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Communications expert with 30 years experience

Carrie Blake , Darlington, United Kingdom


Experience

25 - 40 years

Skills

Editing/ proofreading Copywriting print and social media Marketing/ communications consultancy Website copy Copy editing + 4 more

I'm offering

After 25 years developing my expertise, I am now working freelance to help transform the marketing and communications of charities, educational institutes and SMEs and help achieve their goals.

I can offer everything from strategic advice to copywriting, proofreading and editing any communications you want to have impact.

I offer a direct and bespoke approach that adds real value. I don't bamboozle clients with marketing jargon or with pages of complicated analysis. I believe the most effective and efficient way to success is to provide strategic, affordable, feasible advice or action plans that underpin the vision of the organisation. I love making a difference - whether it is a one-off such as writing SEO-friendly copy for a website or managing a team through interim change or developing strategic direction.

Essentially, I offer objective and strategic advice or a hands-on extension of the staff team where there are skill gaps.

Ways I help:
Advice – “pay as you go” guidance on any areas that need improvement – ideal for small businesses or charities on a budget
Branding - from refreshing visual identity to full rebrands
Copywriting – writing or proofing communications such as annual reviews and websites
Digital marketing - strategic and operational
Internal audits - evaluate effectiveness of specific or all marketing and communications actiivity
Internal communications - staff surveys and internal communication plans
Market research & secret shopping - assessing competitors and market position
Marketing/ communication action plans and strategies - short-term action plans and long-term strategies
Stakeholder perception surveys
Team support – interim management, effective team structures, writing job descriptions, reading applications, interviews, mentoring and training
Transformational change – moving to a digital marketing culture, organisational change plans.

Markets

United Kingdom

Language

English

Ready for

  Smaller project
  Larger project
  Ongoing relation / part-time
  Full time contractor

Available

Typically available right away



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