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Kimberley O'Hara
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Transformed Qype from a zero-revenue startup to an organisation valuable enough to be purchased by Yelp within a five-year period. Reshaped sales processes and approaches at Time Out to significantly increase efficiency and both print and digital revenues. Consistently grew revenues quickly across multiple tech disciplines.
Markets
United Kingdom
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Language
English
Fluently
Ready for
My experience
2015 - ?
job
Owner and Director
Kimberley O'Hara Consultancy Ltd.
Collaborate with clients across a range of sectors, providing interim strategic, commercial, and sales
management focused on revenue growth. Oversee all aspects of a small business, including client cultivation,
financial operations, marketing, and service delivery. Directly supervise projects, creating, scheduling and coordinating work assignments. Create regular marketing promotions and interface with clients to accomplish
common business development goals. Review trends and forecast needs. Negotiate contracts.
management focused on revenue growth. Oversee all aspects of a small business, including client cultivation,
financial operations, marketing, and service delivery. Directly supervise projects, creating, scheduling and coordinating work assignments. Create regular marketing promotions and interface with clients to accomplish
common business development goals. Review trends and forecast needs. Negotiate contracts.
Marketing, Business development, Operations, Contracts, Management, Sales, Service, Growth, Development, Forecast, Interim, Contracts, Service Delivery
2019 - 2019
job
Movebubble - Commercial Director
Project Completed.
Partnered with the CEO to create and execute 2019 revenue strategy for this SaaS PropTech
business disrupting the digital rental sector by providing a data driven alternative marketing
opportunity for the Build to Rent and Letting Agent market place.
─ Established full range of operational plans and sales policies, including recruitment, training,
targeting and remuneration, commission, and performance management.
─ Designed sustainable and innovative subscription pricing model for both markets.
─ Boosted MMR by 400%.
─ Personally generated more than £400k of Build to Rent revenue.
business disrupting the digital rental sector by providing a data driven alternative marketing
opportunity for the Build to Rent and Letting Agent market place.
─ Established full range of operational plans and sales policies, including recruitment, training,
targeting and remuneration, commission, and performance management.
─ Designed sustainable and innovative subscription pricing model for both markets.
─ Boosted MMR by 400%.
─ Personally generated more than £400k of Build to Rent revenue.
Marketing, Training, Saas, Performance Management, Management, Sales, Recruitment, Ceo, Agent
2017 - 2019
job
Chief Revenue Officer
EdTech.
Created 2019 SaaS business plan for EdTech business that supports improved
communication skills using speech analytics in the shape of an app.
─ Developed effective Go To Market (GTM) strategy, introducing two additional revenue lines
(Consumer and Partnerships).
─ Managed existing major accounts with brands such as Goldman Sachs and UBS, achieving
£300,000 in revenue growth.
─ Harvested 25,000 downloads within six weeks.
─ Led business development, acquiring new accounts with major brands including Vodafone,
Pearson, Santander, and Estee Lauder.
─ Joined CEO and CFO to raise more than £750,000 of investment in three months.
communication skills using speech analytics in the shape of an app.
─ Developed effective Go To Market (GTM) strategy, introducing two additional revenue lines
(Consumer and Partnerships).
─ Managed existing major accounts with brands such as Goldman Sachs and UBS, achieving
£300,000 in revenue growth.
─ Harvested 25,000 downloads within six weeks.
─ Led business development, acquiring new accounts with major brands including Vodafone,
Pearson, Santander, and Estee Lauder.
─ Joined CEO and CFO to raise more than £750,000 of investment in three months.
Business development, Saas, Analytics, Growth, CFO, Development, Ceo, App, LED, Go
2015 - 2017
job
Chief Revenue Officer
unknown.
Working with the CEO, brokered deals with Artist Management for a global business
providing media solutions for the music industry.
─ Delivered GTM strategy with an emphasis on marketing and public relations and building
and executing a multi-channel sales strategy.
─ Handled investor relationships, fostering long-term vision and facilitating strategic planning.
─ Identified, recruited, and trained campaign sales talent comprised of 20 people on rotation
for 14 months.
─ Generated £3.2 million in revenue the first year of trading with a total of £4 million in 14
months; £2.5 million of which was personally generated.
providing media solutions for the music industry.
─ Delivered GTM strategy with an emphasis on marketing and public relations and building
and executing a multi-channel sales strategy.
─ Handled investor relationships, fostering long-term vision and facilitating strategic planning.
─ Identified, recruited, and trained campaign sales talent comprised of 20 people on rotation
for 14 months.
─ Generated £3.2 million in revenue the first year of trading with a total of £4 million in 14
months; £2.5 million of which was personally generated.
Marketing, Public relations, Strategic Planning, Management, Sales, Ceo, Music, Campaign
2015 - 2015
job
Chief Commercial Officer
unknown.
Scaled the global commercial activity for company distributing events via a global network
of online publishers.
─ Produced and executed global, company-wide SaaS sales strategy, reshaping all sales and account management processes to facilitate rapid and efficient scaling.
─ Increased sales team from 4 to 10 within two months, dramatically enhancing sale revenue
immediately.
─ Spearheaded account management process to enhance customer retention.
─ Generated training and mentoring programme as well as comprehensive commission plan
to cultivate superior skill sets and drive performance.
of online publishers.
─ Produced and executed global, company-wide SaaS sales strategy, reshaping all sales and account management processes to facilitate rapid and efficient scaling.
─ Increased sales team from 4 to 10 within two months, dramatically enhancing sale revenue
immediately.
─ Spearheaded account management process to enhance customer retention.
─ Generated training and mentoring programme as well as comprehensive commission plan
to cultivate superior skill sets and drive performance.
Account management, Training, Mentoring, Saas, Management, Sales, Network, Retention, Online, Processes
2014 - 2015
job
Chief Commercial Officer
Time Out.
Oversaw global commercial operation with headquarter locations in London and New York, reporting directly to
the CEO. Led a team of 110 sales and sales operations professionals with a revenue responsibility of
£120million. Created unique business strategies and effective relationships for global media group publishing
magazines offline and online in more than 100 cities and over 40 countries. Designed and launched targeted
strategies for increasing digital revenue in a crowded market space. Spearheaded concept and strategy and managed all aspects of growing revenue. Delivered consultative selling approaches to maximise commercial
opportunities, directing sales teams covering revenue streams that included brand advertising, Time Out deals,
Time Out loyalty cards, and local sales. Led strategic planning to develop short- and long-term goals. Monitored and benchmarked against competitor activities in the area. Defined and documented key performance
indicators, reporting regularly to senior management.
Key Achievements:
* Successfully reshaped enterprise-wide sales processes within the group, increasing efficiency in all
areas and expanded group revenue to £120 million annually.
* Achieved cost reduction, whilst enhancing sales behaviour and performance by re-engineering the sales commission scheme.
* Within four months, designed and delivered local sales offering, collaborating with tech team
effectively.
* Generated incremental digital revenue of £1.5 million in the first year of trading by assembling a
European local sales team with 12 heads within eight weeks.
the CEO. Led a team of 110 sales and sales operations professionals with a revenue responsibility of
£120million. Created unique business strategies and effective relationships for global media group publishing
magazines offline and online in more than 100 cities and over 40 countries. Designed and launched targeted
strategies for increasing digital revenue in a crowded market space. Spearheaded concept and strategy and managed all aspects of growing revenue. Delivered consultative selling approaches to maximise commercial
opportunities, directing sales teams covering revenue streams that included brand advertising, Time Out deals,
Time Out loyalty cards, and local sales. Led strategic planning to develop short- and long-term goals. Monitored and benchmarked against competitor activities in the area. Defined and documented key performance
indicators, reporting regularly to senior management.
Key Achievements:
* Successfully reshaped enterprise-wide sales processes within the group, increasing efficiency in all
areas and expanded group revenue to £120 million annually.
* Achieved cost reduction, whilst enhancing sales behaviour and performance by re-engineering the sales commission scheme.
* Within four months, designed and delivered local sales offering, collaborating with tech team
effectively.
* Generated incremental digital revenue of £1.5 million in the first year of trading by assembling a
European local sales team with 12 heads within eight weeks.
Advertising, Operations, Strategic Planning, Management, Sales, Engineering, Ceo, Enterprise, Online, Processes, LED
2013 - 2014
job
Group Digital Sales Director
Johnston Press.
Led group digital sales strategy, partnering with the senior management team for one of the largest multimedia
groups in the UK, with 800 staff members and an annual turnover of £150 million. Initiated strategic planning
that focused on industry relationships and reshaped client direction and vision. Cultivated long-term client
relationships with 14 Managing Directors and 500 strong salesforce, re-framing the digital sales strategy.
Key Achievements:
* Designed and delivered training programmes for all new digital products to be rolled out to 500 sales
people.
* Initiated 'troubleshooting' approach, establishing and directing a specialised team who resolved
problems throughout the whilst supporting the digital sales strategy.
* Formulated a Digital kitbag package of products, working with Google in the roll out of the offering.
Qype (sold to NYSE listed Yelp) London, LND
groups in the UK, with 800 staff members and an annual turnover of £150 million. Initiated strategic planning
that focused on industry relationships and reshaped client direction and vision. Cultivated long-term client
relationships with 14 Managing Directors and 500 strong salesforce, re-framing the digital sales strategy.
Key Achievements:
* Designed and delivered training programmes for all new digital products to be rolled out to 500 sales
people.
* Initiated 'troubleshooting' approach, establishing and directing a specialised team who resolved
problems throughout the whilst supporting the digital sales strategy.
* Formulated a Digital kitbag package of products, working with Google in the roll out of the offering.
Qype (sold to NYSE listed Yelp) London, LND
Training, Strategic Planning, Salesforce, Management, Sales, Google, Direction, LED
2008 - 2013
job
Sales Director
unknown.
Directed 100 sales employees and 15 client service advisors in four countries (UK, Germany, France, and Spain) in creating digital sales strategies for recommendation based social network for consumers across Europe.
Partnered with internal stakeholders to create commercial opportunities through the development of effective
business strategies and start-up sales operations schemes. Initiated and landed change on large scales,
redesigning the operations and sales channels, both in the UK and Germany. Created and implemented staff
training. Collaborated with team members to deliver operating procedures that covered data segmentation,
sales approach, customer retention programme and payment paths. Devised and implemented KPI's,
remuneration and incentive schemes and conducted sales training.
Key Achievements:
* Invited to join the company and Executive Management Team on a full-time basis in 2011 after
providing innovative sales direction through a consultancy contract.
* Expanded UK product portfolio, adding to monetisation of web-site and fostering profitable
partnerships
* Earned responsibility for managing three additional European countries after successfully handling
sales and client service strategies for the UK.
* Collaborated with other members of the Executive Management Team to prepare and finalise the
$50M trade sale to Yelp.
Partnered with internal stakeholders to create commercial opportunities through the development of effective
business strategies and start-up sales operations schemes. Initiated and landed change on large scales,
redesigning the operations and sales channels, both in the UK and Germany. Created and implemented staff
training. Collaborated with team members to deliver operating procedures that covered data segmentation,
sales approach, customer retention programme and payment paths. Devised and implemented KPI's,
remuneration and incentive schemes and conducted sales training.
Key Achievements:
* Invited to join the company and Executive Management Team on a full-time basis in 2011 after
providing innovative sales direction through a consultancy contract.
* Expanded UK product portfolio, adding to monetisation of web-site and fostering profitable
partnerships
* Earned responsibility for managing three additional European countries after successfully handling
sales and client service strategies for the UK.
* Collaborated with other members of the Executive Management Team to prepare and finalise the
$50M trade sale to Yelp.
Operations, Training, Management, Sales, Service, Network, KPI, Development, Retention, Web, Direction, UP, Social
2007 - 2010
job
Sales Director
Touch Local.
Sales
2002 - 2008
job
Regional Sales Director
Thomson Directories.
Sales
My education
Glasgow School of Music and Drama
Bachelors, Music
Bachelors, Music
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