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jobs
Brand development and content producer specialising in video production and photography
Nadia Shaw
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Award-winning brand and content development expert.
My experience includes:
-photography and video production
- photography and video editing
-headshot photography
- brand development
- content creation
- copywriting
- print design
My experience includes:
-photography and video production
- photography and video editing
-headshot photography
- brand development
- content creation
- copywriting
- print design
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
Freelance brand and creative consultant
freelance.
I'm currently working as a freelance brand a creative consultant in the non-profit sector. Projects have included:
Senior Brand Manager for Diabetes UK
• Leading a brand redevelopment project which has included
◦ Redefining the brand proposition and personality
◦ Refreshing the creative identity
◦ Managing agency relationships
◦ Creating a comprehensive internal engagement plan
◦ Creating a phased campaign roll out plan
• Working with Senior Creative Manager to lead content production and creative direction for all campaigns
• Managing content review and approvals process across the charity
• Managing the brand and creative budget including photography, video and printing
• Line managing the team's Brand Manager and Brand Executive
Acting Senior Marketing, Communications and Brand Manager for Guildhall School of Music and Drama
• Creating the 2020 prospectus for Guildhall School of Music and Drama
• Reviewing their photography style for live performance to ensure it reflects their brand and appeals to a broad audience
• Reviewing their marketing plans for 2019/20 to reach new audiences, enabling the School to diversify their student body
• Line managing a team of 4 including in house design
Senior Brand Manager for Diabetes UK
• Leading a brand redevelopment project which has included
◦ Redefining the brand proposition and personality
◦ Refreshing the creative identity
◦ Managing agency relationships
◦ Creating a comprehensive internal engagement plan
◦ Creating a phased campaign roll out plan
• Working with Senior Creative Manager to lead content production and creative direction for all campaigns
• Managing content review and approvals process across the charity
• Managing the brand and creative budget including photography, video and printing
• Line managing the team's Brand Manager and Brand Executive
Acting Senior Marketing, Communications and Brand Manager for Guildhall School of Music and Drama
• Creating the 2020 prospectus for Guildhall School of Music and Drama
• Reviewing their photography style for live performance to ensure it reflects their brand and appeals to a broad audience
• Reviewing their marketing plans for 2019/20 to reach new audiences, enabling the School to diversify their student body
• Line managing a team of 4 including in house design
Marketing, Design, Video, Budget, Creative direction, Content Production, Photography, Creative consultant, Content, It, Music, Senior Creative, Campaign, Production, Direction, Manager
2017 - 2019
job
Marketing and Brand Manager
Breast Cancer Care.
During this time, I led the Marketing and Brand function for the national charity, Breast Cancer Care. This also included leading the brand and communications of the merger with fellow charity Breast Cancer Now. Within this role my responsibilities include:
• Managing, developing and implementing brand strategy including managing and refining brand proposition and narrative, refreshing visual identity and brand guidelines, engaging and training staff to ensure they understood the impact and importance of brand in their work
• Leading integrated marketing campaigns across the fundraising directorate, from planning through to evaluation. These campaigns included successfully promotion our flagship events such as Pink Ribbon Walks and The Show to reach or exceed sign ups, ticket sales and fundraising income each year
• Managing the production of creative content for marketing campaigns from messaging and artwork design to campaign visual identity development - including the award-winning Booberang campaign - which was awarded Film of the Year at the 2019 Charity Film Awards
• Running charity-wide brand and content review on a bi-annual basis
• Commissioning content and briefing external agencies
• Line managing the team's Designer and Marketing & Brand Assistant
• Managing, developing and implementing brand strategy including managing and refining brand proposition and narrative, refreshing visual identity and brand guidelines, engaging and training staff to ensure they understood the impact and importance of brand in their work
• Leading integrated marketing campaigns across the fundraising directorate, from planning through to evaluation. These campaigns included successfully promotion our flagship events such as Pink Ribbon Walks and The Show to reach or exceed sign ups, ticket sales and fundraising income each year
• Managing the production of creative content for marketing campaigns from messaging and artwork design to campaign visual identity development - including the award-winning Booberang campaign - which was awarded Film of the Year at the 2019 Charity Film Awards
• Running charity-wide brand and content review on a bi-annual basis
• Commissioning content and briefing external agencies
• Line managing the team's Designer and Marketing & Brand Assistant
Content, Brand identity, Winning, Manager, LED, Production, Campaign, BEE, Development, Marketing, Sales, Movie, Artwork, Fundraising, Creative content, Training, Design
2014 - 2017
job
Senior Marketing Officer - Content and Production
Goldsmiths, University of London.
Within this role my responsibilities include:
• Managing the award winning Goldsmiths University website, digital channels and communications for student recruitment. This includes leading a small team to continually review, update and improve all digital content to ensure that it is easy to understand, engaging and accessible. Recent examples have included redesigning Goldsmiths International Student pages to ensure that all complex language and procedures are explained in a way that is easy to understand and engages with the target audience
• Managing the production of all student recruitment videos and creating content to be used across marketing and conversion including the production of course and brand videos, photography for digital and print publication and copywriting for social media, print and digital campaigns
• Designing and producing marketing publications from promotional literature to conversion materials, including arranging and managing printing and fulfilment, with regular use of InDesign, Photoshop and Adobe Premier.
• Designing digital and print advertising materials including full page print ads, gifs, digital banners and targeted social media advertising, and Google Ad Words, ensuring the use of track-able search terms to evaluate impact and ROI
• Copywriting for web, social media and print publications
• Designing and customising communication to speak to a number of different audiences including UK/EU students, International students, parents, teachers and other key influencers
• Managing all of Goldsmiths advertising activity including budgets, bookings, artwork creation and analysis through systems such as Google Analytics
• Assisting with strategic planning through the use of Google Analytics reporting and analysis
• Managing Goldsmiths' virtual open days, including project managing the recent redesign of our software and website platform. This has demonstrated a measurable impact on recruitment as well as conversion
• Working with the CMS Terminal 4 to regularly review of all content and information architecture
• Managing the team's Digital Editor and Marketing Assistant, including regular one to ones and career development
• Managing the award winning Goldsmiths University website, digital channels and communications for student recruitment. This includes leading a small team to continually review, update and improve all digital content to ensure that it is easy to understand, engaging and accessible. Recent examples have included redesigning Goldsmiths International Student pages to ensure that all complex language and procedures are explained in a way that is easy to understand and engages with the target audience
• Managing the production of all student recruitment videos and creating content to be used across marketing and conversion including the production of course and brand videos, photography for digital and print publication and copywriting for social media, print and digital campaigns
• Designing and producing marketing publications from promotional literature to conversion materials, including arranging and managing printing and fulfilment, with regular use of InDesign, Photoshop and Adobe Premier.
• Designing digital and print advertising materials including full page print ads, gifs, digital banners and targeted social media advertising, and Google Ad Words, ensuring the use of track-able search terms to evaluate impact and ROI
• Copywriting for web, social media and print publications
• Designing and customising communication to speak to a number of different audiences including UK/EU students, International students, parents, teachers and other key influencers
• Managing all of Goldsmiths advertising activity including budgets, bookings, artwork creation and analysis through systems such as Google Analytics
• Assisting with strategic planning through the use of Google Analytics reporting and analysis
• Managing Goldsmiths' virtual open days, including project managing the recent redesign of our software and website platform. This has demonstrated a measurable impact on recruitment as well as conversion
• Working with the CMS Terminal 4 to regularly review of all content and information architecture
• Managing the team's Digital Editor and Marketing Assistant, including regular one to ones and career development
Website, Social, Winning, Redesign, Production, Information Architecture, Search, Google, International, Web, Software, Development, Adobe, It, Recruitment, Architecture, Social Media, ADS, Content, Analytics, Artwork, Photography, ROI, Print, Strategic Planning, Indesign, CMS, Advertising, Google analytics, Copywriting, Marketing
2012 - 2015
freelance
Freelance consultant
freerlance.
Freelance Marketing and digital consultant
My recent projects include:
• Creating all video and photography, for print and digital international ad campaigns for artist Stuart Semple
• Providing digital and marketing consultancy for education clients such as Arts University Bournemouth and Summerhouse PRU, including website and web content design, social media and digital strategy, and research reporting
• Digital content creation for higher education clients including Arts University Bournemouth and Anglo European College of Chiropractic
• Creating a number of promotional and documentary videos for a wide portfolio of clients
• Managing 2 assistants on a project basis across all video and photography production
• Shooting 3 national ad campaigns, including both print and digital with work being published in Vogue Italia, The Independent and The I
• Creating the community engagement project "A Portrait of Boscombe" an online PR campaign for the area of Boscombe centralised around social media to promote the area - gaining over 5,000 hits in a month. The project was turned into an exhibition with a launch event which I organised
My recent projects include:
• Creating all video and photography, for print and digital international ad campaigns for artist Stuart Semple
• Providing digital and marketing consultancy for education clients such as Arts University Bournemouth and Summerhouse PRU, including website and web content design, social media and digital strategy, and research reporting
• Digital content creation for higher education clients including Arts University Bournemouth and Anglo European College of Chiropractic
• Creating a number of promotional and documentary videos for a wide portfolio of clients
• Managing 2 assistants on a project basis across all video and photography production
• Shooting 3 national ad campaigns, including both print and digital with work being published in Vogue Italia, The Independent and The I
• Creating the community engagement project "A Portrait of Boscombe" an online PR campaign for the area of Boscombe centralised around social media to promote the area - gaining over 5,000 hits in a month. The project was turned into an exhibition with a launch event which I organised
Pr, Social, Online, Production, Campaign, Content design, International, Web, Community, Website, Content, Social Media, Photography, Event, Print, Research, Content creation, Video, Web content, Digital Strategy, Design, Marketing
2011 - 2012
job
Marketing Coordinator
The Arts University Bournemouth.
Within this role I reported directly to the head of Marketing and Communications. My main responsibilities include:
• Managing the Arts University College's advertising strategy including:
◦ Researching and booking media
◦ Creating award winning campaign strategies - where awards have included:
* Gold HEIST award for Best Use of Creativity and Innovative Thinking 2012
* Silver HEIST award for Best Use of Creativity and Innovative Thinking 2013
* Gold FRESH award for Best Ambient Campaign 2013
* Gold FRESH award for Best Recruitment Campaign 2013
◦ Post campaign analysis across various systems including Google Analytics
• Working with the Senior Web Development Officer and external agency to redesign and manage the Arts University College's website within Wordpress, which was awarded the Gold HEIST Award for Best University Website 2013
• Managing and producing all digital media content for the Arts University College website and Social Media platforms, including photography and video editing
• Working with courses and key stakeholders, training them on social media best practice in line with brand guidelines
• Managing the Arts University College's advertising strategy including:
◦ Researching and booking media
◦ Creating award winning campaign strategies - where awards have included:
* Gold HEIST award for Best Use of Creativity and Innovative Thinking 2012
* Silver HEIST award for Best Use of Creativity and Innovative Thinking 2013
* Gold FRESH award for Best Ambient Campaign 2013
* Gold FRESH award for Best Recruitment Campaign 2013
◦ Post campaign analysis across various systems including Google Analytics
• Working with the Senior Web Development Officer and external agency to redesign and manage the Arts University College's website within Wordpress, which was awarded the Gold HEIST Award for Best University Website 2013
• Managing and producing all digital media content for the Arts University College website and Social Media platforms, including photography and video editing
• Working with courses and key stakeholders, training them on social media best practice in line with brand guidelines
Recruitment, Ambient, Social, Winning, Redesign, Booking, Creativity, Campaign, Google, Web, Coordinator, Development, Wordpress, Video editing, Website, Content, Analytics, Photography, Training, Video, Advertising, Google analytics, Marketing, Social Media
My education
2005
-
2009
Bournemouth University
Bachelors, Marketing
Bachelors, Marketing
1996
-
2003
Sydenham High School G D S T
Secondary, Geography
Secondary, Geography
Institute of Leadership and Management
Unspecified, Leadership and Management
Unspecified, Leadership and Management
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