock specific investment case summary pages
• Fully responsible for investment content across all communication channels
• Creating investment content for social media channels
• Curating comments section of Woodford website, providing detailed responses to all investor inquiries
• Responsible for all investment messaging used by sales team with intermediary clients, including sales aids, presentations and distribution storyboard
• Member of senior management team at Woodford until July 2019, when I stepped down from management responsibilities to focus exclusively on investment messaging
Social Media, Content creation, Management, Sales, Content, Website, Blog, Social
2004 - 2014
job
Product Director
Invesco Perpetual.
• Responsible for articulating the investment message for the Invesco Perpetual UK equities team for all intermediary clients
• Launched and managed a successful internal blog for IP distribution teams, to keep them up-to-date on evolving investment
strategies
• Regular presentations to intermediary clients, ranging from 1-to-1 meetings to stand-up event presentations
• Managed the investment relationship with several institutional clients, from consultant coverage, RFP submissions, beauty
parade pitches on behalf of fund managers, through to investment updates throughout the period of investment
• Oversight of all investment-related content and messaging for the IP UK equities team, across multiple channels and geographical regions
Prior to this, I worked as a senior marketing specialist for Invesco Perpetual and held a series of roles at Singer & Friedlander, culminating in the position of Assistant Portfolio Manager in 1999.
• Launched and managed a successful internal blog for IP distribution teams, to keep them up-to-date on evolving investment
strategies
• Regular presentations to intermediary clients, ranging from 1-to-1 meetings to stand-up event presentations
• Managed the investment relationship with several institutional clients, from consultant coverage, RFP submissions, beauty
parade pitches on behalf of fund managers, through to investment updates throughout the period of investment
• Oversight of all investment-related content and messaging for the IP UK equities team, across multiple channels and geographical regions
Prior to this, I worked as a senior marketing specialist for Invesco Perpetual and held a series of roles at Singer & Friedlander, culminating in the position of Assistant Portfolio Manager in 1999.
Marketing, Event, Content, Blog, RFP, Manager, UP
My education
1991
-
1994
University of East Anglia
Bachelors, Economics
Bachelors, Economics
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