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Senior
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jobs
E-commerce and Marketing specialist focusing on helping business grow digitally
Lucile Pegorier
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I bring 10+ years’ marketing experience with an underpinning interest in e-commerce, customer experience, and performance. I have a naturally strong desire to succeed, am a self-starter and have a proven ability to deliver in a range of fast-paced, high pressure, high expectation environments. I am proven in strategy, leadership, management, technical, research, analytics, and creative skills which give me a solid 360 view of marketing.
Markets
United Kingdom
Language
German
Good
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Chief Marketing Officer
KOIBIRD.
In charge of the website development and setting up the marketing strategies.
o Defined and managed the P&L for the marketing and e-commerce department.
o Launched a new, enhanced website in six weeks for the new destination concept.
o Set-up a content calendar strategy and plan to be pro-active in our communication.
o Organised the e-commerce shoot and participated to the campaign shoot for the Korean Launch.
o Defined the Brand Value propositions to be used in marketing messaging but also shared internally with team members so that everyone is aligned.
o Developed the personas and audience targeting for the brand in-store and online.
o Launched Google Shopping, Google search ads and Facebook ads doubling traffic month on month.
o Defined and managed the P&L for the marketing and e-commerce department.
o Launched a new, enhanced website in six weeks for the new destination concept.
o Set-up a content calendar strategy and plan to be pro-active in our communication.
o Organised the e-commerce shoot and participated to the campaign shoot for the Korean Launch.
o Defined the Brand Value propositions to be used in marketing messaging but also shared internally with team members so that everyone is aligned.
o Developed the personas and audience targeting for the brand in-store and online.
o Launched Google Shopping, Google search ads and Facebook ads doubling traffic month on month.
Marketing, Facebook, E-commerce, Content, Website, ADS, Google shopping, Development, Google, Search, Campaign, Online, UP, Social media ads
2017 - 2018
job
General Manager of Digital Transformation
CHARLES AND KEITH.
Responsible for digital transformation of the brand globally through a precise Digital Driven Marketing.
Strategy. This included programmatic marketing, analytics, social media, operational marketing and CRM.
o Worked closely with the technical team to review the e-commerce platform and the systems set-up and efficiency at a global level.
o Helped source a new CRM platform which led to new system infrastructure mapping using SalesForce.
o Worked on reshaping the loyalty program to make it more attractive and encourage the 263k non-active
account holders to re-engage with the brand.
o Increased Instagram followers by 50% and Facebook followers by 25%.
o Defined the Brand Marketing strategy and execution in different markets for both offline and online across
different business units and different business models, such as self-run and franchisee.
o Helped define the marketing strategy and partners for the launch of the brand in the UK market.
o Conducted market research to identify growth areas and entry market strategies for USA and Australia.
o Supported the development of three direct reports and a team of 30 people.
Strategy. This included programmatic marketing, analytics, social media, operational marketing and CRM.
o Worked closely with the technical team to review the e-commerce platform and the systems set-up and efficiency at a global level.
o Helped source a new CRM platform which led to new system infrastructure mapping using SalesForce.
o Worked on reshaping the loyalty program to make it more attractive and encourage the 263k non-active
account holders to re-engage with the brand.
o Increased Instagram followers by 50% and Facebook followers by 25%.
o Defined the Brand Marketing strategy and execution in different markets for both offline and online across
different business units and different business models, such as self-run and franchisee.
o Helped define the marketing strategy and partners for the launch of the brand in the UK market.
o Conducted market research to identify growth areas and entry market strategies for USA and Australia.
o Supported the development of three direct reports and a team of 30 people.
It, Social, Manager, LED, UP, Online, USA, Programmatic, Development, Infrastructure, Transformation, Growth, Social Media, Analytics, Salesforce, E-commerce, Facebook, Digital transformation, Instagram, Market research, Research, CRM, MArketing Strategy, Marketing
2015 - 2017
job
Head of Sales and Performance
STYLE.COM.
(Feb 2017 - Aug 2017)
I joined as Senior Acquisition Manager and was promoted twice within a short period of time
• Responsible for generating sales and driving traffic for STYLE.COM while ensuring site performance via
oversight of all acquisition channels, emails and trade marketing.
o Set up all acquisition channels for STYLE.COM including Affiliate program, PPC, SEO, Online Media.
o Worked closely with developers for the build of the website, provided all the marketing requirements.
o Managed £2.6 million online and offline marketing budget.
o Managed the P/L and budget allocation of the marketing team, including sales growth.
o Responsibility for product curation of the site based on product knowledge and commercial analysis which
led to an increase in conversion rate from 0.32% to 0.71%.
o Improved ROI from -1 (due to high branding investment from launch) to 0.39%.
o Defined the long-term marketing strategy for the acquisition channels, email and trade marketing.
o Worked across teams to identify sales peaks/troughs and key calendar periods which may require additional
activity based on commercial and strategic insights.
o Supported the development of three direct reports and a team of 11 people.
I joined as Senior Acquisition Manager and was promoted twice within a short period of time
• Responsible for generating sales and driving traffic for STYLE.COM while ensuring site performance via
oversight of all acquisition channels, emails and trade marketing.
o Set up all acquisition channels for STYLE.COM including Affiliate program, PPC, SEO, Online Media.
o Worked closely with developers for the build of the website, provided all the marketing requirements.
o Managed £2.6 million online and offline marketing budget.
o Managed the P/L and budget allocation of the marketing team, including sales growth.
o Responsibility for product curation of the site based on product knowledge and commercial analysis which
led to an increase in conversion rate from 0.32% to 0.71%.
o Improved ROI from -1 (due to high branding investment from launch) to 0.39%.
o Defined the long-term marketing strategy for the acquisition channels, email and trade marketing.
o Worked across teams to identify sales peaks/troughs and key calendar periods which may require additional
activity based on commercial and strategic insights.
o Supported the development of three direct reports and a team of 11 people.
Marketing, Seo, Branding, MArketing Strategy, Budget, PPC, ROI, Sales, Website, Growth, Affiliate, Development, Online, LED, Manager, UP
2011 - 2015
job
Search Marketing Strategist
NET-A-PORTER.COM.
(Jan 2013 - April 2015)
• Drove paid search and SEO channel performance and paid search development and innovation. Responsible for a
49% revenue growth, 5% traffic increase, average NET ROI at 3.59 from 1.8.
• Drove paid search and SEO channel performance and paid search development and innovation. Responsible for a
49% revenue growth, 5% traffic increase, average NET ROI at 3.59 from 1.8.
Marketing, Seo, Innovation, ROI, Net, Growth, Search marketing, Development, Search
2009 - 2011
job
Account Manager
MEDIA-CONTACTS.
Managed First Choice account. Ensured strong performance across their products. Managed the account team and client relationship. Developed strategy. Undertook data analysis and performance monitoring.
Data Analysis, Account Manager, Monitoring, Manager
2008 - 2009
job
Account Executive
MINDSHARE WORLDWIDE.
Responsible for all Search Marketing for the agency's luxury clients including Tudor/Rolex, Motorola (luxury product - Aura) and Jaguar. Devised campaign structure, identified keyword opportunities and crafted AdText for
clients. Achieved very strong CTRs. Optimised accounts.
clients. Achieved very strong CTRs. Optimised accounts.
Marketing, Search marketing, Search, Campaign
My education
2007
-
2008
Institut Supérieur de Commerce de Paris ISC
MBA, Management and Marketing of Luxury Goods (Minor in Commerce)
MBA, Management and Marketing of Luxury Goods (Minor in Commerce)
2005
-
2007
Institut Supérieur de Communication
Masters, Global Communication
Masters, Global Communication
2003
-
2005
Institut Supérieur de Communication
Unspecified, Communication
Unspecified, Communication
?
-
2003
n/a
HighSchoolOrEquivalent, Economic and Social Sciences
HighSchoolOrEquivalent, Economic and Social Sciences
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