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jobs
Marketing consultant
Jane Cave
,
Maidenhead, United Kingdom
Experience
Other titles
Skills
I'm offering
An established professional with a unique skillset that combines the best of business and marketing management experience. A thought-leadership profile within the marketing and professional education sectors with a reputation for solving complex business problems and delivering outstanding customer experiences. A strategic thinker with the ability to inspire managers, teams and value chain partners in pursuit of business objectives. An approachable open-door manager with a proven passion for employee development and ethical integrity.
Markets
United Kingdom
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Managing Director
Jam Partnership.
• Act as Portfolio Director for the Chartered Institute of Marketing (CIM) to develop and manage their public, qualification and corporate training programmes (two days per week)
• Deliver training in Leadership Skills, Strategic Marketing Planning, Digital Marketing Planning, Digital Marketing Channels, CRM, Database, Legal (GDPR), Media Planning and Analytics
• Advise businesses and universities on curriculum development and programme design, recently working with the University of West London and the University of Greenwich
• Provide advice and consultancy services on marketing planning through to implementation, including business planning, strategic marketing planning, digital marketing audits, analysis and channel evaluation
• Work as a Trainer and Mentor on the Marketing Executive Apprenticeship Programmes (Levels 4 and 6) for Cambridge Professional Academy
• Deliver training in Leadership Skills, Strategic Marketing Planning, Digital Marketing Planning, Digital Marketing Channels, CRM, Database, Legal (GDPR), Media Planning and Analytics
• Advise businesses and universities on curriculum development and programme design, recently working with the University of West London and the University of Greenwich
• Provide advice and consultancy services on marketing planning through to implementation, including business planning, strategic marketing planning, digital marketing audits, analysis and channel evaluation
• Work as a Trainer and Mentor on the Marketing Executive Apprenticeship Programmes (Levels 4 and 6) for Cambridge Professional Academy
Digital Marketing, Marketing, Design, CRM, Training, Database, GDpr, Mentor, Leadership, Analytics, Strategic Marketing, Marketing Planning, Media planning, Implementation, Development
2015 - 2019
job
Managing Director of the Institute, Direct & Digital Marketing
DMA Group.
Repositioned the IDM as the market leader in professional training and qualifications in digital, direct and data-driven marketing
• Delivered a substantial increase in turnover (up 25% FY2018) by proactively developing the IDM's business model, product offering, intellectual property, skilled human resources and collaborative relationships with business partners
• Strategic responsibility for Finance, HR, IT, Legal & Governance, Marketing, Sales, Product Development, Programme delivery and campaign attribution
• Responsible for the education management of the IDM portfolio of professional training and academic qualifications in digital and data-driven marketing sectors
• Created the IDM online training solution, building over 16 eLearning courses
• Developed the IDM's change management framework to include a merger with the DMA, relocation of the operation to a central London location and responsible for repositioning the combined businesses
• Board Member of DMA, part of the DMA Executive Team and member of the Audit Committee
• Delivered a substantial increase in turnover (up 25% FY2018) by proactively developing the IDM's business model, product offering, intellectual property, skilled human resources and collaborative relationships with business partners
• Strategic responsibility for Finance, HR, IT, Legal & Governance, Marketing, Sales, Product Development, Programme delivery and campaign attribution
• Responsible for the education management of the IDM portfolio of professional training and academic qualifications in digital and data-driven marketing sectors
• Created the IDM online training solution, building over 16 eLearning courses
• Developed the IDM's change management framework to include a merger with the DMA, relocation of the operation to a central London location and responsible for repositioning the combined businesses
• Board Member of DMA, part of the DMA Executive Team and member of the Audit Committee
Finance, UP, Framework, Online, Audit, Campaign, Development, It, Sales, Digital Marketing, Management, Human Resources, Audit, Training, Product development, Change management, Marketing
2013 - 2015
job
Programme Content Director
Institute of Direct & Digital Marketing.
• Development of syllabus and content development for qualifications/training programmes and application of competency frameworks
• Managed the professional development team to build the IDM eLearning courses. Designed training programmes for Corporate clients including TUI, HSBC, Deloitte Digital, Age UK, Allianz, BMW and RBS
• Put in place robust processes for CPD, assessments and exams
• Managed the professional development team to build the IDM eLearning courses. Designed training programmes for Corporate clients including TUI, HSBC, Deloitte Digital, Age UK, Allianz, BMW and RBS
• Put in place robust processes for CPD, assessments and exams
Training, Content Development, Content, Development, Processes
1998 - 2013
freelance
Marketing Consultant and Lecturer
HMRC Tax Credits.
Consultancy projects with clients across different sectors to include: financial services, education, charity, automotive, travel, Government, publishing, B2B, including:
• HMRC Tax Credits / Strategic Review of comms / Streamlining registration process and compliance / developing segmentation solution
• HSBC / Telephone banking: business strategy review and recommendations on how to introduce a B2B IVR telephone service, completed a content review and advised on new product launch marketing planning
• News International / Business and marketing strategic planning / Developed the subscription renewal programme for the Times Literary Review
• VFB Holidays / Advisor to the Board on Business Strategy / recommendations for customer acquisition and retention
• University College London / Developed the Alumni Appeals Programme
• Children with Cancer / Advisor to Chief Exec on Fundraising
• Developed strategic marketing programmes for Yell, Vauxhall Finance, Ted Baker, Haymarket Publishing, PC Business World, ELC, Kodak, Cotton Traders, French Connection, Chrysler Daimler, Booker Cash and Carry and Croner Publishing and more
• HMRC Tax Credits / Strategic Review of comms / Streamlining registration process and compliance / developing segmentation solution
• HSBC / Telephone banking: business strategy review and recommendations on how to introduce a B2B IVR telephone service, completed a content review and advised on new product launch marketing planning
• News International / Business and marketing strategic planning / Developed the subscription renewal programme for the Times Literary Review
• VFB Holidays / Advisor to the Board on Business Strategy / recommendations for customer acquisition and retention
• University College London / Developed the Alumni Appeals Programme
• Children with Cancer / Advisor to Chief Exec on Fundraising
• Developed strategic marketing programmes for Yell, Vauxhall Finance, Ted Baker, Haymarket Publishing, PC Business World, ELC, Kodak, Cotton Traders, French Connection, Chrysler Daimler, Booker Cash and Carry and Croner Publishing and more
Marketing, Business strategy, B2B, Fundraising, Strategic Planning, Finance, Content, Strategic Marketing, Service, Compliance, Banking, Marketing Planning, Retention, International, PC, Booker
2009 - 2010
job
Head of Research and Evaluation
Department of Work and Pensions.
One Year Contract / Established an evaluation framework, developed a robust programme of research, re-structured the teams in London and Leeds and represented DWP on cross-Department committees. Managed new Minister briefings
Research, Framework
1992 - 1998
job
Head of Direct Marketing, Digital and Database
Volvo Cars UK.
Client Services Director, Paul Barker Consultancy 1987-1992, Fundraising Manager, SDP 1987-1987 and Marketing Manager, Financial Times 1985-1987
Contributions
• Board Member of the International Advisory Board at the University of Greenwich
• Enterprise Advisor for Thames Valley, with a focus on employability
Contributions
• Board Member of the International Advisory Board at the University of Greenwich
• Enterprise Advisor for Thames Valley, with a focus on employability
Marketing, Fundraising, Database, Direct marketing, Advisory board, International, Enterprise, Manager
My education
University of Greenwich
Bachelors, Business Studies
Bachelors, Business Studies
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