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Expert
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2
jobs
Data strategy professional
Rachel Schaafsma
,
Epsom, United Kingdom
Experience
Other titles
Skills
I'm offering
After studying English Language & Linguistics at Durham, I found myself heading into a career in data planning at Wunderman Cato Johnson (as it was called at the time) as the agency's first ever data-grad trainee. This gave me a fantastic foundation into both the potential and complexity of structured data. I loved how speculation went out the window, and decisions were based on facts and figures.
20 years on, working for organisations including TBWA, Publicis, LIDA and Havas and this hasn’t changed. Using data to inform business decision making is crucial across businesses of all shapes and sizes, and doing so effectively drives successful outcomes.
I have worked with organisations across many sectors and still thrive on the impact data and insight has to transform an organisation.
20 years on, working for organisations including TBWA, Publicis, LIDA and Havas and this hasn’t changed. Using data to inform business decision making is crucial across businesses of all shapes and sizes, and doing so effectively drives successful outcomes.
I have worked with organisations across many sectors and still thrive on the impact data and insight has to transform an organisation.
Links for more
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Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2018 - ?
job
Co-Founder
MorganJoslin Ltd.
United Kingdom
After many years in data strategy working within CRM and marketing agencies,
consultancies and clients we have seen a lot of change in how data is
discussed, understood and used. Our passion for all things data is now
mirrored by so many and the appetite to embrace data is at is highest. We
believe the key is to focus data strategy investment to deliver marketing
solutions that make a commercial difference.
We have established 'We Are MoJo' as a means for clients and agencies to access expertise in a flexible, affordable and pragmatic manner.
Please get in touch if you want to have a chat about how we could help you
use data to deliver an impact to your business.
After many years in data strategy working within CRM and marketing agencies,
consultancies and clients we have seen a lot of change in how data is
discussed, understood and used. Our passion for all things data is now
mirrored by so many and the appetite to embrace data is at is highest. We
believe the key is to focus data strategy investment to deliver marketing
solutions that make a commercial difference.
We have established 'We Are MoJo' as a means for clients and agencies to access expertise in a flexible, affordable and pragmatic manner.
Please get in touch if you want to have a chat about how we could help you
use data to deliver an impact to your business.
Marketing, CRM, Founder
2013 - 2018
job
Founder
Nudge Data Consultancy Ltd.
Nudge Data offers a range of data planning services to support your marketing
needs and drive your business forward.
Working with agencies and clients I offer fixed term freelance contracts, or
ad-hoc project support across customer and data led initiatives including
(but not exclusive to) traditional data planning and insight services, through
to managing technical initiatives (running CRM solution tenders, managing solution scoping and implementation).
Agency appointments have included:
Oliver: Head of Data Strategy and Insight (Jan 2018 - Dec 2018)
MRM: Data Strategy Director (Oct 2017 - Jan 2018)
Havas helia: Data Strategy Director (Oct 2016 - Sept 2017)
LIDA: Data Strategy Director (Sept 2012 - Aug 2015)
needs and drive your business forward.
Working with agencies and clients I offer fixed term freelance contracts, or
ad-hoc project support across customer and data led initiatives including
(but not exclusive to) traditional data planning and insight services, through
to managing technical initiatives (running CRM solution tenders, managing solution scoping and implementation).
Agency appointments have included:
Oliver: Head of Data Strategy and Insight (Jan 2018 - Dec 2018)
MRM: Data Strategy Director (Oct 2017 - Jan 2018)
Havas helia: Data Strategy Director (Oct 2016 - Sept 2017)
LIDA: Data Strategy Director (Sept 2012 - Aug 2015)
Marketing, CRM, Contracts, Implementation, Support, Contracts, LED, Founder
2012 - 2012
freelance
Freelance Data Consultant
unknown.
2011 - 2012
freelance
Freelance Data Consultant
TBWA London.
Tasked with managing the TBWA Data Services Team to drive immediate
improvements in the quality of work delivered to clients. This included, but
was not exclusive to designing & implementing new processes for managing
data projects; auditing the team against the required services and establishing
a training and recruitment plan to support the work required; hands on
management of client projects to lead the team and improve delivery.
improvements in the quality of work delivered to clients. This included, but
was not exclusive to designing & implementing new processes for managing
data projects; auditing the team against the required services and establishing
a training and recruitment plan to support the work required; hands on
management of client projects to lead the team and improve delivery.
Training, Management, Recruitment, Support, Processes
2008 - 2011
job
Head of Data Planning
planning-inc.
planning-inc is a data-insight agency dedicated to helping businesses use their
data to build more profitable relationships with their customers.
It's was my job to make sense of clients data, provide ideas to on how to use
customer data for optimum results and make it happen!
data to build more profitable relationships with their customers.
It's was my job to make sense of clients data, provide ideas to on how to use
customer data for optimum results and make it happen!
It
2006 - 2008
job
Data Planner
News International.
Predominantly lead data strategy, targeting and measurement for Times
Media; clear visibility & understanding of "client side" marketing, data planning,
data management and insight to ensure commercial objectives were achieved.
Media; clear visibility & understanding of "client side" marketing, data planning,
data management and insight to ensure commercial objectives were achieved.
Marketing, Data management, Management
2004 - 2006
job
Senior Data Planner
Publicis Dialog.
Responsible for data driven strategy and communications implementation across a wide range of Publicis and Publicis Dialog clients including Renult
UK, Zurich Financial Services, Queens Awards for Enterprise/COI, McArthur
Glen and Fidelity Investments
UK, Zurich Financial Services, Queens Awards for Enterprise/COI, McArthur
Glen and Fidelity Investments
Implementation, Enterprise
2002 - 2004
job
Data Planner
Wunderman.
Leading the delivery of marketing communications insight, strategy and metrics direct to the UK Brand Managers and CRM teams across Jaguar and Ford of Britain (Commercal Vehicles and Small Cars division)
Marketing, CRM
2000 - 2002
job
Data Planner
TBWA\GGT.
Primarily responsible for the campaign management, targeting and evaluation of tactical campaigns, and progression of strategic planning, research and analysis initiatives across Sun and NOTW through direct channels.
Research, Strategic Planning, Management, Campaign
My education
1994
-
1997
Durham University
Bachelors, English Language & Linguistics
Bachelors, English Language & Linguistics
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