Digital and event marketing specialist
London, United Kingdom
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◦ Manage the AEG Presents CRM Channels including AEG presents, Goldenvoice, BST Hyde Park & All Points East brands
◦ Manage the AEG Presents & Goldenvoice promoter websites ensuring all content is kept updated inc news, events and ticket links
◦ Manage the BST Hyde Park & All Points East festival websites ensuring all content is kept updated inc news, customer & event information, artist and operational information etc
◦ Manage all data capture forms across our websites and drive acquisition strategy / campaigns
◦ Working closely with the data / IT teams to optimise CRM channel output including data segmentation, dynamic content & marketing automation campaigns
◦ Manage the tracking & analytics reporting across all digital channels
◦ Manage the festival mobile apps project / strategy
◦ Assist in content creation during All Points East and British Summer Time Festivals
Also track, manage and deliver (and in some cases, over-deliver) on all digital rights for all Partners of The O2, the world's most successful entertainment venue, including all 300+ DOOH screen network at the venue, ECRM, website content, social media campaigns and special digital projects.
• Broadcast Network management, including content strategy, consultation and scheduling of 6 different networks and over 300 digital display screens at The O2 Arena
• Digital content strategy for activations, campaigns and competitions for all global Partners
• Video, email marketing, web and social media content advice, scheduling and management for all global Partners
• Digital projects including, creation, implementation and management of quarterly global partnerships newsletter and blog, consultancy on new screens for redevelopment projects
• Digital account / brand / agency management (broadcast network, web, email marketing) for Coca-Cola, InBev, Credit Suisse, O2, Sky, Nissan, StubHub, Delta, Virgin, American Express, Barclays, Logic, InterContinental Hotel, Bauer Media and more
• Project managed the install of 16 new digital six sheets on the pillars leading up to the entrance of The O2.
• Built strong relationships with brands such as Coca-Cola, Barclays, Stubhub, Yplan, ATP, O2, Nissan, Sky Studios, Credit Suisse, Intercontinental Hotel and American Express
• Developed content strategy for entire Broadcast Network, including content guidelines based on customer journeys through the building
Unspecified, Digital Marketing
Advanced Diploma, Film & TV
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