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Digital marketing expert with over 8 years experience
Rob Reay
,
Manchester, United Kingdom
Experience
Other titles
Skills
I'm offering
Over 9 years of digital marketing experience primarily in paid search, working across retail and travel. Over that time, I've planned and delivered paid media campaigns that identified opportunities for business growth across a variety of KPIs including new customer targets, cost of sale, cost per acquisition and ROI.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
Director
Relevant Results Digital.
• Working with businesses to provide paid search, paid social and GA account advice and audits
• Restructuring and setting up paid search & paid social accounts creating a clear roadmap for growth across the next 12 months.
• Setting up and creating reporting templates using data studio and tableau
• Restructuring and setting up paid search & paid social accounts creating a clear roadmap for growth across the next 12 months.
• Setting up and creating reporting templates using data studio and tableau
Tableau, Growth, Search, UP, Social, Digital Strategy, Google analytics, Google adwords, Social media ads, Facebook advertising, Online marketing, Digital Marketing
2017 - 2019
job
Digital Marketing Manager
Shearings Leisure Group.
Key Achievements
● Reduced brand spend on paid search by 40% YoY lowering CPA by 20%
● Increased new customer acquisition by 16% YoY
● Have driven 30% more bookings across non brand terms this year compared to last year
● Restructured all paid search accounts
Duties & Role
● Work with the web development and external agency to optimise and improve the website feed for use across customised price ads and account build out.
● Run an ongoing testing programme of different attribution models and impact of high position organic keywords and SERP positioning.
● Liaise with the product and yield team to optimise high margin products and build out new events across the year.
● Send out a weekly google data studio dashboard to key stakeholders and outline success and learnings in weekly trading meeting.
● Work alongside the Head of digital to plan the paid search strategy, budget and targets to ensure it is in line with the business objectives.
● Reduced brand spend on paid search by 40% YoY lowering CPA by 20%
● Increased new customer acquisition by 16% YoY
● Have driven 30% more bookings across non brand terms this year compared to last year
● Restructured all paid search accounts
Duties & Role
● Work with the web development and external agency to optimise and improve the website feed for use across customised price ads and account build out.
● Run an ongoing testing programme of different attribution models and impact of high position organic keywords and SERP positioning.
● Liaise with the product and yield team to optimise high margin products and build out new events across the year.
● Send out a weekly google data studio dashboard to key stakeholders and outline success and learnings in weekly trading meeting.
● Work alongside the Head of digital to plan the paid search strategy, budget and targets to ensure it is in line with the business objectives.
Digital Marketing, Marketing, Budget, ADS, Website, Google Data studio, It, Testing, Development, Web, Search, Google, Manager
2016 - 2017
job
PPC Manager
Manchester Airport Group.
Key Achievements
● Improved click thru rate by 5 percentage points across key paid search terms for Manchester & Stansted airports.
● Increased mobile conversion rate by 0.5% resulting in £200k additional annual revenue.
● Grew all airport bookings by 20% YoY
Duties & Role
● Responsible for planning, creating and optimising an annual paid media budget of £5 million across four airports.
● Collaborated daily with the commercial trading team to optimise accounts to business needs around different products and seasonal periods.
● Involved in setting up and optimising landing page tests for different products and VWO testing.
● Rolled out ad customised ads that pulled through pricing from an external feed.
● Improved click thru rate by 5 percentage points across key paid search terms for Manchester & Stansted airports.
● Increased mobile conversion rate by 0.5% resulting in £200k additional annual revenue.
● Grew all airport bookings by 20% YoY
Duties & Role
● Responsible for planning, creating and optimising an annual paid media budget of £5 million across four airports.
● Collaborated daily with the commercial trading team to optimise accounts to business needs around different products and seasonal periods.
● Involved in setting up and optimising landing page tests for different products and VWO testing.
● Rolled out ad customised ads that pulled through pricing from an external feed.
Budget, PPC, ADS, Testing, Search, Manager, UP
2013 - 2015
job
Digital Advertising Coordinator
N Brown Group.
Key Achievements
● Involved in helping all accounts move from a last click attribution model to a linear attribution model
● Brought in over 100k new customers across three different brands
Duties & Role
● Restructured my paid search accounts to optimise both for device and match type
● Set up and Implemented bid management strategies and rules using Doubleclick
● Created and optimised shopping campaigns across menswear and womenswear. Working with channel intelligence to improve the feed structure.
● Involved in helping all accounts move from a last click attribution model to a linear attribution model
● Brought in over 100k new customers across three different brands
Duties & Role
● Restructured my paid search accounts to optimise both for device and match type
● Set up and Implemented bid management strategies and rules using Doubleclick
● Created and optimised shopping campaigns across menswear and womenswear. Working with channel intelligence to improve the feed structure.
Advertising, Management, Bid management, Doubleclick, Coordinator, Search, UP
My education
University of Central Lancashire
Bachelors, Media Studies
Bachelors, Media Studies
St Davids High School
Secondary, English literature (Minor in Media studies, Physical education)
Secondary, English literature (Minor in Media studies, Physical education)
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