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Digital marketing & E-commerce professional
Fabrice Sabo
,
clarkston, United Kingdom
Experience
Other titles
Skills
I'm offering
Digital Marketing Senior manager, with over 15 years experience in E-commerce. I have an International profile, bilingual with a MBA. I am in charge of the Europe and Asia regions with a focus on Marketing performance (ROI) and multichannel customer acquisition. I have E-commerce sales and P&L accountability for a $200M+ business. In addition to managing an $8m marketing budget and achieving consistent profitable growth of the core business, I also spearheaded the successful international expansion of our business beyond its UK base - opening up new European markets including France, Germany, Italy and Spain - and then further afield including China, Taiwan, India, Russia Korea and Japan. I successfully managed and contributed to several complex, global business transformation projects including sourcing and implementation of new marketing and e-commerce technology platforms. Executive skills • E-Commerce operations • Strong Amazon Marketplaces knowledge • Direct sales optimisation • Analytic - Data driven. ROI focus. • PPC, SEM, SEO • International teams management • Large budget management • Channel marketing experience
Markets
United Kingdom
Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
job
Head of Digital Marketing EMEA-APAC
Micron Technology.
My role is to optimise Ecommerce sales and deliver efficiencies for our direct business in Europe and our channel partners in Europe and Asia. I am in charge of our Amazon ecommerce programme as well as driving qualified traffic to our web properties, maximise brand engagement and conversion rate.
Key responsibilities
My role is to grow our Ecommerce business on our direct sites as well as through Amazon. As such I am in charge of the full Amazon stack for the full EU5 including contract negotiation (Net PPM..), AMS, Vine, Pricing, A+, blueprint etc.. I use vendor central but also manage 3Ps in India.
Global accountability for the SEO and Emailing programs performance.
Marketplace management in the EU5, but also in India and Japan for Amazon. Tmall. JD.com for China.
Define best digital execution for campaigns by working with agencies and internal teams.
Analyse all data and insights to inform marketing decisions and scope out suggested enhancements
Collaborate closely with BI group to leverage data and define the data strategy for business growth.
Deliver marketing campaigns via a range of digital and non-digital channels
Manage all aspects of Performance marketing, growth and customer acquisition. ROI Accountable.
Manage the Marketing budget ($8m), reports on KPIs to the US HQ.
Key achievement/projects
Scaled our Amazon operations from UK to EU5 and Japan, profitably.
Doubles visits and trevenue for Amazon Japan at constant Cost per order.
Implemented a global SEO strategy delivering a 100% increase in organic traffic
Maximised brand engagement via a content creation programme
Built a strong ROI model allowing for 100% of the paid digital activities to be tracked
Optimised spend and sequencing, delivering $100 return for <$20 spend as well as 5bn brand impressions and more than 25m visits while reducing bounce rate 30%
Doubled web visits in APAC in FY19 without increasing bounce rate.
Delivered revenue growth of 33% in FY19 across EMEA and APAC.
Implemented Global Emaling strategy including GDPR collaborative project participation
Key responsibilities
My role is to grow our Ecommerce business on our direct sites as well as through Amazon. As such I am in charge of the full Amazon stack for the full EU5 including contract negotiation (Net PPM..), AMS, Vine, Pricing, A+, blueprint etc.. I use vendor central but also manage 3Ps in India.
Global accountability for the SEO and Emailing programs performance.
Marketplace management in the EU5, but also in India and Japan for Amazon. Tmall. JD.com for China.
Define best digital execution for campaigns by working with agencies and internal teams.
Analyse all data and insights to inform marketing decisions and scope out suggested enhancements
Collaborate closely with BI group to leverage data and define the data strategy for business growth.
Deliver marketing campaigns via a range of digital and non-digital channels
Manage all aspects of Performance marketing, growth and customer acquisition. ROI Accountable.
Manage the Marketing budget ($8m), reports on KPIs to the US HQ.
Key achievement/projects
Scaled our Amazon operations from UK to EU5 and Japan, profitably.
Doubles visits and trevenue for Amazon Japan at constant Cost per order.
Implemented a global SEO strategy delivering a 100% increase in organic traffic
Maximised brand engagement via a content creation programme
Built a strong ROI model allowing for 100% of the paid digital activities to be tracked
Optimised spend and sequencing, delivering $100 return for <$20 spend as well as 5bn brand impressions and more than 25m visits while reducing bounce rate 30%
Doubled web visits in APAC in FY19 without increasing bounce rate.
Delivered revenue growth of 33% in FY19 across EMEA and APAC.
Implemented Global Emaling strategy including GDPR collaborative project participation
Content, Social, Asia, Native, Planning, Web, Programmatic, Amazon, Growth, Network, Digital Marketing, Leadership, ROI, PPC, Budget, Websites, Content creation, Video, Seo, Marketing
2008 - 2015
job
Sr Digital Marketing Manager
Micron Technology.
my role was to scale a successful UK direct business to the rest of Europe. I was in charge of all Digital Marketing communications as well as E-commerce implementation and localisation for Europe.
Key responsibilities
Customer segmentation based on collected data/insight
Leading to Personae definition and segmented marketing approach
Delivering strategies for multichannel digital campaigns
Digital Marketing strategy for Europe focussing on ROI, direct revenue, and lead delivery to channel partners.
Manage team for successful execution of marketing tactics (display, PPC, radio, TV programmatic, affiliates) - A/B testing - Funnel optimisation.
Accountable for brand alignment across the EMEA region.
Accountable for consumer PR for EMEA region
Support digital distribution of thought leadership content
Define, plan and Project manage the opening of e-commerce operations beyond the UK.
Key achievement/projects
Successful opening of the French, German, Italian and Spanish E-commerce operations leading to significant profitable revenue growth across the years.
Hiring and management of a team of functional experts and agencies to support the growth.
Definition of the customer segments and associated social media strategy (organic Vs Paid)
Implementation of Foresee to measure customer experience (CX) and localise web properties.
Key responsibilities
Customer segmentation based on collected data/insight
Leading to Personae definition and segmented marketing approach
Delivering strategies for multichannel digital campaigns
Digital Marketing strategy for Europe focussing on ROI, direct revenue, and lead delivery to channel partners.
Manage team for successful execution of marketing tactics (display, PPC, radio, TV programmatic, affiliates) - A/B testing - Funnel optimisation.
Accountable for brand alignment across the EMEA region.
Accountable for consumer PR for EMEA region
Support digital distribution of thought leadership content
Define, plan and Project manage the opening of e-commerce operations beyond the UK.
Key achievement/projects
Successful opening of the French, German, Italian and Spanish E-commerce operations leading to significant profitable revenue growth across the years.
Hiring and management of a team of functional experts and agencies to support the growth.
Definition of the customer segments and associated social media strategy (organic Vs Paid)
Implementation of Foresee to measure customer experience (CX) and localise web properties.
Digital Marketing, Digital Strategy, Digital Marketing Strategy, SEM, PPC, Social Media Marketing, Advertising on social media, Native and display advertising, Google adwords, Google analytics, Sales on Amazon
2000 - 2003
job
Marketing and sales manager
Rouge & Blanc wines.
France
Accountable for the successful deployment of the company on the French market via on-line sales
(E-commerce) and traditional Face to Face to larger clients.
Accountable for the successful deployment of the company on the French market via on-line sales
(E-commerce) and traditional Face to Face to larger clients.
Marketing, Marketing and sales, E-commerce, Deployment, Sales, Manager
My education
?
-
2004
Norwegian School of Management
MBA, N/a
MBA, N/a
?
-
1999
Business School ISEG Toulouse
N/a, N/a
N/a, N/a
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