$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Expert in digital transformation specialising in the leisure and hospitality sector
Candice Lott
,
Peterborough, United Kingdom
Experience
Other titles
Skills
I'm offering
My passion is designing and building exceptional customer experiences. I specialise in helping retail first business’s transform into the digital world.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Digital Director
Greene King Pub Company.
Role: Responsible for leading digital transformation and strategy across all Greene King food and drink brands
Key Responsibilities:
• Leading digital transformation with a focus on CRM and customer loyalty
• Owner of digital products, including 97 websites and 4 apps
• Defining the digital team structure for the future of Greene King
• Owner of the digital, ecommerce and acquisition strategy
• Responsible for defining the customer experience of the future
Achievements:
• Restructure of the digital team
• Delivery of high level customer vision
Key Responsibilities:
• Leading digital transformation with a focus on CRM and customer loyalty
• Owner of digital products, including 97 websites and 4 apps
• Defining the digital team structure for the future of Greene King
• Owner of the digital, ecommerce and acquisition strategy
• Responsible for defining the customer experience of the future
Achievements:
• Restructure of the digital team
• Delivery of high level customer vision
Ecommerce, CRM, Websites, Digital transformation, Customer experience, Apps, Transformation
2014 - ?
job
Head of Acquisition Marketing, Online
Thomas Cook Group.
Role: Leading the e-commerce and online acquisition strategy to drive traffic to the website and generate sales and revenue.
Key Responsibilities:
• Managing the strategy across all digital marketing touch points including PPC, SEO,
Display, content marketing, VOD, affiliates, meta and paid and organic social media
• Managing multi-million-pound marketing budgets and spend attribution
• Leading a team of 15 direct reports ensuring personal and professional development
targets are met
• Leading and influencing projects across international markets to ensure efficiency
and consistency for Thomas Cook Group
• Working collaboratively across the business and various source markets to prioritise
key business targets and align and leverage the combined group buying power.
• Responsible for online trading ensuring a positive return versus cost of acquisition
• Responsible for creating landing experiences that are inspiring and customer
focussed.
• Managing external agencies and third parties to drive maximum value for the business including Google and Facebook.
• Responsible for understanding daily traffic trends/data in order to optimise
performance
• Leading the Digital Marketing Apprenticeship scheme and Graduate programme to grow grass roots digital talent for the business
Key Responsibilities:
• Managing the strategy across all digital marketing touch points including PPC, SEO,
Display, content marketing, VOD, affiliates, meta and paid and organic social media
• Managing multi-million-pound marketing budgets and spend attribution
• Leading a team of 15 direct reports ensuring personal and professional development
targets are met
• Leading and influencing projects across international markets to ensure efficiency
and consistency for Thomas Cook Group
• Working collaboratively across the business and various source markets to prioritise
key business targets and align and leverage the combined group buying power.
• Responsible for online trading ensuring a positive return versus cost of acquisition
• Responsible for creating landing experiences that are inspiring and customer
focussed.
• Managing external agencies and third parties to drive maximum value for the business including Google and Facebook.
• Responsible for understanding daily traffic trends/data in order to optimise
performance
• Leading the Digital Marketing Apprenticeship scheme and Graduate programme to grow grass roots digital talent for the business
Sales, Social, Online, Power, Google, International, Development, Website, Content, Digital Marketing, E-commerce, Facebook, PPC, Seo, Content marketing, Marketing, Social Media
2017 - 2019
job
Head of Ecommerce and Digital
Nando's Chickenland Ltd.
Role: To build digital capability for Nando's across all touchpoints and products, ensuring
revenue growth in online channels as well as exceptional customer/user experience.
Key Responsibilities:
• Responsible for building and nurturing exceptional/cross functional digital talent
• Owner of the digital and ecommerce strategy with a focus on transforming the business into a multichannel retailer
• Responsible for driving conversion across online channels, including click and collect
and home delivery
• Product owner for all customer digital activity, including three websites, customer
facing app and any in restaurant experiences such as customer Wi-Fi Responsible for
the management of and future development of the loyalty programme
• Responsible for UX/UI across digital touch points ensuring the Nando's magic across
all channels
• Responsible for AB testing and front end user testing
• Responsible for CRM programme and all other digital acquisition channels including
PPC, SEO, programmatic, paid social
• Responsible for all media planning across campaign activity
• Responsible for online insights and data management
Achievements:
• Relaunch of digital loyalty programme
• Building of a brand new digital team from ground up
• Implementation of SEO strategy, PPC strategy and multichannel strategy
• Delivery of one combined ecommerce platform
revenue growth in online channels as well as exceptional customer/user experience.
Key Responsibilities:
• Responsible for building and nurturing exceptional/cross functional digital talent
• Owner of the digital and ecommerce strategy with a focus on transforming the business into a multichannel retailer
• Responsible for driving conversion across online channels, including click and collect
and home delivery
• Product owner for all customer digital activity, including three websites, customer
facing app and any in restaurant experiences such as customer Wi-Fi Responsible for
the management of and future development of the loyalty programme
• Responsible for UX/UI across digital touch points ensuring the Nando's magic across
all channels
• Responsible for AB testing and front end user testing
• Responsible for CRM programme and all other digital acquisition channels including
PPC, SEO, programmatic, paid social
• Responsible for all media planning across campaign activity
• Responsible for online insights and data management
Achievements:
• Relaunch of digital loyalty programme
• Building of a brand new digital team from ground up
• Implementation of SEO strategy, PPC strategy and multichannel strategy
• Delivery of one combined ecommerce platform
Management, Social, UP, Online, Campaign, App, Programmatic, Development, Testing, Implementation, Growth, Media planning, Seo, Product owner, Data management, UI, PPC, User testing, Websites, UX, CRM, Ecommerce, User Experience
2013 - 2014
job
Senior Manager - Brand, Digital & Communications
BGL Group Ltd.
Compare the Market (BGL Group Ltd)
Role: Delivery and execution of marketing campaigns across all channels, with a focus on
TV, brand and digital experiences.
Key Responsibilities:
• Leading integrated brand and direct response marketing campaigns
• Strategic overview of digital experiences both on and off-site
• Responsible for leading TV sponsorship process and relationship
• Line management and development responsibilities for a team of 4
• Managing and influencing key stakeholders both internally and externally to drive
value from relationships
• Responsible for reviewing performance of campaigns and ensuring continuous
optimisation and development
• Executing diversified media plans with a focus on TV and digital channels
• Relationship owner for creative, digital and media agencies
• Responsible for graduate training programme in digital marketing
Role: Delivery and execution of marketing campaigns across all channels, with a focus on
TV, brand and digital experiences.
Key Responsibilities:
• Leading integrated brand and direct response marketing campaigns
• Strategic overview of digital experiences both on and off-site
• Responsible for leading TV sponsorship process and relationship
• Line management and development responsibilities for a team of 4
• Managing and influencing key stakeholders both internally and externally to drive
value from relationships
• Responsible for reviewing performance of campaigns and ensuring continuous
optimisation and development
• Executing diversified media plans with a focus on TV and digital channels
• Relationship owner for creative, digital and media agencies
• Responsible for graduate training programme in digital marketing
Digital Marketing, Marketing, Training, Optimization, Management, TV, Development, Sponsorship, Manager
2009 - 2011
job
Specialist Media Teacher OBA (Head of department)
Ortongate.
Role: Teaching across a range of media topics including new media trends, advertising and video production. Keeping abreast of changes in the media in order to ensure up to date
knowledge for lessons.
knowledge for lessons.
Advertising, Video, Teaching, Production, UP
2009 - 2010
job
Managing, implementing and reviewing the e-commerce strategy to ensure customer
unknown.
engagement and profitability. Management of all digital estate in order to improve the on-line
customer experience.
Key Responsibilities:
• Developing the online strategy, balancing commercial performance and customer
experience.
• Managing and producing content whilst engaging with new media platforms including,
PPC, Facebook, Twitter and blogging
• Keeping abreast of the latest best practices within ecommerce, responding to opportunities and addressing threats
• Monitoring trends and performance of online marketing, content and campaigns
• Utilising innovative and emerging online marketing tools to drive traffic to the site
• A/B testing to understand customer behaviour and improve the on-site offering
• Optimising on-site estate to sell to advertisers to drive revenue for the business
customer experience.
Key Responsibilities:
• Developing the online strategy, balancing commercial performance and customer
experience.
• Managing and producing content whilst engaging with new media platforms including,
PPC, Facebook, Twitter and blogging
• Keeping abreast of the latest best practices within ecommerce, responding to opportunities and addressing threats
• Monitoring trends and performance of online marketing, content and campaigns
• Utilising innovative and emerging online marketing tools to drive traffic to the site
• A/B testing to understand customer behaviour and improve the on-site offering
• Optimising on-site estate to sell to advertisers to drive revenue for the business
Marketing, Online Marketing, Ecommerce, Blogging, Customer experience, PPC, Facebook, E-commerce, Management, Content, Twitter, Monitoring, Testing, Online
2007 - 2009
job
E-commerce Manager
unknown.
E-commerce, Manager
My education
St Marys University College
Honours degree, Media Arts
Honours degree, Media Arts
Candice's reviews
Candice has not received any reviews on Worksome.
Contact Candice Lott
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Candice directly in Worksome.
38100+ qualified freelancers
are ready to help you
Tell us what you need help with
and get specific bids from skilled talent in Denmark