$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Strategy commercial marketing leader with diverse experience
Taryn Weeks
,
Maidstone, United Kingdom
Experience
Other titles
Skills
I'm offering
Over the past 19 yrs I have gained experience across a number of disciplines; starting my marketing career within agencies I learnt the basic principles of marcomms from advertising & SP through trade marketing, category management onto brand & commercial marketing.
For 6 years at KC I gained experience of launching insight based NPD through to deploying significant marketing communication programs & working in a team to optimise manufacturing processes while managing customer & stakeholder challenges.
I have been privileged to work on brands such as Andrex & Huggies, as well as having exposure to diverse product categories through my earlier career including the extremes of batteries, milk & fresh fruit. I believe to succeed you need to have passion for your brand, to live your brand, & be your consumer, only then can you truly engage with the plans you create & take pride in the delivery of results.
As Head of Marketing for Veetee I have operated within the senior leadership team setting the vision and direction for the brand including a full re-brand.
I embrace working with a multi functional team to achieve objectives & deliver a ROI. I have been lucky to work with some amazingly talented people & have tried to learn something from everyone.
Strategic brand planning is my passion, (there is nothing better than discovering that golden nugget,upon which to lead people on the journey to build a business case for change). I'm also hands on with the implementation when needed.
For 6 years at KC I gained experience of launching insight based NPD through to deploying significant marketing communication programs & working in a team to optimise manufacturing processes while managing customer & stakeholder challenges.
I have been privileged to work on brands such as Andrex & Huggies, as well as having exposure to diverse product categories through my earlier career including the extremes of batteries, milk & fresh fruit. I believe to succeed you need to have passion for your brand, to live your brand, & be your consumer, only then can you truly engage with the plans you create & take pride in the delivery of results.
As Head of Marketing for Veetee I have operated within the senior leadership team setting the vision and direction for the brand including a full re-brand.
I embrace working with a multi functional team to achieve objectives & deliver a ROI. I have been lucky to work with some amazingly talented people & have tried to learn something from everyone.
Strategic brand planning is my passion, (there is nothing better than discovering that golden nugget,upon which to lead people on the journey to build a business case for change). I'm also hands on with the implementation when needed.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2019
job
Customer Marketing Lead
AkzoNobel.
A leadership role accountable for the deliverables of three individual channel teams against the route to market strategy for the UK business unit of AkzoNobel; the owners of Dulux, Cuprinol, Hammerite, Sikkens & other such paint & coating brands. Overall responsibility for a team of 24 spanning shopper/customer marketing, category management, loyalty/customer programme management, commercial colour services & commercial planning. A member of the UK Senior Leadership Group (SLG) as well as having a seat on the Marketing & Sales Leadership Teams (MLT & SLT).
• Running the Annual Business Review (ABR) & Commercial Planning process for 2020 including brand, customer & channel initiative prioritisation across 5 strategic pillars & coordinating the customer & brand volume & financial bridges.
• Development of the 2021-2023 Marketing strategy with specific ownership of the Route to Market pillar as well as Sources for Growth opportunity sizing.
• Created a business case for & obtained approval to launch a Commercial Planning function with the objective of closing "gaps" against budget at both a volume, GIV & contribution margin level. Additional headcount secured.
• Commissioned & guided the construction of a Competency Framework for Customer Marketing to ensure clarity of role expectation & requirements for career progression. Deployed with the team & shared with Global. Objective; to identify capability requirements to upskill the team.
• Accountable for delivering ROI & accuracy of spend forecasting of a £8million A&P budget, as well as fixed cost management & CAPEX justification.
• Initiated & lead an agency review, consolidation & optimisation process supported by procurement. To ensure the foundations for growth through partnerships that enable Customer Marketing to take a considered approach to service customers & shoppers along the different customer decision journeys & ensure brilliant activation & post-evaluation.
• Running the Annual Business Review (ABR) & Commercial Planning process for 2020 including brand, customer & channel initiative prioritisation across 5 strategic pillars & coordinating the customer & brand volume & financial bridges.
• Development of the 2021-2023 Marketing strategy with specific ownership of the Route to Market pillar as well as Sources for Growth opportunity sizing.
• Created a business case for & obtained approval to launch a Commercial Planning function with the objective of closing "gaps" against budget at both a volume, GIV & contribution margin level. Additional headcount secured.
• Commissioned & guided the construction of a Competency Framework for Customer Marketing to ensure clarity of role expectation & requirements for career progression. Deployed with the team & shared with Global. Objective; to identify capability requirements to upskill the team.
• Accountable for delivering ROI & accuracy of spend forecasting of a £8million A&P budget, as well as fixed cost management & CAPEX justification.
• Initiated & lead an agency review, consolidation & optimisation process supported by procurement. To ensure the foundations for growth through partnerships that enable Customer Marketing to take a considered approach to service customers & shoppers along the different customer decision journeys & ensure brilliant activation & post-evaluation.
Management, Framework, Planning, Development, Category Management, Growth, Business Case, Service, Sales, Marketing, Optimization, Leadership, ROI, Procurement, Forecasting, Budget, MArketing Strategy
2013 - 2018
job
Head of Marketing
Veetee Foods.
Leading the strategic marketing direction of the Veetee Food business including full accountability for the Veetee Microwaveable range including development & delivery of new product ranges within the main grocery aisles. Leading the team to implement the brand plans across multi channels.
• Shaped the brand architecture; providing clarity on product roles/contribution to the portfolio and articulation of the functional & emotional deliverables relevant to the consumer (fundamental to the comms strategy).
• Launched an eCommerce, direct to consumer distribution channel & championed digital content strategy to enhance brand awareness & reach.
• Identified the clear consumer target for the brand through a full market analysis, having secured incremental budget & commissioned brand, consumer & shopper research.
• Defined the "go to market" procedure (which previously did not exist) in collaboration with the Head of Development.
• Lead the team to deliver a product extension that offered a trade up opportunity for the retailer/category & a convenience solution for the consumer. Secured incremental marketing communication funding for 2015 (an additional 10% v 2014) to maximise above-the-line & increase share of voice.
• Exceeded 2014 targets driving (prompted) brand awareness from 22% to 42% against a target of 32% by repositioned the Veetee brand to drive clearer differentiation within the market & created unification of the brand across different consumer markets; Mainstream v Ethnic. Including the delivery of corporate identity & tone of voice guidelines.
• Delivered double digit growth in 2014, of 11% volume & 15% value through the authorship & delivery of the Strategic Brand Plans, maximising brand awareness & in-store visibility.
• Initiated & drove a team reorganisation to ensure the right resources allocation to deliver business & brand objectives.
• Shaped the brand architecture; providing clarity on product roles/contribution to the portfolio and articulation of the functional & emotional deliverables relevant to the consumer (fundamental to the comms strategy).
• Launched an eCommerce, direct to consumer distribution channel & championed digital content strategy to enhance brand awareness & reach.
• Identified the clear consumer target for the brand through a full market analysis, having secured incremental budget & commissioned brand, consumer & shopper research.
• Defined the "go to market" procedure (which previously did not exist) in collaboration with the Head of Development.
• Lead the team to deliver a product extension that offered a trade up opportunity for the retailer/category & a convenience solution for the consumer. Secured incremental marketing communication funding for 2015 (an additional 10% v 2014) to maximise above-the-line & increase share of voice.
• Exceeded 2014 targets driving (prompted) brand awareness from 22% to 42% against a target of 32% by repositioned the Veetee brand to drive clearer differentiation within the market & created unification of the brand across different consumer markets; Mainstream v Ethnic. Including the delivery of corporate identity & tone of voice guidelines.
• Delivered double digit growth in 2014, of 11% volume & 15% value through the authorship & delivery of the Strategic Brand Plans, maximising brand awareness & in-store visibility.
• Initiated & drove a team reorganisation to ensure the right resources allocation to deliver business & brand objectives.
Marketing, Ecommerce, Research, Budget, Corporate identity, Content, Strategic Marketing, Architecture, Growth, Development, Content strategy, Direction, Convenience, UP, Go
2011 - 2013
job
Marketing Team Leader (Controller)
Huggies Nappies.
A strategic role with P&L responsibility for a £121million portfolio. The role lead the development & implementation of the Brand Operating Plans & ensured stakeholder alignment up to Vice President level.
• Exceeded all forecasted financial metrics within the fiscal year & increased brand penetration +6ppt, purchase consideration +8ppt & brand bonding +2ppts through the planning & execution of an integrated marketing campaign including TV, an on-pack promotion, digital, social media & trade/in-store activation supporting a product upgrade.
• Achieved the highest value sales in 5 years for the Huggies Newborn variant having developed & implemented a radio campaign supported by a consumer promotion to leverage a consumer award with the objective to drive penetration & trial. Executed within 6 weeks from brief.
• Launched a range extension to grow the brand & category with initial listings gained in the major grocery retailers. Delivered through collaboration with the European Brand Team, by planning & commercialisation of a consumer durable based on consumer need & insight surrounding barriers to baby swimming.
• Achieved +28% volume & +31% net sales improvements for the wipes business by developing the businesses trading strategy. Identifying areas for growth to shape product, price & promotional strategies.
• Worked with the Marketing Director & media agency to negotiate an ITV sponsorship deal that aligned to the brands proposition. Lead the concept development, filming &scheduling of over 20 idents with the above-the-line agency.
• Fully accountable for the total "Personal Care" Teams marketing budget up to £9million, including annual allocation, forecasting & phasing of spend by cost centre.
• Exceeded all forecasted financial metrics within the fiscal year & increased brand penetration +6ppt, purchase consideration +8ppt & brand bonding +2ppts through the planning & execution of an integrated marketing campaign including TV, an on-pack promotion, digital, social media & trade/in-store activation supporting a product upgrade.
• Achieved the highest value sales in 5 years for the Huggies Newborn variant having developed & implemented a radio campaign supported by a consumer promotion to leverage a consumer award with the objective to drive penetration & trial. Executed within 6 weeks from brief.
• Launched a range extension to grow the brand & category with initial listings gained in the major grocery retailers. Delivered through collaboration with the European Brand Team, by planning & commercialisation of a consumer durable based on consumer need & insight surrounding barriers to baby swimming.
• Achieved +28% volume & +31% net sales improvements for the wipes business by developing the businesses trading strategy. Identifying areas for growth to shape product, price & promotional strategies.
• Worked with the Marketing Director & media agency to negotiate an ITV sponsorship deal that aligned to the brands proposition. Lead the concept development, filming &scheduling of over 20 idents with the above-the-line agency.
• Fully accountable for the total "Personal Care" Teams marketing budget up to £9million, including annual allocation, forecasting & phasing of spend by cost centre.
Net, Social, President, UP, Campaign, Sponsorship, Development, Implementation, Growth, Social Media, TV, Radio, Sales, Forecasting, Budget, Concept Development, Marketing
2009 - 2011
job
Senior Brand Manager
Andrex Premiums.
A senior brand activation role with P&L responsibility for the added value/premium portfolio of the number one non-food grocery brand in the UK. Working with a multi-functional team to deliver significant product upgrades upon which consumer penetration & trade up was then required to increase contribution to the total Andrex brand portfolio.
• Delivered volume increase of +24%, net sales +22% & a gross margin improvement of +14ppt by writing & implementing the UK activation plan to re-position & re-launch two of the premium variants with the specific objective to improve brand loyalty from existing shopper base & identify & attract a new consumer segment. Campaign included experiential activity across the UK, PR, DM, trade & promotional marketing. Worked with the European Sector Team on improving product specification to meet consumer expectations.
• Brought a $4million annual cost improvement to the business by leading a multi-functional team through a capital expenditure project that improved manufacturing efficiency. Integrated alongside a packaging re-design & the launch of the Andrex Puppy Points consumer loyalty program.
• Maximised ROI from agencies through contract & rate negotiation, clear identification & monitoring of campaign & performance KPIs.
• Delivered volume increase of +24%, net sales +22% & a gross margin improvement of +14ppt by writing & implementing the UK activation plan to re-position & re-launch two of the premium variants with the specific objective to improve brand loyalty from existing shopper base & identify & attract a new consumer segment. Campaign included experiential activity across the UK, PR, DM, trade & promotional marketing. Worked with the European Sector Team on improving product specification to meet consumer expectations.
• Brought a $4million annual cost improvement to the business by leading a multi-functional team through a capital expenditure project that improved manufacturing efficiency. Integrated alongside a packaging re-design & the launch of the Andrex Puppy Points consumer loyalty program.
• Maximised ROI from agencies through contract & rate negotiation, clear identification & monitoring of campaign & performance KPIs.
Marketing, Design, Writing, Packaging, ROI, Pr, Sales, Brand activation, Net, Monitoring, Campaign, UP, Manager
2006 - 2009
job
Category Development Manager
Personal Care.
A category management role working across all the major multiples evaluating data from a number of sources to make recommendations to maximise returns for both the business & its customers, including range & merchandise recommendations.
• Orchestrated & led the annual situational analysis for the Huggies Brand, influencing the focus of the marketing investment, ensuring maximum consumer & shopper ROI delivery.
• Evaluation & presentation of promotional mechanic efficiencies to key stakeholders led to the trial & subsequent change of UK promotion guidelines for the Dry Nites brand, resulting in overall improvement in net sales.
• Convinced the business to invest in consumer connections on behalf of a customer, which generated new insight & changed the business recommendation. The consumer-centric approach improved trade relations & led to a focused sponsorship proposal being presented & implemented. Consumer engagement for the retailers' baby club improved with a +154ppt increase in registrations.
• Orchestrated & led the annual situational analysis for the Huggies Brand, influencing the focus of the marketing investment, ensuring maximum consumer & shopper ROI delivery.
• Evaluation & presentation of promotional mechanic efficiencies to key stakeholders led to the trial & subsequent change of UK promotion guidelines for the Dry Nites brand, resulting in overall improvement in net sales.
• Convinced the business to invest in consumer connections on behalf of a customer, which generated new insight & changed the business recommendation. The consumer-centric approach improved trade relations & led to a focused sponsorship proposal being presented & implemented. Consumer engagement for the retailers' baby club improved with a +154ppt increase in registrations.
Marketing, ROI, Management, Sales, Net, Category Management, Development, Sponsorship, LED, Manager
My education
2014
-
2016
Chartered Institute of Marketing
Digital Marketing, (level 4) - B
Digital Marketing, (level 4) - B
2002
-
2004
Chartered Institute of Marketing
Post Graduate Diploma in Marketing, (Level 7 Masters equivalent) - Credit
Post Graduate Diploma in Marketing, (Level 7 Masters equivalent) - Credit
1996
-
1999
Southampton Institute of Higher Education
BA (Hons), Corporate Communication 2:1
BA (Hons), Corporate Communication 2:1
Taryn's reviews
Taryn has not received any reviews on Worksome.
Contact Taryn Weeks
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Taryn directly in Worksome.
38000+ qualified freelancers
are ready to help you
Tell us what you need help with
and get specific bids from skilled talent in Denmark