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Social Media & Digital Content Marketer/Strategist specialised in building an effective creative and commercial strategy
Francheska Liberman
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Hello!
I'm Francheska, a visually-driven and commercially-motivated Social Media and Digital Content Manager, most passionate about bridging the gap between the commercial and creative to implement innovative ways of synergising content, engagement strategies and customer/community experiences whilst driving highest possible ROI/ROAS and brand love.
I conceptualise, build, manage campaigns and deliver content strategies consisting of exciting and relatable storytelling (visual and written) that continuously drive actions, spark awareness and build a loyal, engaged digital community of advocates, brand lovers and repeat purchasers! Borderline geeky about data + highly passionate about creative content design, copywriting and community building! My key aim is to get you: More PEOPLE. More ACTIONS. More OFTEN.
EXPERIENCE...
Experienced in creating, implementing and leading day-to-day and long-term social media and digital content/marketing strategies within the FMCG + luxury fashion, beauty, lifestyle and media spheres. With an array of experience in D2C, B2B and B2C roles, my key passion is to digitally humanise and contextualize brands.
KEY SKILLS...
Specialised in Multi-Channel Social Media Management, Digital Content Management, Community Management, EDM (Email Design & Content), Digital Engagement, Creative Content Design (skilled in Photoshop/InDesign/Canva Pro), Editorial and Brand Copywriting,, Data Analytics, Insights & Reporting, Budget & Marketing Spend, Project Management, E-commerce Management.
KEY TECHNICAL SKILLS...
Skilled in MailChimp • Google Analytics • WordPress • Hubspot • Microsoft and Apple Suites • Photoshop • InDesign • CRM (SalesForce, Microsoft Dynamics) • Trello • SendGrid • Sprinklr • Ads Manager • Canva • BrandWatch • Social Media Softwares (Hootsuite, Sproutsocial, Tweetdeck, Loomly, Iconsquare, Later and more) • Jira • Confluence • Trello • Shopify & more...
EDUCATION...
BA in Arts & Humanities (Media Direction). AA Foundation Degree in Marketing. Short-course Certificate in Digital Marketing.
BASED IN LONDON...
But you can speak to me in English/Russian/Dutch (Fluent), Spanish (Proficient) or French (Conversational).
I'm Francheska, a visually-driven and commercially-motivated Social Media and Digital Content Manager, most passionate about bridging the gap between the commercial and creative to implement innovative ways of synergising content, engagement strategies and customer/community experiences whilst driving highest possible ROI/ROAS and brand love.
I conceptualise, build, manage campaigns and deliver content strategies consisting of exciting and relatable storytelling (visual and written) that continuously drive actions, spark awareness and build a loyal, engaged digital community of advocates, brand lovers and repeat purchasers! Borderline geeky about data + highly passionate about creative content design, copywriting and community building! My key aim is to get you: More PEOPLE. More ACTIONS. More OFTEN.
EXPERIENCE...
Experienced in creating, implementing and leading day-to-day and long-term social media and digital content/marketing strategies within the FMCG + luxury fashion, beauty, lifestyle and media spheres. With an array of experience in D2C, B2B and B2C roles, my key passion is to digitally humanise and contextualize brands.
KEY SKILLS...
Specialised in Multi-Channel Social Media Management, Digital Content Management, Community Management, EDM (Email Design & Content), Digital Engagement, Creative Content Design (skilled in Photoshop/InDesign/Canva Pro), Editorial and Brand Copywriting,, Data Analytics, Insights & Reporting, Budget & Marketing Spend, Project Management, E-commerce Management.
KEY TECHNICAL SKILLS...
Skilled in MailChimp • Google Analytics • WordPress • Hubspot • Microsoft and Apple Suites • Photoshop • InDesign • CRM (SalesForce, Microsoft Dynamics) • Trello • SendGrid • Sprinklr • Ads Manager • Canva • BrandWatch • Social Media Softwares (Hootsuite, Sproutsocial, Tweetdeck, Loomly, Iconsquare, Later and more) • Jira • Confluence • Trello • Shopify & more...
EDUCATION...
BA in Arts & Humanities (Media Direction). AA Foundation Degree in Marketing. Short-course Certificate in Digital Marketing.
BASED IN LONDON...
But you can speak to me in English/Russian/Dutch (Fluent), Spanish (Proficient) or French (Conversational).
Markets
United States
(Remote
only)
United Kingdom
(Remote
only)
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Spanish
Good
Dutch
Fluently
Russian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Social Media & Content Manager
SILKE London.
As seen in Vogue, ELLE, Refinery29, Grazia, Marie-Claire, InStyle, Women's Health, Tatler, Cosmpolitan & many more.
Stocked at Selfridges, Sephora, Net-a-Porter, Feelunique, Urban Outfitters, Cult Beauty, Revolve, Liberty London & more.
Stocked at Selfridges, Sephora, Net-a-Porter, Feelunique, Urban Outfitters, Cult Beauty, Revolve, Liberty London & more.
Digital Marketing, Social Media, Marketing, Net, Health, Manager, Social, Many more
2019 - 2019
job
Digital Campaign Manager
QVC.
Cross-category: Beauty, Fashion, Home, Accessories.
Brands include: Monsoon, Elemis, Philosophy, Bose, Yankee Candle, Fitbit...
Brands include: Monsoon, Elemis, Philosophy, Bose, Yankee Candle, Fitbit...
Fashion, Campaign, Accessories, Manager
2018 - 2019
job
Digital Content & Social Media Manager
Shopological.
Clients: Charlotte Tilbury, AllSaints, Clinique, Links of London, Clarins, Made.com, Booking.com
Social Media, Content, Booking, Manager, Social
2014 - 2018
job
Digital & Social Media Manager
WeAr Global Network.
Social Media, Social
2013 - 2015
job
Commercial Brand Manager
River Island.
Manager
2012 - 2013
job
Digital Brand Coordinator
eBay.
Coordinator
2011 - 2011
job
Digital & Social Content Coordinator
British Fashion Council.
Social Media, Web content, Fashion, Event, Management, Content, Coordinator, Web, Production, Social
2010 - 2011
job
Social Media Assistant
Simone Rocha.
Social Media Marketing, Social media copywriting, Social media content, Social media management, Social Customer Service, Community, Digital communication, Digital Strategy, Content creation
My education
2014
-
2019
Birkbeck University Of London
Bachelor of Arts, Arts & Humanities (Media Focus)
Bachelor of Arts, Arts & Humanities (Media Focus)
2012
-
2013
Shaw Academy
Certificate, Digital Marketing
Certificate, Digital Marketing
2010
-
2012
Regent's University
Marketing & Communications, Foundation Degree
Marketing & Communications, Foundation Degree
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