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Accomplished Marketing Consultant in all areas of Marketing | In-person experience in 27 different countries
Kaya Petrova
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
An accomplished Marketing professional, with proven track record of successfully executing 360 BLT & ATL marketing campaigns across all traditional and digital channels, with the aim of acquiring and retaining customers, is looking to get into a new challenging position, which will give me the opportunity to start something from scratch or achieve a company's full potential. I can keep a company ahead of its competition whilst staying true to the values of the business and the expectations of its customers. As a seasoned professional I can motivate employees to work with genuine commitment and achieve the specific targets of the company. What really makes me unique is my strong entrepreneurial spirit along with my ability to come up with an abundance of ideas and solutions. I am hard-working, extremely motivated and very hands-on, and someone who possesses an excellent professional attitude, with extensive business knowledge gained from working all over the world, and someone who is courageous enough to be innovative, creative and goal-driven in these times of economic uncertainty.
Markets
United Kingdom
Language
English
Fluently
Russian
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Freelance Marketing
BMW, Four Seasons.
and many more, offering marketing
Project Management & communication and brand awareness campaigns, project management and new
Business Development business development services, where I have delivered my absolute best in exceeding
EMEA results whilst meeting deadlines. I have been acting as an external consultant on
Jan 2019 - Present numerous business topics such as digital marketing and PPC, visibility of events,
targeted email campaigns, planning and promoting content, maximising ROI and campaigns measuring, optimising and reporting on performance, events, etc.
Group Marketing • Created a Marketing department (from scratch) of diverse marketing professionals to develop innovative and creative campaigns across all channels.
Communications & PR
• Guiding the day-to-day activities of the marketing team and marketing manager.
Director • Creating cost effective and creative campaigns designed to achieve the best financial
Spanopoulos Group of Companies results and audience development. Responsible for marketing strategy and
Athens, Greece implementation of marketing plans and budget allocation across all companies of Oct 2017 - Jan 2019 the Group.
• Delegated campaign management across all traditional and digital channels, locally
within the Group and on international levels.
• Represented the Group at meetings, exhibitions, PR campaigns and during
negotiations with business clients/partners and stakeholders.
• Achieved smooth co-operation with other departments on delivering specific
creative requests, meeting their needs, within given deadlines and in accordance
with budget.
• Solely responsible for the growth and evolution of the brand and the Group's image
positioning, by collaborating with external media and PR agencies, in accordance
with brand strategy and ambition.
• Supporting all departments and stakeholders into developing and deepening
relationship with clients and acquiring demand and new business opportunities.
1
Head of Product • Responsible for a portfolio of 900 products (inclusive of 20% Bingo, 40% SB, 20% Virtual Games & 20% Lottery) and budget allocation within 27 markets.
Communication
• Handling target for initial market penetration and leading marketing strategy for
Project Management & communication and brand awareness campaigns, project management and new
Business Development business development services, where I have delivered my absolute best in exceeding
EMEA results whilst meeting deadlines. I have been acting as an external consultant on
Jan 2019 - Present numerous business topics such as digital marketing and PPC, visibility of events,
targeted email campaigns, planning and promoting content, maximising ROI and campaigns measuring, optimising and reporting on performance, events, etc.
Group Marketing • Created a Marketing department (from scratch) of diverse marketing professionals to develop innovative and creative campaigns across all channels.
Communications & PR
• Guiding the day-to-day activities of the marketing team and marketing manager.
Director • Creating cost effective and creative campaigns designed to achieve the best financial
Spanopoulos Group of Companies results and audience development. Responsible for marketing strategy and
Athens, Greece implementation of marketing plans and budget allocation across all companies of Oct 2017 - Jan 2019 the Group.
• Delegated campaign management across all traditional and digital channels, locally
within the Group and on international levels.
• Represented the Group at meetings, exhibitions, PR campaigns and during
negotiations with business clients/partners and stakeholders.
• Achieved smooth co-operation with other departments on delivering specific
creative requests, meeting their needs, within given deadlines and in accordance
with budget.
• Solely responsible for the growth and evolution of the brand and the Group's image
positioning, by collaborating with external media and PR agencies, in accordance
with brand strategy and ambition.
• Supporting all departments and stakeholders into developing and deepening
relationship with clients and acquiring demand and new business opportunities.
1
Head of Product • Responsible for a portfolio of 900 products (inclusive of 20% Bingo, 40% SB, 20% Virtual Games & 20% Lottery) and budget allocation within 27 markets.
Communication
• Handling target for initial market penetration and leading marketing strategy for
Management, Brand identity, Many more, Manager, Campaign, International, Development, Implementation, Growth, Content, Digital Marketing, Pr, ROI, PPC, Budget, MArketing Strategy, Project Management, Business development, Marketing
2016 - 2017
job
Marketing Manager
Intralot SA.
product launches. Managing product R&D, product life cycle, positioning and pricing.
Athens, Greece
• Assigned for preparing product road map, market launch and campaigns and Sept 2016 - Sept 2017
implementation plans, ensuring the offerings are set up to meet and exceed set
targets, and full or enrich market's offerings.
• Directing, developing and implementing marketing campaigns, promotions and brand awareness campaigns across all channels, using pre-determined KPIs, ensuring
ROI is met.
• Successfully hired for orchestrating brand strategies in order to reposition, retain or
eliminate brands.
• Coordinated to perform product and brand analysis per country, the results from which are translated in opportunities for future growth.
• Closely working with all departments, especially CRM, Sales & Ops and Compliance
when creating, planning & executing campaigns, ensuring teams are always up-to-
date with promotions/campaigns and their performance for optimum ROI, customer
recruitment & retention.
• Developing and implementing a successful CRM incentive for Retailers in 3 markets,
leading to 18%, 24% and 43% growth on top of sales respectively.
• Overseeing website redesign inclusive of UI and content which increased visits by
20%.
• Utilising consumer insight to identify and create the customer journey aligned to the target buyer, to improve the effectiveness of campaigns - increased lead by 17%.
• Planning and delegating activities with PR agencies worldwide, representing the company at PR events, exhibitions, forums and TV.
Marketing Manager • Facilitating marketing budgets and their allocation for a portfolio of 60 products and Intralot SA services within 5 markets.
Athens, Greece • Developing the strategy inbound/outbound campaigns which increased demand,
Nov 2013 - Sept 2016 conversion and revenues.
• Taking full responsibility of all marketing activities, promotions and campaigns,
within my allocated markets, and communicating those internally to ensure every
department provided comprehensive and timely support to sales, to maximise
revenue generation.
• Interacting with Sales & Ops and CRM teams to ensure all post-promotion actions
are executed.
• Providing leadership and expertise across a wide range of stakeholders and business
units, and supporting other members of the marketing team.
• Identifying marketing opportunities by recognising consumer requirements,
behaviour, defining competitor's share, strengths and weaknesses, forecasting
business and managing the financial aspects of product development, R&D, ROI and PLP.
• Developing, evaluating and executing marketing strategies, plans, ATL & BTL
marketing campaigns, based on knowledge of establishment objectives, market
characteristics, cost and mark-up factors.
2
Head of Operations • Ensuring financial targets and other targets in all departments are met and Salvation Army / MTG exceeded.
London, UK • Aiding in improving the company's corporate strategy.
• Control over company's budget allocation among departments.
Feb 2010 - Oct 2012
• Delivering excellent customer service whilst building effective relationships with clients/partners.
• Creating efficacious work practices to ascertain the business runs smoothly.
• Ensuring the business operates within the company's mission statement.
• Acting as the company's main adviser on all issues relating operational functions
and keeping abreast of latest trends to ensure that the company maintains its
competitive position.
Athens, Greece
• Assigned for preparing product road map, market launch and campaigns and Sept 2016 - Sept 2017
implementation plans, ensuring the offerings are set up to meet and exceed set
targets, and full or enrich market's offerings.
• Directing, developing and implementing marketing campaigns, promotions and brand awareness campaigns across all channels, using pre-determined KPIs, ensuring
ROI is met.
• Successfully hired for orchestrating brand strategies in order to reposition, retain or
eliminate brands.
• Coordinated to perform product and brand analysis per country, the results from which are translated in opportunities for future growth.
• Closely working with all departments, especially CRM, Sales & Ops and Compliance
when creating, planning & executing campaigns, ensuring teams are always up-to-
date with promotions/campaigns and their performance for optimum ROI, customer
recruitment & retention.
• Developing and implementing a successful CRM incentive for Retailers in 3 markets,
leading to 18%, 24% and 43% growth on top of sales respectively.
• Overseeing website redesign inclusive of UI and content which increased visits by
20%.
• Utilising consumer insight to identify and create the customer journey aligned to the target buyer, to improve the effectiveness of campaigns - increased lead by 17%.
• Planning and delegating activities with PR agencies worldwide, representing the company at PR events, exhibitions, forums and TV.
Marketing Manager • Facilitating marketing budgets and their allocation for a portfolio of 60 products and Intralot SA services within 5 markets.
Athens, Greece • Developing the strategy inbound/outbound campaigns which increased demand,
Nov 2013 - Sept 2016 conversion and revenues.
• Taking full responsibility of all marketing activities, promotions and campaigns,
within my allocated markets, and communicating those internally to ensure every
department provided comprehensive and timely support to sales, to maximise
revenue generation.
• Interacting with Sales & Ops and CRM teams to ensure all post-promotion actions
are executed.
• Providing leadership and expertise across a wide range of stakeholders and business
units, and supporting other members of the marketing team.
• Identifying marketing opportunities by recognising consumer requirements,
behaviour, defining competitor's share, strengths and weaknesses, forecasting
business and managing the financial aspects of product development, R&D, ROI and PLP.
• Developing, evaluating and executing marketing strategies, plans, ATL & BTL
marketing campaigns, based on knowledge of establishment objectives, market
characteristics, cost and mark-up factors.
2
Head of Operations • Ensuring financial targets and other targets in all departments are met and Salvation Army / MTG exceeded.
London, UK • Aiding in improving the company's corporate strategy.
• Control over company's budget allocation among departments.
Feb 2010 - Oct 2012
• Delivering excellent customer service whilst building effective relationships with clients/partners.
• Creating efficacious work practices to ascertain the business runs smoothly.
• Ensuring the business operates within the company's mission statement.
• Acting as the company's main adviser on all issues relating operational functions
and keeping abreast of latest trends to ensure that the company maintains its
competitive position.
Service, Manager, UP, That you, Redesign, Retention, Development, Support, Implementation, Growth, Recruitment, Compliance, TV, Website, Marketing, Content, Sales, Customer service, Pr, Leadership, ROI, R, UI, Forecasting, Budget, Operations, CRM, Product development
My education
Athens University of Economics and Business
MSc, INTERNATIONAL MARKETING
MSc, INTERNATIONAL MARKETING
The University of Greenwich
Bachelors, BUSINESS STUDIES
Bachelors, BUSINESS STUDIES
Orpington College
Hndhncorequivalent, IT PRACTITIONERS
Hndhncorequivalent, IT PRACTITIONERS
City of Westminster College
N/a, N/a
N/a, N/a
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