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Experienced B2B & B2C Marketing Specialist
Duygu (Dee) Sarikaya
,
Cardiff, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced, result focused marketing professional, I am passionate about driving change by ensuring strong integrated communication anchored with consumer insights, while assuring synergy between online and offline world.
I have 10 years’ marketing experience across B2C and B2B in both agency and client side. My strengths include working effectively in cross-functional teams, applying a strong commercial acumen, combined with problem solving, insight and an excellent ability to interact and influence at all levels.
I have 10 years’ marketing experience across B2C and B2B in both agency and client side. My strengths include working effectively in cross-functional teams, applying a strong commercial acumen, combined with problem solving, insight and an excellent ability to interact and influence at all levels.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
job
Strategic Marketing Manager
NUAIRE.
Reporting to the Managing Director, responsible for Nuaire's marketing department and playing an
advisory role for child company Domus.
Key Responsibilities:
⇒ Full responsibility of Nuaire brand development, owning and driving the strategic vision across
product, media and communication
⇒ Transform the digital platforms; lead the customer journey project, social media and content
strategy, a new website with fully functioning reporting facilities
⇒ Lead the launch of Hybrid ventilation product - Nuaire's first 360 channel activated marketing
campaign
⇒ Product development and pricing strategy
⇒ Direct line management responsibility to four members of the Marketing team
Key Achievements:
⇒ Led Nuaire's brand repositioning project after identifying brand erosion in the marketplace
⇒ Transformed the existing 'showroom' to an engaging training and meeting facility for internal and external customers
⇒ Conceptualised and executed a marketing campaign to launch Nuaire's first ever hybrid
ventilation product (combines mechanical and natural ventilation) by activation a 360 marketing
campaign which resulted in £1.2m quotes in it's first 10 weeks
advisory role for child company Domus.
Key Responsibilities:
⇒ Full responsibility of Nuaire brand development, owning and driving the strategic vision across
product, media and communication
⇒ Transform the digital platforms; lead the customer journey project, social media and content
strategy, a new website with fully functioning reporting facilities
⇒ Lead the launch of Hybrid ventilation product - Nuaire's first 360 channel activated marketing
campaign
⇒ Product development and pricing strategy
⇒ Direct line management responsibility to four members of the Marketing team
Key Achievements:
⇒ Led Nuaire's brand repositioning project after identifying brand erosion in the marketplace
⇒ Transformed the existing 'showroom' to an engaging training and meeting facility for internal and external customers
⇒ Conceptualised and executed a marketing campaign to launch Nuaire's first ever hybrid
ventilation product (combines mechanical and natural ventilation) by activation a 360 marketing
campaign which resulted in £1.2m quotes in it's first 10 weeks
It, Social, LED, Manager, Hybrid, Campaign, Ventilation, Development, Natural, Social Media, Website, Strategic Marketing, Content, Management, Training, Product development, Marketing
2018 - 2018
job
Northern Europe Floorcare Senior Marketing Manager
DYSON.
Reporting to the Marketing Director, managing Dyson's Floorcare category (£360m revenue). Responsible for £15m+ brand building budget and two direct reports.
Key Responsibilities:
⇒ Full P&L responsibility for the Great Britain market for Floorcare category, owning and driving the strategic vision across product, media and communications
⇒ Managing a multi-million pound budget and allocating spend intelligently on activities to
strengthen the category against commercial and marketing metrics to deliver against the business profit and loss
⇒ Lead the launch of Dyson Cyclone V10 vacuum cleaners - Dyson Floorcare category biggest
launch
⇒ Pitched to existing key retailers, negotiated store space and retail marketing partnership plans
ahead of launch
⇒ Product and range responsibility for the category
⇒ Supported Ireland, Benelux and Nordics with their strategic Floorcare plans
⇒ Direct line management responsibility to two Marketing Managers
Key Achievements:
⇒ Launched Dyson's latest Floorcare technology - Dyson Cyclone V10 vacuum cleaner which
became number one best selling vacuum cleaner in the first nine weeks of launch
⇒ Following the launch in March, 1 in 3 vacuums sold in Dyson was a Dyson Cyclone V10 vacuum
cleaner
⇒ Increased Dyson UK brand awareness following the launch to 70% (64% previously), volume share
to 26% (23% previously) and value share to 50% (48% previously)
⇒ Identified a business need to re-ignite consumer consideration in the category. Created a whole
new media communications and TV and digital campaign approach based on consumer
insights, this was a completely different communications model for Dyson focusing on
testimonials, the campaign delivered a 78% uplift in search and a 15% uplift in sales
⇒ Initiated and implemented a growth strategy, which has seen the floorcare market in the UK pivot
from corded to cordless vacuums with a +20% value growth and number 1 market leader in volume and value share
⇒ Pioneered a change in approach to go to market planning, commissioning an extensive floorcare
shopper journey study which reformed how Dyson approached execution in physical and online
platforms.
Key Responsibilities:
⇒ Full P&L responsibility for the Great Britain market for Floorcare category, owning and driving the strategic vision across product, media and communications
⇒ Managing a multi-million pound budget and allocating spend intelligently on activities to
strengthen the category against commercial and marketing metrics to deliver against the business profit and loss
⇒ Lead the launch of Dyson Cyclone V10 vacuum cleaners - Dyson Floorcare category biggest
launch
⇒ Pitched to existing key retailers, negotiated store space and retail marketing partnership plans
ahead of launch
⇒ Product and range responsibility for the category
⇒ Supported Ireland, Benelux and Nordics with their strategic Floorcare plans
⇒ Direct line management responsibility to two Marketing Managers
Key Achievements:
⇒ Launched Dyson's latest Floorcare technology - Dyson Cyclone V10 vacuum cleaner which
became number one best selling vacuum cleaner in the first nine weeks of launch
⇒ Following the launch in March, 1 in 3 vacuums sold in Dyson was a Dyson Cyclone V10 vacuum
cleaner
⇒ Increased Dyson UK brand awareness following the launch to 70% (64% previously), volume share
to 26% (23% previously) and value share to 50% (48% previously)
⇒ Identified a business need to re-ignite consumer consideration in the category. Created a whole
new media communications and TV and digital campaign approach based on consumer
insights, this was a completely different communications model for Dyson focusing on
testimonials, the campaign delivered a 78% uplift in search and a 15% uplift in sales
⇒ Initiated and implemented a growth strategy, which has seen the floorcare market in the UK pivot
from corded to cordless vacuums with a +20% value growth and number 1 market leader in volume and value share
⇒ Pioneered a change in approach to go to market planning, commissioning an extensive floorcare
shopper journey study which reformed how Dyson approached execution in physical and online
platforms.
Marketing, Retail, Budget, Brand Building, Growth strategy, Management, Sales, Technology, TV, Growth, Search, Campaign, Online, Manager, Go
2011 - 2017
job
Customer Service Advisor
THE AAIS.
Details of role and responsibilities to be given if and when requested
Customer service, Service
2014 - 2015
job
B2B Asia & ANZ Commercial Manager
unknown.
Promoted to this role after six months in Dyson to manage APAC region, and launch Airblade in China.
Reported to the B2B Commercial Director and managed six direct reports.
Key Responsibilities:
⇒ Re-ignited the relationship with sales teams across ANZ to deliver a 12-month roadmap shifting
efforts to focus on specific sectors (travel, hospitality, architecture)
⇒ Managed regional campaigns for Asia, covering hygiene, environment and maintenance topics
for hand dryers, through trade shows, digital channels, print and demonstration zones in high
traffic areas (malls, travel zones i.e. train stations)
⇒ Launch Dyson Airblade hand dryers in China, set up distribution and a new marketing and sales
team
⇒ Worked with RDD, insights and local teams to ensure future NPD exceeds expectations for APAC
business owners and consumers
Key Achievements:
⇒ Launched Dyson hand dryers in China, developed go to market strategy and marketing model
⇒ Built hand dryer category in China from ground up, built and coached, and engaged team in the process
⇒ Added value outside of core role by developing and delivering a global online marketing
academy aimed at inspiring and increasing the capability of Dyson marketers. Trained
approximately 600 staff from sales, marketing to external distributors
⇒ Re-ignited the relationship with sales teams across ANZ to deliver a 12-month roadmap shifting
efforts to focus on specific sectors (travel, hospitality, architecture)
Reported to the B2B Commercial Director and managed six direct reports.
Key Responsibilities:
⇒ Re-ignited the relationship with sales teams across ANZ to deliver a 12-month roadmap shifting
efforts to focus on specific sectors (travel, hospitality, architecture)
⇒ Managed regional campaigns for Asia, covering hygiene, environment and maintenance topics
for hand dryers, through trade shows, digital channels, print and demonstration zones in high
traffic areas (malls, travel zones i.e. train stations)
⇒ Launch Dyson Airblade hand dryers in China, set up distribution and a new marketing and sales
team
⇒ Worked with RDD, insights and local teams to ensure future NPD exceeds expectations for APAC
business owners and consumers
Key Achievements:
⇒ Launched Dyson hand dryers in China, developed go to market strategy and marketing model
⇒ Built hand dryer category in China from ground up, built and coached, and engaged team in the process
⇒ Added value outside of core role by developing and delivering a global online marketing
academy aimed at inspiring and increasing the capability of Dyson marketers. Trained
approximately 600 staff from sales, marketing to external distributors
⇒ Re-ignited the relationship with sales teams across ANZ to deliver a 12-month roadmap shifting
efforts to focus on specific sectors (travel, hospitality, architecture)
Marketing, Online Marketing, B2B, Marketing and sales, Print, Sales, Architecture, Npd, China, Online, Manager, Go, Asia, UP
2014 - 2014
job
B2B Marketing Project Manager
unknown.
Working in Dyson B2B creative hub to traffic projects across the globe, reported into Commercial Director
and managed two direct reports; artworker and a creative head.
Key Responsibilities:
⇒ Managed new market entrance into China and Japan, required extensive scoping and challenging of requirements to ensure product and go to market plans were balanced against
cost, time and business requirements
⇒ Managed short and long-term projects, ensuring all work is delivered to a high standard through
quality briefing
⇒ Worked with key stakeholders to define requirements and deliver milestones for all market
projects
⇒ Managed third party vendor work, contractors and suppliers across the projects
⇒ Project planning and tracking; creating key milestones and performance indicators
Key Achievements:
⇒ Pioneered a change in briefing process and set milestone processes to maximize resource and deliver to tight deadlines
and managed two direct reports; artworker and a creative head.
Key Responsibilities:
⇒ Managed new market entrance into China and Japan, required extensive scoping and challenging of requirements to ensure product and go to market plans were balanced against
cost, time and business requirements
⇒ Managed short and long-term projects, ensuring all work is delivered to a high standard through
quality briefing
⇒ Worked with key stakeholders to define requirements and deliver milestones for all market
projects
⇒ Managed third party vendor work, contractors and suppliers across the projects
⇒ Project planning and tracking; creating key milestones and performance indicators
Key Achievements:
⇒ Pioneered a change in briefing process and set milestone processes to maximize resource and deliver to tight deadlines
Marketing, Project Manager, B2B Marketing, B2B, China, Manager, Go, Processes
2013 - 2014
job
Marketing Coordinator
PRINCIPALITY BUILDING SOCIETY.
Worked closely with mortgage, savings and insurance teams to develop marketing communications.
Key Responsibilities and Achievements:
⇒ Developed and executed campaigns with, clear and robust propositions which met customer
product and campaign objectives
⇒ Delivered excellent execution of point of sale communications across all branches, ensuring all
communication was developed in line with brand guidelines
⇒ Developed and launched bespoke branch events during new product launches; from savings
accounts to new mortgage rates
Key Responsibilities and Achievements:
⇒ Developed and executed campaigns with, clear and robust propositions which met customer
product and campaign objectives
⇒ Delivered excellent execution of point of sale communications across all branches, ensuring all
communication was developed in line with brand guidelines
⇒ Developed and launched bespoke branch events during new product launches; from savings
accounts to new mortgage rates
Marketing, Coordinator, Insurance, Campaign
2013 - 2013
job
Marketing Executive
ITEL SUPPLIES.
June '13
Stop-gap one month to assist in marketing with an I.T. consumables provider.
Key Responsibilities and Achievements:
⇒ Delivered a new website project using a content management system
⇒ Engaged in the new business venture set up by managing content of the website using Magento
⇒ Assisted a team of four with the migration from an old CRM system to a new one
Stop-gap one month to assist in marketing with an I.T. consumables provider.
Key Responsibilities and Achievements:
⇒ Delivered a new website project using a content management system
⇒ Engaged in the new business venture set up by managing content of the website using Magento
⇒ Assisted a team of four with the migration from an old CRM system to a new one
Marketing, CRM, Content Management, Magento, Management, Content, Website, UP
2013 - 2013
job
CRM Campaign Manager
AXA Wealth.
Project management of Sun Life Direct's funeral plan poduct portfolio, reported to Head of Marketing.
Key Responsibilities:
⇒ Project managed across all Sun Life Direct campaigns
⇒ Liaison with in house creative, printers and mailing house to co-ordinate campaigns
⇒ 18-month campaign roadmaps delivered for effective business planning and forecasting
⇒ Proof reading to ensure all artwork was compliant and accurate
Key Achievements:
⇒ Saved 20% in printing costs through a cost saving exercise of switching suppliers
Key Responsibilities:
⇒ Project managed across all Sun Life Direct campaigns
⇒ Liaison with in house creative, printers and mailing house to co-ordinate campaigns
⇒ 18-month campaign roadmaps delivered for effective business planning and forecasting
⇒ Proof reading to ensure all artwork was compliant and accurate
Key Achievements:
⇒ Saved 20% in printing costs through a cost saving exercise of switching suppliers
Marketing, Project Management, CRM, Forecasting, Artwork, Management, Campaign, Manager
2012 - 2012
job
Account Manager
OCCAM DM LTD.
Managed accounts in charity, automotive and financial sector. Clients included Oxfam, Janguar Land
Rover, Tesco Bank and Sainsburys Bank
Key Responsibilities & Achievements
⇒ Managed changes to client database solutions from project brief to implementation
⇒ Provided client performance reporting to internal and external client teams
⇒ Managed response and progress of support calls for all clients
⇒ Managed forecasting, budget and invoicing
Rover, Tesco Bank and Sainsburys Bank
Key Responsibilities & Achievements
⇒ Managed changes to client database solutions from project brief to implementation
⇒ Provided client performance reporting to internal and external client teams
⇒ Managed response and progress of support calls for all clients
⇒ Managed forecasting, budget and invoicing
Budget, Forecasting, Account Manager, Database, Implementation, Support, Manager
2011 - 2012
job
Campaign Delivery Manager
unknown.
Managed campaign briefs for customers' database solutions. Managed a team of four campaign
programming managers.
Key Responsibilities & Achievements
⇒ Delivered multi-channel campaigns for customers in the financial and automotive sector,
ensuring requirements met the definitions of the service and Occam's contracted service level
agreements
⇒ Interpreted briefs into Campaign Programmer Team to deliver projects using FastStats system for
data selection
⇒ Interpreted briefs to Insights Team to enable optimisation across all campaigns
programming managers.
Key Responsibilities & Achievements
⇒ Delivered multi-channel campaigns for customers in the financial and automotive sector,
ensuring requirements met the definitions of the service and Occam's contracted service level
agreements
⇒ Interpreted briefs into Campaign Programmer Team to deliver projects using FastStats system for
data selection
⇒ Interpreted briefs to Insights Team to enable optimisation across all campaigns
Database, Optimization, Service, Campaign, Manager
2010 - 2011
job
Account Manager
RMG RESPONSE.
Managed direct mail campaign briefs for customers, reported into Account Director.
Key Responsibilities & Achievements
⇒ Managed the internal mailing house for execution of direct mail campaigns
⇒ Managed briefs from start to finish, delivering projects to agreed timelines and budgets
⇒ Prospecting through telephone sales
⇒ Managed external supplier relationships for stock allocation on all projects
⇒ Led the rebranding project for RMG, project managing the transition; delivering all in office POS
and internal launch
Key Responsibilities & Achievements
⇒ Managed the internal mailing house for execution of direct mail campaigns
⇒ Managed briefs from start to finish, delivering projects to agreed timelines and budgets
⇒ Prospecting through telephone sales
⇒ Managed external supplier relationships for stock allocation on all projects
⇒ Led the rebranding project for RMG, project managing the transition; delivering all in office POS
and internal launch
Account Manager, Sales, Pos, Office, Campaign, Manager, LED
My education
University of Wales Institute
Bachelors, International Business
Bachelors, International Business
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