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jobs
Luke Bull
,
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
Ready for
My experience
2018 - 2018
job
Associate Director
Beattie Communications.
I was primarily involved with new business development for the Midlands region as well as servicing clients including waste services provider Biffa and dairy provider Arla.
Business development, Development
2016 - 2017
job
Senior Account Director then B2B Director
WPR Agency.
On joining I took over a portfolio of B2B accounts including Bosch Rexroth, Apex Supply Chain Technologies and have overseen and delivered measurable results in media relations, LinkedIn prospecting and profile management, and international commercial campaigns, as well as delivering profitable organic account growth. I have also played a key role in winning new accounts including FANUC UK, Chartered Quality Institute, Nexus Alpha and TP3 Global.
Key achievements:
• 80% success rate at pitches
• Growth of Apex account to include media buying and LinkedIn Sales Navigator prospecting
Key achievements:
• 80% success rate at pitches
• Growth of Apex account to include media buying and LinkedIn Sales Navigator prospecting
B2B, Linkedin, Management, Sales, Media buying, Growth, International, Winning
2014 - 2016
job
Group Account Director - International & technical
Wyatt International.
As well as directing international PR campaigns, I led the company's overall international offering. This involved overall campaign planning, selection and management of agencies in different countries, ensuring they delivered to plan and on budget and that content was created and delivered in a consistent manner in terms of timing and messaging. I had two direct reports.
Budget, Pr, Management, Content, International, Campaign, International pr, LED
2005 - 2008
job
Account Director, Quicksilver PR
Strapex, Cyklop UK Ltd.
I directed several mainly business-to-business accounts including Palletline plc, Strapex, Cyklop UK Ltd, StrainSense and Meden Valley Making Places. I also played a significant role in new business, attracting among others Palletline, Cyklop UK Ltd, Strapex and StrainSense. I developed PR proposals and strategies for all clients on which I was involved.
Key achievements:
• Securing a 2-year extension of the Palletline contract, worth a minimum of £80,000
• Developing from scratch and successfully managing an entire PR and marketing communications programme for a major manufacturer of packaging machinery, encompassing media relations (substantial coverage resulting in multiple sales leads), website development, an entire new suite of marketing literature, exhibition materials and exhibition support
• Introducing new client reporting systems enhancing efficiency and accountability
Key achievements:
• Securing a 2-year extension of the Palletline contract, worth a minimum of £80,000
• Developing from scratch and successfully managing an entire PR and marketing communications programme for a major manufacturer of packaging machinery, encompassing media relations (substantial coverage resulting in multiple sales leads), website development, an entire new suite of marketing literature, exhibition materials and exhibition support
• Introducing new client reporting systems enhancing efficiency and accountability
Marketing, Packaging, Pr, Sales, Website, PLC, Support, Development
2000 - 2005
job
Senior Account Manager then Account Director, Century PR
unknown.
I was involved in mainly business-to-business PR accounts, with clients including London Taxis International (LTI) for whom I handled media relations, while I was also the principle writer for Land Rover's internal staff magazine, The Reporter. Another client was 3D Scanners UK, a leading supplier of non-contact measurement systems into the automotive sector.
Key achievements:
• Secured regular trade press coverage for LTI, 3D Scanners UK, and other key business-to-business clients, through regular editor contact, meetings and article placement
• Successful management of all editorial aspects of Land Rover's internal monthly publication.
• Introduced new client reporting systems enhancing efficiency and accountability
Key achievements:
• Secured regular trade press coverage for LTI, 3D Scanners UK, and other key business-to-business clients, through regular editor contact, meetings and article placement
• Successful management of all editorial aspects of Land Rover's internal monthly publication.
• Introduced new client reporting systems enhancing efficiency and accountability
Account Manager, Pr, Management, 3D, International, Manager
1999 - 2000
job
PR Account Manager, JOA
John Oakley Associates Ltd.
I held day-to-day responsibility for primarily business-to-business media relations accounts. I also worked on new business presentations and wrote copy for a variety of publications and literature.
Account Manager, Pr, Manager
1995 - 1998
job
Head of Public Relations & Development
Townswomen's Guilds.
I oversaw the marketing strategy for the organisation managing two staff and the departmental budget. I arranged recruitment campaigns and events, advised working parties and committees on media matters and was responsible for the specification and purchase of all recruitment literature.
Marketing, MArketing Strategy, Public relations, Budget, Recruitment, Development, Organization
1994 - 1995
job
Account Executive
David Clarke Associates (PR consultants).
Here I worked on primarily business-to-business accounts and was responsible for event organisation and management, media relations, client liaison, copy-writing, proof-reading, layout and editing publications. I also edited of Network News, Land Rover's UK publication for dealer staff.
Layout, Writing, Event, Management, Network, Organization
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