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jobs
Digital Marketing Specialist
Richard Walker
,
stourbridge, United Kingdom
Experience
Other titles
Skills
I'm offering
An enthusiastic and highly educated marketing professional who enjoys building and leading, a successful and productive team. A confident and articulate communicator with an affable but professional manner and the ability to work at both strategic and operational levels with in-house teams and external agencies. Extremely organised and highly self-motivated, with a proven background in achieving ambitious growth targets and meeting tight deadlines, performing well in a highly pressurised working environment. Aptitude for analysing information and being innovative with an ability to think outside of the box to remain competitive. Possessing excellent interpersonal and liaison skills with the ability to communicate professionally with customers and encourage colleagues, building and maintaining productive working relationships. Now seeking a challenging position in an ambitious organisation that matches his drive, ambition and passion for digital transformation. A role that is both stimulating and rewarding that will enable further development of both personal and career objectives whilst meeting challenging organisational goals.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2011 - ?
job
Marketing Manager
Reconomy UK Ltd.
• Reconomy is an award-winning provider of outsourced waste and recycling solutions - owned by EMK Capital, a private equity firm with fund commitments of over £3bn
• Key representative of a senior management team driving an 8-year growth programme taking the business from £30m to £300m through organic and acquisitional growth across multiple sectors
• Delivered a multi-brand marketing approach focussed on strategic and targeted operational marketing initiatives across core channels including the launch of e-commerce only brand - SkipHire UK - delivering £750k additional revenue in year 1 and reducing operating costs by £500k
• Groupwide responsibility for Digital Marketing together with implementation of Reconomy's tech-enabled business automation strategy including:
◦ Frontend redesign and relaunch of the Online Customer Portal including online ordering, customer dashboards and "white labelling" together with introduction of Supplier Portal API
◦ App development including two customer facing Apps responsible for over 10% of all customer transactions in 2018
◦ Key member of the salesforce implementation project group in 2017 and existing salesforce steering group committee responsible for groupwide implementation and ongoing development including Power BI reporting to provide a Single Customer View
◦ Built and now lead a team of in-house team of digital marketing professional reducing groupwide agency spend from £160k to £20k in 18 months whist improving performance and greater Marketing ROI
◦ Implemented an integrated marketing approach including the launch of a new marketing automation platform HubSpot helping deliver over £2m of new business together with a customer lifecycle content strategy for existing customers
◦ Currently working on new corporate website for launch in 2020 together with full e-commerce product and service offering including a new Product Information Management system (PIMs)
• Implemented detailed segmentation research, planning and go-to market strategies resulting in new business growth and market development; coupled with appropriately resourced internal structures, teams and value propositions to aid delivery
• Appointed member of the internal Sustainability Committee responsible for the research, coordination and implementation of the group wide sustainability programme reporting to the board of directors
◦ Key achievements are 1% increase in group landfill diversion per annum, the development of sustainability focussed product and service offerings, over £500k of social value delivered in 2018 with targets of £2m in 2020, launch and supported delivery of RSVP initiative targeting disadvantaged community groups and multiple award wins and nominations
• Execution of C-SAT and NPS programme inclusive of analysis and recommendations for Reconomy's transformational business change programme "Project Excellence" and more recently "Customer Centricity" coupled with annual internal employee engagement programme
• Winner of the 2018 Shropshire Business of the Year Award together with over 30 other business award wins and nominations since 2012 including Construction News Awards, Lets Recycle Awards and the EY Transformational Business Leaders Awards
• Formulation of key customer value propositions resulting in contract wins in excess of £80m together with industry recognised corporate presentations for seminar delivery throughout the UK
• Management of all promotional activity inclusive of lead generation and retention strategies, corporate sponsorship opportunities, digital and direct marketing campaigns and all marketing communications showcasing clear performance improvement and ROI to key stakeholders
• Key representative of a senior management team driving an 8-year growth programme taking the business from £30m to £300m through organic and acquisitional growth across multiple sectors
• Delivered a multi-brand marketing approach focussed on strategic and targeted operational marketing initiatives across core channels including the launch of e-commerce only brand - SkipHire UK - delivering £750k additional revenue in year 1 and reducing operating costs by £500k
• Groupwide responsibility for Digital Marketing together with implementation of Reconomy's tech-enabled business automation strategy including:
◦ Frontend redesign and relaunch of the Online Customer Portal including online ordering, customer dashboards and "white labelling" together with introduction of Supplier Portal API
◦ App development including two customer facing Apps responsible for over 10% of all customer transactions in 2018
◦ Key member of the salesforce implementation project group in 2017 and existing salesforce steering group committee responsible for groupwide implementation and ongoing development including Power BI reporting to provide a Single Customer View
◦ Built and now lead a team of in-house team of digital marketing professional reducing groupwide agency spend from £160k to £20k in 18 months whist improving performance and greater Marketing ROI
◦ Implemented an integrated marketing approach including the launch of a new marketing automation platform HubSpot helping deliver over £2m of new business together with a customer lifecycle content strategy for existing customers
◦ Currently working on new corporate website for launch in 2020 together with full e-commerce product and service offering including a new Product Information Management system (PIMs)
• Implemented detailed segmentation research, planning and go-to market strategies resulting in new business growth and market development; coupled with appropriately resourced internal structures, teams and value propositions to aid delivery
• Appointed member of the internal Sustainability Committee responsible for the research, coordination and implementation of the group wide sustainability programme reporting to the board of directors
◦ Key achievements are 1% increase in group landfill diversion per annum, the development of sustainability focussed product and service offerings, over £500k of social value delivered in 2018 with targets of £2m in 2020, launch and supported delivery of RSVP initiative targeting disadvantaged community groups and multiple award wins and nominations
• Execution of C-SAT and NPS programme inclusive of analysis and recommendations for Reconomy's transformational business change programme "Project Excellence" and more recently "Customer Centricity" coupled with annual internal employee engagement programme
• Winner of the 2018 Shropshire Business of the Year Award together with over 30 other business award wins and nominations since 2012 including Construction News Awards, Lets Recycle Awards and the EY Transformational Business Leaders Awards
• Formulation of key customer value propositions resulting in contract wins in excess of £80m together with industry recognised corporate presentations for seminar delivery throughout the UK
• Management of all promotional activity inclusive of lead generation and retention strategies, corporate sponsorship opportunities, digital and direct marketing campaigns and all marketing communications showcasing clear performance improvement and ROI to key stakeholders
Sponsorship, Apps, Implementation, Growth, Information Management, Community, Development, Retention, Content strategy, BEE, App, Hubspot, Power, Redesign, Online, Portal, Formulation, Winning, Manager, Go, Social, Marketing Automation, Marketing, Frontend, API, Research, App development, Power BI, E-commerce, Automation, C, Digital Marketing, Salesforce, ROI, Sustainability, Employee Engagement, Management, Content, Direct marketing, Service, Website
2009 - 2011
job
Marketing Manager
McAuliffe Civil Engineering Ltd.
• Appointed marketing, quality and environmental manager for McAuliffe Group consisting of McAuliffe Civil Engineering Ltd, McAuliffe Environmental and Geostream UK Ltd
• On-going strategic and operational marketing
• On-going strategic and operational marketing
Marketing, Engineering, Manager
2007 - 2009
job
Marketing Coordinator
Adonis Construction Limited.
• Dynamic and multifaceted role within dedicated marketing team gaining extensive experience in marketing milieu from direct mail to public relations
• Successfully purchased and implemented new CRM system offering training and guidance to colleagues on use and effective administration of the system
• Division and implementation of a marketing schedules including advertising, promotions, public relations, conferences and exhibitions, brand awareness, online activity and database management
• Utilising communication skills to manage tender submissions increasing success rate from 1/6 to 1/3 through ability to remain client focused and recognise business potential
• Liaising with PR agencies and coordinating timely press releases with target media and specialist publications
• Successfully purchased and implemented new CRM system offering training and guidance to colleagues on use and effective administration of the system
• Division and implementation of a marketing schedules including advertising, promotions, public relations, conferences and exhibitions, brand awareness, online activity and database management
• Utilising communication skills to manage tender submissions increasing success rate from 1/6 to 1/3 through ability to remain client focused and recognise business potential
• Liaising with PR agencies and coordinating timely press releases with target media and specialist publications
Marketing, Advertising, Administration, Public relations, CRM, Training, Database, Pr, Management, Implementation, Coordinator, Online
2006 - 2007
job
Business Development Executive
The Royal Society.
for the Prevention of Accidents
• Responsible for account management, conducting course evaluations and reporting on key topical issues ensuring the company remains innovative and focused within its core market
• Responsible for account management, conducting course evaluations and reporting on key topical issues ensuring the company remains innovative and focused within its core market
Business development, Account management, Management, Development
My education
2003
-
2006
University of Wolverhampton
Bachelors, Business Management
Bachelors, Business Management
2002
-
2003
n/a
ASc, Business Studies and Law
ASc, Business Studies and Law
2000
-
2002
n/a
Bachelors, Applied Science and Sports Technology
Bachelors, Applied Science and Sports Technology
1995
-
2000
n/a
Secondary, Including Mathematics and English
Secondary, Including Mathematics and English
?
-
2015
n/a
Somepostgraduate, B2B specialism
Somepostgraduate, B2B specialism
?
-
2011
University of Wolverhampton
Professional, Marketing
Professional, Marketing
?
-
2011
n/a
Unspecified, Leadership and Management
Unspecified, Leadership and Management
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