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Senior digital copywriter and editor with a wealth of big brand experience
Charlotte Cox
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
’m a London-based senior digital copywriter with more than 15 years’ experience. I specialise in digital transformations and new website projects. I've worked on a number of big-brand UK e-commerce and digital transformation projects with brands like Marks & Spencer, Lloyds Banking Group, RBS, HCA Healthcare UK, Three and more. I've also worked with content marketing agency John Brown Media as deputy editor on John Lewis Edition magazine. With a background in print and online news journalism, I can write to suit different projects, channels, subject matters and audiences.
My skills and experience include digital transformation, website content, UX copywriting, editorial, lifestyle blogging, e-commerce, SEO, mobile and tablet apps, news and feature articles, content auditing, product copy, customer emails, content strategy, magazines, content marketing, and more…
My skills and experience include digital transformation, website content, UX copywriting, editorial, lifestyle blogging, e-commerce, SEO, mobile and tablet apps, news and feature articles, content auditing, product copy, customer emails, content strategy, magazines, content marketing, and more…
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
Freelance lead digital copywriter
Bupa Cromwell Hospital.
Leading the copy team working on a digital transformation project for west London private hospital. Working with external agency and internal stakeholders on content requirements for new website.
• Defining page templates and content requirements for brand new website
• Writing and editing patient-facing content including medical conditions and treatments, diagnostic tests and procedures, and consultant profiles
• Writing and editing editorial blog content
• Setting up and recruiting project editorial team to write, edit and
• Defining sign-off process for clinical and marketing content
• Setting up page templates and site structure in content management system - GatherContent
• Working with marketing and brand to define new tone of voice and editorial style guide
March 2018 to June 2019 - Maternity leave
• Defining page templates and content requirements for brand new website
• Writing and editing patient-facing content including medical conditions and treatments, diagnostic tests and procedures, and consultant profiles
• Writing and editing editorial blog content
• Setting up and recruiting project editorial team to write, edit and
• Defining sign-off process for clinical and marketing content
• Setting up page templates and site structure in content management system - GatherContent
• Working with marketing and brand to define new tone of voice and editorial style guide
March 2018 to June 2019 - Maternity leave
Marketing, Writing, Digital transformation, Copywriter, Content Management, Management, Content, Website, Blog, Transformation, Guide, UP
2016 - 2018
freelance
Freelance senior digital copywriter
HCA Healthcare UK.
HCA Healthcare UK is the largest provider of private healthcare in the UK. Senior member of the editorial team working on a large digital transformation and website decommissioning project.
• Wrote and edited patient-facing content covering medical conditions and treatments, diagnostic tests and procedures, medical technology, and hospital and visitor information
• Worked with senior stakeholders across different areas of the business including marketing, leading medical consultants and clinical teams
• Collaborated with digital agency content strategists, designers, user experience and technical teams to ensure content was fit for purpose
• Lead digital content audit and copy writing review across multiple hospital websites
• Wrote and edited patient-facing content covering medical conditions and treatments, diagnostic tests and procedures, medical technology, and hospital and visitor information
• Worked with senior stakeholders across different areas of the business including marketing, leading medical consultants and clinical teams
• Collaborated with digital agency content strategists, designers, user experience and technical teams to ensure content was fit for purpose
• Lead digital content audit and copy writing review across multiple hospital websites
Marketing, User Experience, Writing, Websites, Digital transformation, Copywriter, Audit, Content, Website, Technology, Transformation, Audit
2016 - 2016
job
Acting deputy editor
John Brown Media.
Returned to John Brown Media to work on John Lewis Edition. Role included working on the autumn and Christmas issues, and writing content for the Christmas gift guide.
• Wrote and edited copy across fashion, home, beauty and wellbeing pages
• Collaborated with editor and freelance writers across all areas of editorial
• Conducted phone and face-to-face interviews with influencers and designers
• Worked closely with creative director and design team on layout of content
• Wrote and edited copy across fashion, home, beauty and wellbeing pages
• Collaborated with editor and freelance writers across all areas of editorial
• Conducted phone and face-to-face interviews with influencers and designers
• Worked closely with creative director and design team on layout of content
Design, Layout, Writing, Fashion, Content, Guide
2015 - 2016
freelance
Freelance senior digital copywriter
Sapient Nitro.
Part of a small editorial team planning and writing content for an American insurance company, Travelers. The company was launching a website in the UK selling insurance products to small business owners.
• Wrote and edited marketing product content, long-form editorial articles and functional site copy
• Worked alongside content strategist and UX teams to understand content requirements
• Ran digital copy writing and content strategy workshop with content strategist
• Wrote and edited marketing product content, long-form editorial articles and functional site copy
• Worked alongside content strategist and UX teams to understand content requirements
• Ran digital copy writing and content strategy workshop with content strategist
Marketing, Writing, UX, Copywriter, Content, Website, Content strategy, Insurance, Workshop
2012 - 2014
job
Lead copywriter
www.marksandspencer.com.
A contract role leading the copy team working on Marks & Spencer's high profile e-commerce programme). After go-live, continued to work as part of the daily publishing Style & Living editorial team, with a focus on training, editing, tone of voice and the briefing process.
• Daily management of the copy team working as part of the digital transformation programme
• Managed the end-to-end content creation process: stakeholder consultation, copy writing, stakeholder review, copy amendment, sub editing and final sign-off
• Trained the editorial team on tone, briefing and different types of copy on the new site
• Wrote, edited and provided guidance on all types of copy across the new site including: SEO copy, checkout, customer account pages, marketing and campaign copy, emails and editorial
• Daily management of the copy team working as part of the digital transformation programme
• Managed the end-to-end content creation process: stakeholder consultation, copy writing, stakeholder review, copy amendment, sub editing and final sign-off
• Trained the editorial team on tone, briefing and different types of copy on the new site
• Wrote, edited and provided guidance on all types of copy across the new site including: SEO copy, checkout, customer account pages, marketing and campaign copy, emails and editorial
Marketing, Seo, Writing, Content creation, Digital transformation, Training, Copywriter, E-commerce, Management, Content, Transformation, Campaign, Go
2011 - 2012
job
Digital copywriter
Lloyds Banking Group.
A contract copywriting role on a major digital-transformation programme. Worked with project and business stakeholders on the creation, sign-off and delivery of content for a number of projects.
• Wrote copy for Lloyds TSB, Bank of Scotland, and Halifax public and secure online banking websites and customer emails
• Interpreted technical documentation like user specifications, wire frames and user journeys
• Liaised with key stakeholders including senior management, UX, product teams, legal, risk, compliance and content management to ensure copy was signed off and fit for purpose
• Wrote copy for Lloyds TSB, Bank of Scotland, and Halifax public and secure online banking websites and customer emails
• Interpreted technical documentation like user specifications, wire frames and user journeys
• Liaised with key stakeholders including senior management, UX, product teams, legal, risk, compliance and content management to ensure copy was signed off and fit for purpose
Copywriting, UX, Websites, Copywriter, Content Management, Management, Content, Compliance, Banking, Transformation, Technical documentation, Online
2009 - 2011
job
Knowledge editor/Lead copywriter
www.Three.co.uk.
Seconded to the lead copywriter position to cover maternity leave. The role was renamed Knowledge editor as part of a restructure and took the role permanently in January 2011.
• Daily management of the editorial team including: managing external-freelance resource, deadline setting, sub editing and signing off content
• Managed, wrote and launched new content for iPhone 4 and 3GS and iPad, all IVR (automated telephone service) scripts and film scripts for videos for Three.co.uk
• Daily management of the editorial team including: managing external-freelance resource, deadline setting, sub editing and signing off content
• Managed, wrote and launched new content for iPhone 4 and 3GS and iPad, all IVR (automated telephone service) scripts and film scripts for videos for Three.co.uk
Copywriter, Movie, Management, Content, Service
2002 - 2007
job
Reporter/Deputy web editor
Fairfax NZ.
News reporting covering a variety of news rounds at several different Auckland-based newspapers. Also, deputy web editor for the award-winning national news website www.stuff.co.nz
• Researched stories, conducted interviews and wrote articles about education, crime, business, music, transport, arts, fashion and more
• Edited stories and images from newspapers around NZ for www.stuff.co.nz
• Researched stories, conducted interviews and wrote articles about education, crime, business, music, transport, arts, fashion and more
• Edited stories and images from newspapers around NZ for www.stuff.co.nz
Fashion, Website, Music, Web, Winning
My education
1999
-
2001
n/a
Bachelors, Journalism
Bachelors, Journalism
Auckland University of Technology
N/a, N/a
N/a, N/a
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