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Marketing & Digital Expert
Kate Hamer
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a Marketeer who has specialised in Digital for over a decade. I have 20 years experience working for global household brand names such as Orange, Unilever, Tesco, Disney and L’Oréal. My passion for communications and my entrepreneurial spirit have led me to be involved in a variety of projects outside of my main roles. This desire to work on a variety of brands and projects convinced me to leave the corporate world and set up my own consultancy in 2015. My mission to spread the digital word and upskill workforces who may have trained in their specialism in the days pre-internet, led me to develop my own training offering and I am also an Expert Tutor for the Google Squared Programme.
In 2018 I partnered with Louis Saha to develop AxisStars, a private platform for Stars from the worlds of Sport & Entertainment to connect with trusted brands and service providers.
In 2018 I partnered with Louis Saha to develop AxisStars, a private platform for Stars from the worlds of Sport & Entertainment to connect with trusted brands and service providers.
Markets
United Kingdom
Links for more
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Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
job
COO
AxisStars.
• Strategy for launch - new platform to connect Stars from the worlds of Sport and Entertainment with trusted brands and service providers
• Product Development - Briefing and management of the development agency
• Business Development - selling in to Partners
• Operations - managing the finances, legal terms etc
• Product Development - Briefing and management of the development agency
• Business Development - selling in to Partners
• Operations - managing the finances, legal terms etc
Business development, Product development, Operations, Management, Sport, Service, Development
2015 - ?
freelance
Marketing & Digital Consultant
Kate Hamer Ltd & Seven League.
• Orchestrating Digital Transformation in large brands
• Working with individuals & brands to develop their online presence
• Defining Digital Strategy on projects such as FIFA's Fan Movement
• Consulting with agencies on RFPs and Pitches
• Up-skilling marketeers on digital - Google Squared Expert Tutor
• Working with individuals & brands to develop their online presence
• Defining Digital Strategy on projects such as FIFA's Fan Movement
• Consulting with agencies on RFPs and Pitches
• Up-skilling marketeers on digital - Google Squared Expert Tutor
Marketing, Digital Strategy, Digital transformation, Consulting, Transformation, Google, Online, UP
2012 - 2015
job
Digital Director
Consumer Products Division.
Responsibilities
• Development and implementation of the Digital Marketing Strategy for L'Oreal Paris & Garnier, Maybelline, Essie & SoftSheen Carson in the UK.
• Development & Production of new brand flagship websites on SiteCore platform
• Drove traffic to the websites through all channels including search, social & display
• Recruited & coached a team responsible for 8 websites and over 40 social channels
• Implementation of CRM programmes
• Supported group in digital transformation - developed initiatives to grow Digital IQ
• Advised on ecommerce opportunities with e-retailers and pure players
• Managed the implementation of Social Listening for the Group in the UK
• Conducted pitches to improve the calibre of our agency roster and onboarded group agencies for search and social
• Organised Digital Sharing Days with other divisions
• Presented to Google's Product Team about the focus on Digital at consumer brands
• Development and implementation of the Digital Marketing Strategy for L'Oreal Paris & Garnier, Maybelline, Essie & SoftSheen Carson in the UK.
• Development & Production of new brand flagship websites on SiteCore platform
• Drove traffic to the websites through all channels including search, social & display
• Recruited & coached a team responsible for 8 websites and over 40 social channels
• Implementation of CRM programmes
• Supported group in digital transformation - developed initiatives to grow Digital IQ
• Advised on ecommerce opportunities with e-retailers and pure players
• Managed the implementation of Social Listening for the Group in the UK
• Conducted pitches to improve the calibre of our agency roster and onboarded group agencies for search and social
• Organised Digital Sharing Days with other divisions
• Presented to Google's Product Team about the focus on Digital at consumer brands
Digital Marketing, Marketing, MArketing Strategy, Ecommerce, CRM, Websites, Digital transformation, Sitecore, Implementation, Transformation, Digital Marketing Strategy, Development, Google, Search, Production, Social
2008 - 2012
job
Senior European Marketing Manager
Disney Store Europe.
- Digital (promoted from Online Marketing Manager in Oct 2011)
• Development and implementation of the Digital Marketing Strategy in Europe
• Developed Social Media strategy internally and with the US
• Implementation of a pan-European CRM and email programme
◦ Grew the European Email database by 200%
• Strategy Development for ecommerce new market roll-out in Europe
◦ Launched Disney Store ecommerce sites in France and Germany
◦ Launched Marketing sites in Italy, Spain, Denmark, Belgium & Portugal
• Ecommerce Guest Acquisition using Paid Search, SEO, Social Media and Affiliates
◦ UK ecommerce site revenue grew by 46% 2008 - 2011
◦ Introduced Paid Search, growing sales by an incremental 30% with a strong ROAS
◦ Creation and evaluation of promotions to drive basket size and conversion
• Maximise opportunities with other areas of Disney such as Motion Pictures
• Spokesperson for Online, presenting on its importance to all levels of the business
• Development and implementation of the Digital Marketing Strategy in Europe
• Developed Social Media strategy internally and with the US
• Implementation of a pan-European CRM and email programme
◦ Grew the European Email database by 200%
• Strategy Development for ecommerce new market roll-out in Europe
◦ Launched Disney Store ecommerce sites in France and Germany
◦ Launched Marketing sites in Italy, Spain, Denmark, Belgium & Portugal
• Ecommerce Guest Acquisition using Paid Search, SEO, Social Media and Affiliates
◦ UK ecommerce site revenue grew by 46% 2008 - 2011
◦ Introduced Paid Search, growing sales by an incremental 30% with a strong ROAS
◦ Creation and evaluation of promotions to drive basket size and conversion
• Maximise opportunities with other areas of Disney such as Motion Pictures
• Spokesperson for Online, presenting on its importance to all levels of the business
Sales, Social, Manager, Online, Search, Strategy development, Development, Presenting, Digital Marketing Strategy, Implementation, Digital Marketing, Database, CRM, Ecommerce, Online Marketing, MArketing Strategy, Seo, Marketing, Social Media
2007 - 2008
job
Channel Marketing Manager
Etail.
• Development of the Channel Marketing Plan for supermarket home delivery sites
• Negotiation and buying of online media including trial and analysis
• Support key initiatives across the brand portfolio
◦ Successfully generated 20% incremental turnover from new media with Persil
◦ Partnered with Ocado, Persil & Comfort to acquire new shoppers at Baby Shows
• Management of Tesco & Asda dotcom accounts and Joint Business Plan
◦ 4 month secondment in Tesco's Web Development Team
◦ Built strong relationships to ensure media availability and best rates
◦ Made recommendations to Asda on new customer acquisition
◦ Category captaincy with Tesco and Asda in Laundry and Health & Beauty
• Raised the internal profile of the Etail team with Brand and Customer Marketing
• Negotiation and buying of online media including trial and analysis
• Support key initiatives across the brand portfolio
◦ Successfully generated 20% incremental turnover from new media with Persil
◦ Partnered with Ocado, Persil & Comfort to acquire new shoppers at Baby Shows
• Management of Tesco & Asda dotcom accounts and Joint Business Plan
◦ 4 month secondment in Tesco's Web Development Team
◦ Built strong relationships to ensure media availability and best rates
◦ Made recommendations to Asda on new customer acquisition
◦ Category captaincy with Tesco and Asda in Laundry and Health & Beauty
• Raised the internal profile of the Etail team with Brand and Customer Marketing
Marketing, Management, Support, Development, Health, Web, Online, Manager
2006 - 2007
job
Retail Communications Manager
Orange Retail.
* Development and implementation of the Orange Retail communications strategy
◦ Launched a new intranet site which reduced email by 80% and improved reactivity
◦ Production of guidelines for internal communication across the retail estate
* Production of internal communications for Orange Shop and Head Office staff
◦ Introduced a suite of tools for Area/Store Managers to cascade messages to teams
* Development of new methods of communication such as text alerts and webcasts
* Organisation of conferences and roadshows including direction on content
◦ Launched a new intranet site which reduced email by 80% and improved reactivity
◦ Production of guidelines for internal communication across the retail estate
* Production of internal communications for Orange Shop and Head Office staff
◦ Introduced a suite of tools for Area/Store Managers to cascade messages to teams
* Development of new methods of communication such as text alerts and webcasts
* Organisation of conferences and roadshows including direction on content
Retail, Content, Implementation, Development, Office, Organization, Production, Direction, Manager
1998 - 1999
job
Assistant Brand Manager for Customer Loyalty
Vodafone SA.
* Devised promotions such as a month's free line rental in return for a contract renewal
* Produced a quarterly customer newsletter to encourage the uptake of new services
* Became fluent in French and lived and breathed a different culture
* Implemented a retention programme, decreasing churn by 30% on certain tariffs
* Produced a quarterly customer newsletter to encourage the uptake of new services
* Became fluent in French and lived and breathed a different culture
* Implemented a retention programme, decreasing churn by 30% on certain tariffs
Retention, Manager
My education
2001
-
2005
Chartered Institute of Marketing
Somepostgraduate, N/a
Somepostgraduate, N/a
1996
-
2000
Aston University
BSc, International Business and French 2
BSc, International Business and French 2
n/a
MBA, Marketing Week Mini Marketing
MBA, Marketing Week Mini Marketing
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