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Communications expert with 30 years experience
Carrie Blake
,
Darlington, United Kingdom
Experience
Skills
I'm offering
After 25 years developing my expertise, I am now working freelance to help transform the marketing and communications of charities, educational institutes and SMEs and help achieve their goals.
I can offer everything from strategic advice to copywriting, proofreading and editing any communications you want to have impact.
I offer a direct and bespoke approach that adds real value. I don't bamboozle clients with marketing jargon or with pages of complicated analysis. I believe the most effective and efficient way to success is to provide strategic, affordable, feasible advice or action plans that underpin the vision of the organisation. I love making a difference - whether it is a one-off such as writing SEO-friendly copy for a website or managing a team through interim change or developing strategic direction.
Essentially, I offer objective and strategic advice or a hands-on extension of the staff team where there are skill gaps.
Ways I help:
Advice – “pay as you go” guidance on any areas that need improvement – ideal for small businesses or charities on a budget
Branding - from refreshing visual identity to full rebrands
Copywriting – writing or proofing communications such as annual reviews and websites
Digital marketing - strategic and operational
Internal audits - evaluate effectiveness of specific or all marketing and communications actiivity
Internal communications - staff surveys and internal communication plans
Market research & secret shopping - assessing competitors and market position
Marketing/ communication action plans and strategies - short-term action plans and long-term strategies
Stakeholder perception surveys
Team support – interim management, effective team structures, writing job descriptions, reading applications, interviews, mentoring and training
Transformational change – moving to a digital marketing culture, organisational change plans.
I can offer everything from strategic advice to copywriting, proofreading and editing any communications you want to have impact.
I offer a direct and bespoke approach that adds real value. I don't bamboozle clients with marketing jargon or with pages of complicated analysis. I believe the most effective and efficient way to success is to provide strategic, affordable, feasible advice or action plans that underpin the vision of the organisation. I love making a difference - whether it is a one-off such as writing SEO-friendly copy for a website or managing a team through interim change or developing strategic direction.
Essentially, I offer objective and strategic advice or a hands-on extension of the staff team where there are skill gaps.
Ways I help:
Advice – “pay as you go” guidance on any areas that need improvement – ideal for small businesses or charities on a budget
Branding - from refreshing visual identity to full rebrands
Copywriting – writing or proofing communications such as annual reviews and websites
Digital marketing - strategic and operational
Internal audits - evaluate effectiveness of specific or all marketing and communications actiivity
Internal communications - staff surveys and internal communication plans
Market research & secret shopping - assessing competitors and market position
Marketing/ communication action plans and strategies - short-term action plans and long-term strategies
Stakeholder perception surveys
Team support – interim management, effective team structures, writing job descriptions, reading applications, interviews, mentoring and training
Transformational change – moving to a digital marketing culture, organisational change plans.
Markets
United Kingdom
Language
English
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
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