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Digital Delivery, Manager, Team Builder and Budget Scrutiniser
William Bays
,
London, United Kingdom
Experience
Other titles
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I'm offering
My current job is Head of Digital Operations at The Stylist Group. I have been at the heart of the digital arm of The Stylist Group (previously Shortlist Media) for nearly 5 years during which time we have delivered extraordinary growth of both product and digital teams. I initially joined as project manager where I followed the principles of testing and learning, setting clear success/failure metrics and iterating on the products and features we delivered - an essential approach especially in a small but growing team as it then was.
Following the success of the websites, came the need to scale up but still on a tight budget which we managed to do by choosing young talented individuals and helping them grow and develop. The team grew from just two developers when I started to a digital team of 20+ currently. Given the size of the team when I joined it was necessary to get involved in any and all which came up, an environment I thrived in.
Below is a list of some of my key recent accomplishments however you will see from my CV that I have a very broad range of experience:
- Delivered 81% growth in digital revenue and more than doubled monthly unique users’ year on year to 2.8M.
- Developed and involved in ongoing management of budget control system and resourcing of new projects and projected budget for financial year of audience, broadcast/email and web development teams.
- Critically monitored digital costs and third party contracts and successfully saved 2-3% of company turnover and 77% reduction of departmental budget with no loss of output or staff.
- Ensured overall GDPR compliance as per prescribed standards and acted as point of contact for customers, clients, and suppliers, including creation and distribution of internal policies.
- Identified and led tech focus on development of Stylist in the US delivering more than 259% increase in US Unique Users (including Apple News) and 177% onsite in 2019 and 175% increase in pageviews (including Apple News) and 125% onsite.
Following the success of the websites, came the need to scale up but still on a tight budget which we managed to do by choosing young talented individuals and helping them grow and develop. The team grew from just two developers when I started to a digital team of 20+ currently. Given the size of the team when I joined it was necessary to get involved in any and all which came up, an environment I thrived in.
Below is a list of some of my key recent accomplishments however you will see from my CV that I have a very broad range of experience:
- Delivered 81% growth in digital revenue and more than doubled monthly unique users’ year on year to 2.8M.
- Developed and involved in ongoing management of budget control system and resourcing of new projects and projected budget for financial year of audience, broadcast/email and web development teams.
- Critically monitored digital costs and third party contracts and successfully saved 2-3% of company turnover and 77% reduction of departmental budget with no loss of output or staff.
- Ensured overall GDPR compliance as per prescribed standards and acted as point of contact for customers, clients, and suppliers, including creation and distribution of internal policies.
- Identified and led tech focus on development of Stylist in the US delivering more than 259% increase in US Unique Users (including Apple News) and 177% onsite in 2019 and 175% increase in pageviews (including Apple News) and 125% onsite.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
job
Head of Digital Operations
The Stylist Group.
Play an integral role in leading web development team of 9 people, including line management team. Provide digital strategy for all web and email brands, including digital programmatic advertising, sponsored content, pre-roll video and data insight. Manage all aspects of planning, presenting and budgeting for all digital projects across the company in line with GDPR and business objectives. Interact with project stakeholders, including editors, commercial departments using Agile, Prince2 and Scrum Project Management methodologies. Supervise overall staff performance and deliver reports to managing director. Involve in controlling delivery, QA and testing of both commercial and editorial new products and features. Identify new business opportunities and recommend effective inputs to company executives across all digital products.
Career Accomplishments and Projects from 2015 to 2019
• Led overall responsibility to oversaw all 3rd party tech contracts as well as conducted contract negotiations.
• Implemented best management practices and promoted from intern to project manager to technical delivery manager and most recently head of digital operations in just over three years.
• Ensured overall GDPR compliance as per prescribed standards and acted as point of contact for customers, clients, and suppliers, including creation and distribution of internal policies.
• Delivered GDPR training to new starters and freelancers as well as updated digital policies for overall effectiveness.
• Participated in data security meetings at both company and group level and took responsibility for ICO reports co-ordination.
• Delivered 72% growth in digital revenue and doubled monthly unique users' year on year to 2.3M.
• Designed digital strategy and effective processes for monetisation of onsite video, Stylist US, Stylist strong brand, ecommerce platform, and Loves email brand.
• Created several myriad commercial products and conveyed board level presentation on digital cost reductions as well as formed digital business acquisition strategy.
• Critically monitored digital costs and third party contracts and successfully saved 2-3% of company turnover and 77% reduction of departmental budget with no loss of output or staff.
• Created and launched "Content Series, " a new content taxonomy for editorial and commercial opportunities.
• Formulated new website features to improve engagement pages per session and commercial products, including polls and quizzes, resulted in enhanced related articles, live blogging and A/B testing.
• Revamped and relaunched Shortlist Media corporate site and Shortlist Media Showcase.
• Introduced Shortlist.com and Shortlist.co.uk on Apple News and Google Amp
• Redesigned and migrated Shortlist.com, Stylist.co.uk and Mrhyde.com.
• Launched Stylist Best Beauty awards site and affiliate shop and project management of the 2017 update.
• Development of EmeraldStreet.com as well as introduced Emerald Street Manchester and London regional sites.
• Developed and involved in ongoing management of budget control system and resourcing of new projects and projected budget for financial year of audience, broadcast/email and web development teams.
Career Accomplishments and Projects from 2015 to 2019
• Led overall responsibility to oversaw all 3rd party tech contracts as well as conducted contract negotiations.
• Implemented best management practices and promoted from intern to project manager to technical delivery manager and most recently head of digital operations in just over three years.
• Ensured overall GDPR compliance as per prescribed standards and acted as point of contact for customers, clients, and suppliers, including creation and distribution of internal policies.
• Delivered GDPR training to new starters and freelancers as well as updated digital policies for overall effectiveness.
• Participated in data security meetings at both company and group level and took responsibility for ICO reports co-ordination.
• Delivered 72% growth in digital revenue and doubled monthly unique users' year on year to 2.3M.
• Designed digital strategy and effective processes for monetisation of onsite video, Stylist US, Stylist strong brand, ecommerce platform, and Loves email brand.
• Created several myriad commercial products and conveyed board level presentation on digital cost reductions as well as formed digital business acquisition strategy.
• Critically monitored digital costs and third party contracts and successfully saved 2-3% of company turnover and 77% reduction of departmental budget with no loss of output or staff.
• Created and launched "Content Series, " a new content taxonomy for editorial and commercial opportunities.
• Formulated new website features to improve engagement pages per session and commercial products, including polls and quizzes, resulted in enhanced related articles, live blogging and A/B testing.
• Revamped and relaunched Shortlist Media corporate site and Shortlist Media Showcase.
• Introduced Shortlist.com and Shortlist.co.uk on Apple News and Google Amp
• Redesigned and migrated Shortlist.com, Stylist.co.uk and Mrhyde.com.
• Launched Stylist Best Beauty awards site and affiliate shop and project management of the 2017 update.
• Development of EmeraldStreet.com as well as introduced Emerald Street Manchester and London regional sites.
• Developed and involved in ongoing management of budget control system and resourcing of new projects and projected budget for financial year of audience, broadcast/email and web development teams.
Development, Content, Website, Compliance, Security, Growth, Affiliate, Presenting, Testing, QA, Programmatic, Web, Google, Contracts, Processes, Internal, Manager, LED, Operations, Project Management, Advertising, Scrum, Project Manager, Ecommerce, Video, Blogging, Prince2, Digital Strategy, Budget, Training, Contracts, Agile, GDpr, GDPR Compliance, Controlling, Management
2014 - 2015
job
Teacher of Business Studies
The Bell School, Cambridge and London.
2013 - 2015
job
Teacher of Business Studies, Law, Accounting and General Studies
St Andrews College.
Aug 2012 to Jan 2012
Developed and delivered all university foundation courses in law and business studies. Achieved maximum level of student satisfaction by providing guidance and advice to students on educational and social matters and on law, business studies, accounting, and general studies.
Developed and delivered all university foundation courses in law and business studies. Achieved maximum level of student satisfaction by providing guidance and advice to students on educational and social matters and on law, business studies, accounting, and general studies.
Social
2012 - 2013
job
Paralegal / Acting Compliance Officer for Finance and Administration (COFA)
Partners Employment Lawyers.
Performed as fee earning paralegal for supporting solicitors, legal research, day to day case management, billing/time, recording, credit control, instructing barristers, and attending conferences and court with counsel. Conducted a full investigation into allegations of bullying, while acting as an external HR consultant.
• Formulated regular legal updates and website articles and forwarded to clients for marketing purposes.
• Displayed exceptional expertise in arranging marketing events, preparing and delivering talks for the firm, including recent developments with employment tribunal rules, shareholder schemes, employee shareholders, settlement agreements and early conciliation.
• Directed overall compliance with accounting practices by setting up in house accounting administration and regular meetings with accountants.
• Formulated regular legal updates and website articles and forwarded to clients for marketing purposes.
• Displayed exceptional expertise in arranging marketing events, preparing and delivering talks for the firm, including recent developments with employment tribunal rules, shareholder schemes, employee shareholders, settlement agreements and early conciliation.
• Directed overall compliance with accounting practices by setting up in house accounting administration and regular meetings with accountants.
Marketing, Administration, Research, Management, Finance, Website, Compliance, UP
2011 - 2011
job
Administration Coordinator and PA to Head of Department
Cambridge City Council.
Administration, Coordinator, ON
2007 - 2008
job
Assistant Company Secretary and Trusts Administrator
Cheesmans and Partners Accountants.
Notable Projects & Experience
• Organised and delivered multiple bespoke business studies and law courses at various independent schools in Cambridge and London as well as created law courses for marketing internationally, including Dubai.
• Managed numerous legal cases at all levels as a fee earner both alone and as part of a legal team in own firm's specialist area of employment law.
• Led compliance with my law firm's accounting obligations, liaised with senior partner and accountant and created in house procedures and day to day control of client bank account.
• Organised and delivered multiple bespoke business studies and law courses at various independent schools in Cambridge and London as well as created law courses for marketing internationally, including Dubai.
• Managed numerous legal cases at all levels as a fee earner both alone and as part of a legal team in own firm's specialist area of employment law.
• Led compliance with my law firm's accounting obligations, liaised with senior partner and accountant and created in house procedures and day to day control of client bank account.
Marketing, Compliance, Accountant, Administrator, LED
My education
?
-
2013
Bournemouth University
Masters, N/a
Masters, N/a
?
-
2009
Bournemouth University
Bachelors, Law
Bachelors, Law
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