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jobs
Fashion & Lifestyle PR
Rebecca Rodgerson
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Rebecca is an experienced strategic PR Manager with strong influencer, marketing and communication skills. With over 15 years PR and marketing experience, she is commercially astute and a results-driven decision maker, leading to improvement in brand profile and profitability. Rebecca's passion, relationship building and commitment to achieving objectives results in sustained business growth. Both a self-starter and team player, Rebecca's warm and outgoing personality enables her to coach and develop team members, maximising their potential and growth, while her creative and forward-thinking enables the delivery of successful campaigns for positive brand engagement on a national and global level.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
temp
Senior PR & Marketing Manager
PRShots/Press Area.
(contract)
Reporting into the Managing Director
● Managing clients needs to maximise PR potential & exposure (major high street brands)
● Accountable for all press and media activity driving coverage for clients and featured brands.
● Strategically aligning brands with influencers and collaborators.
● Creating and driving the marketing and PR calendar for maximum brand engagement.
● Consulting and supporting smaller brands with PR approach and best practice.
● Knowledge exchange of PR, communications & social media processes to colleagues.
● Researching the PR marketplace and advising and reporting internally.
● Researching consumer trends and forecasting the change in communication and PR practice.
● Planning and implementing PR strategy and ensuring tasks delivered to critical path.
● Advising the MD on purposeful PR initiatives to attract new business and brand growth,
● Maximising all opportunities to attract new business.
● Planning, implementation and successful delivery of creative events and online promotions.
Reporting into the Managing Director
● Managing clients needs to maximise PR potential & exposure (major high street brands)
● Accountable for all press and media activity driving coverage for clients and featured brands.
● Strategically aligning brands with influencers and collaborators.
● Creating and driving the marketing and PR calendar for maximum brand engagement.
● Consulting and supporting smaller brands with PR approach and best practice.
● Knowledge exchange of PR, communications & social media processes to colleagues.
● Researching the PR marketplace and advising and reporting internally.
● Researching consumer trends and forecasting the change in communication and PR practice.
● Planning and implementing PR strategy and ensuring tasks delivered to critical path.
● Advising the MD on purposeful PR initiatives to attract new business and brand growth,
● Maximising all opportunities to attract new business.
● Planning, implementation and successful delivery of creative events and online promotions.
Social Media, Marketing, Forecasting, Exchange, Consulting, Pr, Implementation, Growth, Planning, Online, Processes, Manager, Social
2015 - 2018
job
Senior PR Manager
Laura Ashley.
Reporting to the COO and responsible for a team of two
● Development and implementation of PR strategies to ensure strategic alignment across all business
activities
● Manage and maintain relationships across all fashion and home consumer press at editor level
including key influencers and opinion formers.
● Working closely with brand directors and heads of department, ensuring successful implementation
of all strategy.
● Responsible for the creation and successful delivery of all events, product launches and all PR Assets.
● Spokesperson and brand ambassador among key press.
● Responsible for creative brand press advertising - advertorials and sponsored shoots.
● Responsible for the promotion of the Laura Ashley hotels and the launch of Laura Ashley The Tea
Room.
● Leading and coaching the PR team for their career development and growth (SPO & PRA)
● Managing external global PR agencies in France, Germany and the USA for international brand
awareness.
● Ensuring all editorial opportunities are maximised, pitching in stories, certifying key brand messaging.
● Responsibility for the yearly PR budget ensuring maximum productivity and ROI.
● Reporting all PR Activity to key stakeholders.
● To date, increased stand out editorial coverage by 123% year on year, like for like
● Development and implementation of PR strategies to ensure strategic alignment across all business
activities
● Manage and maintain relationships across all fashion and home consumer press at editor level
including key influencers and opinion formers.
● Working closely with brand directors and heads of department, ensuring successful implementation
of all strategy.
● Responsible for the creation and successful delivery of all events, product launches and all PR Assets.
● Spokesperson and brand ambassador among key press.
● Responsible for creative brand press advertising - advertorials and sponsored shoots.
● Responsible for the promotion of the Laura Ashley hotels and the launch of Laura Ashley The Tea
Room.
● Leading and coaching the PR team for their career development and growth (SPO & PRA)
● Managing external global PR agencies in France, Germany and the USA for international brand
awareness.
● Ensuring all editorial opportunities are maximised, pitching in stories, certifying key brand messaging.
● Responsibility for the yearly PR budget ensuring maximum productivity and ROI.
● Reporting all PR Activity to key stakeholders.
● To date, increased stand out editorial coverage by 123% year on year, like for like
Advertising, Coaching, Budget, Fashion, ROI, Pr, Implementation, Growth, Development, International, Advertorials, Pitching, USA, Manager
2013 - 2015
job
Account Director
Tea and Cake PR.
Reporting to the Managing Director
● Working with clients to lead the creative and commercial PR strategy for Firetrap and Havaianas.
● Executing strategy and assuming overall responsibility for its execution and implementation.
● Driving traffic to social media platforms and managing brand image.
● Optomising ROI and turnover through brand awareness
● Working with clients to lead the creative and commercial PR strategy for Firetrap and Havaianas.
● Executing strategy and assuming overall responsibility for its execution and implementation.
● Driving traffic to social media platforms and managing brand image.
● Optomising ROI and turnover through brand awareness
Social Media, ROI, Pr, Implementation, Social
2011 - 2012
temp
PR Manager (contract)
Fat Face.
Reporting to Head of Marketing with line management of Press Officer and Marketing Assistant
● Managing the day to day running of the internal press office and ensuring all objectives are achieved.
● Responsible for the development and delivery of PR strategy and setting targets and KPI's.
● Setting clear KPI's to PR agency and assessing ROI.
● Managing & briefing the external press office Radiator PR to maximise stand-out cut-through press coverage.
● Responsibility for all PR budgets, including all press office costs and events.
● Responsible for the circulation of weekly and monthly PR reports and providing PR result analysis.
● Building the Fat Face brand across social media platforms increasing consumer brand awareness.
● Making recommendations for improvements in the use of social media and how it should interact with the business.
● Identifying & proposing new PR opportunities for Fat Face and the British Heritage Collection
● Managing the day to day running of the internal press office and ensuring all objectives are achieved.
● Responsible for the development and delivery of PR strategy and setting targets and KPI's.
● Setting clear KPI's to PR agency and assessing ROI.
● Managing & briefing the external press office Radiator PR to maximise stand-out cut-through press coverage.
● Responsibility for all PR budgets, including all press office costs and events.
● Responsible for the circulation of weekly and monthly PR reports and providing PR result analysis.
● Building the Fat Face brand across social media platforms increasing consumer brand awareness.
● Making recommendations for improvements in the use of social media and how it should interact with the business.
● Identifying & proposing new PR opportunities for Fat Face and the British Heritage Collection
Social Media, Marketing, ROI, Pr, Management, It, KPI, Development, Office, Manager, Social
2011 - 2011
temp
Account Director
Tea & Cake PR.
Reporting to the Managing Director
● Responsible for client management on three fashion accounts - Franklin & Marshall, Le Coq Sportif & Quiksilver,
Roxy.
● Responsible for the delivery and management of all events including press shows and product launches.
● Developing & executing seasonal branded editorial strategy.
● Identifying and securing celebrities suitable to promote clients brands and products.
● Proactively identifying all media opportunities and evaluating media coverage.
● Reporting weekly and monthly to all clients ensuring objectives are met.
● Implementing all business social media strategy & providing expertise to clients on social media best practice
● Responsible for client management on three fashion accounts - Franklin & Marshall, Le Coq Sportif & Quiksilver,
Roxy.
● Responsible for the delivery and management of all events including press shows and product launches.
● Developing & executing seasonal branded editorial strategy.
● Identifying and securing celebrities suitable to promote clients brands and products.
● Proactively identifying all media opportunities and evaluating media coverage.
● Reporting weekly and monthly to all clients ensuring objectives are met.
● Implementing all business social media strategy & providing expertise to clients on social media best practice
Social Media, Fashion, Management, Social
2008 - 2011
job
PR Manager
Monsoon Accessorize.
Reporting into the Head of PR and the Marketing Director with the line management of two press officers and one PR
Co-Ordinator.
● Securing day to day product placement in all key media to drive sales, increasing editorial PR Values for both
brands significantly - Accessorize from £545,940(Aug 08) to £1,318,545 (Sept 10) and Monsoon from £415,913 (Aug 08) to £1,643,467 (Sept 10).
● Successfully working with the BFC to plan and sponsor Estethica at London Fashion Week for five consecutive
seasons.
● Developing and delivering PR strategy to enhance the business and initiating product driven PR campaigns.
● Driving all market specific key fashion news stories and acting as ambassador amongst all key target UK media.
● Generating and maximising positive press coverage and securing media sell-in features and brand exclusives.
● Proactively pitching story concepts to drive & increase levels of editorial.
● Implementing celebrity endorsement and working with key stylists to ensure high-profile product placement.
● Planning and overseeing the production of all events, including seasonal press shows and product launches to ensure smooth delivery and a successful outcome.
● Working with the marketing teams to develop integrated marketing and pr campaigns to meet business needs.
● Supporting the marketing function with managing creative campaigns and placing media exclusives on seasonal
photographic imagery.
● Liaising with the design agency on seasonal campaign shoots and media buying to secure competitive ad rates.
● Overseeing all PR photographic and print media - print management and budgets.
● Line managing the pr team to ensure the smooth implementation of all plans and strategies within agreed
timescales.
● Responsibility for driving Social Media and ideas generation to support and drive customer engagement and loyalty.
● Creating and maintaining strong relationships with fashion journalists, stylists and blogging contacts.
● Implementing and maintaining reporting mechanism to inform Head of PR and Marketing director of all
activities and coverage.
● Supporting International partners and the brand licensing partners for all PR related initiatives in Europe, Ireland
and the USA.
● Deputising for the Head of PR and providing support as required.
● Advising the buying teams on key trends and on potential key buys while securing press samples.
● Monitoring and reporting competitor activity and relevant industry trends, events and opportunities to the appropriate teams alongside daily retail business news reports for senior directors.
● Working closely with the e-commerce teams to ensure consistent brand messaging
Co-Ordinator.
● Securing day to day product placement in all key media to drive sales, increasing editorial PR Values for both
brands significantly - Accessorize from £545,940(Aug 08) to £1,318,545 (Sept 10) and Monsoon from £415,913 (Aug 08) to £1,643,467 (Sept 10).
● Successfully working with the BFC to plan and sponsor Estethica at London Fashion Week for five consecutive
seasons.
● Developing and delivering PR strategy to enhance the business and initiating product driven PR campaigns.
● Driving all market specific key fashion news stories and acting as ambassador amongst all key target UK media.
● Generating and maximising positive press coverage and securing media sell-in features and brand exclusives.
● Proactively pitching story concepts to drive & increase levels of editorial.
● Implementing celebrity endorsement and working with key stylists to ensure high-profile product placement.
● Planning and overseeing the production of all events, including seasonal press shows and product launches to ensure smooth delivery and a successful outcome.
● Working with the marketing teams to develop integrated marketing and pr campaigns to meet business needs.
● Supporting the marketing function with managing creative campaigns and placing media exclusives on seasonal
photographic imagery.
● Liaising with the design agency on seasonal campaign shoots and media buying to secure competitive ad rates.
● Overseeing all PR photographic and print media - print management and budgets.
● Line managing the pr team to ensure the smooth implementation of all plans and strategies within agreed
timescales.
● Responsibility for driving Social Media and ideas generation to support and drive customer engagement and loyalty.
● Creating and maintaining strong relationships with fashion journalists, stylists and blogging contacts.
● Implementing and maintaining reporting mechanism to inform Head of PR and Marketing director of all
activities and coverage.
● Supporting International partners and the brand licensing partners for all PR related initiatives in Europe, Ireland
and the USA.
● Deputising for the Head of PR and providing support as required.
● Advising the buying teams on key trends and on potential key buys while securing press samples.
● Monitoring and reporting competitor activity and relevant industry trends, events and opportunities to the appropriate teams alongside daily retail business news reports for senior directors.
● Working closely with the e-commerce teams to ensure consistent brand messaging
Media buying, Product Placement, Social, Manager, USA, Pitching, Production, Campaign, International, Monitoring, Support, Implementation, Social Media, Sales, Management, Pr, Fashion, Print, E-commerce, Blogging, Retail, Design, Marketing
2007 - 2008
job
Ladieswear PR Manager
Marks and Spencer PLC.
Reporting to the Head of PR with responsibility for a team of four.
⇨ Promoting and protecting company image
⇨ Supporting business objectives through effective management of external and internal relationships
⇨ Planning and delivering creative and effective public relations to support and maintain company image via
positive editorial coverage
⇨ Working with business leaders to plan and deliver PR activity on time and within budget
⇨ Running a motivated and enthusiastic team
⇨ Promoting and protecting company image
⇨ Supporting business objectives through effective management of external and internal relationships
⇨ Planning and delivering creative and effective public relations to support and maintain company image via
positive editorial coverage
⇨ Working with business leaders to plan and deliver PR activity on time and within budget
⇨ Running a motivated and enthusiastic team
Public relations, Budget, Pr, Management, Support, Manager
2006 - 2007
job
Account Director - Shoe Studio Group
Fearnhurst PR.
Reporting to the Managing Director of Fearnhurst and the CEO of Shoe Studio Group
⇨ Increased editorial coverage across all brands (Nine West, Bertie, Pied a Terre, Roland Mouret) by 45%
⇨ Launched first new concept Shoe Studio branded store in Glasgow
⇨ Planned and implemented multi-layered annual pr and marketing strategy
⇨ Created and managed media advertising strategy and networked with press contacts
⇨ Produced monthly editorial reports, media analysis and weekly update reports for both Shoe Studio & All
Saints
⇨ Protect and deliver the individual brand identities within Shoe Studio
⇨ Managed press communication while seeking opportunities to support the Shoe Studio concession at Brown
Thomas
⇨ Increased editorial coverage across all brands (Nine West, Bertie, Pied a Terre, Roland Mouret) by 45%
⇨ Launched first new concept Shoe Studio branded store in Glasgow
⇨ Planned and implemented multi-layered annual pr and marketing strategy
⇨ Created and managed media advertising strategy and networked with press contacts
⇨ Produced monthly editorial reports, media analysis and weekly update reports for both Shoe Studio & All
Saints
⇨ Protect and deliver the individual brand identities within Shoe Studio
⇨ Managed press communication while seeking opportunities to support the Shoe Studio concession at Brown
Thomas
Marketing, MArketing Strategy, Advertising, Pr, Support, Ceo
2006 - 2006
job
Fashion PR Manager
Focus International.
Reporting to the Marketing & Brand Director and responsible for the management of the in-house press office
including celebrity product placement
⇨ Launched Converse Music, an initiative to provide a platform for unsigned bands, giving opportunities for
Converse to gain social brand status
⇨ Planned and staged the first Converse Music gig in London
⇨ Formulated PR Strategy
⇨ Managed and co-ordinated press events, press days, fashions shows and conversemusic.co.uk events
⇨ Identified press opportunities for the benefit of all brands and utilized fashion media effectively
⇨ Placed all Converse products with key artists / opinion leaders to gain maximum publicity and brand status
including celebrity product placement
⇨ Launched Converse Music, an initiative to provide a platform for unsigned bands, giving opportunities for
Converse to gain social brand status
⇨ Planned and staged the first Converse Music gig in London
⇨ Formulated PR Strategy
⇨ Managed and co-ordinated press events, press days, fashions shows and conversemusic.co.uk events
⇨ Identified press opportunities for the benefit of all brands and utilized fashion media effectively
⇨ Placed all Converse products with key artists / opinion leaders to gain maximum publicity and brand status
Marketing, Fashion, Pr, Management, Music, Office, Manager, Social, Product Placement
2006 - 2006
freelance
Artist Liaison - Freelance
Puma.
Reporting to Head of Entertainment Marketing and responsible for PUMA product placement on celebrities for
photographic shoots, editorial shoots, gigs, films and music videos
photographic shoots, editorial shoots, gigs, films and music videos
Marketing, Music, Product Placement
2005 - 2006
job
PR Manager
Kookai.
Reporting to the Managing Director and Retail Director (business went bankrupt)
Retail, Pr, Manager
1999 - 2005
job
PR/Marketing Manager
unknown.
(3 years)
Senior Press Officer (3 years)
Reporting directly to the Managing Director
● Launched and implemented the new brand identity for Office that is still existing today - Aug 2003
● Implemented and promoted the new brand identity for Offspring culminating in the sponsorship launch
party at Sketch
● Partnered with Elle magazine to become the publications first ever retail partner with Elle branding rolled out
to all Office stores - Jan/Feb 2005
● Launched 12 new stores nationwide and in Ireland
● Introduced new brand Poste & concept store and concessions in Harvey Nichols
● Launched new brand Poste Mistress and concept store to the consumer & national press
● Increased editorial coverage and product placement across all brands by 300%
● Decision making in relation to all PR Activity and budgets: Editorial Promotions, Look Books, Press Days, etc.
⇨ Directed and worked alongside design agencies to ensure correct brand development
⇨ Liaised with the Directors regarding marketing strategy, regional advertising and creative for all 4 brands
⇨ Worked with the Managing Director to execute all creative strategy and brand collateral including packaging
⇨ Leadership and development of the PR team
Senior Press Officer (3 years)
Reporting directly to the Managing Director
● Launched and implemented the new brand identity for Office that is still existing today - Aug 2003
● Implemented and promoted the new brand identity for Offspring culminating in the sponsorship launch
party at Sketch
● Partnered with Elle magazine to become the publications first ever retail partner with Elle branding rolled out
to all Office stores - Jan/Feb 2005
● Launched 12 new stores nationwide and in Ireland
● Introduced new brand Poste & concept store and concessions in Harvey Nichols
● Launched new brand Poste Mistress and concept store to the consumer & national press
● Increased editorial coverage and product placement across all brands by 300%
● Decision making in relation to all PR Activity and budgets: Editorial Promotions, Look Books, Press Days, etc.
⇨ Directed and worked alongside design agencies to ensure correct brand development
⇨ Liaised with the Directors regarding marketing strategy, regional advertising and creative for all 4 brands
⇨ Worked with the Managing Director to execute all creative strategy and brand collateral including packaging
⇨ Leadership and development of the PR team
Marketing, Design, Branding, MArketing Strategy, Advertising, Sketch, Retail, Creative Strategy, Packaging, Leadership, Pr, Development, Office, Sponsorship, Manager, Product Placement
My education
University for the Creative Arts
Bachelors, Fashion Promotion and Illustration
Bachelors, Fashion Promotion and Illustration
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