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Experienced Business, Brand & Marketing Strategist
Jamie Le Grice
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
In a nutshell, I make things happen and get shit done. I have 10 years' experience working in senior management roles within the strategic, planning and executional aspects of marketing, brand strategy and communications. I've worked with established businesses to super scrappy startups in both permanent and contract roles to define their business strategy, improve their brand and enhance their marketing, product and operations. I'm obsessed with the customer journey, data and the brand experience and love working with high-growth challenger brands to help them scale whilst building world-class brands that consumers fall in love with.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - ?
job
Brand & Marketing Director
Showcase Beauty.
Showcase Beauty is an eCommerce startup marketplace disrupting the £17bn UK beauty industry. Showcase discovers indie beauty brands, helping scale them up and bring them to consumers. I look after the brand, marketing and operations at Showcase, leading the pivot of the business model, a complete rebrand and defining a consumer-focused proposition and scaling the marketing efforts to deliver MoM growth.
• Manage our marketing team, creative department, brand management and operations teams
• Responsible for the rebrand to Showcase Beauty from MyShowcase; including proposition development, positioning, creative rebranding, website redesign and roll-out across the business
• Defining our creative launch strategy, campaign and media planning for 2019, including OOH (tube/print) and top-level strategic partnerships with Hearst & ESI Media
• Defined growth marketing plans and customer retention plans; launching and optimising key channels such as SEM, affiliates, influencer marketing, eCRM, Content, PR, SEO and social marketing
• Delivered customer acquisition growth of D2C brand, with 25% MoM revenue increase and 2.5 RoAS & AOV £60+.
• Led Successful £1+ Crowdcube campaign; from production and strategy through to execution
• Defined proposition for, and launch of, customer loyalty programme. AOV increase of 13.7% amongst Loyalty Customers. Increased CLTV by 16.2%
• Redefined customer journey across all touchpoints
• Responsible for marketing P&L
• Oversaw execution and delivery of quarterly and bi-annual print books, monthly events and content, social and onsite communications
• and everything else a high growth startup needs!
• Manage our marketing team, creative department, brand management and operations teams
• Responsible for the rebrand to Showcase Beauty from MyShowcase; including proposition development, positioning, creative rebranding, website redesign and roll-out across the business
• Defining our creative launch strategy, campaign and media planning for 2019, including OOH (tube/print) and top-level strategic partnerships with Hearst & ESI Media
• Defined growth marketing plans and customer retention plans; launching and optimising key channels such as SEM, affiliates, influencer marketing, eCRM, Content, PR, SEO and social marketing
• Delivered customer acquisition growth of D2C brand, with 25% MoM revenue increase and 2.5 RoAS & AOV £60+.
• Led Successful £1+ Crowdcube campaign; from production and strategy through to execution
• Defined proposition for, and launch of, customer loyalty programme. AOV increase of 13.7% amongst Loyalty Customers. Increased CLTV by 16.2%
• Redefined customer journey across all touchpoints
• Responsible for marketing P&L
• Oversaw execution and delivery of quarterly and bi-annual print books, monthly events and content, social and onsite communications
• and everything else a high growth startup needs!
Media planning, Social, SEM, UP, LED, Production, Redesign, Campaign, BEE, Retention, Development, Marketing, Growth, Website, Content, Management, Pr, SEM, Print, Operations, Ecommerce, Seo
2016 - ?
freelance
Freelance Brand and Marketing Strategist
Onfido, iZettle, TVC, LDN Group, Honeycomb Works.
• Providing strategic advice to high-growth businesses across multiple industries.
• Guiding development of business strategy, brand proposition, implementing dynamic customers communication programmes, increasing awareness, acquisitions and retention.
• Clients include; Onfido, iZettle, Glue, LDN Group, Honeycomb Works, gig, Crunchboards and late-stage investment firm Technology Crossover Ventures
• Guiding development of business strategy, brand proposition, implementing dynamic customers communication programmes, increasing awareness, acquisitions and retention.
• Clients include; Onfido, iZettle, Glue, LDN Group, Honeycomb Works, gig, Crunchboards and late-stage investment firm Technology Crossover Ventures
Marketing, Business strategy, Technology, Growth, Development, Retention
2014 - 2016
job
Head of Brand, Comms and Customer Development
Hassle.com.
Hassle.com is on online marketplace that matches customers with reviewed, trusted cleaners in their local area. Hassle.com launched in London, raising $6M in Series A funding from Accel Partners in April 2014. In 2015, was acquired by Helpling for €32M to form Europe's first 'Super Start-up'.
• Responsible for strategic development and guardianship of Hassle.com brand, improving customer happiness and increasing retention and loyalty.
• Led strategic brand repositioning, including defining new vision, mission, values.
• Responsible for all customer email marketing, including transactional emails and newsletters
• Led on all OOH, including bus & tube campaigns, digital signage and street teams, activity across multiple regions, including city launches
• Re-mapped customer and cleaners' journeys, improving education and onboarding
• Led on all PR and SEO activities for Hassle. Featured in TechCrunch, Marie Claire, DailyMail, Sunday Times, Stylist, Cosmopolitan, Design Taxi, Inc.com and Huffington Post
• Implemented content, social and communication campaign strategy
• Led price change project management and employee onboarding programme.
• Drove key city expansions of Hassle.com into Dublin, Paris, Manchester, Birmingham and Leeds.
• Responsible for strategic development and guardianship of Hassle.com brand, improving customer happiness and increasing retention and loyalty.
• Led strategic brand repositioning, including defining new vision, mission, values.
• Responsible for all customer email marketing, including transactional emails and newsletters
• Led on all OOH, including bus & tube campaigns, digital signage and street teams, activity across multiple regions, including city launches
• Re-mapped customer and cleaners' journeys, improving education and onboarding
• Led on all PR and SEO activities for Hassle. Featured in TechCrunch, Marie Claire, DailyMail, Sunday Times, Stylist, Cosmopolitan, Design Taxi, Inc.com and Huffington Post
• Implemented content, social and communication campaign strategy
• Led price change project management and employee onboarding programme.
• Drove key city expansions of Hassle.com into Dublin, Paris, Manchester, Birmingham and Leeds.
Marketing, Design, Seo, Project Management, Email marketing, Pr, Management, Content, Onboarding, Development, Retention, Campaign, Online, LED, UP, Social
2013 - 2014
job
Global Community Manager
MOO.
MOO is an award-winning online print and design company disrupting the trillon-dollar global print industry, making great design available to all.
• Planned and implemented multi-channel strategies to support product launches and global marketing campaigns (across social, content, PR, experiential)
• Led process for amplification of marketing communications, ensuring campaigns were planned and delivered across all relevant channels
• Grew MOOs global community from 250K to 1.5M, increasing engagement and response rates by ~15%
• Developed strategy for content across blog, newsletters, onsite and editorial.
• Led strategic plan for growth and launch into US and EU markets for social channels and blog, overseeing the running of these
• Mentored and led two junior members - one locally, one remotely
• Planned and implemented multi-channel strategies to support product launches and global marketing campaigns (across social, content, PR, experiential)
• Led process for amplification of marketing communications, ensuring campaigns were planned and delivered across all relevant channels
• Grew MOOs global community from 250K to 1.5M, increasing engagement and response rates by ~15%
• Developed strategy for content across blog, newsletters, onsite and editorial.
• Led strategic plan for growth and launch into US and EU markets for social channels and blog, overseeing the running of these
• Mentored and led two junior members - one locally, one remotely
Marketing, Design, Print, Pr, Content, Blog, Growth, Support, Community, Global Marketing, Online, Winning, Manager, LED, Social
2011 - 2012
job
Project Manager
Sparkler.
• Strategic agency side role, delivering social media, content strategy and digital planning research and insights.
• Clients included MTV, Radio 1, Facebook, Green and Blacks, LoveFilm and Channel 4
• Clients included MTV, Radio 1, Facebook, Green and Blacks, LoveFilm and Channel 4
Social Media, Project Manager, Research, Facebook, Content, Radio, Content strategy, Manager, Social
2009 - 2011
job
Planner
Timebank.
Client-side role for national not-for-profit charity involving social engagement, brand guardianship, community management and marketing.
Marketing, Management, Community, Social
2007 - 2009
job
Strategist at Brand Random
British Airways, Cancer Research and Prada.
• Agency side role within fast growth startup, including marketing, social media and community management
• Clients included Mini, British Airways, Cancer Research and Prada
• Clients included Mini, British Airways, Cancer Research and Prada
Social Media, Marketing, Research, Management, Growth, Community, Social
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