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Principal UX Designer/ Creative Lead, strong user experience profile specialising in combining user requirements with elegant digital interfaces.
Natasha Norton
,
Cambridge, United Kingdom
Experience
Other titles
Skills
I'm offering
I create beautiful intelligent solutions, fusing my creative passion with my problem-solving ability. My expertise lies in translating business and user requirements into engaging digital experiences. I am passionate about UX best practices and inclusive design, utilising my membership of the Interaction Design Foundation to keep my skills honed. I seek a role that combines strategic UX thinking along with hands-on design.
I encourage empathy and understanding through user experience design. I am a great listener, as this proves useful in understanding the business and user needs.
I love design in all its elements, from pencil sketches to full-blown high-resolution designs. I love to see a project from an initial idea to a fully-fledged designed system.
I encourage empathy and understanding through user experience design. I am a great listener, as this proves useful in understanding the business and user needs.
I love design in all its elements, from pencil sketches to full-blown high-resolution designs. I love to see a project from an initial idea to a fully-fledged designed system.
Markets
United Kingdom
Links for more
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Language
German
Good
English
Fluently
Ready for
Available
My experience
2019 - 2020
job
Collaborating with Product Manager, Business Analyst and DEV
TRI.
team on future
iterations of a responsive scientific application. Translate requirements into compelling visual
Skills and interactive prototypes. Create user journeys, information architecture flows, mock-ups
Research Design and prototypes to communicate ideas to internal /external stakeholders. Responsible for the Expert Review Personas development and translation of branded visual assets and design system.
Stakeholder Interviews Wireframing
iterations of a responsive scientific application. Translate requirements into compelling visual
Skills and interactive prototypes. Create user journeys, information architecture flows, mock-ups
Research Design and prototypes to communicate ideas to internal /external stakeholders. Responsible for the Expert Review Personas development and translation of branded visual assets and design system.
Stakeholder Interviews Wireframing
Design, Research, Wireframing, Product Manager, Architecture, Analyst, Development, Responsive, Information Architecture, Manager
2016 - 2019
job
Principal UX Designer / Creative Lead
Card Sorts.
Eye tracking Interaction Design Horizon Discovery - Lead the creative direction on all digital projects. Helped develop
Surveys Visual Design legacy systems by conducting expert reviews, competitive analysis, user research and data
Website Analytics Responsive Design analysis (using Google Analytics and Hotjar) to testing prototypes with users. Crafted end-to-
Competitive Analysis Branding end eCommerce experiences from user research, prototyping, testing to creating high-fidelity
Usability Testing Campaigns branded design specs for desktop, tablet and mobile whilst following an agile development
process.
Surveys Visual Design legacy systems by conducting expert reviews, competitive analysis, user research and data
Website Analytics Responsive Design analysis (using Google Analytics and Hotjar) to testing prototypes with users. Crafted end-to-
Competitive Analysis Branding end eCommerce experiences from user research, prototyping, testing to creating high-fidelity
Usability Testing Campaigns branded design specs for desktop, tablet and mobile whilst following an agile development
process.
Usability, Hotjar, Direction, Responsive, Google, Development, Testing, Usability & UX, Interaction design, Surveys, Website, Analytics, Responsive design, Design, Visual design, Agile, Agile development, Creative direction, Research, UX, Prototyping, User research, Ecommerce, Google analytics, Branding
2007 - 2016
job
Senior User Experience Designer
Thomson Reuters Life Sciences.
Interpersonal Skills Thomson Reuters Life Sciences - working with cross-functional global teams in the planning, conceptualisation and design of innovative and effective scholarly and scientific
Empathy Communication user interfaces for existing legacy products and new workflow-based solutions. As Brand
Teamwork Leadership
Ambassador, helped build the Thomson Reuters brand within our software and applications.
Resourceful Good Listener
Creative Pitching ideas
Mentoring Junior staff Design geek
Empathy Communication user interfaces for existing legacy products and new workflow-based solutions. As Brand
Teamwork Leadership
Ambassador, helped build the Thomson Reuters brand within our software and applications.
Resourceful Good Listener
Creative Pitching ideas
Mentoring Junior staff Design geek
Design, User Experience, Mentoring, Leadership, Workflow, Software, Pitching
My education
Open University
Masters, User Centered Design and Evaluation (Minor in Human Factors)
Masters, User Centered Design and Evaluation (Minor in Human Factors)
DeMontfort University
Bachelors, Law
Bachelors, Law
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