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eCommerce and Instagram Content Marketing Expert
Reshma Lakhani
,
Barcelona, Spain
Experience
Other titles
Skills
I'm offering
Hello! I'm Reshma, I’m an eCommerce and Content Marketing Expert having succeeded in this sector for over 10 years! I have my own e-commerce brand and also provide advice and consulting to businesses so can grow too from zero to HERO! ??♀️
Content is KING, and you need to master it online in order to stand out from the crowd and resonate with your target audience. In the age of Instagram and Facebook, UNIQUENESS is not just a nice to have, its mandatory for SURVIVAL!
My expertise is in the full e-commerce funnel from product research, audience insights, to building brands from scratch, building a Shopify store, creating engaging content and SEO optimisation and finally promoting your business by running campaigns on Facebook, Instagram and e-mail marketing with video and image ads.
My passionate niches includes Spirituality, Jewelry, Vegan Nutrition and Bodybuilding.
Content is KING, and you need to master it online in order to stand out from the crowd and resonate with your target audience. In the age of Instagram and Facebook, UNIQUENESS is not just a nice to have, its mandatory for SURVIVAL!
My expertise is in the full e-commerce funnel from product research, audience insights, to building brands from scratch, building a Shopify store, creating engaging content and SEO optimisation and finally promoting your business by running campaigns on Facebook, Instagram and e-mail marketing with video and image ads.
My passionate niches includes Spirituality, Jewelry, Vegan Nutrition and Bodybuilding.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Fluently
Portuguese
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Self-employed
Self-employed.
Spain
Freelance Digital Marketing and eCommerce Consultant
Freelance Digital Marketing and eCommerce Consultant
Digital Marketing, Marketing, Ecommerce
2016 - 2018
job
European eCommerce Customer Category & Activation Manager
Nestlé Purina Europe.
(+ Switzerland, London)
✓ Defining Global Digital brand communications strategy and growth targets for 20 brands across 30 European
markets and developing creative campaigns in line with local offline and online brand strategies.
✓ Full Responsibility for marketing budget P&L (+ €3.5mio), defining the right mix of media investment across 30
markets and split across digital channels (Retailer websites, affiliates, Retail's SEO-based ads, Email Marketing)
✓ Managing relationship with largest European customer (€1 billion turnover) to develop Joint Business Plan (JBP),
developing a best-practise sharing culture between global and local teams to establish a community for sharing and inspiration, briefing creative agencies to create campaign artwork and for localization of languages.
✓ Delivering insights by measuring and monitoring Share of Voice and campaign KPIs, evaluating ROAS and leveraging
these to negotiate stronger commercial terms and a discounted marketing rate card.
✓ Defining, leading and implementing full eContent Strategy with customer to ensure we have best-in-class and consistent digital content across all 30 local websites (e.g. Design of brand landing pages, A+ pages, ecomm videos).
✓ Executing Category Management initiatives e.g. Taxonomy A/B Testing, Parent Brand pages to optimize share of search, educate shoppers about sub-ranges and enhance shopper UX.
✓ Defining Global Digital brand communications strategy and growth targets for 20 brands across 30 European
markets and developing creative campaigns in line with local offline and online brand strategies.
✓ Full Responsibility for marketing budget P&L (+ €3.5mio), defining the right mix of media investment across 30
markets and split across digital channels (Retailer websites, affiliates, Retail's SEO-based ads, Email Marketing)
✓ Managing relationship with largest European customer (€1 billion turnover) to develop Joint Business Plan (JBP),
developing a best-practise sharing culture between global and local teams to establish a community for sharing and inspiration, briefing creative agencies to create campaign artwork and for localization of languages.
✓ Delivering insights by measuring and monitoring Share of Voice and campaign KPIs, evaluating ROAS and leveraging
these to negotiate stronger commercial terms and a discounted marketing rate card.
✓ Defining, leading and implementing full eContent Strategy with customer to ensure we have best-in-class and consistent digital content across all 30 local websites (e.g. Design of brand landing pages, A+ pages, ecomm videos).
✓ Executing Category Management initiatives e.g. Taxonomy A/B Testing, Parent Brand pages to optimize share of search, educate shoppers about sub-ranges and enhance shopper UX.
ADS, Manager, Online, Campaign, Search, Category Management, Testing, Community, Monitoring, Localization, Growth, Landing pages, Marketing, Content, Management, Artwork, Budget, Websites, Retail, Email marketing, UX, Ecommerce, Seo, Design
2014 - 2015
job
eCommerce Category Manager
Euroffice Ltd.
UK
✓ Successfully led ecommerce strategy, selecting buying range and designing & executing multi-channel marketing,
promotional & merchandising plans for European online retailer of office supplies & technology. (£40m turnover).
✓ Directly managed partnerships with multinational technology brands (e.g. Hewlett Packard, Brother, Canon, Samsung)
to create assortment and marketing strategies and negotiate commercial terms.
✓ Digital Champion to internal cross-functional teams presenting industry and performance analyses and customer
insights to CEO and CFO, delivering strategic action plans and briefing commercial team end-to-end initiatives.
Exceptional feedback received from Senior Management for presenting three outstanding Category Strategy plans.
✓ Managed partnership with Consumer Insights agency, GFK to understanding the competitive landscape, draw key
insights and formulate annual category strategies to communicate to senior stakeholders.
✓ Due to my strong flair in developing solid working relationships laterally and horizontally, I was able to execute
exceptionally strong marketing campaigns due to financial support of our external partners. This led to an overall
increase in promotional spend by +18% YOY for one category, an uplift of +11% YOY YTD in overall category revenue
and an astounding uplift in brand revenue of +700% for Canon & +150% YOY for Brother for Print hardware due to the successful project management and execution of campaigns across Website, Email, Affiliates, Social Media & PPC
✓ I successfully initiated and solely developed the relationship with Hewlett Packard, the largest & most valuable
supplier, resulting in an additional $100k of marketing budget, giving us Gold Partner status & a 3% sales-out rebate.
✓ Successfully led ecommerce strategy, selecting buying range and designing & executing multi-channel marketing,
promotional & merchandising plans for European online retailer of office supplies & technology. (£40m turnover).
✓ Directly managed partnerships with multinational technology brands (e.g. Hewlett Packard, Brother, Canon, Samsung)
to create assortment and marketing strategies and negotiate commercial terms.
✓ Digital Champion to internal cross-functional teams presenting industry and performance analyses and customer
insights to CEO and CFO, delivering strategic action plans and briefing commercial team end-to-end initiatives.
Exceptional feedback received from Senior Management for presenting three outstanding Category Strategy plans.
✓ Managed partnership with Consumer Insights agency, GFK to understanding the competitive landscape, draw key
insights and formulate annual category strategies to communicate to senior stakeholders.
✓ Due to my strong flair in developing solid working relationships laterally and horizontally, I was able to execute
exceptionally strong marketing campaigns due to financial support of our external partners. This led to an overall
increase in promotional spend by +18% YOY for one category, an uplift of +11% YOY YTD in overall category revenue
and an astounding uplift in brand revenue of +700% for Canon & +150% YOY for Brother for Print hardware due to the successful project management and execution of campaigns across Website, Email, Affiliates, Social Media & PPC
✓ I successfully initiated and solely developed the relationship with Hewlett Packard, the largest & most valuable
supplier, resulting in an additional $100k of marketing budget, giving us Gold Partner status & a 3% sales-out rebate.
Support, Social, LED, Manager, Online, SOLID, Office, Ceo, Presenting, Hardware, CFO, Social Media, Technology, Website, Sales, Management, Print, PPC, Budget, Ecommerce, Project Management, Marketing
2010 - 2012
job
Category Buyer
COMET GROUP Ltd.
Defined product assortment for Telecoms and GPS categories, developed route-to-market, designing marketing & merchandising strategies and demand planning across 240 stores and e-commerce website (£20m) for UK's former
2nd largest consumer electronics retailer.
✓ Promoted by Manager to take ownership of digital strategy after generating +300% in online sales in 3 months for
GPS due launching successful campaigns across Email, Affiliates & Social and negotiating extra marketing funds with Garmin for brand awareness support.
Role 2: Assistant Web Trading Manager
✓ Analysis of Web Trading performance for the personal electronics category of Comet.co.uk, optimizing digital
merchandising by writing engaging product marketing content, organizing layout & site navigation.
✓ Analysis of competitor pricing, marketing and product landscape (In-house Content Management tools, competitor pricing tool software, Google & Coremetrics Customer Analytics).
✓ Selected by Head of Category to conduct a 3-month assignment investigating the Digital Camera online and store
market. Conducted thorough market analyses, presenting insights and growth strategies to senior teams receiving
high commendation and dissemination of work around the business.
Role 1: Assistant Web Sourcing Buyer
✓ Junior Project manager in a £3 million+ Drop Ship Vending project to grow online range for Comet.co.uk.
✓ Developed 3 distributor partnerships to select buying range, negotiate costs & support drop shipping (DSV) model.
✓ After just 5 months, I was promoted to lead project where I tripled the Technology product range from 10,000 to
30,000 SKUS by on -boarding these new distributors and helping design IT infrastructure onto our online platform.
✓ Led relationship with IT consultancy, Cognizant to develop and commercially launch a new automated pricing tool
and was given sole authority to devise pricing strategies and margin rules for 20,000 SKUS.
✓ Managed relationship with TheHut.com to develop a white label website & design email marketing campaigns.
✓ Successfully completed Comet's 9-month graduate training programme called "Commercial Academy" and thereafter developed a team business plan pitching our business case to a panel of investors "The Dragons".
2nd largest consumer electronics retailer.
✓ Promoted by Manager to take ownership of digital strategy after generating +300% in online sales in 3 months for
GPS due launching successful campaigns across Email, Affiliates & Social and negotiating extra marketing funds with Garmin for brand awareness support.
Role 2: Assistant Web Trading Manager
✓ Analysis of Web Trading performance for the personal electronics category of Comet.co.uk, optimizing digital
merchandising by writing engaging product marketing content, organizing layout & site navigation.
✓ Analysis of competitor pricing, marketing and product landscape (In-house Content Management tools, competitor pricing tool software, Google & Coremetrics Customer Analytics).
✓ Selected by Head of Category to conduct a 3-month assignment investigating the Digital Camera online and store
market. Conducted thorough market analyses, presenting insights and growth strategies to senior teams receiving
high commendation and dissemination of work around the business.
Role 1: Assistant Web Sourcing Buyer
✓ Junior Project manager in a £3 million+ Drop Ship Vending project to grow online range for Comet.co.uk.
✓ Developed 3 distributor partnerships to select buying range, negotiate costs & support drop shipping (DSV) model.
✓ After just 5 months, I was promoted to lead project where I tripled the Technology product range from 10,000 to
30,000 SKUS by on -boarding these new distributors and helping design IT infrastructure onto our online platform.
✓ Led relationship with IT consultancy, Cognizant to develop and commercially launch a new automated pricing tool
and was given sole authority to devise pricing strategies and margin rules for 20,000 SKUS.
✓ Managed relationship with TheHut.com to develop a white label website & design email marketing campaigns.
✓ Successfully completed Comet's 9-month graduate training programme called "Commercial Academy" and thereafter developed a team business plan pitching our business case to a panel of investors "The Dragons".
Software, Technology, It, Growth, Support, Shipping, Infrastructure, Presenting, GPS, Business Case, Electronics, Web, Google, Pitching, Online, Manager, LED, Social, E-commerce, Design, Layout, Digital Strategy, Writing, Project Manager, Email marketing, Training, Content Management, Marketing, It infrastructure, Management, Sales, Analytics, Content, Sourcing, Website
My education
2006
-
2010
UNIVERSITY OF WARWICK
BSc, International Business
BSc, International Business
Universidad de Carlos III
N/a, N/a
N/a, N/a
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