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Highly experienced marketer with a broad range of online and offline marketing skills
David Copeland
,
HOVE, United Kingdom
Experience
Other titles
Skills
I'm offering
David is a highly experienced marketer with a broad range of online and offline marketing skills gained in his current and previous roles, including: Account Based Marketing (ABM) * Marketing Analytics & Data Visualisation * Email Marketing * Paid & Organic Social Media Campaigns * Website Content Management * SEO/SEM * PR & Content Marketing * Market Research * Design & Branding * Event Marketing
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Available
My experience
2019 - ?
job
Marketing Manager
unknown.
fixed-term maternity cover contract
• Managing account-based marketing (ABM) programmes to support key account sales teams
• Creation of data-driven insights & dashboards (Microsoft Power BI)
• Email Marketing campaign design & deployment (MailChimp)
• Use of Adobe Creative Suite (PhotoShop, Illustrator & Acrobat Pro)
• E-commerce website content management (WordPress)
• Market research survey design & deployment (Survey Monkey)
• Management of PR, social media & internal communications, including paid LinkedIn
campaigns
• Corporate brand management
• External agency management (designers, printers, website/SEO agency, PR consultant)
• Budget management (£150k)
• Managing account-based marketing (ABM) programmes to support key account sales teams
• Creation of data-driven insights & dashboards (Microsoft Power BI)
• Email Marketing campaign design & deployment (MailChimp)
• Use of Adobe Creative Suite (PhotoShop, Illustrator & Acrobat Pro)
• E-commerce website content management (WordPress)
• Market research survey design & deployment (Survey Monkey)
• Management of PR, social media & internal communications, including paid LinkedIn
campaigns
• Corporate brand management
• External agency management (designers, printers, website/SEO agency, PR consultant)
• Budget management (£150k)
Deployment, Social, Manager, Power, Campaign, BEE, Adobe, Support, Website, Content, Sales, Management, Pr, Linkedin, Wordpress, Mailchimp, E-commerce, Content Management, Power BI, Budget, Market research, Illustrator, Research, Email marketing, Seo, Design, Marketing, Social Media
2018 - 2019
job
UK Customer Marketing Manager
Kimberly.
fixed-term maternity cover contract
• Managing and executing omnichannel marketing programmes to support sales teams in delivering P&L targets and sustainable market share growth
• Measurement of marketing programmes including media tracking (online & offline), website
optimisation and social listening
• Partnering with digital operations team to adapt and execute digital sales tools/websites
• Uploading and maintaining marketing content in digital asset management system
• Brand and content management
• Agency & budget management
• Managing and executing omnichannel marketing programmes to support sales teams in delivering P&L targets and sustainable market share growth
• Measurement of marketing programmes including media tracking (online & offline), website
optimisation and social listening
• Partnering with digital operations team to adapt and execute digital sales tools/websites
• Uploading and maintaining marketing content in digital asset management system
• Brand and content management
• Agency & budget management
Asset Management, Social, Manager, Online, Omnichannel, Support, Growth, Website, Content, Marketing, Sales, Management, Optimization, Content Management, Budget, Operations, Websites
2017 - 2018
job
Head of Brand Marketing
StepStone GmbH.
fixed-term maternity cover contract
• Responsible for helping drive sales of £35m across four digital recruitment platforms, plus
management of the centralised events function
• Team leadership and coaching to deliver omnichannel customer journeys and brand marketing
activities including OOH, thought-leadership content marketing, PR, social media and events
• Working with Group Marketing Director to re-structure the marketing function
• Budget management
• People management: 5 in-house, PR agency, matrix management of internal marketing services
Marketing Director
• Responsible for helping drive sales of £35m across four digital recruitment platforms, plus
management of the centralised events function
• Team leadership and coaching to deliver omnichannel customer journeys and brand marketing
activities including OOH, thought-leadership content marketing, PR, social media and events
• Working with Group Marketing Director to re-structure the marketing function
• Budget management
• People management: 5 in-house, PR agency, matrix management of internal marketing services
Marketing Director
Social Media, Marketing, Content marketing, Coaching, Budget, Team Leadership, Leadership, Pr, Management, Sales, Content, People management, Recruitment, Omnichannel, Social
2015 - 2016
job
Head of Marketing
Fusion Lifestyle.
fixed-term maternity cover contract
• Responsible for helping drive sales of £90m through the acquisition and retention of 10,000
customers nationwide
• Led a major digital acceleration programme investing £150k in new websites and implementing
uptake of digital marketing channels, systems and processes across the business
• Budget management
• People management: 9 in-house, plus multiple external agencies (digital, media buying, PR)
• Responsible for helping drive sales of £90m through the acquisition and retention of 10,000
customers nationwide
• Led a major digital acceleration programme investing £150k in new websites and implementing
uptake of digital marketing channels, systems and processes across the business
• Budget management
• People management: 9 in-house, plus multiple external agencies (digital, media buying, PR)
Digital Marketing, Marketing, Websites, Budget, Pr, Management, Sales, People management, Media buying, Retention, Processes, LED
2015 - 2015
job
Head of Marketing
UBM.
fixed-term sabbatical cover contract
• Responsible for helping drive sales of £25m across a portfolio of large-scale B2B trade shows
and digital platforms in the security, FM and H&S sectors
• People management: 10 in-house, external agencies
• Budget management
• Responsible for helping drive sales of £25m across a portfolio of large-scale B2B trade shows
and digital platforms in the security, FM and H&S sectors
• People management: 10 in-house, external agencies
• Budget management
Marketing, B2B, Budget, Management, Sales, People management, Security
2013 - 2015
job
Marketing Director
Faversham House.
Responsible for helping drive sales of £10m across a portfolio of B2B trade shows, conferences,
awards, publications and digital content platforms
• Implemented data analytics and measurement to maximise marketing ROI
• Undertook a full review of marketing team to implement new roles, systems and processes to support a customer-led and digital-first business strategy
• People management: 7 in-house, plus external agencies
• Budget management
awards, publications and digital content platforms
• Implemented data analytics and measurement to maximise marketing ROI
• Undertook a full review of marketing team to implement new roles, systems and processes to support a customer-led and digital-first business strategy
• People management: 7 in-house, plus external agencies
• Budget management
Marketing, Business strategy, B2B, Budget, ROI, Management, Analytics, Sales, Content, People management, Support, Processes, LED
2012 - 2013
job
Global Head of Brand Marketing
Events Group.
• Responsible for helping drive sales of £20m across a portfolio of large-scale B2B trade shows
• Assisted the Group Marketing Director with a major re-structure of the marketing function
• Budget management
• People management: 14 in-house, external agencies
• Assisted the Group Marketing Director with a major re-structure of the marketing function
• Budget management
• People management: 14 in-house, external agencies
Marketing, B2B, Budget, Management, Sales, People management
2011 - 2012
job
Head of Marketing & Sales
LexisNexis.
(fixed-term maternity cover contract)
• Responsible for helping drive sales of £3m across a portfolio of 450 B2B conferences, webinars
and in-house courses for the legal and tax sectors
• Direct responsibility for delivering £900k of delegate and sponsorship revenue
• Implemented a comprehensive re-structure of the marketing function to become portfolio-led
• Budget management
• People management: 13 in-house (marketing, delegate & sponsorship sales), plus agencies
• Responsible for helping drive sales of £3m across a portfolio of 450 B2B conferences, webinars
and in-house courses for the legal and tax sectors
• Direct responsibility for delivering £900k of delegate and sponsorship revenue
• Implemented a comprehensive re-structure of the marketing function to become portfolio-led
• Budget management
• People management: 13 in-house (marketing, delegate & sponsorship sales), plus agencies
Marketing, B2B, Budget, Management, Sales, People management, Sponsorship, LED
2008 - 2010
job
Interim Marketing Manager
Informa Exhibitions.
Marketing, Interim, Manager
2008 - 2008
freelance
Freelance Marketing Consultant
unknown.
Marketing
2005 - 2007
job
Group Marketing Manager
unknown.
Marketing, Manager
2000 - 2004
job
Group Marketing Manager
Imark Communications.
Marketing, Manager
1999 - 2000
job
Event Marketing Manager
Miller Freeman.
Marketing, Event, Manager
1998 - 1999
job
Senior Marketing Executive
Equifax.
Marketing
1995 - 1998
job
Marketing Executive
Reed Exhibitions.
Marketing
My education
University of Greenwich
Hndhncorequivalent, Business & Finance
Hndhncorequivalent, Business & Finance
Rainham Mark Grammar School
Secondary, Education
Secondary, Education
?
-
2016
Google Analytics Academy
N/a, N/a
N/a, N/a
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