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Strong Multichannel Marketer with Brand, Social and Retail Marketing experience
Sybil Baiden
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am goal orientated with a track record of success in all my endeavours. I am always keen to develop my skills and enjoy new challenges on a day-to-day basis. I enjoy working in a target-driven, fast-paced environment and take fulfilment from achieving targets and objectives set out. I take pleasure from working as part of a team and also can work alone efficiently. Working in marketing, PR and communication, I have developed the skill of being highly organised, obtaining excellent communication skills to my colleagues as well as understanding how to communicate with customers in addition to, a great attention and the aim to deliver exceptional results in all circumstances. I am approachable and enjoy assisting my team members and offering support to management.
Markets
United Kingdom
Industries
Language
English
Fluently
Available
My experience
2019 - 2020
project
Marketing Manager (UK & Rest of World)
Skin Chemists & Dr. Botanicals.
Planning, executing and measuring success of brand campaigns in house and for external brick
and mortar and e-commerce retailers
• Management of marketing budget and reporting ROI on every £1 spent
• Management of a multi-channel marketing team of 8 colleagues
• Planning and signing off of all email campaigns
• Reporting campaign sales reports and updating the business weekly
• Lead Project manager for campaigns from conception through to launch
• Planned and executed all SEO and PPC campaigns in house
• Work closely with the Product Development team to ensure innovation and newness in product is supported
• Working closely with external PR companies to ensure messaging and communication is
relevant and on brand
• Managing and communicating the global campaign calendar, notifying of changes as required
• Working closely with account managers to ensure campaigns are effectively executed
• Measuring campaign success and sharing key learnings
• Managing the campaign critical path, informing internal teams of key dates and sign off
meetings
• Managing planning and production of campaign shoots and adhoc asset creation as required
• Managing the production of brand videos and seasonal videos
• Supporting on brand partnerships & collaborations
• Overseeing Social Media Manager and signing off social media calendar, influencer marketing
agreements, content and providing initiatives to grow community
• Lead project manager for website designs, layout and product packaging designs
• Writing all product copy including online descriptions, short and long copy and usages
and mortar and e-commerce retailers
• Management of marketing budget and reporting ROI on every £1 spent
• Management of a multi-channel marketing team of 8 colleagues
• Planning and signing off of all email campaigns
• Reporting campaign sales reports and updating the business weekly
• Lead Project manager for campaigns from conception through to launch
• Planned and executed all SEO and PPC campaigns in house
• Work closely with the Product Development team to ensure innovation and newness in product is supported
• Working closely with external PR companies to ensure messaging and communication is
relevant and on brand
• Managing and communicating the global campaign calendar, notifying of changes as required
• Working closely with account managers to ensure campaigns are effectively executed
• Measuring campaign success and sharing key learnings
• Managing the campaign critical path, informing internal teams of key dates and sign off
meetings
• Managing planning and production of campaign shoots and adhoc asset creation as required
• Managing the production of brand videos and seasonal videos
• Supporting on brand partnerships & collaborations
• Overseeing Social Media Manager and signing off social media calendar, influencer marketing
agreements, content and providing initiatives to grow community
• Lead project manager for website designs, layout and product packaging designs
• Writing all product copy including online descriptions, short and long copy and usages
ROI, Social, Manager, Management, Online, Planning, Production, Campaign, Development, Community, Website, Content, Sales, Pr, Social Media, REST, Packaging, E-commerce, PPC, Budget, Innovation, Product development, Project Manager, Writing, Layout, Seo, Marketing
2017 - 2019
job
Product Marketing Manager
Flair Leisure Products.
• Responsible for developing and implementing strategies with portfolio of brands
• Central point of contact for licensors and manufacturers for brand portfolio
• Sourcing and maintaining product information on all company reports
• Forward planning range strategies for each season - Spring Summer & Autumn Winter
• Create and present preview presentations and support the Sales team in presenting to key retail
buyers and smaller independent stores
• Collating and writing product descriptions, catalogue copy and packaging ideas
• Planning and implementing any exhibitions display to ensure portfolio of brands are shown in the best manner
• Implementing any new opportunities for retail stores and liaising with the sales team to communicate changes
• Developing and briefing POS, promotions and PR activities to maximise sales performance
• Briefing and directing advertising productions and TV planning
• Management of brand budgets, KPI's, financial targets, segment forecasts
• Communicating regularly with subsidiaries to incorporate market needs
• Communicating brand marketing strategies with stakeholders and the cross-functional team
Marketing executive, marketing, marketing campaigns manager, marketing administrator, marketing assistant
• Recommendation of pricing across portfolio of brands
• Regularly updating the business with sales reports and reviewing and evaluating with retail
buying teams
• Developing, implementing pricing and promotions strategy across all brands, whilst maintaining
competitiveness and ensuring profitability
• Management of marketing critical path and ensuring that all production and analytical resources
are working to schedule
• Developing and implementing 360-degree marketing activations
• Central point of contact for licensors and manufacturers for brand portfolio
• Sourcing and maintaining product information on all company reports
• Forward planning range strategies for each season - Spring Summer & Autumn Winter
• Create and present preview presentations and support the Sales team in presenting to key retail
buyers and smaller independent stores
• Collating and writing product descriptions, catalogue copy and packaging ideas
• Planning and implementing any exhibitions display to ensure portfolio of brands are shown in the best manner
• Implementing any new opportunities for retail stores and liaising with the sales team to communicate changes
• Developing and briefing POS, promotions and PR activities to maximise sales performance
• Briefing and directing advertising productions and TV planning
• Management of brand budgets, KPI's, financial targets, segment forecasts
• Communicating regularly with subsidiaries to incorporate market needs
• Communicating brand marketing strategies with stakeholders and the cross-functional team
Marketing executive, marketing, marketing campaigns manager, marketing administrator, marketing assistant
• Recommendation of pricing across portfolio of brands
• Regularly updating the business with sales reports and reviewing and evaluating with retail
buying teams
• Developing, implementing pricing and promotions strategy across all brands, whilst maintaining
competitiveness and ensuring profitability
• Management of marketing critical path and ensuring that all production and analytical resources
are working to schedule
• Developing and implementing 360-degree marketing activations
Sourcing, Manager, Planning, Administrator, Production, KPI, Presenting, Pos, Support, Management, TV, Marketing, Sales, Pr, Spring, Packaging, Retail, Writing, Advertising
2015 - 2016
job
Retention Marketing Campaign Manager (UK & Rest of World)
The White Company.
Responsibility of revising the customer communication strategy in line with the company targets and growing customer base
• Analysing our customer models and segmentation programs such as the propensity model and mosaic profiling and using this to tailor communications to our customer base via email and DM
• Briefing in the chief Editor all customer communication, which goes into the first page of all our
brochures and is tailored to different customers by their spending and buying habits
o This is also used for our online blog and snippets are used to communicate to our customers
through social media and in store
• Central point of contact and communication for all retention marketing activity, from initial planning
through to briefing internal and external departments, implementation and evaluation
• Create, develop and execute The White Company strategy across all key customer segments globally
working closely with the regional marketing teams to address market specific opportunities
• Manage customer level analysis driving concise and focused insight and understanding about TWC
customer to all teams within the business
• Project manage the seasonal overview document and communicate with all key stakeholders through
meetings held 8 months before each campaign
• Manage key supplier relationships such as Whistl, Royal Mail and Mailing Houses in order to ensure
smooth and timely campaign delivery, actively researching alternatives to drive down costs and improve
service
• Communicate marketing plans to all relevant departments internally and externally, including briefing
activity into the create and production teams to ensure resource and paper buy are correctly planned
• Project manage the retention marketing critical path to ensure delivery of all campaigns on time
• Working closely with the analytics team to ensure testing and analysis is effectively undertaken on each
campaign, developing actionable insights to develop the overall marketing strategy and objectives for
retention
• Management of the marketing critical path, ensuring that creative, production and analytical resources
are working to schedule
• Management of postcard communication and working with the analyst and creative team to ensure brand
guidelines are followed, manage promotion versioning and briefing into production
• Recording of campaign costs and invoices, ensuring that we're being correctly charged and taking
advantage of any potential discounts.
• Management of £7m budget and forecasting for Direct mail channel
• Analysing our customer models and segmentation programs such as the propensity model and mosaic profiling and using this to tailor communications to our customer base via email and DM
• Briefing in the chief Editor all customer communication, which goes into the first page of all our
brochures and is tailored to different customers by their spending and buying habits
o This is also used for our online blog and snippets are used to communicate to our customers
through social media and in store
• Central point of contact and communication for all retention marketing activity, from initial planning
through to briefing internal and external departments, implementation and evaluation
• Create, develop and execute The White Company strategy across all key customer segments globally
working closely with the regional marketing teams to address market specific opportunities
• Manage customer level analysis driving concise and focused insight and understanding about TWC
customer to all teams within the business
• Project manage the seasonal overview document and communicate with all key stakeholders through
meetings held 8 months before each campaign
• Manage key supplier relationships such as Whistl, Royal Mail and Mailing Houses in order to ensure
smooth and timely campaign delivery, actively researching alternatives to drive down costs and improve
service
• Communicate marketing plans to all relevant departments internally and externally, including briefing
activity into the create and production teams to ensure resource and paper buy are correctly planned
• Project manage the retention marketing critical path to ensure delivery of all campaigns on time
• Working closely with the analytics team to ensure testing and analysis is effectively undertaken on each
campaign, developing actionable insights to develop the overall marketing strategy and objectives for
retention
• Management of the marketing critical path, ensuring that creative, production and analytical resources
are working to schedule
• Management of postcard communication and working with the analyst and creative team to ensure brand
guidelines are followed, manage promotion versioning and briefing into production
• Recording of campaign costs and invoices, ensuring that we're being correctly charged and taking
advantage of any potential discounts.
• Management of £7m budget and forecasting for Direct mail channel
Blog, Social, Manager, Online, Production, Campaign, Retention, Testing, Analyst, Implementation, Social Media, Service, Analytics, Management, REST, Forecasting, Budget, MArketing Strategy, Marketing
2014 - 2015
job
Senior Marketing Coordinator
Gold Group International/Ann Summers.
Project management of the brand CVI document, which included colours, logo, tone of voice, to name but
a few as brand guidelines for the rest of the company to follow
• Supporting the Marketing Manager to deliver all campaigns, retail activities and strategic initiatives on
brand
• Develop, coordinate and evaluate the student strategy and activity across retail and online
• Preparing and writing full marketing communication packs and briefing on collateral for all 140
stores, tailored to each store type and ranking
• Managing and writing communication for our customer newsletter and online blog, which goes to
our customer base, who sign up through our event mailing system and tailoring communication to the type of mailing they have signed up for
• Writing all communication for customer events, POS and any in store ad-hoc communication
• Develop strong relationships and maintain continuous dialogue with all cross-functional teams including
online, PR, party plan and retail channels
Marketing executive, marketing, marketing campaigns manager, marketing administrator, marketing assistant
• Management of £250k marketing budget per year, purchase orders and department accounts
• Key contact for all 140 retail estate stores
• Implement local marketing activity from planning to implementation including:
o Store launch and closure activity
o Regional marketing support
o Store refurbishment activity
o In-store promotional events
• Planning, delivering and evaluating all campaigns as well as ad hoc projects
• Coordinate POS for all campaigns from brief to delivery, including costing for budget approvals and ensure it is delivered on schedule
• Delegate tasks to all cross-functional teams at weekly marketing meetings
• Manage and maintain the promotional and annual retail marketing calendar, competitor report and
critical paths as well as using these to plan and execute engaging, appropriate and timely events and evaluating their success
• Deliver an analysis campaign portfolio for each campaign containing descriptions, examples and success
of every campaign with key measures of channel sales, retail footfall, retail ATV and SPV increases versus
the previous year's statistics
• Conduct regular POS reviews with key stakeholders to maximise potential and manage costs
• Ensure multichannel values are applied where possible, working closely with the CRM and social media
teams on campaign launches and any seasonal activity
• Support key business areas such as students, personal shopping, etc.
• Creating and sending communication to all stores in line with the critical path
a few as brand guidelines for the rest of the company to follow
• Supporting the Marketing Manager to deliver all campaigns, retail activities and strategic initiatives on
brand
• Develop, coordinate and evaluate the student strategy and activity across retail and online
• Preparing and writing full marketing communication packs and briefing on collateral for all 140
stores, tailored to each store type and ranking
• Managing and writing communication for our customer newsletter and online blog, which goes to
our customer base, who sign up through our event mailing system and tailoring communication to the type of mailing they have signed up for
• Writing all communication for customer events, POS and any in store ad-hoc communication
• Develop strong relationships and maintain continuous dialogue with all cross-functional teams including
online, PR, party plan and retail channels
Marketing executive, marketing, marketing campaigns manager, marketing administrator, marketing assistant
• Management of £250k marketing budget per year, purchase orders and department accounts
• Key contact for all 140 retail estate stores
• Implement local marketing activity from planning to implementation including:
o Store launch and closure activity
o Regional marketing support
o Store refurbishment activity
o In-store promotional events
• Planning, delivering and evaluating all campaigns as well as ad hoc projects
• Coordinate POS for all campaigns from brief to delivery, including costing for budget approvals and ensure it is delivered on schedule
• Delegate tasks to all cross-functional teams at weekly marketing meetings
• Manage and maintain the promotional and annual retail marketing calendar, competitor report and
critical paths as well as using these to plan and execute engaging, appropriate and timely events and evaluating their success
• Deliver an analysis campaign portfolio for each campaign containing descriptions, examples and success
of every campaign with key measures of channel sales, retail footfall, retail ATV and SPV increases versus
the previous year's statistics
• Conduct regular POS reviews with key stakeholders to maximise potential and manage costs
• Ensure multichannel values are applied where possible, working closely with the CRM and social media
teams on campaign launches and any seasonal activity
• Support key business areas such as students, personal shopping, etc.
• Creating and sending communication to all stores in line with the critical path
Statistics, Social, Manager, UP, CVI, Online, Planning, Administrator, Campaign, Costing, Coordinator, Pos, Support, Implementation, It, Social Media, Blog, Sales, Management, Pr, Event, Logo, REST, Budget, Retail, CRM, Writing, Project Management, Marketing
2009 - 2014
job
Marketing Executive, Social Media & Events Coordinator
AFPR & CreasedWhiteT Music.
• Generation of media coverage for clients
• Event budget management of £50k a year
• Update all social media platforms including Twitter, Instagram, Facebook & Snapchat
• Organisation and collation of press releases through online research and news articles
• Receiving briefs from clientele and planning workload and critical paths in line with assigned Account
Manager
• Providing assistance on marketing and social media activities from planning to delivery
• Briefing graphic designers internally and externals on clients requirements
• Managing monthly newsletters and signing off artwork
• Supporting communications and marketing strategy
• Liaising and negotiating with suppliers for industry specific events to cut costs down where possible
• Creating travel arrangements and itineraries as and when needed
• Ad-hoc organisational and administrative support to ensure a smooth running of the business
• Event budget management of £50k a year
• Update all social media platforms including Twitter, Instagram, Facebook & Snapchat
• Organisation and collation of press releases through online research and news articles
• Receiving briefs from clientele and planning workload and critical paths in line with assigned Account
Manager
• Providing assistance on marketing and social media activities from planning to delivery
• Briefing graphic designers internally and externals on clients requirements
• Managing monthly newsletters and signing off artwork
• Supporting communications and marketing strategy
• Liaising and negotiating with suppliers for industry specific events to cut costs down where possible
• Creating travel arrangements and itineraries as and when needed
• Ad-hoc organisational and administrative support to ensure a smooth running of the business
Management, Social, Manager, Online, Organization, Coordinator, Snapchat, Support, Twitter, Social Media, Artwork, Event, Facebook, Budget, Instagram, Research, MArketing Strategy, Marketing
My education
2010
-
2013
University of The Arts London
Bachelors, Media, Marketing & Cultural Studies
Bachelors, Media, Marketing & Cultural Studies
2005
-
2007
St Francis Xavier 6th Form College
Secondary, English Language & Sociology
Secondary, English Language & Sociology
2000
-
2005
Shirley High School AND Performing Arts College
Secondary, Religious Studies
Secondary, Religious Studies
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