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Digital Marketing Consultant
Alex Watts
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A digital marketing professional specializing in customer acquisition across key digital performance channels.
Markets
United Kingdom
Language
English
Fluently
Ready for
Available
My experience
2018 - ?
freelance
Digital Marketing Consultant
Cognizant.
I am responsible for developing and implementing the UKI/CE digital marketing strategy. I drive growth and conversion using best practice trends, technologies and market opportunities to create and deploy innovative
solutions.
• Developed and executed the digital strategy and budget for 8 Brand Awareness and 4 Direct Response
campaigns across 9 markets via LinkedIn, Facebook, YouTube, Paid Search, Programmatic/Direct
Display and Native Advertising.
• Developed and lead the roll-out of the EU Paid Search Account restructure taking place across 158
search campaigns, 11 markets, 8 languages and 6 international teams. The restructure increased site
visits by 210% YoY, increased overall CTR by 37.6% YoY and decreased CPC by 16.2% YoY.
• Implemented a new Adobe Analytics UTM tracking system and the set-up of floodlight tags across 11
markets for search and display retargeting campaigns. The increased visibility into campaign
performance led to 20% Cost per Visit decrease YoY for our Leading In Digital Brand Awareness
campaign.
• Trialled and tested new campaign betas across the UKI including LinkedIn Lead Forms, LinkedIn
Retargeting, YouTube for Action.
solutions.
• Developed and executed the digital strategy and budget for 8 Brand Awareness and 4 Direct Response
campaigns across 9 markets via LinkedIn, Facebook, YouTube, Paid Search, Programmatic/Direct
Display and Native Advertising.
• Developed and lead the roll-out of the EU Paid Search Account restructure taking place across 158
search campaigns, 11 markets, 8 languages and 6 international teams. The restructure increased site
visits by 210% YoY, increased overall CTR by 37.6% YoY and decreased CPC by 16.2% YoY.
• Implemented a new Adobe Analytics UTM tracking system and the set-up of floodlight tags across 11
markets for search and display retargeting campaigns. The increased visibility into campaign
performance led to 20% Cost per Visit decrease YoY for our Leading In Digital Brand Awareness
campaign.
• Trialled and tested new campaign betas across the UKI including LinkedIn Lead Forms, LinkedIn
Retargeting, YouTube for Action.
Digital Marketing Strategy, UP, LED, Native advertising, Native, Campaign, Adobe analytics, Search, International, Programmatic, Google retargeting, Adobe, Digital Marketing, Growth, Youtube, Analytics, Linkedin, Facebook, Budget, Advertising, MArketing Strategy, Digital Strategy, Marketing
2017 - 2018
job
Digital Content Analyst
American Express.
I was responsible for driving organic growth via social marketing channels across 19 International AMEX
markets, with a focus on educating, supporting, testing and implementing measurement frameworks for
Facebook Cardmember Campaigns.
• Responsible for the Digital Marketing transformation project to on-board Facebook managed custom
audiences across all international markets
• Driving best practice adoption (creative, channel strategy, measurement) across AMEX employees
markets, with a focus on educating, supporting, testing and implementing measurement frameworks for
Facebook Cardmember Campaigns.
• Responsible for the Digital Marketing transformation project to on-board Facebook managed custom
audiences across all international markets
• Driving best practice adoption (creative, channel strategy, measurement) across AMEX employees
Digital Marketing, Marketing, Facebook, Content, Growth, Transformation, Analyst, Testing, International, Social
2015 - 2016
job
Digital Marketing Specialist
Medibank Private.
I developed and implemented Digital Marketing acquisition campaigns across multiple digital channels
including SEM, SEO, social media, content, email, digital radio, online video and display.
• Drove YoY improvements in FY16's SEM and Display media campaign budgets (FY16 SEM CPA fell 68.9% YoY and Display's CPQ decreased 59.5% YoY)
• Implemented test and learn strategies to optimise campaign performance via media, budgets, creative
and landing page.
• Responsible for project managing campaign updates online across Medibank marketing, product, UX
and dev teams.
including SEM, SEO, social media, content, email, digital radio, online video and display.
• Drove YoY improvements in FY16's SEM and Display media campaign budgets (FY16 SEM CPA fell 68.9% YoY and Display's CPQ decreased 59.5% YoY)
• Implemented test and learn strategies to optimise campaign performance via media, budgets, creative
and landing page.
• Responsible for project managing campaign updates online across Medibank marketing, product, UX
and dev teams.
Digital Marketing, Social Media, Marketing, Seo, Video, UX, SEM, Test, Content, Radio, Campaign, Online, Social, SEM
2014 - 2015
job
Digital Specialist Display and Search
Sensis Pty Ltd.
Search
2013 - 2013
internship
Marketing Intern
Coca-Cola Amatil Australia.
Marketing, Internal
2012 - 2012
internship
Marketing Intern
ENERGEX Limited Australia.
Marketing, Internal
My education
2011
-
2013
Queensland University of Technology
Bachelors, Marketing and Public Relations (Minor in Leadership)
Bachelors, Marketing and Public Relations (Minor in Leadership)
?
-
2019
Yale University
N/a, N/a
N/a, N/a
?
-
2014
Royal Melbourne Institute of Technology
Bachelors, Marketing and Public Relations
Bachelors, Marketing and Public Relations
?
-
2014
RMIT University
N/a, N/a
N/a, N/a
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