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jobs
Self-motivated Corporate Events Organizer and Marketer
Jessica Zwennes
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Available to work in other regions and remotely.
With over six years’ experience in event management and marketing, I possess an excellent track record in the development and implementation of targeted marketing campaigns as well as the management of the creative design process of promotional assets for both online and offline use.
I have strong technical and analytical skills, excellent interpersonal skills and always seek to achieve the highest standard in whatever project I undertake. In addition, I efficiently motivate and direct my talents and skills to meet objectives with conflicting deadlines and in high-pressure environments all whilst working autonomously.
With over six years’ experience in event management and marketing, I possess an excellent track record in the development and implementation of targeted marketing campaigns as well as the management of the creative design process of promotional assets for both online and offline use.
I have strong technical and analytical skills, excellent interpersonal skills and always seek to achieve the highest standard in whatever project I undertake. In addition, I efficiently motivate and direct my talents and skills to meet objectives with conflicting deadlines and in high-pressure environments all whilst working autonomously.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
job
Partnerships & Marketing Manager
IC Publications Group.
London, UK. 08/2018 - 12/2019
IC Publications is an award winning, pan-African media and communications group. The group publishes
magazines, organises international events and offers strategic communication advice and other advisory
services.
Partnerships & Marketing Manager
● Develops and coordinates marketing strategies and audience development tactics for high
profile events in different sectors - agriculture; nutrition; trade and investment; banking
and finance; healthcare and international development. All in African markets with between 200 -2000 delegates.
● Responsible for event coordination and planning for high profile events including onsite
supervision and execution as well as client management.
● Acts as first point of contact for the management and delivery of event project
deliverables, ensuring consistent and effective communication between client and the team.
● Oversees strategic partnership acquisition and implementation for publications and events.
● Manages onsite event communications, logistics and operations for delegates and other
key participants.
● Coordinates copy writing for all marketing material to aid product promotion and drive
traffic and awareness.
● Directs design, development and production of all in-house documents (sales kits,
sponsorship kits, company brochure, marketing packs, house advertisements- print, TV,
outdoor, online, etc) as well as client marketing collateral for events.
● Drives audience development and brand awareness for publications and events on a
variety of platforms including offline (direct mail) and digital (LinkdeIn; Twitter, Facebook)
for growth hacking.
● Works with Media Relations team to draft press releases and fine tune key messaging.
● Oversees financial matters relating to the marketing department and controls budgets and costs
● Liaise with various departments to ensure a cohesive and coordinated Group-wide
marketing strategy
IC Publications is an award winning, pan-African media and communications group. The group publishes
magazines, organises international events and offers strategic communication advice and other advisory
services.
Partnerships & Marketing Manager
● Develops and coordinates marketing strategies and audience development tactics for high
profile events in different sectors - agriculture; nutrition; trade and investment; banking
and finance; healthcare and international development. All in African markets with between 200 -2000 delegates.
● Responsible for event coordination and planning for high profile events including onsite
supervision and execution as well as client management.
● Acts as first point of contact for the management and delivery of event project
deliverables, ensuring consistent and effective communication between client and the team.
● Oversees strategic partnership acquisition and implementation for publications and events.
● Manages onsite event communications, logistics and operations for delegates and other
key participants.
● Coordinates copy writing for all marketing material to aid product promotion and drive
traffic and awareness.
● Directs design, development and production of all in-house documents (sales kits,
sponsorship kits, company brochure, marketing packs, house advertisements- print, TV,
outdoor, online, etc) as well as client marketing collateral for events.
● Drives audience development and brand awareness for publications and events on a
variety of platforms including offline (direct mail) and digital (LinkdeIn; Twitter, Facebook)
for growth hacking.
● Works with Media Relations team to draft press releases and fine tune key messaging.
● Oversees financial matters relating to the marketing department and controls budgets and costs
● Liaise with various departments to ensure a cohesive and coordinated Group-wide
marketing strategy
Banking, Winning, Manager, Online, Planning, Production, Sponsorship, International, Hacking, Development, Supervision, Implementation, Growth, Twitter, Marketing, TV, Growth hacking, Sales, Brochure, Finance, Management, Event, Print, Facebook, Operations, Writing, MArketing Strategy, Design
2017 - 2018
job
Senior Marketing Executive
Tarsus Group Plc.
London, UK.
Tarsus is an international business-to-business media group with interests in exhibitions, conferences,
publishing and online media.
Senior Marketing Executive
● Acted as Project Manager for the Marketing & Communications team, maintaining key
deliverable dates and helping team members to achieve deadlines.
● Supported social media presence along with the Digital Marketing Manager for all shows within
the aerospace portfolio.
● Managed both visitor and exhibitor email campaigns, helping to deliver over 77,000 visitors and
700 exhibitors to the Dubai Airshow 2017
● Promptly responded to and documented all visitor and exhibitor enquiries.
● Responsible for the management of media partner agreements, deliverables & research.
Assisted in researching new partners and taking the lead on ensuring effective delivery of all
elements of signed agreements.
● Took the lead on production of all pieces of event promotional collateral with the design team
including but not limited to trade visitor tickets, handheld floorplans, booking forms, etc.
● Created content for and ensured all websites were kept up to date & error-free on both desktop
and mobile platforms
● Worked closely with the design & sales teams on stand graphic designs for each of the aerospace shows as well as external events.
● Completed analysis of visitor and exhibitor post show surveys and produced detailed post show
reports shared with team and wider company.
Tarsus is an international business-to-business media group with interests in exhibitions, conferences,
publishing and online media.
Senior Marketing Executive
● Acted as Project Manager for the Marketing & Communications team, maintaining key
deliverable dates and helping team members to achieve deadlines.
● Supported social media presence along with the Digital Marketing Manager for all shows within
the aerospace portfolio.
● Managed both visitor and exhibitor email campaigns, helping to deliver over 77,000 visitors and
700 exhibitors to the Dubai Airshow 2017
● Promptly responded to and documented all visitor and exhibitor enquiries.
● Responsible for the management of media partner agreements, deliverables & research.
Assisted in researching new partners and taking the lead on ensuring effective delivery of all
elements of signed agreements.
● Took the lead on production of all pieces of event promotional collateral with the design team
including but not limited to trade visitor tickets, handheld floorplans, booking forms, etc.
● Created content for and ensured all websites were kept up to date & error-free on both desktop
and mobile platforms
● Worked closely with the design & sales teams on stand graphic designs for each of the aerospace shows as well as external events.
● Completed analysis of visitor and exhibitor post show surveys and produced detailed post show
reports shared with team and wider company.
Sales, Social, Manager, UP, Online, Booking, Production, International, Surveys, Content, Digital Marketing, Management, Event, Research, Websites, Project Manager, Design, Marketing, Social Media
2016 - 2017
temp
Senior Marketing Executive (Temporary position)
Closerstill Media Ltd.
London, UK.
International media company based in West London. Ranked at No.10 in the 2016 Sunday Times HSBC
International Track 200.
Senior Marketing Executive (Temporary position)
● Responsible for the creation and delivery of effective visitor and exhibitor marketing plans for
Data Centre World; a co-located event within the Technology portfolio.
● Worked with wider event team to develop and implement marketing strategy, brand
positioning, key messaging and product strategy.
● Worked with the sales team to create sales campaigns, focused on both new client growth and increased client retention.
● Managed exhibitor relationships with over 200 companies; acting as primary contact for all
client queries after contract has been finalized.
● Executed online community building and social media campaigns that drove engagement,
interaction, brand affinity and improved the overall audience experience.
● Coordinated all elements of the creative design process for marketing material in line with marketing strategy and brand.
● Responsible for effective database and list management as well as their development with the support of business intelligence and data teams.
● Oversaw all planning and execution of registration process for over 9000 visitors.
● Managed marketing budgets, purchase orders and liaise with Finance team on reporting
requirements.
● Regularly reviewed marketing plans, response rates/KPIs, attendee demographics and industry
best practices to ensure marketing efforts are effective and successful.
International media company based in West London. Ranked at No.10 in the 2016 Sunday Times HSBC
International Track 200.
Senior Marketing Executive (Temporary position)
● Responsible for the creation and delivery of effective visitor and exhibitor marketing plans for
Data Centre World; a co-located event within the Technology portfolio.
● Worked with wider event team to develop and implement marketing strategy, brand
positioning, key messaging and product strategy.
● Worked with the sales team to create sales campaigns, focused on both new client growth and increased client retention.
● Managed exhibitor relationships with over 200 companies; acting as primary contact for all
client queries after contract has been finalized.
● Executed online community building and social media campaigns that drove engagement,
interaction, brand affinity and improved the overall audience experience.
● Coordinated all elements of the creative design process for marketing material in line with marketing strategy and brand.
● Responsible for effective database and list management as well as their development with the support of business intelligence and data teams.
● Oversaw all planning and execution of registration process for over 9000 visitors.
● Managed marketing budgets, purchase orders and liaise with Finance team on reporting
requirements.
● Regularly reviewed marketing plans, response rates/KPIs, attendee demographics and industry
best practices to ensure marketing efforts are effective and successful.
Technology, Social, Online, International, Retention, Development, Community, Design process, Support, Growth, Social Media, Sales, Finance, Management, Event, Database, Business Intelligence, MArketing Strategy, Design, Marketing
2015 - 2016
job
Partnerships Marketing Executive
i2i Events Group.
London UK.
International B2B media company specialising in global market leading exhibitions & festivals.
Partnerships Marketing Executive
● Created and executed effective partner marketing campaign plans in order to maximize event
promotion through third-party channels
● Managed partnership relationships with media and associations across a broad portfolio of over
12 industry specific events and exhibitions. (Environment, Education, Technology & Broadcast)
● Identified up to 40 organizations in each for each event industry whose engagement will help
expand event reach and help achieve event growth targets
● Analyzed key partner performance metrics and report on impact of each individual partnership
marketing campaign on event development goals
● Increased number of new partners for each event and overall partner reach by up to 20% per
year
● Managed individual event partner marketing budgets
● Coordinated team's efforts to ensure effective fulfilment of contract terms and successful
completion of invoicing process
International B2B media company specialising in global market leading exhibitions & festivals.
Partnerships Marketing Executive
● Created and executed effective partner marketing campaign plans in order to maximize event
promotion through third-party channels
● Managed partnership relationships with media and associations across a broad portfolio of over
12 industry specific events and exhibitions. (Environment, Education, Technology & Broadcast)
● Identified up to 40 organizations in each for each event industry whose engagement will help
expand event reach and help achieve event growth targets
● Analyzed key partner performance metrics and report on impact of each individual partnership
marketing campaign on event development goals
● Increased number of new partners for each event and overall partner reach by up to 20% per
year
● Managed individual event partner marketing budgets
● Coordinated team's efforts to ensure effective fulfilment of contract terms and successful
completion of invoicing process
Marketing, B2B, Event, Technology, Growth, Development, International, Campaign, UP
2014 - 2015
job
Executive Coordinator
The C.B.T.K Foundation.
Maryland, USA 06/2014-01/2015
Charity based in the DMV area of the USA focused on cancer awareness and prevention.
Executive Coordinator
● Successfully planned and implemented foundation's projects and fundraising efforts
● Acted as an intermediary between BOD and over 12 partner organizations
● Managed foundation's internal and external marketing communications
Experience during University
Charity based in the DMV area of the USA focused on cancer awareness and prevention.
Executive Coordinator
● Successfully planned and implemented foundation's projects and fundraising efforts
● Acted as an intermediary between BOD and over 12 partner organizations
● Managed foundation's internal and external marketing communications
Experience during University
Marketing, Fundraising, Coordinator, USA
2012 - 2014
temp
Student Government
WCGA, Student Government, University of Richmond.
Volunteer, Richmond Families Initiative, Centre for Civic Engagement, Virginia, USA
USA
2013 - 2013
freelance
Student Marketing Consultant
Snagajob.com.
Helped to create an effective marketing strategy targeted at a specific consumer segment worth
over $500,000 to the business
● Worked with a team to perform intensive market research to better align the business' core
competencies within the market
over $500,000 to the business
● Worked with a team to perform intensive market research to better align the business' core
competencies within the market
Marketing, MArketing Strategy, Research, Market research
2013 - 2013
internship
Asset Management Intern
Databank Financial Services Ltd.
Accra, Ghana. 06/2013-07/2013
Investment banking firm providing corporate and public finance advisory services to companies in Ghana,
West Africa.
Asset Management Intern
● Responsible for conducting research and preparing daily reports for over 50 listed companies on
the GSE (Ghana Stock Exchange)
● Performed and analysed up to 10 finance simulations per week for various clients' portfolios and made recommendations based on results
● Handled other administrative tasks such updating companies' financials and client complaint
resolution
Investment banking firm providing corporate and public finance advisory services to companies in Ghana,
West Africa.
Asset Management Intern
● Responsible for conducting research and preparing daily reports for over 50 listed companies on
the GSE (Ghana Stock Exchange)
● Performed and analysed up to 10 finance simulations per week for various clients' portfolios and made recommendations based on results
● Handled other administrative tasks such updating companies' financials and client complaint
resolution
Research, Exchange, Management, Finance, Asset Management, Banking, UP, Internal
2012 - 2013
temp
Student Caller
University of Richmond Annual Giving.
● Responsible for fundraising efforts for over 15 university programs per semester
● Publicized and promoted campus activities and events through alumni correspondence
● Helped team achieve Homecoming Target of $750,000 for 2012-2013 academic year
● Publicized and promoted campus activities and events through alumni correspondence
● Helped team achieve Homecoming Target of $750,000 for 2012-2013 academic year
Fundraising
2011 - 2012
job
Resident Assistant
University of Richmond Residence Life.
● Built community amongst 26 female freshmen residents through the planning and implementation of social and educational activities
● Organized campus wide programming geared towards promoting well-being of student body
Leadership
● Organized campus wide programming geared towards promoting well-being of student body
Leadership
Leadership, Implementation, Community, Social
My education
University of Richmond Robins School of Business
BSc, Business Administration
BSc, Business Administration
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