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Sales trained leader helping businesses grow
Andy Benson
,
Cranleigh, United Kingdom
Experience
Other titles
Skills
I'm offering
• Consumer/B2B leader with 20+ years of leading and coaching commercial teams • Catalyst for business growth, grassroots transformation and positive cultural change • Functional leadership in Sales, Marketing, Operations and General Management across the UK, Nordic and European markets • Sony Europe trained in a diverse range of disciplines and countries • Created and ran a management consultancy business transforming clients results • Personal strengths in delivering business results, leading teams towards a shared goal and creating long term collaborative customer relationships • Interim/project-based assignments completed in B2C and B2B sectors • Personal coach to business leaders
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Director
Consensus Group Ltd.
Relaunched Consensus Group Ltd; Management consultancy which provides commercial insight to businesses seeking growth, turnaround or transformation. Clients from both commercial and not-for-profit.
Management, Turnaround, Growth, Transformation
2017 - 2019
job
UK Managing Director
Duplo International.
UK lead of Duplo, the market-leading Print Finishing solutions provider operating in the Commercial Print market. Team of 45 across Sales, Marketing, Service, and Operations.
Member of the Duplo International Executive board
Achievements
• Transformed the Sales team and introduced the new ways of working along with recently appointed UK Head of Sales.
• Reconnected Sales and Service under the "One Duplo" banner ensuring one Duplo voice in front of customers
• Increased Gross Profitability by 11% through discount control and value-added activity
• Created and launched Duplo's customer engagement programme, building stronger lifetime values through targeted campaigns and tailored activity across the customer base.
• Restructured the commercial terms with Duplo's Channel customers (Circa 30% of Biz) to drive increased activity and scale through enhanced marketing support and closer targeting of financial rewards. Net effect 25% growth with Preferred partners.
Member of the Duplo International Executive board
Achievements
• Transformed the Sales team and introduced the new ways of working along with recently appointed UK Head of Sales.
• Reconnected Sales and Service under the "One Duplo" banner ensuring one Duplo voice in front of customers
• Increased Gross Profitability by 11% through discount control and value-added activity
• Created and launched Duplo's customer engagement programme, building stronger lifetime values through targeted campaigns and tailored activity across the customer base.
• Restructured the commercial terms with Duplo's Channel customers (Circa 30% of Biz) to drive increased activity and scale through enhanced marketing support and closer targeting of financial rewards. Net effect 25% growth with Preferred partners.
Marketing, Operations, Print, Sales, Service, Net, Growth, Support, Banner, International
2015 - 2017
job
Consultancy Business Created
Consensus Group LTD.
Created a Business consultancy to advise organisations on their commercial and go-to
marketing strategies. Business briefs covered new product introduction, market mapping,
Business partnership development, Sales and Marketing development, interim roles and research projects.
Projects varied from ongoing consultancy to Interim assignments
marketing strategies. Business briefs covered new product introduction, market mapping,
Business partnership development, Sales and Marketing development, interim roles and research projects.
Projects varied from ongoing consultancy to Interim assignments
Business advisory, Channel Management Strategy, Business growth support, Go to market analysis
2011 - 2014
job
Leader of Sony's consumer Businesses for Sweden, Denmark, Norway and Finland
Sony Nordics, Country MD, Consumer Electronics.
The team of 160 delivered circa. €230M in FY 2013. Based in Copenhagen; led the Sony Nordics operations in 4 offices Copenhagen, Stockholm, Oslo and Helsinki.
Achievements
• Grew the business by 17% in the last financial year against a flat market
• Built the collective culture to adopt greater personal responsibility/ownership and delivered a 15% increase in team satisfaction from 55% to 70% (Towers Watson Global survey). This was achieved despite two rounds of consolidation across Europe in which the Nordics played their part.
• Established a re-balancing of business away from the largest customer to others within the region. This enabled a more balanced approach to the market and ensured Sony had a significant presence across the region rather than concentrated in the dominant player in Nordics.
• Converted sales to a localised structure from a Nordic wide channel base, whilst strengthening the marketing and business support divisions as a Nordics platform
• Launched Sony's tablet product in the Nordics, establishing it as a new category and building a €10M business from launch within 18 months
Achievements
• Grew the business by 17% in the last financial year against a flat market
• Built the collective culture to adopt greater personal responsibility/ownership and delivered a 15% increase in team satisfaction from 55% to 70% (Towers Watson Global survey). This was achieved despite two rounds of consolidation across Europe in which the Nordics played their part.
• Established a re-balancing of business away from the largest customer to others within the region. This enabled a more balanced approach to the market and ensured Sony had a significant presence across the region rather than concentrated in the dominant player in Nordics.
• Converted sales to a localised structure from a Nordic wide channel base, whilst strengthening the marketing and business support divisions as a Nordics platform
• Launched Sony's tablet product in the Nordics, establishing it as a new category and building a €10M business from launch within 18 months
Marketing, Operations, Sales, It, Support, Norway, LED, Watson
2006 - 2011
job
Commercial Director
Sony UK.
Led the sales, marketing and business planning functions covering both the Consumer and B2B businesses for Sony UK. The team delivered £1.2bn in 2008. During this assignment we restructured twice, once converting to a business unit structure and latterly consolidating 25% of the company. Managed the commercial relationship, terms, channel investments and profitability for all channels and categories.
Leadership, Commercial Management, Corporate Culture, Business strategy, Channel development, Sales DElivery, Brand identity
2002 - 2006
job
Infrastructure/Operations Director
Sony Europe/UK.
Developed an Operations Division that brought together the previously separate teams of Logistics, Customer Operations, Credit Management and Inventory Management.
Teams of 200 across 2 sites. The role expanded to include after-sales service and IS. Reporting line changed into Sony Europe. Team of 340 during opening months, although outsourcing of service and logistics more than halved the team headcount.
Achievements
• Established the "Delivery to Promise" mantra that supported Sony in developing the preferred supplier status with our key retail partners. Established with approx. 16 % cost reduction while growing customers satisfaction within 10 months before the change to Infrastructure team with Sony Europe
• Co-led the consolidation of back offices with sales companies in Europe to a successful conclusion in 2004
• Completed the consolidation of the UK infrastructure team, outsourcing the service repair centres (4) and the logistics function. Reduction in headcount moved the fixed cost ratio from 55% to 20% of total SGA in Infrastructure.
Sony Career )
Teams of 200 across 2 sites. The role expanded to include after-sales service and IS. Reporting line changed into Sony Europe. Team of 340 during opening months, although outsourcing of service and logistics more than halved the team headcount.
Achievements
• Established the "Delivery to Promise" mantra that supported Sony in developing the preferred supplier status with our key retail partners. Established with approx. 16 % cost reduction while growing customers satisfaction within 10 months before the change to Infrastructure team with Sony Europe
• Co-led the consolidation of back offices with sales companies in Europe to a successful conclusion in 2004
• Completed the consolidation of the UK infrastructure team, outsourcing the service repair centres (4) and the logistics function. Reduction in headcount moved the fixed cost ratio from 55% to 20% of total SGA in Infrastructure.
Sony Career )
Retail, Operations, Management, Sales, Service, Outsourcing, Infrastructure, Inventory management, LED
2001 - 2002
job
General Manager
Information Technology Group.
Sales and P+L accountable for Sony Information Technology ranges (VAIO notebooks, desktops and personal information technology products). The team included sales, marketing, back-office and business planning as a separate business unit with the Sony consumer business.
Achievements
• Moved the Desktop business from loss-making into profit
• Migrated the division's operation from standalone to a more unified approach to enable subsequent integration into the broader Consumer group.
Achievements
• Moved the Desktop business from loss-making into profit
• Migrated the division's operation from standalone to a more unified approach to enable subsequent integration into the broader Consumer group.
Marketing, Integration, Sales, Technology, Office, Manager
1999 - 2000
job
Consumer AV Specialist Channels, General Manager
Independents, Sony Centres, Department Stores.
Sales leadership role expanded and upgraded to lead channel teams for Independents, Sony Centres, Department Stores, Key Regionals, Distributors and Catalogue Retailers
Achievements
• Built sales 32% in one year from £380M to £500M.
• Created a consistent Account management process ensuring effective ROI on channel marketing investments and delivered increased profitability as a result.
Achievements
• Built sales 32% in one year from £380M to £500M.
• Created a consistent Account management process ensuring effective ROI on channel marketing investments and delivered increased profitability as a result.
Marketing, Account management, ROI, Leadership, Management, Sales, Manager
1996 - 1998
job
Senior Product Manager
Digital Imaging.
Product Manager, Manager
1995 - 1996
job
Product Manager
Portable Audio.
Product Manager, Manager
1994 - 1995
job
Trade Marketing Manager
unknown.
Marketing, Manager
1992 - 1994
job
Senior National Accounts Manager
unknown.
Manager
1990 - 1992
job
National Accounts Manager
unknown.
Manager
1989 - 1990
job
National Accounts Exec
unknown.
1988 - 1989
internship
Graduate Trainee
unknown.
EARLY CAREER
Having worked at Pedigree Petfoods in field sales during placement year from Plymouth, joined Sony as a Graduate Trainee in 1988.
Having worked at Pedigree Petfoods in field sales during placement year from Plymouth, joined Sony as a Graduate Trainee in 1988.
Sales
My education
1985
-
1988
University of Plymouth
Bachelors, Business Studies
Bachelors, Business Studies
1983
-
1985
Plymouth University
Higher National Diploma, Business & Finance
Higher National Diploma, Business & Finance
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